desmania design retail & branding profile

f u s i o n o f e m o t i o n & r a t i o n a l e

WE

Desmania is amongst the top design houses in the country with core DNA in Packaging, Product, Retail & Branding design.

DESMANIA

DESIGN & INNOVATION

BRANDINTERFACE

DESIGN

AUTOSTUDIO

ENGINEERING& CAD

BUSINESS DEVELOPMENT

FINANCE & ADMIN

C E N T R A L

DESIGNRESEARCH &STRATEGY

DESMANIA DESIGN ORGANISATIONAL STRUCTURE

ID/GD CAD MKT ACC

INDUSTRIAL DESIGN / GRAPHIC DESIGN COMPUTER AIDED DRAFTING MARKETING ACCOUNTS

KEY INDICATORS

CEO & PRINCIPAL DESIGNER

SBU DELHI

AUTOMOTIVE STYLING STUDIO

MANESAR

SBU MUMBAI

ID/GD CADCLAY

MODELINGPROTO SHOP

MKT ACC ID/GD CAD MKT ACC

DESIGN DIRECTORHUMAN RESOURCE &

ADMINISTRATIONDESIGN DIRECTOR

A private limited company, owned by

design professionals with a talented team of

designers from premier design schools.

Full service offices in Delhi, Gurgaon & Mumbai

A 35 strong team, comprising industrial designers, graphic designers, engineers, modelers bolstered by a strong

support staff

Backed by a state of the art infrastructure, with in-

house 3D printing, modeling workshop, paint shop and clay modeling to achieve

quality & speed.

AWARDS

AWARDWINNINGCOMPANY

Product: Vicks Cough Drops JarClient: P&G

CII-BW Design Excellence Award

I-design Awards

Product: Digital Measuring MachineClient: RolatapeCategory: Prosumer

Product: LED TorchlightClient: EvereadyCategory: Lighting

Product: Pediasure packagingClient: Abbott LaboratoriesCategory: Packaging

Indiastar Awards 2010

Product: VLCC Beauty RangeClient: VLCC

Product: Men’s CareClient: Kaya Skin

Product: BubbalooClient: Cadburys

Indiastar Awards 2012

Product: Alpenlibe EclairsClient: Perffetti

Designomics Awards

Product: LED TorchlightClient: EvereadySale volume: 5.5L per month

CLIENTS

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WORK

RETAIL

MULTI BRAND DISPLAY POP/POS, P&G

MULTI BRAND DISPLAY POP/POS, P&G

TIDE FLOOR STAND, P&G

PAMPERS FLOOR STAND, P&G

PRINGLES FLOOR STAND, P&G

SAFEGUARD, P&G

PAMPERS POS, P&G

Oral B 123

ORAL B POS

ORAL B POS

Colgate

COLGATE POS

Colgate

COLGATE POS

POP/POS for P&G,Gillette

GILLETTE COUNTER TOP

GILLETTE FLOOR STAND

BOOST ENERGY BAR, GSK

POP/POS for HP

POS, HINDUTAN PENCIL

Credits:Gaurav,Rajesh,Subodh

POS, GODREJ LOCKS

DIP-TRIX DISPLAY, GENERAL MILLS

SPACE DESIGN, DOMINO’S

designdo-wheel

VICKS MONOLITH, P&G

STALL DESIGN, MONGINIS

STORE SHELF STAND, AXIOM IKEN

MULTIBRAND FLOOR STAND, HUL

BRANDING

Client: Amway

Brand: Attitude

Client: Mahindra & Mahindra

Brand: Xylo

Client: Mahindra & Mahindra

Brand: Earthmaster

Client: Monginis Foods Pvt. Ltd.

Client: Kesar Styles S.A.

Client: Orange Software

Client: Big Dance School

Client: Aditya Birla

Brand: Graviera Fabrics

Client: Venus Garments

Brand: UV&W

Client: KS oils

Brand: Kalash Mustard Oil

Client: Apparel Export Promotion Council

Client: 28°

Brand: Chain Restaurants

Client: World Environment Day

Theme: Green Haat

Client: Bharat Plastics

Brand: Glamor

Client: Mint Corp.

Brand: Nirvan

BOOST ENERGY DRINK, GSK

KYSTAL SALT

MADHU ICE CREAM

BABY SAFFRON

MORE WATER

DAIRY PRODUCTS, PUNJAB SINDH

BEAUTY RANGE, VLCC

KALASH, KS OILS

BRAND REJUVINATION, MONGINIS FOODS

CREMICA LABEL, MRS. BECTORS

CAMBAY TIGER POP PRAWNS, FRISH FOODS

PEN PACK, LEXI PENS

COOKWARE, GLAMOR

Tawa

Kadai

Casserole

WONDERMIST AIRFRESHNERS, FLORA INDUSTRIES

WONDERSPA HAND WASH, FLORA INDUSTRIES

WONDERCLEAN DISHWASH, FLORA INDUSTRIES

WONDERCLEAN FLOOR CLEANER, FLORA INDUSTRIES

WONDERCLEAN TOILET CLEANER, FLORA INDUSTRIES

WONDERCLEAN DETERGENT POWDER, FLORA INDUSTRIES

PHOTO BOOTH SKIN, GAMA ENTERTAINMENT

PHOTO BOOTH FRAMES, GAMA ENTERTAINMENT

PHOTO BOOTH FRAMES, GAMA ENTERTAINMENT

NIRVAN SOAPS & SHAMPOOS, MINT CORP

Poster

Client: 28°

Brand: Chain Restaurants

Scope of Work: Identity Design

Menu

Communication collaterals

Client: Big Dance School

Scope of Work: Identity Design

Poster

Website

Client: Indeutsch Industries

Client: World Environment Day

Client: Monginis Foods

Client: Monginis Foods Pvt. Ltd.

Scope of Work: Online recipe book

Client: Monginis Foods Pvt. Ltd.

Scope of Work: Online recipe book

Client: Monginis Foods Pvt. Ltd.

Scope of Work: Online recipe book

Client: JK Ansell

Client: P&G

OTHER WORK

PRODUCT DESIGN & INNOVATION (PD&I)

PRODUCT . INNOVATION . INTERFACE . CFM

AUTO STUDIO AT MANESAR

TOY DESIGN & ECO PRODUCTS

OUR WAY

DESMANIA has an evolved design process with a holistic approach towards design.

Special emphasis is laid on refinement, optimization, simulation and DFM. We call it as CONCURRENT DESIGN

User needs are an integral part of design exploration.

The design process is divided into four phases SYSTEMS APPROACH

DELIVERABLES

- DESIGN RESEARCH & INSIGHTS

- DESIGN CRITERIA

- CONCEPTS

- CONCEPT REFINEMENT

- CONCEPTUALISATION TILL SATISFACTION

w w w . d e s m a n i a . c o m

DESIGN YOGADESMANIAmantraTM

DELIVERABLES

- FURTHER REFINEMENT

- AESTHETIC OPTIMIZATION

- MOULDABILITY & DFM

- PRELIMINARY CAE & SIMULATION (TOP LOAD, DROP TEST & MOULDFLOW)

- MOCK-UPS

- MOCK-UP REFINEMENT

- DESIGN OPTIMIZATION

DESIGN CHEMISTRY

Design Methodology

DESMANIAmantraTM

DELIVERABLES

- CAD MODELS

- DETAILING

- FINAL SIMULATION & VERIFICATION

- RAPID PROTOTYPE

- REVISIT DESIGN

- DESIGN FINALISATION

Design Methodology

DESMANIAmantraTM TECHNOGRAPHY

DELIVERABLES

- LIAISON WITH VENDOR

- PRODUCT GRAPHICS

- FINAL INPUTS

Design Methodology

DESMANIAmantraTM

GELLIFICATION

THANK YOU