airtel proj presentation

MARKET ANALYSIS OF AIRTEL

G SEETA DEVI501

INTRODUCTION

MARKET ANALYSIS- Determines the

attractiveness of a market, both now and in

the future. Organizations evaluate the future

attractiveness of a market by gaining an

understanding of evolving opportunities and

threats as they relate to that organization's

own strengths and weaknesses.

Dimensions of market analysis

Market Size

Market Growth Rate

Market Profitability

Industry Cost Structure

Distribution Channel

Market Trends

Key Success Factors

Scope-

The purpose of the project is to know about

the importance of customer perception with

respect to the impact of the growing

technologies. This project emphasizes on

customer awareness, branding value,

satisfaction of the customers with the

services etc

Methodology-

This study is based on the data that has

been collected and analyzed. Survey was

the method adopted to collect the data.

Limitations-• Less time period

• Accuracy depends on the mood of the customer

• Information collected may or may not give the

actual reasons

INDUSTRY PROFILE

• India is the world’s second largest

telecommunications market.

• CAGR of 20% is expected for the telecom

infrastructure.

• GDP of US$ 400 billion from the mobile phone

industry.

• 4.1 million jobs by 2020 in this industry.

• FDI attracted till Sep ’13 is US$ 12889 million.

HISTORY AND EVOLUTION OF

TELECOMMUNICATIONS-

Postal services

Telegraph

Telephone

Wireless

telegraph

DOT

Private players

TRAI

BSNL

Market Dynamics-

• Low cost hub for testing security sensitive IT

products.

• Demand for smart phones and high speed

internets.

• Investments by different players into the

sector.

FUTURE-

• Rural is going to be the future.

• Need for regulatory support.

• Technology will hold the key.

• Customer experience is the new differentiator.

• Airtel is an Indian multinational telecommunications services

company headquartered in New Delhi, India founded on 7 July

1995.

• It operates in 20 countries across South Asia, Africa, and

the Channel Islands.

• Airtel has a GSM network in all countries in which it operates,

providing 2G, 3G and 4G services.

• Airtel is the world's fourth largest mobile telecommunications

company by subscribers, with over 275 million subscribers across

20 countries

• It is the largest cellular service provider in India, with 192.22

million subscribers

COMPANY OVERVIEW

• Products: Fixed line and mobile

telephony, broadband and fixed-line internet services, digital

television and IPTV

• Revenue:809.22 billion (US$14 billion) (2013-14)

• Operating income:248.62 billion (US$4.2 billion) (2013-

14)

• Profit:22.67 billion (US$380 million) (2013-14)

• Total assets:432.72 billion (US$7.3 billion) (2013-14)

• Total equity:1273.7 billion (US$21 billion) (2013-14)

Data Analysis and Interpretation

Questionnaire-

1. Name of the brand people first think in the telecom industry

21% of the respondents are think Airtel brand first in the industry.

2. Do You Use TeleServices?

0

10

20

30

40

50

60

70

80

90

100

Respondents

YES

NO

TOTAL

YES

NO

TOTAL

3. If Yes, Which Brand you are using?

From the above research it is clear

that 70% of the respondents Are

using teleservices.

25% of the people owned Bharti Airtel

Limited service

4. What Are The Reasons For Buying Airtel?5.Have You Taken Postpaid services of AIRTEL?

0

20

40

60

80

100

Respondents

YesNoTotal

31% of the people preferred Airtel for its

quality in network.

Postpaid services of AIRTEL

are taken by 39% only.

6. How do you rate AIRTEL Services with respect to Network?

Majority of respondent’s 63% of the people satisfied with performance of the Airtel

7. How do you rate AIRTEL with respect To Performance ?

0

10

20

30

40

50

60

70

80

90

100

No of respondents

POOR

AVERAGE

GOOD

V.GOOD

TOTAL

POOR

AVERAGE

GOOD

V.GOOD

TOTAL

40% of the people rated that service of the Airtel is Average and they are not

satisfied with service of Airtel due to huge rush at service centres.

8. How is the Service of AIRTEL when compared with other service providers?

0

10

20

30

40

50

60

70

80

90

100

Respondents

HIGH

LOW

SAME

TOTAL

HIGH

LOW

SAME

TOTAL

54% of the people feel that service of Airtel is same compared to others.

9. Do you feel comfort and convenient by using Airtel teleservices?

0

10

20

30

40

50

60

70

80

90

100

Respondents

YES

NO

TOTAL

YES

NO

TOTAL

Most of the respondents 76% are feeling comfortable and convenient with Bharti Airtel

10. How is the security measure in

AIRTEL Network?

0

10

20

30

40

50

60

70

80

90

100

Respondents

GOOD

AVERAGE

EXCELLENT

TOTAL

GOOD

AVERAGE

EXCELLENT

TOTAL

11. How Is The Pricing For AIRTEL?

0

10

20

30

40

50

60

70

80

90

100

Respondents

HIGH

LOW

REASONABLE \

TOTAL

HIGH

LOW

REASONABLE \

TOTAL

56% of respondents are feeling the

pricing of Airtel is high.

67%of respondents feeling good with

the Security Measures In Bharti Airtel

Limited

12. Type of Promotional Activity

towards purchasing Airtel

11

1014

15

NO.OF RESPONDENTS

13. How much are you satisfied

with Airtel service.

0

10

20

30

40

50

60

70

80

90

100

NO OF RESPONDENTS

AVERAGE

GOOD

POOR

EXCELLENT

TOTAL

AVERAGE

GOOD

POOR

EXCELLENT

TOTAL

58% of respondents satisfied

Good with Airtel.

30% people purchased airtel due to

word of mouth as a promotional

means.

14.Which is yours choice among these?

30% of respondents choose Bharti Airtel Limited among other networks.

SWOT ANALYSIS

Strengths-

World's fourth largest mobile telecommunications company

by subscribers.

Well established nationwide infrastructure.

Most visible brand incase of reach and awareness.

Weakness-

High competition

Debts and Finances

Airtel Africa

Airtel 3G

Opportunities-

Untapped voice market.

Revenue from 3G .

Non availability of LTE capable phones.

Scope for M & A.

Threats-

Unfriendly Regulatory environment.

Spetrum allocations.

Mobile Number Portability.

Micheal Porters 5 Forces-

Conclusion-

The research has brought to light various facts

about

customer perception on branding. The

questionnaire that

was conducted to obtain feedback of the

customers had

helped to understanad customer needs and

wants and their

feedback is providing to maintain better

customer

THANK YOU