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Introduction

Submitted by,Shankar.s

BBA 3rd year sec 1

Roll no 61

Vision

• To build India's finest business conglomerate by 2020• Supporting education of underprivileged children

through Bharti Foundation

Mission

• “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”

BHARTI AIRTEL

Bharti Airtel formerly known as Bharti Tele-Ventures LTD (BTVL) is the largest cellular service provider in India,

with more than 252 million subscribers as of 2012 Founded July 07, 1995 founder(s)Sunil Bharti Mittal Headquarters New Delhi, India Key people Sunil Mittal (Chairman) & (MD) SANJAY KAPOOR (CEO)

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History ……

History………

In 2003, Airtel Subscribers exceed 3 million mark. In 2004, Bharti Cellular entered into license agreements

to provide cellular services in 6 new circles including Uttar Pradesh (East), West Bengal & Andaman Nicobar, Orissa, Bihar and Jammu & Kashmir.

In 2005, BTVL unveil fixed line, broadband services In 2006 Airtel unveils Re 1 STD plans Sunil Mittal bags CEO of the Year award In 2010 Bharti Airtel submitted its bid for 3G spectrum,

the auction for which starts from April 9.

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brand logo

Taglines of brand

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• Power to keep in touch (1995)

• Touch tomorrow (1999)

• Live every moment (2002)

• Express yourself

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o Headquarters

Organization structure

CMD's(Founder) Profile:-

Sunil Bharti Mittal He started his career at a young age of 18 after graduating

from Punjab University in India and then he founded Bharti. Chairman & Managing Director

since October 2001 Age: 54 years Today, at 54, he heads a successful enterprise, amongst

the top 5 in India, with a market capitalization of over US$ 40 billion and employing over 30,000 people.

He is an alumnus of Harvard Business School, USA. He has been conferred one of the highest civilian award

– Padma Bhushan. He has been conferred the degree of Doctor of Science

by the G B Pant University of Agriculture & Technology.

SERVICES FOR US

1. Mobile- Prepaid - Postpaid2.Home Phones – Fixed Line - Fixed Wireless Phones3.Broadband & Internet4.Blackberry5.Calling Cards6.Wireless Internet – Data Card - USB Modem 7.Airtel Digital TV

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GSM Subscribers Market share of Operators in Feb(2012)

competitors

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Current market share Brand image Brand equity Production capacity Corporate image Profit margins relative to competitors R & D performance Managerial personal Promotional effectiveness

Business Strength

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Revenue    416.03 billion (2012)

Profit    57.3 billion (2012)

Total assets    1,007.85 billion (2012)

Financials worthiness