blogging for business
DESCRIPTION
Backdrop slides (pictures rather than details) for presentation to Manchester Business School Alumni on Blogging for Business - Friday 6 November 2009.TRANSCRIPT
Business Growth for Professional Service Firms
Blogging for Business
MBS Alumni Presentation6th October 2009
Blogging for business 2
Why blog? An alternative perspective…
Blogging for business 3
What are the Business Benefits of blogging?
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Direct Income
5Ian Brodie Get Access to “The Referral Masterclass” free from http://www.ianbrodie.com 5
Blogging for business 6
Visibiity
Blogging for business 7
Blogging for business 8
Web Traffic
Blogging for business 9
Blogging for business 10
Pages
Freshness
Keywords
Links
Blogging for business 11
Blogging for business 12
Credibility
Authority
Personality
Blogging for business 13
Blogging for business 14
Community
Blogging for business 16
Clients!
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Blogging for business 18
Fresh
Relevant
Insightful
Personal
Conversational
Connected
Opinionated?
Hard work – investment of at least a few hours a week – often more
Good Blogs are usually…
Blogging for business 19
Useful Resources
Hosted blogging:www.wordpress.com
www.blogger.com
www.posterous.com
Free blogging software for your own site:
www.wordpress.org
www.typepad.com
Blogging hints & tips (how to blog, how to use blogs for business, etc.):
www.problogger.net
www.copyblogger.com
www.chrisg.com
www.chrisbrogan.com