presentation on the triple bottom line performance of airtel
DESCRIPTION
This is a presentation made as a part of our Corporate Social Responsibility project. We have analyzed the triple bottom line performance of AirTel on the basis of their sustainability reports of 2011-12 and 2012-13.TRANSCRIPT
a happy, empoweredand sustainable lifefor everyone
overview• leading global telecommunications company• #4 globally• offers products and services both for the end
consumer as well as businesses, in India
2G 3G 4G IPTV broadband mCommerceDigitalTV
1996 2001 2003 2004 2011 2012/13
launched in Delhi and HP
IPOissued
India’slargestwirelesstelecomoperator
launched DTH & 3G
acquired 100% stake in Qualcomm
Source: Company Filings
cellular services in 20 countries.market leader in India.
fixed telephony and broadband internet (DSL + IPTV)across 87 countries
pan India operations.coverage across 639 districts
services to large enterprises and carrierssingle point of contact for all telecom needs
OUR VISION
It is our vision that by 2015, Airtel will be the most loved brand, enriching the lives of millions across the world.
values
AliveInclusive Respectful
sustainability• sustainability and corporate social
responsibility are fundamental to Airtel’s business commitments and initiatives.
• believes in creating long term shared value for its customers, employees, suppliers, shareholders and the community.
stakeholder’s expectations• IBM, Infosys• faster Financial inclusion• reduce fuel consumption• continue the rural drive
toward social inclusion
Business Partners
• Infratel, Indus• enhance network
capability• stimulate digital
inclusion• adopt green
technologies
Network Partners
• contribute to healthcare, education, financial services and agriculture.
• quantify long term social development initiative.
Financial Service Providers
stakeholder’s expectations• enable social and digital
inclusion via community participation
• contribute toward equality education
• energy and climate change
NGOs
• stimulate employee engagement
• digital inclusion• assess impact on
communities
Employees & Top Mgmt.
• increase focus on financial inclusion
• compliance to radiation norms and green telecom
• take mobile education and health to a new level
Regulatory and Govt. bodies
stakeholder’s expectations• Increase network
coverage• Improve customer
services• Entertainment and
value added services
Customers
TripleBottomLine
Performance
Social
Economical
Environmental
pyramid of responsibility
Ethical Responsibility
Social Responsibility
Legal Responsibility
Economic Responsibility
how can a telecom company like Airtel ensure that more and
more people get included in the benefits of a sustainable and
enriched life ?
within the organisation
• open door policy• office of ombudsman• energy saving measures
Quality Education
India level Bharti Foundation: towards delivering quality education
ef
Learning level and Holistic development
Engagement with school
Teacher motivation & commitment
Quality Education
Community engagement & Parent Involvement
Joyful learning & Child friendly infrastructure
Activity based Learning including Community campaigns
Teaching learning materials & Teachers’ Guide
Assessment & Growth
Teacher selection & Training
making the world greener
community development
international level
Uganda
Nigeria
CSR: brand building India
• as per new Companies Act, 2013, companies have to spend 2% of profits or explain.
• if done well, CSR helps in building corporate reputation and trust.
• stakeholders expectation: leverage our existing network, reach, accessibility and products towards social inclusion
• Employees and customers want to work with a company that they respect.
CSR: brand buildingAfrica
• Airtel is committed to becoming the most loved brand in the daily lives of Ugandans by 2015
• African countries has different needs and expectation.
• Airtel has been involved in various initiatives to reach the community in ways relevant to their needs.
economic measures
measurement indicators
17% reduction in customer complaints
35 % reduction in partners’ grievance calls
waste management carried out
Airtel Money
outsourcing helped reduce capital expenses
encouraged data usage through DataShare plan
Kargil Customer Service
Waste management Untapped rural sector
challenges faced/issues raised
environmental measures
When the sun shines, there are those who use an umbrella and then there are those who use solar cells
• solar energy1. used primarily in the rural areas2. solar Photo- Voltaic Cells replace power grids and diesel sources3. stable and permanent source of power, lesser noise pollution and toxic emissions4. leads to a reduction of 18-20 tons of CO2 per tower per year
• green-data centres1. environment-friendly and energy-efficient2. state-of-the-art BAS system3. water based chiller systems4. state-of-the-art hardware 5. reduction in operational expenditure
key initiatives
converting challenges to performance
• providing access and connectivity to remote areas
• unavailability or limited availability of grid power.
• minimum roll out obligations (coverage) and
• quality of service levels (network up time)
15.8% reduction in emission per terabyte, above 11% achieved already in 2011-2012Reduced CO2 emissions per rack by 4.7% in FY 2012-2013 (Data Centres)
2000 tons of e-waste were recycled through e-waste recyclersOver 40 used laptops have been donated to Bharti FoundationOnly DTH player to have 60,000 STB’s to be recovered, refurbished and resold with a 1 year guarantee
the impact
extended reach Reduce innovation
empower farmers reduce negative impact enhance
future plans
references• Media Reports and Press Releases• Cellular Operators Authority of India (COAI)• Telecom Regulatory Authority of India (TRAI)• Department of Telecommunication (DoT)• Department of Industrial Policy and Promotion (DIPP)• http://www.airtel.in/QuarterlyResult/Quarterly_report_Q3_11.pdf• http://www.airtel.in/sustainability-file/home.html• http://www.airtel.in/• www.ibef.org• http://www.greenpeace.org/india/en/Press/Greenpeace-applauds-Bharti-Airtel-for-launching-Sustainability-
Report/• http://www.greenpeace.org/india/en/news/Bharti-Airtel-makes-a-move-towards-sustainability/• http://economictimes.indiatimes.com/bharti-airtel-ltd/directorsreport/companyid-2718.cms• http://www.livemint.com/Companies/BDA1AyDto4xIx6hK1jpp7H/Airtel-releases-sustainability-report-for-India-
operations.html
thank you