blogging for business

Business Growth for Professional Service Firms

Blogging for Business

MBS Alumni Presentation6th October 2009

Blogging for business 2

Why blog? An alternative perspective…

Blogging for business 3

What are the Business Benefits of blogging?

4Ian Brodie Get Access to “The Referral Masterclass” free from http://www.ianbrodie.com

Direct Income

5Ian Brodie Get Access to “The Referral Masterclass” free from http://www.ianbrodie.com 5

Blogging for business 6

Visibiity

Blogging for business 7

Blogging for business 8

Web Traffic

Blogging for business 9

Blogging for business 10

Pages

Freshness

Keywords

Links

Blogging for business 11

Blogging for business 12

Credibility

Authority

Personality

Blogging for business 13

Blogging for business 14

Community

Blogging for business 16

Clients!

Blogging for business 17

Blogging for business 18

Fresh

Relevant

Insightful

Personal

Conversational

Connected

Opinionated?

Hard work – investment of at least a few hours a week – often more

Good Blogs are usually…

Blogging for business 19

Useful Resources

Hosted blogging:www.wordpress.com

www.blogger.com

www.posterous.com

Free blogging software for your own site:

www.wordpress.org

www.typepad.com

Blogging hints & tips (how to blog, how to use blogs for business, etc.):

www.problogger.net

www.copyblogger.com

www.chrisg.com

www.chrisbrogan.com