How Do You Convert Your Social Media Fans into Customers?
Danny Bermant, Director of Brainstorm Digital
What You Discover Today!
• 3 of the biggest mistakes that marketers make on social media…
• ….And how you can avoid them
• How social media fits into your sales funnel
• Why content is key to a running a successful campaign
• 3 key questions to ask before embarking on a social media campaign
Your presenter today: Danny Bermant
“The Social Media Lead Generation Expert” • Helping companies engineer online sales
funnels that deliver leads, enquiries and sales
• Author of…. - Social Media Marketing Strategy Guide - The Youtube Guide - Smarter LinkedIn Guide Available from Smart Insights
• Find out more at…. http://uk.linkedin.com/in/brainstormdigital/
Who we help
It’s great to have fans….
….but fans alone are not enough
3 mistakes that marketers inadvertently make on social media
Mistake #1
Mistake #1 Focusing on vanity metrics....
...whilst forgeKng the most important thing!
Why don’t CEOs don’t trust marketers?
Why don’t CEOs don’t trust marketers?
Mistake #2
Mistake #2 Keeping social separate from other markeOng
Social is a vital part of a much larger jigsaw
Mistake #3
Mistake #3 Your social media focuses on you, not your clients
Face it, your audience are not that into you
You need to focus on their problems, not your soluOons
So how do you convert your fans into clients?
By treaOng your relaOonship like a courtship!
#1: Meet the right people
Ensure that you drive the right visitors to your site
#2: Ask them out on a date
Create a lead magnet to capture their email address
#3: Nurture them
What makes effecOve content?
B2B Content marketing Trends – 2012 Survey Results. By Holger Schulze, author of the blog “everything technology marketing”. Sponsored by IDG Enterprise. 740 responders from a LinkedIn community
Even “boring” businesses can create content that helps clients solve their problems
www.youtube.com/watch?v=LyVU470TQBk
Personalised emails are a powerful lead nurturing tool
#4: Propose to them!
Give them a “trip wire” offer
#5: Get married
Invite clients to a special offer, or a consultaOon
3 vital quesOons for you to consider today…
#1. Do you have a sales funnel strategy?
#2. Do you have content that will convert your audience from prospects to customers?
#3. Do you have the resources?
Check which online markeOng mistakes you’re making: bit.ly/free-‐checklist
Any quesOons? • Email: danny@brainstorm-‐digital.co.uk