branding overview
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Personal BrandingBret L. Simmons, Ph.D.
December 9-10, 2010Reno, Nevada
My Brand (partial)• simmonsb@unr.edu• bret.simmons@gmail.com• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
Disclaimers
Are You Remarkable?
Excellence is a form of deviance
DO things your peers are not willing to do
Permission
BrandThe set of expectations, memories, stories
and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
(Seth Godin)
Personal BrandThe reasons why people spread the word about your value.
ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Is your cart before your horse?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Remarkable
Value
Not
Personality
Web 1.0, 2.0, 3.0
Broadcast
Conversant
Semantic 3
2
1
Interruption vs.
Permission
ContentConversation
Contentand
InboundMarketing
Consistently Contribute
Value
Transparency
New business card
www.namecheap.com
Name - Picture - Purpose
Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
FLOWActive• Twitter:
River• Blog:
Rain
Passive• Linkedin:
Lake• Facebook:
Stream
Integrate
Google Profile, LinkedIn
http://www.google.com/profiles/bret.simmons
http://www.linkedin.com/in/bretsimmons
How to not suck at Facebook
Twitter is a broadcast medium
•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
Blogging• Micro publishing platform• Force yourself to become
part of the conversation• Best damn marketing tool• Free• Video
Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
What to blog about?
• Own your own business• Work for someone else
Some Examples• http://sheridanstoryart.com/ • http://marketforcause.com/• http://sharonmarkovsky.wordpress.com/ • http://professionaltrainer.wordpress.com/ • http://www.dream2clean.com/ • http://blog.kemplerdesign.com/ • http://www.greatleadershipbydan.com/ • http://michaelhyatt.com/ • http://www.riverpoolsandspas.com/ • http://thephotoenthusiast.com/ • http://www.biggby.com/ • http://www.sandsregency.com/
Student Brands• Jennifer Johnston Canfield• Greg De Lima• Tara Olson• Kristen Dziadul
Social Media Revolution Link
http://www.youtube.com/watch?v=NhPgUcjGQAw
DO IT!
Questions?
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