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Based in Dubai and infused with the cultural and technical know how of the region, alternative is a 10 year old full-service digital agency that believes being a favourite brand is more valuable than just being a famous one. We craft beautifully useful, connected ecosystems that grow businesses and build enduring relationships between brands and humans.

The pursuit for perfection, and passion for excellence is what drives us forward. To challenge conventions and the status quo in Marketing & Communications to create breakthroughs for our clients and success stories for their brands.

We believe, you can change the world when you look beyond the obvious and think beyond the ordinary.

We keep questioning and exploring… wondering and discovering… learning and yearning… reaching with more than just our hands…

#TeamAlternative

tabarak razvicreative/film director

Tabarak is a digital and advertising veteran with over 20 years of creative experience in the region. his creative and long lasting solutions successfully break through the advertising clutter and reach out to their target audience.

Imad owns an extensive 15 years of experience in creating UX concepts, website designs, interactive apps, online games and viral videos. his rooted yet progressive technical knowledge in the web and film industry helps achieve the highest results among competition.

imad rihantechnical director

piyush ganatra managing director

Piyush has been associated with the advertising fraternity for the last 18 years and has found his passion in the area of Talent Solutions.

Spearheading the growth of MBR since its inception, his role has been to establish & streamline processes, mentoring his team, fostering team spirit, and delivering consistently.

salih maouisoftware developer

oussama abdallahweb developer

nitesh shresthaux/ui developer

kurt navalgraphic designer

farah najjarcontent manager

asif hameedweb developer

adi rayavarapuart director

anurag shuklaaccount manager

loraine tamayoaccounts

donna sasingadmin

gajanan shelvankardigital projects manager

Jaya kumarbusiness development

our digital solutions

Website & CMS Integration

Online Advertising

Mobile Applications

Social Media Management

Digital Video Content

Brand Activation

Innovation Marketing

Our clients

portfolio

Emirates NBD Become a Banker website

http://www.bankerforaday.com

Emirates NBD Become a Banker (brochure)

Emirates NBD Golf integrated campaign

Arzan Credit Artworks

Arzan corporate TVC

arzan ramadan tvchttps://www.youtube.com/watch?v=FOtxR0AfdzM

Tiffany Crunch Club games

http://tiffanycrunch.club/home.php

Energizer beam art digital game

http://www.energizerbeamart.com/flash_app/english/

Garmin e-commerce website

http://www.garmin.ae

Infiniti regional websites (CMS)

http://www.infiniti-me.com

Infiniti mobile site

http://www.infinitipress.me

Infiniti tweet activation (facebook app)

https://www.facebook.com/InfinitiMiddleEast/app_574701802642704

Infiniti monthly campaign HTML5 banners

Nissan KSA website

http://nissan-alissa.com/Home-en

Nissan KSA mobile site

http://nissan-alissa.com/Home-en

Nissan what if facebook app

http://nissan-alissa.com/Home-en

Nissan off-road game

http://alternativetestserver.com/clients/nissan_suv_game/

Nissan monthly campaign HTML5 banners

Star FM online radio app

Al alali website

http://alalali.com

Al alali recipe builder

http://alalali.com/en/recipe-builder.php

Al alali videos

cooking videos & web series - al alali academyhttps://www.youtube.com/channel/UCvjS2iJ69KJLxGfEQqUTi8A

ThinkTank

Content Expertise

Digital/Social Activations

Digital Video Content

360 Video Creation

Gesture Controlled Activations

Virtual Reality Experiences

Think Tank is a specialised department that’s focused on creating effective solutions for brands by pushing the boundaries of technology.

We keep our thinking destructive and our approach constructive.

Virtual Reality ExperiencesHow can we make people truly engage with a brand? Can our stories intrigue them like never before? Will we be able to transcend them to another world with our brand’s storytelling?

It’s question like these that make us think beyond the given. And create interfaces that enable people to do more and experience a new world full of amazing opportunities.

#Immersive&Engaging

Digital/Social Activations

People are too busy to reach out to a brand these days. That’s why these activations play a vital role in connecting with the audience.

The idea is to create a ripple effect by creating content that people would love to engage with and share on their personal social feed. Thereby turning into true brand custodians.

#Like&Spread

Digital Video Content

You can love it or hate, but you can’t ignore the tremendous growth of video content marketing.

But with opportunity such as this, there comes a threat of creating just noise. Hence our focus is to create video content that’s not just entertaining, but also useful for the customers.

#Engage&Enable

360 Video Creation

You’ve seen them, liked them and shared them. Why not create them for your brand? With an expert 360 video production team, we are here to create amazing virtual reality video content for your brand.

#VirtualRealityVideos

360 Virtual reality walkthrough

These are 360 panoramic high quality static images that allows the user an immersive experience within the environment. Users can zoom in and out, pan left and right. Special markers programmed into the images lets the users move into a separate section of the same environment.

360 VR video for real-estate and hospitality

These are 360 panoramic high quality 4K videos allow the user to navigate the surroundings around them. These videos can be faded in and out of sections within the environment, giving the feel of an automated walkthrough.

360 VR walkthrough using the headgear

Users can use the VR gear (oculus or Samsung) to immerse themselves into the environment by physically moving around to view their surroundings. Similar to the videos, these experiences can be programmed to fade into a different section of the same environment giving the user the ability to experience all sections.

In addition to this, we can add trigger points where in users can further browse within the experience. These triggers can be used for downloading brochures, checking external links within an iFrame or even generating a leads form.

Gesture Controlled Activations

Let’s take brand interaction to another level. Gesture controlled activations enable us to intersperse the realm of physical world with the digital. Thereby creating personalized experience for each viewer.

#MyUniqueBrandExperience

So…

Whether it’s about devising technical business solutions for your business, or creating engaging ideas based on new technology; give us a shout out and we will be more than happy to conjure solutions that are tailor-made for your brand.

short films

one of our successful viral videos

annie96https://www.youtube.com/watch?v=3YlxfAuQ-7M

our nominated and widely successful short-film

Fadedhttps://vimeo.com/112991103

We believe, you can change the world when you look beyond the

obvious and think beyond the ordinary.

We keep questioning and exploring… wondering and discovering… learning

and yearning… reaching with more than just our hands…

our belief

The pursuit for perfection, and passion for excellence is what drives us

forward.

To challenge conventions and the status quo in Marketing & Communications to create

breakthroughs for our clients and success stories for their brands.

our aspiration

our propositionchallenging conventions

our approachWe refuse to remain in a time wrap because we understand that the business environment we are in, is rapidly evolving.

After all it is not just about doing things right, it is about doing the right thing.

our creative process

Discover define Create Deploy

1Anticipation

2Analysis

3Articulation

4Activation

5Accountability

anticipation

Keeping ourselves abreast with the latest trends and innovations in the communication world, in order to effectively connect with our audience.

analysis

Collating every piece of relevant information needed to recognise the challenge at hand, before we get into strategy development.

articulation

Crafting an efficacious marketing & communication strategy based on the in-depth industry analysis and consumer insights.

activation

Driving the communication from an idea centric and a media neutral perspective across all consumer touch points.

accountability

Evaluating every communication campaign based on preset objectives and parameters, with detailed learning and reports.

thank you