avaus event april 2015
Post on 18-Jul-2015
104 Views
Preview:
TRANSCRIPT
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Era of Engagement Marketing
Giovanni Cipriani @mktogioci
Page 2
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Company Overview
3,800 customers across
20+ industries in 36 countries
#1 independent marketing platform:
• Marketing software - built for marketers, by marketers
• Fastest growing marketing technology company
• Largest partner solution ecosystem
Top rated by Analysts including Sirius Decisions, Gartner, and Forrester
Marketing First
• Helping marketers master the art and science of digital marketing
• Unparalleled expertise
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
TODAY’S TOPICS
1. Every Organization’s Quest
2. The ABCs of Engagement Marketing
3. Real Time Personalisation and Engagement Engine
Page 4
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
The Quest of Every Marketer
YOURCUSTOMERS
Page 5
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Today’s Noisy Digital World
has Made it Hard
Page 6
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Page 7
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Engagement MarketingBuild personalized & lifelong relationships with people
Engage People:
• As individuals
• Based on what they do
• Continuously over time
• Directed towards an outcome
• Everywhere they are
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Real-Time Personalization
Page 9
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Real Time Personalisation
Page 10
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Real Time Personalisation
Page 11
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Real Time Personalisation
Page 12
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
RTP Use cases
1. Location-Based Event Promotions
2. Vertical-Based Case Studies or Videos
3. Account-Based Marketing
4. Behavior or Product Interest Based Offers
5. Personalized Ad Remarketing
Page 13
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Location-Based Event PromotionsNICE Systems is the worldwide leader of intent-based solutions. An enterprise B2B company running global operations, executing marketing activities around the world and targeting different verticals with different solutions. In this example, NICE promoted their US customer conference only to visitor coming from the US.
www.nice.com
Default View Personalized for US Visitors
Page 15
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Vertical-Based Case Studies or VideosSysaid, is an IT service management solution with their main website objective being to generate qualified leads. They used personalization to target their top of the funnel, anonymous prospects based on several verticals such as Education, IT, Software, Hospitality.
sysaid.com
Default View Personalized for Visitors from the Education Industry
Page 17
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Account-Based Marketing (ABM)Apprenda is the leading enterprise Platform as a Service (PaaS) powering the next generation of enterprise software development in public, private and hybrid clouds. Their key prospects are enterprise organizations with high revenues and employee size. They know who their key accounts are and target them using named account lists. In this example, Apprendacreated special landing pages for key enterprise accounts like the Bank of America and Barclays Bank.
Visitors from Bank of America Visitors from Barclays
apprenda.com
Page 18
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Behavioral / Product Interest
Returning Visitors – Special Offer
Turtle Bay is a luxury beach resort on Hawaii Oahu's North Shore. In the campaign example, Turtle Bay offered their 5th night free offer to all those returning visitors that came back to their website.
Default view Returning visitors to the website
turtlebayresort.com
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Engagement Engine
Page 20
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Engagement Engine
Page 21
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Marketo Engagement Engine
Page 22
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Summary
How it helps you
• Acquire customers faster and grow their lifetime value
• Maximize marketing efficiencies and impact on revenue
What we do
• Help you build personalized and continuous relationships with people
Why Marketo
• Marketing First:
• Most innovative platform – unique combination of sophistication and speed
• Most comprehensive partner ecosystem
• Vibrant community of 50K+ marketers and deepest expertise driving your long-term success
© 2015 Marketo, Inc. Marketo Proprietary and Confidential
Thank you!
top related