advanced linkedin strategies for 2014

Advanced LinkedIn Strategies for 2014

1. Setting a Baseline2. Converting Interest Into

Attention3. Attention Grows Into Value4. Value Leads to Relationships5. Relationships create Trust

Agenda

About Me

Chris MuccioChief Digital Business Strategistwww.SocialFusion.com

• Executive driving revenue growth through innovative & strategic uses of digital technology

• 24 years of corporate, consulting and small business success

• Authored Amazon Best Seller • Creator of the CR3 Digital Growth Summit –

(www.CR3Now.com) • Connect with me at

www.LinkedIn.com/In/ChrisMuccio

Let’s Have a Little Fun…

250+ Million Users on LinkedIn…What Number are You?

Let’s Have a Little Fun…

250+ Million Users on LinkedIn…What Number are You?

Quick Poll Question

What is “success” for you on LinkedIn?• Getting new job• Finding talent to hire• Generating new sale• Building leads• Engaging target audience• Other

Success, Strategy & Common Usage

Setting A Baseline

What Does Success on LinkedIn Look Like?

Question

LinkedIn Profile• Ivy League MBA• Corporate – Senior

Management• Highly Experienced• Writes a Column

LinkedIn “Warms” Cold Leads

His Column

LinkedIn “Warms” Cold Leads

His Column LinkedIn Profile

Traffic • Credibility• Connect / Lead• “Drive” traffic

LinkedIn “Warms” Cold Leads

His Column LinkedIn Profile

Traffic • Credibility• Connect / Lead• “Drive” traffic

Key PointFocus the

Awareness toward the action you want

to occur

Website

• Lead Generation• Buying Decision

LinkedIn “Warms” Cold Leads

Awareness Ongoing Revenue

• Corporate America• Now – Small

Business Owner• “always add value”

Daily Post1 of 3/day

Build NetworkConnected with old colleagues

Initial Follow upMessaged Lorraine

Awareness Ongoing Revenue

Daily Post1 of 3/day

Interest

$

Build NetworkConnected with old colleagues

Received OfferSpeaking

Engagement

Initial Follow upMessaged Lorraine

Conversions• Revenue Production• Received offers to speak

across US• Three years later, still

receiving paid offers to speak

Awareness Ongoing Revenue

Strategically Speaking…, How Should We Be Using LinkedIn?

Question

Strategically Speaking…, How Should We Be Using LinkedIn?

Question

…Do you consider it a “social network” or a business

platform?

Business Platform

Existing Platforms• HR, Accounting, eCom, CRM, etc• We implement with:• Plan, Goal & Strategy• Allocate time, resources, outside help• Sustain

What do we Generally Do?• Desired Direction Vs. Signing On

• Preparation Vs. Haphazard Use• Sustained Effort Vs. Start and Stop• Target Audience Vs. Anyone

Points to Ponder:

Where to Use?Consider this:• Not… “plug & play”

revenue generator• Conduit… meeting people

/ relationship building• Effective… with

integration

In Person

Online

How do people tend to use LinkedIn?

Question

Does this Sound Familiar?

Invitation / Signup

1

Invitation / Signup Profile

Does this Sound Familiar?

1 2

Invitation / Signup Profile Complete

Does this Sound Familiar?

1 2 3

Invitation / Signup Profile Complete

Does this Sound Familiar?

1 2 3

Invitation / Signup Profile Complete

Does this Sound Familiar?

1 2 3 4

Invite Friends

Search

Profiles

“Hear” Success Stories

Read Updates

Join Groups

Do “Stuff”

EmailUpdates

Methodology, Roadmap & Foundation Setting

Converting Interest Into Attention

How Do I Create a Strategic Path for 2014?

Question

Mindset

Tactics

Goal

The 4 Part Methodology For Results

Maximizing Your Use of LinkedInOur

Mindset

Tactics

Goal

Maximizing Your Use of LinkedInOur

Connection’s

The 4 Part Methodology For Results

Mindset

Tactics

Goal

Maximizing Your Use of LinkedInOur

Our

Connection’s

The 4 Part Methodology For Results

Building The Roadmap

Building The Roadmap

Define My Business Goals

Building The Roadmap

Find My Audience

Define:1. Who It Is2. The Value they Seek3. Where to Find Them

BUILDING THE ROADMAP

Profile & Effective Use

“Layers”1. Complete Profile2. Communicate Brand3. Maximize Profile4. Call to Action

Quick Poll Question

How Complete is Your Profile?• Top Notch• Somewhat• More Work to Do• Placeholder• No Clue

Billy Johnson Billy Johnson

Professional HeadlineImmediate Branding / Virtually Omnipresent

“30 Second” Profile Makeover

Billy Johnson Billy Johnson

Professional HeadlineImmediate Branding / Virtually Omnipresent

“30 Second” Profile Makeover

How You Appear On SearchSearch Engines use Social Information!

“30 Second” Profile Makeover

Roadmap Summary

Business Goals (possible ideas)

• DEFINE ______________________________

Target Audience

Maximize Profile

Effective Use

“Preparation”

• ACTION ______________________________

• ACTION ______________________________

• ACTION ______________________________

Generating Positive Visibility & Credibility

Attention Grows Into Value

Generate Awareness

Mindset

Tactics

Goal

Post

Update my Profile

Endorsements

Provide a Link

Say Something

Like

Comment

1. Can share directly to Twitter2. Can share directly with Connections

“WARM”: Content in the Activity Stream

Update my Profile

Endorsements

Provide a Link

Say Something

Like

Comment

1. Can share directly to Twitter2. Can share directly with Connections

“WARM”: Content in the Activity Stream

Key Points1. Keep you “Top of Mind”2. Activity should SUPPORT

your Goal3. Sustain Your Activity4. You can “drive” traffic

Post

“COLD”: Provide Entry Points

Stand Out in a Crowd Target Audience

“TARGETED”: LinkedIn Groups

Key Points1. Multiple Paths for Visibility2. Where - 3 to 5 Groups3. Who – Target Audience4. When – Multiple Times/Week5. How – Offer relevance

Quick Poll Question

Are you strategically growing relationships?• Yes• Yes, but very slowly• More Work to Do• Not Really

Visibility Summary

Warm Contacts(possible ideas)

• ACTION ______________________________

Cold Contacts

Groups

Amount of Time

“Effective”

• ACTION ______________________________

• ACTION ______________________________

• ACTION ______________________________

“The Secret Sauce”Building Relationships & Trust

Value Builds Relationships

Increase Engagement

Mindset

Tactics

Goal

Realistically, how long do I spend?

…And, where do I consider starting?

Question

Time & Sustained Communication

Time Efficient

“Tasks in Under 10 Minutes”VERY QUICK1. Glance at Notifications Tab2. Check your Emails for Updates3. Scan Activity Stream4. Scan Google Alerts5. Endorse someone

QUICK1. Respond to Endorsement2. Interact in your Groups3. Interact on Your Company Page4. Message People

“Pat on the Back”

…Bragg for someone else

• Makes someone feel good• Takes about a second• Shows up on your activity

stream• Gives someone a reason to

contact you• Gives you a reason to contact

someone

Things to Consider

Relationships & Trust

Engagement1. Target Audience2. Demonstrate Expertise 3. Offer Items of Value4. Time / Sustained Communication5. Call to Action

Engagement1. Target Audience2. Demonstrate Expertise 3. Offer Items of Value4. Time / Sustained Communication5. Call to Action

Post Daily Activity

Daily Group Interaction

Co. Page Interaction

“Pat on the Back”

Relationships & Trust

Engagement1. Target Audience2. Demonstrate Expertise 3. Offer Items of Value4. Time / Sustained Communication5. Call to Action

“Click to Learn More”

9 Tasks in < 10 Minutes

Relationships & Trust

Power In Numbers

Ability to Engage Thousands

One Click Sharing

Final Polling Question

Is Your Current LinkedIn Network Comprised of…

• Nurtured & Engaged Leads• Friends & Business Connections• Anyone Who Invites Me

Trust Drives Our Success!!

Relationships lead to Trust

Grow Your Conversions

Mindset

Tactics

Goal

More Active Built Following

Created Group30 Day Linking Blitz

Increase ActivityWanted to be more active on

LinkedIn

Conversions• Activity & Contacts• Group is Growing and

Expanding Around World• Built More Relationships• Received Revenue

Opportunities

Group GrewGlobal membership and participation

Key Takeaways

Have Identifiable & Measurable Goal• ACTION ______________________________

Find Target Audience

Effective Participation

Engage & Build Trust

“Results”

• ACTION ______________________________

• ACTION ______________________________

• ACTION ______________________________

Free OnDemand Webcast: Advanced LinkedIn Strategies for 2014

Follow Us:

Thank You!