bdi key takeaways

Key Takeaways

Business Development Institute; Visual Content Marketing and

Communications SummitApril 10, 2014

Last week we attended BDI’s Visual Content Marketing and Communications Summit.

Every speaker and participant brought incredibly valuable insights to table, but we

wanted to boil it down for everybody who wasn’t able to attend.

The Speakers;

Deb Berman

SVP Brand Strategy, Curalate

@debmberman

Ninan Chacko

CEO, PR Newswire

@PRNewswire

Jessica Woodbury

Social Media Manager, Alex and Ani

@alexandani

Christa Bukowski

Global Manager, Digital Content Strategy, Avon

christa.bukowski@avon.com

1. Importance of visual content

Multimedia grabs attention

Content including multimedia resulted in up to nearly 10x more

engagement than that of text-only releases

(PR Newswire)

Multimedia and visual storytelling simplifies complex ideas

One in five people

Which one do you understand most quickly?(graphic credit to PR Newswire)

Multimedia conveys emotion

Images drive emotion, emotion drives reaction

2. Importance of the short attention span

The average American’s attention span is 8 seconds

A goldfish’s is 9(Curalate)

Consumers want “snackable” content

(There is a lot of content for consumers to get through)

One Billion Images are shared daily on social media (Curalate)

3. Importance of understanding your audience

Understand the journey/experience of your customer

40% Start an activity on one device, but finish it on another(PR Newswire)

Understand how customers talk about your content

Descriptions and images used by customers may not be what you expect(images credit to Curalate presentaion)

VS.

Communication is changing

How we consume information is changing

On-the-go, peer generated has long overtaken professionally curated content

How we communicate is changing

Increasingly we’re talking to each other in emojis and 140 characters

This is not how we see the world

This is...

In conclusion

➔ Use Visual Content

➔ Consider Attention Span

➔ Understand your audience

See the original presentations here:● Deb Burman, SVP @ Curalte

● Jessica Woodbury, Social Media Manager, at Alex and Ani

● Ninan Chacko, CEO @ PR Newswire

● Christa Bukowski, Global Manager, Digital Content Strategy @ Avon