www.pingpongfilm.co.uk/campaign ping pong care campaign
TRANSCRIPT
www.pingpongfilm.co.uk/campaign
Ping Pong Care Campaign
www.pingpongfilm.co.uk/campaign
Ping Pong Care Campaign
• The Ping Pong Care Campaign is a health and well-being campaign aimed at promoting active ageing in older people
• Simple concept; we’re looking to increase mobility, improve mental health and tackle social isolation in by reaching 60,000 older people in 2013
• Engaging people around the issues of age, the campaign will bring the film and game to 2000 older person settings across the UK
• Thanks to the BIG Lottery Reaching Communities Fund, we’re providing resources to settings most in need for FREE!
An Overview…
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Ping Pong Care Campaign
• BRITDOC are the only non profit film foundation in the UK
• BRITDOC are backed by Channel 4, Puma, Bertha Foundation and a range of other grant providers
• BRITDOC make grant awards to documentary film makers
• BRITDOC focus on films with a social message or highlight a social issue
• BRITDOC build campaigns around documentaries to create lasting change
Team Behind The Campaign…
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Ping Pong Care Campaign
We think that the campaign can help with some key challenges we face in the UK today:
• Improve health and well being of UKs older population: combatting ageism, installing positive role models, bringing age to the top of the agenda
• Innovative alternatives to prescription drugs: move with the growing wave of preventative medicine
• Educational tool and vehicle for promotion of health agenda: within healthcare profession, care profession and general public
• Tackling health inequalities: engaging a wide range of stakeholders in deprived areas, empowering local community activators with engaging content
The Targets...
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Ping Pong Care Campaign
• Aids Motor Function: Increased
blood flow to the brain helps to improve cognitive ability
• Gives Empowerment: Increased mobility and upper body work has huge benefits for independence
• Improves Balance: Better agility and stability builds confidence and leads to reduced falls
Learning From The Film... Changing BodiesIn the film, Inge, who suffers from Dementia, attributes her warding off of the disease to playing ping pong. Whilst we are not purporting it as a cure, there are clear physical benefits we should highlight in this highly accessible sport. See www.pingpongfilm.co.uk/campaign:
www.pingpongfilm.co.uk/campaign
Ping Pong Care CampaignLearning From The Film... Changing Bodies
• Conduct a medical study in collaboration with Kings College London: Department of Gerentology and Neurology to look at the effects of regular table tennis play on cognitive ability
• Understand if and how table tennis affects cognitive function: use table tennis as a fun way to explain different cognitive functions and the relationship between them and physical health
• Engagement: General public, linking the popular film with the cognitive science Healthcare professionals in debate about work with older people Further funding on table tennis and Alzheimer’s Disease. To date,
pharmacological treatments have been the major focus of research however other low cost therapies should be investigated
www.pingpongfilm.co.uk/campaign
Ping Pong Care CampaignApplying The Campaign... Changing AttitudesSustainable change is dependent on education. This is how the campaign can help to change attitudes:
• Inspirational role models: Gives as many older people as possible the chance to see the film and be inspired by it:
• Active ageing and wellbeing: Raises awareness, showing benefits of exercise and activity
• Defunct stereotypes: Changes opinion around the physical ability, capability, and social capacity of older people
www.pingpongfilm.co.uk/campaign
Ping Pong Care CampaignApplying The Campaign... Changing AttitudesSustainable change by reaching out to young people with something fun and engaging. Go to www.pingpongfilm.co.uk/schools for more on schools initiative We have 3 ways we want schools to engage with the campaign:
• Learn: The best way to take the Ping Pong Care Campaign forward in schools – a FREE lesson plan for teachers by teachers
• Screen the Film: An easy way to get young people and older people interacting
• Play the Game: A great way to encourage conversation and interaction between young and old. An interesting volunteering opportunity for young people
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Ping Pong Care Campaign
Interested in getting a school involved? Contact Gemma: [email protected]
Tim Holtam from Brighton is a local table tennis coach and part time teacher. He saw the film when it first came out and was inspired. He has been bringing in students from Patcham High School to volunteer at Elwyn Jones Court Sheltered Accommodation Scheme for the past year. They give up their Wednesday afternoons to help people play table tennis, and have even got involved with arts and crafts, cooked cakes and handed out teas.
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Ping Pong Care Campaign
“This experience has made us think differently about old people and how they must feel.”
(Sarah Wilkinson, Pupil, Patcham High School)
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Ping Pong Care Campaign
• Packs given out: 1248• People trained as Ping Pong Activators: 325• People contacted about the campaign: 1360 older persons contacts• We estimate a further 440 people have been contacted by partners
involved.
So far in 2013…
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Ping Pong Care Campaign
• Looking for older persons organisations eg. care centres, day centres, sheltered accommodation, community centres, faith centres – anywhere where older people can come together and watch the film and do some activity.
• Our FREE resources are available particularly for those in areas of deprivation. First come first served for the remaining 700 packs
• Geographically, we are concentrating on locations within a 50 mile radius of the following cities: Birmingham, Brighton and Hove, Cambridgeshire and Peterborough, East London, Exeter, Leeds, Liverpool, Nottingham, Tees Valley
Target Areas…
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Ping Pong Care Campaign
• Find settings for remaining 700 packs• Present findings for 2013 studies• Learn and improve for 2014:
Formulate firm evaluation process to hold ground in healthcare settings
Consult to add to exercises and suggestions that go along with the campaign
Integrate training into partner organisations training programmes
• Reach out to more of the UKs 20,000 care homes and sheltered accommodation settings
• Greater exposure within healthcare professionals, reaching out into Public Health
• Establish partnerships for 2014
Plans for the future…
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Ping Pong Care Campaign
• “I’m 90 years old in August and it has given me more incentive to keep fit” (care home resident after seeing the film)
• “It’s not just about older people. It’s very rewarding for yourself to be doing this” (pupil from Patcham High School)
• “I didn’t look to come in at first because I thought I can’t stand for very long, but after I found out I could sit down to play. I thoroughly enjoyed it” (care home resident on DVD extra)
• “That old people can do things too” (pupil talking about Doc Academy)
Feedback & Reactions…
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Ping Pong Care Campaign
Thank You…Any Questions?
Visit us: www.pingpongfilm.co.uk/campaign
Contact us: [email protected]
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