peje - fcp branding overview before worksheet
TRANSCRIPT
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Let’s Share:What are the 3 questions you have about this whole “Branding” thing?
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Slide 2
Living the Value PropositionBringing the Brand to Life
We can do this!
* Lifetime Guarantee Included *
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We can all do this! Take one step…
In the next 5-7 days:
1.Ask your experts to answer the question “Only We?”
2.Find and listen to your peers – how do they represent themselves?
3.Look at the last 5 communications items you sent – are they consistent?
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Failure IS an Option
www.youtube.com/watch?v=-Vo4M4u5Boc
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Five Things We Can Do
• Planning: S.M.A.R.T. Objectives• Targeting: As narrow as possible• Brand Positioning: How are we unique?• 5 Laws of Branding: The Personna• Making it Real: What does it look like? Sound
like? How do you make it work?
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Congratulations! You now own your
own network & newspaper
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Let’s go to work…
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How Do You Feel?
UCB CHL 10
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Onward! Taking the tools home
Practice Create Fail/Learn
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Slide 12
Dan Cohen, PrincipalFull Court Press Communications
@dcstpaul / @fullcourtpress