B R A N D I N G G U I D E L I N E S

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brand overview

about the logo

Blair Bush Creative is a bespoke branding and design house based in Atlanta, Georgia and specializes in creating and enhancing brands that are innovative, female-led and compelling. We enjoy crafting branding strategies for companies of any size, using our years of expertise in design and marketing to ensure that your business stands out from the competition.

The logo (and all of its alternatives) were carefully created to express the effortless, sophisticated spirit that Blair Bush Creative clients trust when building and enhancing their brands. The main piece, shown in a hand-lettered font, evokes a feeling of creativity and reinforces the innovative, professional tone of the brand. The glyphs at either end of the mark represent lightbulbs, signifying bright ideas and new ways of doing things. Finally, a sans-serif tag secondary line is included to ensure full transparency about the nature of the brand and the service behind it.

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colors & texturesColors, textures, metallics, and other visual cues are important to the brand’s integrity and are vital to maintaining consistency wherever the brand has a presence. Blair Bush Creative’s prescribed colors, textures, and metallics are outlined below.

Accents (and other secondary elements) should be used only as supplements and inspiration, never as a predominant element in the design. This is to protect the brand from being too overwhelming or busy in its appearance.

EFFORTLESS rgb 241/216/194 cmyk 4/14/22/0 hex #f1d8c2

rgb 192/106/61 cmyk 20/66/84/6 hex #c06a3d

rgb 191/184/173 cmyk 26/23/30/0 hex #bfb8ad

rgb 143/133/134 cmyk 46/44/41/5 hex #8f8586

rgb 142/132/115 cmyk 44/42/54/8 hex #8e8473

rgb 113/81/68 cmyk 45/62/68/33 hex #715144

SOPHISTICATED BESPOKE

PASSIONATE

INNOVATOR VISIONARY

DELIGHTFUL AFFLUENT

colo

r pa

lette

acce

nts

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logo alternativesWhenever possible, use the full color logo. The white version should only be used on dark backgrounds; alternatively, the black logo should only be used on light backgrounds.

full color logo

one color black

2 color seal black seal white seal

one color white

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fontsThe following fonts are to be used when preparing anything written for Sprinkles:

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890!@#$%^&*()[]{}

Poppins Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890!@#$%^&*()[]{}

Poppins Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890!@#$%^&*()[]{}

Baskerville Regular

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typography

headline

subheader

The following typography is to be used when preparing anything written for Blair Bush Creative.

Headline Baskerville Regular 30 pt All lowercase “Passionate” color 25 Tracking

Body Copy Poppins Light 10 pt or smaller Normal case “Delightful” color

Subheader Poppins Bold 14 pt All lowercase “Sophisticated” color

Quote Baskerville Regular 9 pt or smaller All uppercase “Passionate” color

This is what body copy should look like. This is what body copy should look like. This is what body copy should look like. This is what body copy should look like. This is what body copy should look like.

“THIS IS WHAT A QUOTE SHOULD LOOK LIKE. THIS IS ALSO WHAT CALLED-OUT

TEXT SHOULD LOOK LIKE.”

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mood boardThe mood board is an essential piece of collateral when trying to understand the brand and its core feeling. Each photo was selected with care to represent a feeling the brand wants to evoke, and works to solidify the overall persona and mood of the brand.

c r e a t e d e x c l u s i v e l y f o r y o u b y