linkedin tips and strategies by dawn jensen
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Linkedin presentation given by Social Media speaker Dawn Raquel Jensen from Virtual Options Coaching & Training presenting to the Working Women of Central Florida- September 2012TRANSCRIPT
Dawn Raquel Jensen
Social Business Catal
yst
Email: [email protected] Web: www.dawnraqueljensen.com
Linkedin: dawnonLinkedin.com
Web Fan
q Handout q Feedback Form q Q & A q Additional support
Me: @dawnrjensen Work: @virtualoptions
• SocialMen+on.com • Hyperalerts.no • Alerts.google.com
Find out what’s been posted and being said about you, your business, and brand
“It’s the Indian… not the arrow”
Note: Dawn’s a@empt at pun humor
Put and your Social Media branding in place:
• to use in the right way • for the right reason • at the right Eme
“It’s the Indian… not the arrow”
Digital Embassy & Outpost: Overview
Visibility
Start Small • Top Social Networks • Honed By Industry • Shaped by market
Credibility
Build Deliberately • Content Curated • Dedicated Tools &
Tech • Automatic system
Tribe Builder
Be Consistent • Blogs • Posts • Engagement • Timing
Your PlaLorms: Digital Embassies and Outposts
Website Blog
(Hybrid) Site
Twitter YouTube
FourSquare *
Google+
Digital Embassy & Outpost: Linkedin Why You Would Use It
q Networking within particular industry
q Share expertise &gain knowledge q Increase brand visibility/awareness
- your potential audience lives on the platform & communicated with in groups
q Leverage individual knowledge by answering questions and further expressing expertise
Over 161M
80% drive business decisions
Tues/Thurs Before/aPer business hours AT: 17
3rd LTS: 15.2M
What to do on LinkedIn that’s publicly available about you
to potenEal clients, service providers, and subject experts who come recommended
on projects, gather data, share files and solve problems
that can help you land jobs and close deals
from discussions with like-‐minded professionals in private group seTngs
Good Reasons to Use Find Clients, Promote RelaEonships
Build Your Buzz
Hire Professionals/Network
Get Feedback and Research
SOCIAL MEDIA PROFILE: LINKEDIN F a n s F r i e n d s F o l l ow e r s
About Public Profiles…
This.
Not This.
This, maybe..
Linkedin Public Profile
LinkedIn Company Profile
Best PracEces for
• Never ask someone to join you if you not prepared to endorse their work
• Never** respond to a request to join someone's network unless you know them
Things to remember in any social networking community:
• You are always in control of who you invite • You can always decline an invitaEon • You are rarely inundated with invitaEons
Or as we like to call it..
Prospecting
Leveraging Your Network
Leveraging Your Network
Your Network By Region, Industry
Your Network By Region, Industry
Network Statistics**
Be unreasonable Put yourself out there Be more interested than interes+ng
Crea+ng Social Content $100 - Social Content Workbook $375** - Social Content Workbook Package includes:
• Social Media Workbook • Social Media Strategy Session • Workbook Extras download • Bonus Content includes:
1. Social Content Calendar Planner
2. Embassies and Outpost 3. Facebook Fan Page
Template **Limited number on hand**
Dawn Raquel Jensen
Social Business Catal
yst
Email: [email protected] Web: www.dawnraqueljensen.com
Linkedin: dawnonLinkedin.com
Web Fan
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http://www.dawnraqueljensen.com