ethos, pathos & logos

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Ethos, Pathos & Logos. Appeals. By PresenterMedia.com. Jot down what you remember about. ethos, pathos and logos. Ethos. An appeal to character. Word relates to ethics or ethical - PowerPoint PPT Presentation

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Ethos, Pathos & LogosAppeals

By PresenterMedia.com

Jot down what you remember aboutethos, pathos and logos

Word relates to ethics or ethicalIf we believe that a speaker has “good sense, good moral

character and goodwill,” then we are more likely to believe what he/she says

Speaker has appropriate expertise or authority “Recommend by 9 out of 10 dentists”

An appeal to character•Ethos

How to Appeal to Ethos How to Appeal to Pathos How to Appeal to Logos

Effect of Ethos Effect of Pathos Effect of Logos

•Create a chart on your paper

How to Appeal to Ethos How to Appeal to Pathos How to Appeal to Logos

•Language/vocabulary appropriate to audience and subject•Restrained, sincere, fair-minded•Correct grammar

Effect of Ethos Effect of Pathos Effect of Logos

•Demonstrates author’s reliability, competence and respect for the audience’s ideas and values through reliable and appropriate use of support and general accuracy

JOT DOWN AS MANY EXAMPLES OF ETHOS AS YOU CAN THINK OF

(COMMERCIALS, CAMPAIGN ADS/SLOGANS, SONGS, ETC.)

Range of emotions: love, fear, patriotism, guilt, joy, etc.Can be manipulativeAbility to move people to action

An appeal to emotions•Pathos

How to Appeal to Ethos How to Appeal to Pathos How to Appeal to Logos

•Language/vocabulary appropriate to audience and subject•Restrained, sincere, fair-minded•Correct grammar

•Vivid, concrete language•Emotionally loaded•Connotative meanings•Emotional examples•Narrative of emotional events•Emotional tone•Figurative Language

Effect of Ethos Effect of Pathos Effect of Logos

•Demonstrates author’s reliability, competence and respect for the audience’s ideas and values

•Evokes an emotional response•Often involves a call to action

WHAT EXAMPLES OF PATHOS CAN YOU THINK OF?

Latin for LogicAppeals to the intellect, reasoningAcademic arguments

• All men are mortal.

• Socrates is a man.

• Therefore, Socrates is mortal.

An appeal to logic•Logos

JOT DOWN AS MANY EXAMPLES OF LOGOS AS YOU CAN THINK OF

How to Appeal to Ethos How to Appeal to Pathos How to Appeal to Logos

•Language/vocabulary appropriate to audience and subject•Restrained, sincere, fair-minded•Correct grammar

•Vivid, concrete language•Emotionally loaded•Connotative meanings•Emotional examples•Narrative of emotional events•Emotional tone•Figurative Language

•Theoretical, abstract language•Denotative meanings•Definitions•Factual data and statistics•Quotations•Citations from experts and authorities•Informed opinions

Effect of Ethos Effect of Pathos Effect of Logos

•Demonstrates author’s reliability, competence and respect for the audience’s ideas and values

•Evokes an emotional response•Often involves a call to action

•Evokes a cognitive, rational response

Now, go back to the question you wrote at the beginning…

• Can you answer your question? If so, write down the answer.

• If not, query the members of your table. Can they answer it?

• If they can’t, be prepared to ask the whole class in T minus…

•Now, see if you can identify each:

• With your group, read each of the three excerpts. Decide which appeal the author uses. Underline/highlight three specific examples where the author employs that appeal. Be ready to discuss and defend.

• When you have read and labeled all three samples, decide which appeal is the strongest. Write a quick paragraph explaining why it is the most powerful appeal. What other techniques does the author use that make it powerful?

Draw a T chart

As you watch the clips, jot down instances of ethos, pathos and logos in the T chart

Let’s see if you can identify appeals in a film clip…

Larry the Liquidator

CEO

• With a partner, find 3 advertisements, one to highlight ethos, pathos and logos and create a one-pager:

1. Glue/tape the picture to your paper and label which of the three appeals it uses

2. Write 2-3 sentences each explaining the appeal—be specific! Draw arrows to label captions, pictures, descriptors, etc. Be specific and take into account colors used, setting, age, race etc. of people in ad, etc.

3. In the end, determine which is the most successful appeal of the three. Support your rationale and write it out on your paper.

•Now, how about in a larger context?

Do you want to work smarter, not harder?  Learn how with Get-It-Done Guy's 9 Steps to Work Less and Do More. The book is available from Amazon, Barnes and Noble, Borders, Powell's, iBooks, and at bookstores everywhere.

This guy knows how to do this—I better listen to him; he must be an expert

These are all reputable stores. This book must be helpful and many people must be using it if they all carry the book

This guy looks hip and cool. He looks like a normal guy. I might learn something from him.

The ad appeals to ethos, attempting to have people buy into the idea that one man has figured out what we all want. He is presented as an authority who has the solution.

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