airtel presentation by naik irshad

8/14/2019 Airtel Presentation by NAIK IRSHAD

1/23


2/23

Founder of Bharti Group is Sunil Mittal.

In 1983, Sunil Mittal entered into an agreement with Germany'sSiemens to manufacture the company's push-button telephonemodels for the Indian market.

In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited(BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises.

In 1992, Sunil Mittal won a bid to build a cellular phone networkin Delhi.

In 1995, Sunil Mittal incorporated the cellular operations as

Bharti Tele-Ventures and launched service in Delhi.In 1996, cellular service was extended to Himachal Pradesh.

In 1999, Bharti Enterprises acquired control of JT Holdings, andextended cellular operations to Karnataka and Andhra Pradesh.


3/23

In 2001, the company acquired control of Spice Cell in Calcutta.

In 2002, Bharti Enterprises went public. and the company waslisted on Mumbai Stock Exchange and National Stock Exchange ofIndia.

In 2003, the cellular phone operations were rebranded under thesingle AirTel brand.

In 2004, Bharti acquired control of Hexacom and enteredRajasthan.

In 2005, Bharti extended its network to Andaman and Nicobar.

In 2009 - May 25 NEW DELHI: The proposed $23-billion megadeal between Bharti Airtel and South Africa's MTN.


4/23

Bharti Airtel: Bharti Airtel is India's leading provider of telecommunications services.The company provides GSM mobile services across India in 23 telecom circles andbroadband & telephone services in 90 cities.

Bharti Teletech Ltd.: Bharti TeleTech manufactures and exports world-class telecomequipment under the brand Beetel'. It is the only Indian telephone company to be

present in 30 countries mapping 5 continents. The company's product range includeBasic Telephones, Caller ID Phones, Caller ID Boxes, Cordless Phones, 2.4 GHzDigital Cordless Phones, DECT 1.8 GHz Phones, and Set Top Boxes.

Telecom Seychelles Ltd: Telecom Seychelles Ltd provides comprehensive telecomservices including GSM Cellular, PSTN (Fixed Lines), Fax and Data, InternationalRoaming, connectivity to Internet Services, Maritime Telecom Services (INMARSAT)

and International Collect and Credit Card calling, in Seychelles, under the brand'Airtel.

FieldFresh Foods Pvt Ltd: FieldFresh Foods (P) Ltd is an equal partnership venturebetween Bharti Enterprises and ELRo Holdings India Ltd, an investment company ofthe Rothschild family. The company provides premium quality fresh produce to themarkets worldwide and promotes world class standards for agricultural practices,

progressive farming techniques & identification and adoption of appropriatetechnologies.


5/23

Bharti Telesoft Ltd: Bharti Telesoft Ltd provides value added services andsolutions to wireless and wireline carriers worldwide. Bharti Telesoft Ltd ha

deployed products and solutions in 25 countries to over 100 network, and has a

customer base of 150 million across 5 continents.

TeleTech Services (India) Ltd: TeleTech Services (India) Ltd is a joint venture

between TeleTech Holdings, Inc., world's leading full-service provider of businessprocess outsourcing and Bharti TeleTech Ltd. The company offers offer the entire

spectrum of front-to-back-office business processes ranging from voice and non-

voice customer support, back office administration (including credit and

collections, account maintenance, application processing, claims processing,

asset management, document management etc.), sales and marketing (including

database marketing, marketing support, web sales and marketing etc.) to globalcustomers.

Bharti Retail Pvt Ltd: Bharti Retail Pvt Ltd. is a 100% subsidiary of Bharti

Enterprises. Bharti Retail is planning to launch its retail outlets in multiple

consumer friendly formats in several cities across India.


6/23


7/23

Bharti Airtel Limited (formerly Bharti Tele-Ventures Limited - BTVL)was incorporated on July 7, 1995 under the laws of India for promotinginvestments in telecommunication services.

April 24, 2006, the name of the Company has been changed from BhartiTele-Ventures Limited (BTVL) to Bharti Airtel Limited (Bharti

Airtel).The businesses at Bharti Airtel have been structured into threeindividual strategic business units (SBUs)

4. Mobile services.

5. Telemedia services (ATS)

6. Enterprise services

Globally, Bharti Airtel is the 3rd largest in-country mobile operator bysubscriber base, behind China Mobile and China Unicom.


8/23

Bharti Airtel has been rated among the best performingcompanies in the world in the BusinessWeek IT 100 list2007.

Bharti Airtel Limited, a group company of Bharti

Enterprises, is Asias leading integrated telecom servicesprovider with an aggregate of 105.20 million customersconsisting of 102.37 million mobile customers.


9/23


10/23

1. In India, the company has a 24.6% share of the wireless servicesmarket, followed by 17.7% for Reliance Communications and

17.4% for Vodafone Essar


11/23

Segmentation.On the basis of geography

Divided Indian market in a telecom circle.

Subdivided state into category A,B and C,

Targeting.Earlier elite class above age group of 25 years.

Corporate people and business man.

Again targeted youth by introducing YOUTOPIA plan.Targeted women and senior citizens by introducing postpaid plans.


12/23

Tagline- power to keep in touch.

Positioned in premium category aimed at elite classof society.

Perception of aspirational and lifestyle brand.Airtel decided that brand should always connoteleadership-be it in network, innovations, offerings orservices.

Sponsored games like golf.


13/23

Tagline- touch tomorrow.

Started to capturing mass market.

New look and the feel of the brand logo

indicate the core value of the brandi.e. leadership, performance and dynamism.


14/23

Tagline- live every moment

Brand ambassador Sachin Tendulkar

Sharukh Khan Kareena Kapoor

The advertisement which change the whole

look of Airtel in the mind of Indianconsumers was full with emotion andreaction, which one will experience in alifetime.


15/23

Tagline- Express Yourself .

Changed its logo to give more energetic andyounger look.

Advertisements in regional language withemotional touch.

Advertisement were made to highlight the

capability of airtel network coverage.


16/23

Use 360 degree marketing. e.g. organized

Airtel scholar huntwith NDTV.

In 2002, Airtel signed on music composerA.R Rehman and

changed its tune to live every moment. In 2009 Airtel coming with Airtel DelhiHalf Marathon

on 1st Nov 2009


17/23

The Airtel prepaid Sim are available inalmost all small mobile shops, mobile repairshops and Airtel galleries in every hook and

corner.Airtel postpaid sim are

available only in gallery and

agencies are appointed forsell postpaid sim.


18/23

For Airtel prepaid sim normal small packwhich is use for a mass.

For Airtel postpaid sim

different type of packaging

to attract the customer,

e.g. gold pack with 64k sim

card, red stylish pack.


19/23

Its differ for every individual to individual and

corporate to corporate.

3. Free lifetime sim prvided.

4. Recharges are available from Rs.10 to Rs.10000.

5. Different STVs are available for reduce the call

rate and for free sms as per customer usage.6. Corporate plan for corporate customer e.g. 149

SBI plan, 199 corporate plan for ICICI Bank.

7.

Pospaid monthly bills as customer used it.


20/23


21/23


22/23


23/23

Thank you.

airtel presentation by naik irshad

Documents