elements of fashion

Elements of fashion

fashion is the way we live our lives

Where fashion comes from?

Our Surroundings

• Our lifestyles:• Technology: technology changes machine and

machines change look in fashion , e.g. laser printing, cutting

• Litrature and history : sari in Vedic time• Media: TVs, films, advertisements• Art, architectures, palaces, paintings, caves etc

Our lifestyles

Technology: laser cut & print

Litrature and history : saree in vedic time

Media: Tv, films, advertisements

Art, architectures, palaces, paintings, caves

Misconceptions about any fashion

• Fashion is everything western• Designers / retailers impose fashion on consumers• Fashion only influences women, where as it does

kids/men/animals and our lifestyles • Fashion is mysterious and unpredictable, where as

its direction comes from our surroundings, lifestyles etc

• Fashion is only about clothes nothing else though its about the way we live : clothes,food,houses,vehicals,roads,colonies

Factors which Influences fashion

• Religious background: e.g. a married Hindu girl with saree

• Thoughts and beliefs, rituals, place we live in• Our heritage, history, literature (Ramanaya, Mahabharata)• Art, paintings, dances, architecture • Technology (machine effects rather hand

woven like Khadi)

History of fashion• As old as Vedic period• Egyptian: mummy returns• Alaxander, julious ceaser• Rennaissance,elizabeth• English ruling our country• Industrial revolution• We living in modern era• Post modern era -3D tv by philips And this new

technology comes in time with Hollywood studios making a big leap into the 3D film industry by coming up with more and more 3D movies

Examples of Indian artistic textiles

Banarasi Brocades: Densely patterned silk saris, with more zari than silk visible in the fabric surface. They exhibit strong Mughal design influences, with intricate floral and foliate motifs.

Dhoti for both men,women(skirt type outfit for women), saree, pallu, choli

were made up of crafted textiles

At the time Of Mahabharat

How fashion is decided: trend watching

Whole social changes are under observation:

• Eating habits• Computers and technology• Bikes/cars/sports activities e.g. cricket• Movies, TV ,cartoons, video games• Political parties and social changes in terms of belief and habits.• Technological advancements• Economical growth of a country /per capita income • What phase is the country when compared to cost, opportunity, growth,

kind of investors available• Way of lifestyle: working women , fast life, less time• Tourism takes in fashion and life style from various countries to India• Mental thoughts and beliefs: modern ,moderate and orthodox

Elements of trends• Season/ wheather : spring-summer-autumn-

winter• Colors• Shapes• Kind of surface• Kind of material: wood/plastic/metal/organic

cotton /polyester/wool/artificial wool• Kind of embellishments/embroidery• others

SEASON

COLORS

SHAPES

Kind of surface

Kind of material

Kind of embellishments/embroidery

Laser cut fabrics

Categories of fashion• Clothes: indian, western, japanese, latin

american, african• Accessories: foot wear, watches, handbags,

belt, scarves• Jewellery: precious, artificial, craft based• Home fashion: designer houses curtains,

cushions, tapestries, bed sets, carpets, blinds:

Category of clothes

• office wear,evening/ club wear, casual wear• sports wear• Lingerie/ intimate wear• Weddings• Uniforms; restaurant,scout-guide,police• Work wear: mines,ships,mechanics

office wear

club wear

Casual /day wear

sports wear

Lingerie/ intimate wear

Swim wear

Weddings

uniforms

Work wear

Animal fashion

Fabrics for clothes

Spring/summer• Light weight cottons• Chiffons• Glass nylon• Net fabric• Lace fabric• Cotton voil

Autumn/winter• Velvets• Thick cottons

Materials for accessories

• Fabrics: stole,flower,belt,bag,durries,rags• Glass,metals,crystals,wood,plastics,leather:

jewellery,shoes,bags

• Synthetic fibers: carpets,bags,stoles

Materials for accessories

Materials for accessories

Paper jewellery

Categories of home

• Colonial 1770’s• Regency1800 England• Victorian1880’s• art and craft(traditional),• modern

Colonial 1770’s

Regency1800 England

Victorian1880’s

art and craft(traditional),

modern

Kids home furnishings

Kids home furnishings

designer home decoration accessories

Home items: towels of various sizes

Designer curtainMade with plastic sequins

Pearl curtain

Interior pc made with painted bamboo pcs

Paper sculptured light source: lamp

Crystal curtains

Fabrics for HomesSummer

• Cotons• Chiffons• Nylons• Voil• Organza• Terry towel

Winter

• Benarsi brocades• Vevets• Rexine,• Pvc :poly vinyl chloride• Knitted• felt

Some Indian fabrics used for dressing and

home furnishings

The embroideries of the Kutch region

Rabari : A tribal embroidery from Gujrat

Phulkaris from Punjab

Kantha( quilting) work Bengal

Block printed textile from Rajasthan

Ikat textiles prepared by weaving dyed yarns

Bandhej from Gujrat

How fashion is made

• Initial research about habits, prices, popular shapes designs

• Color ,• Season• Market, price• Technology to be opted• Designing and selection• Manufacture• Sales ,retails

Some product development

examples

Rabari embroidery inspired shoes

Rabari’s inspired choli to go with jeans

British designer Alexander Macqueen inspired by Indian

mirror work

Indian motifs and color combination for western

silhouette

Indian motif inspired Grahpics

Rajasthan “Gota” work

Fabrics from Utter Pradesh

Special fabrics :Technical fabrics

• Used for special purpose like traffic police in night:

• Photonic textiles• Water proof and ultra breathable

Window display: way to sell your designs:

visual merchandising

Window for home items

Retail store dispaly

Kids shop window display

Original sketch for the dispaly

3d models for the dispaly

Rendering and lighting concept

Building prototypes

Manufacturing coat stands

Final window display

Usefull fashion websites

• www.Fashion.net• www.victoriassecret.com• www.

Few useful definitions

• Haute-couture: French term for hi-fashion :it could be any silhouette refers to the latest and most advanced fashion by using exceptionally fine sewing and tailoring and expensive fabrics. haute-couture items could be dress,skirt,3pc set, accessory, sweaters etc. its all usually created by well known designers

Haute-couture: hi-fashion :

Haute-couture

Prêt a Porte: French term for ready to wear : ready to be carried away from the

shops: its less expensive fashion dresses/clothes and accessories ,sweaters

where there is no need to get stitched. prêt lines have various price range

Prêt a Porte

Line: collection

• Usually used by couture hi priced clothing : collection by couture/ready to wear/or manufacturers’ clothing and accessories for specific season.

• eg winter/summer line; women, kid’s, men's lines

Atelier de couture: atelier

• Work rooms where designers and their staff produce various collections.

• This room has computer table, sketches, pencil, colors, body forms sewing instruments, cutting table and tools, sewing machine, ironing machine, embroidery machines etc in the same large size room

• Some times also called as Salon de couture

Atelier de couture: tools

Atelier de couture

Atelier de couture

Atelier de couture

Camouflage prints: inspired from army uniforms

Polka dots

Liberty prints: liberty is name of a company in Britain: around1cm print designers scattered all over fabric

Victorian flower prints: with lots of intricate details in flowers where flowers and leaves etc look very realistic

Tartans: plaids

• Common term for pattern woven of various color yarns in stripes of different width running at right angles to form blocks

Tartans: plaids

Tartans: plaids

Tartans: plaids: origin from Scotland

Checks and stripes

Hounds’ tooth: variation of satin weave: like tooth of Hounds dog

Graphic prints: shapes which are not seen before,unrealistic,unknown

Graphic prints

Graphic prints

Some name of silhouettes

A line skirt

Peg skirt and trouser: apparel with fullness at hip and tapers at hem

Creative peg skirt

Pencil skirt

Flared skirt

Handkerchief skirt

Sheath dress: fitted dress

Shift dress: loose from armhole

corset

Tank top/camisole

Spaghetti top

corset

pantyhose

Breeches: garment which extends from the waist to just below knee where it fastens with buckle or buttons

Jodhpurs: riding pants with drop front or zipper closing that flares at thigh and have narrow straight cut

legs below knee with cuffs at ankles quite similar to men

breeches

Jodhpurs:

leotard

• Originally a two pc knit, body hugging garment • Now a one pc knitted garment with high or low

neck , long or short sleeves and ending in brief panties that is worn alone or ankle length tights as practice garment

• Its adopted by dancers acrobats and for exercises

• There is difference in elasticity content in swim wear and leotard

Camisole leotards

Lycra scoop neck leotards

bolero

farthingale

peplum

sleeves

Possible Variations in sleeves

Leg of mutton variations

Pagoda sleeves

collars

Collars :are separate peace attached to the garment:Bertha: A cape-like collar, usually made of lace.

Convertible: A rolled collar that can be worn open or closed. Sewn directly to the neckline.

Portrait: A shawl collar that wraps the shoulders.

Queen Anne: A collar that rises high at the back of the neckline, cupping the sides of

the neck then sculpting low across the chest to outline a bare yoke.

Sailor collar : came from naval uniforms

Sailor collar

Plunge neckline

Cowl neckline

Shawl collar

Notch collar with lapel

Mandarin collar

Parka: loose fitting jacket made with an attached hood that is some times trimmed with an attached fur

Capes: longer capes

Capes: wide, circular,usually opening in center front,cut in full circle,in segment of circle or straight

poncho

• Fashion item shaped like square and hole in the center for the head frequently fringed at the edge

Ponchos:

Woolen poncho

Trims: details,findings(zip,button,threads) to decorate plains garments

• Gathers,frills,rouching• Pin tucks, pleates• Neckline, collar, pockets• Beadings• Applique,quilting• Braid,embroidery• Belt,thread,decorative labels

trimmings

Home furnishings trimmings

Concealed pocket

Patch pocket

Some pocket variations

Cargo pocket

Hook and loop secure cargo pocket

Welt pocket

Safari pocket

Envelope pocket

Kangaroo pocket

Slit pocket