campaign battleground2012

Campaign Battleground

The New World of Social Media

Jill Miller ZimonThe Civic Commons EfficientGovNetwork

theciviccommons.com/egnWrites Like She Talkswriteslikeshetalks.com

jillzimon@mac.com

University of AkronBliss Institute of Applied Politics

March 22, 2012

Blogs are different

From Bernard Most’s book, The Cow That Went OINK

Pay attention to me…

Connect with me…

From Burning Man 2006 by Tom Davis at www.geometer.org

Tell me something I don’t know…

Pete Hanson 2004

Work with me.

Keep your eye on the blog.

From http://www.deskshare.com/Resources/articles/rss.aspx

Do you know who I am?

Conceal & skew=Reveal & spew

Issue? I don’t even know you.

Photo courtesy of Subodh Chandra

Does anybody really care? (2006)

On a typical day in August, 26 million Americans were using the internet for news or information about

politics and the upcoming mid-term elections. That corresponds to 19% of adult internet users, or 13% of all Americans over the age of 18.

From 9/20/06 Pew Report on E-Gov and E-Policy

Does anybody really care? (2010)

Fully 73% of adult internet users (representing 54% of all US adults) went online to get news or information about the 2010 midterm elections, or to get involved in the

campaign in one way or another.

That number was 19% in 2006.

From Pew Internet and American Life Project: Internet and Campaign 2010

Comparing use of the Internet for political news during mid-term

elections, 2006 and 2010:

2006 2010

Video 19% 31%

Social Networks 16% 60%

A day without blogs is like a day without…

Jim Borgman, Cincinnati Enquirer, 9/30/04

Thank you

Professor John Green, Jerry Austin & Mark Weaver

Jill Miller ZimonThe Civic Commons EfficientGovNetwork

theciviccommons.com/egnWrites Like She Talkswriteslikeshetalks.com

jillzimon@mac.com