investments in consumer relationships: a cross-country and cross-industry exploration

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Seediscussions,stats,andauthorprofilesforthispublicationat:https://www.researchgate.net/publication/247837073

InvestmentsinConsumerRelationships:ACross-CountryandCross-IndustryExploration

ARTICLEinJOURNALOFMARKETING·OCTOBER2001

ImpactFactor:5.47·DOI:10.1509/jmkg.65.4.33.18386

CITATIONS

712

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73

3AUTHORS,INCLUDING:

GabyOdekerken

MaastrichtUniversity

48PUBLICATIONS2,235CITATIONS

SEEPROFILE

DawnIacobucci

VanderbiltUniversity

123PUBLICATIONS5,406CITATIONS

SEEPROFILE

Availablefrom:DawnIacobucci

Retrievedon:03February2016

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