Through my research at the beginning of the project, I found out the key codes and conventions. These include aspects such as the

companies logo and slogan. As well as this I also realised that adverts are typically 20-30 seconds long.

To start my research, I researched into a wide variety of adverts and sponsorship sequences. By doing this, it enabled me to select

the key codes and conventions therefore allowing for me to distinguish these. When thinking back to my research one of the key

conventions in which I spotted was that each advert had a narrative. When analysing the adverts, I was quickly able to pick out the

theme in which I wanted to base my advert around. However shortly after, I realised that this was too challenging and my ideas were

far to adventurous for them to work. This is when I came to the decision to change my advert to a smoothie. I choose this type of

product as when I analysed some existing adverts out there on the market, this was my second favourite and also I thought that this

would also give me a challenge.

My five media texts do not follow the typical conventions of advertisements for smoothies. I decided not to show any packaging to

portray the narrative of these being something that can be made at home. This has therefore challenged and developed the

conventions. This is something which is not usually seen within soft drink adverts, but I felt that my adverts would work better by just

displaying the product rather than the packaging. By doing this I am hoping that my target audience will understand the purpose of the

product further.

Through my research, I also found that most of the adverts were quite slow paced and therefore it allowed for the target audience to

understand the purpose of the product. However, again this was a convention in which I have challenged. As I have created stop

motion sequences, my adverts are quite fast paced and therefore I also had to choose quite a fast pace piece of music to match this.

Similarly with my radio advert, I have keep to using the same music to keep consistency throughout making sure that my product is

noticeable and recognisable therefore ensuring that there is synergy throughout all five of my media texts. When looking back on my

radio advert, I believe that the instrumental music ties in well with the pace of the voiceover and therefore suits the narrative of the

advert well.

Throughout my research, I noticed that one of the

key conventions within adverts was the variety

between shots. However, I also noticed that when

a food/drink product was being advertised the

main focus was on the product and therefore the

advert consisted of many close ups. For example

in the Tropicana advert fruit is constantly shown.

This clearly portrays and emphasises on the

contents of the drink just by repeatedly showing

the fruit. Within my adverts, I decided to take on

this typical convention as I believe that it is a

convention which works and suits the purpose of

the product being advertised well.

Tropicana ‘Orange Growers’

See (0:11)

See (0:12) – Advert 2

However one convention which I wanted to challenge was the use of a voiceover. When looking at many existing adverts, you

tend to find that within food/drink adverts there is always the protagonist on screen talking. Although within my adverts as I

have created a stop motion sequence, I decided to include a voiceover. The voiceover allows for me to get the main purpose

of my advert across to my target audience. Not only this, but I also believe that by challenging one of the main conventions it

has allowed for my adverts to take a slightly different approach to many other existing adverts therefore making them unique

by challenging some of the key conventions.

From my research into adverts, I noticed that most end with their product as the end shot if a drink is being advertised.

However I wanted to challenge this convention and just have my logo at the end of each one of my adverts. I also decided

to create animated titles. One reason why I wanted to challenge and develop this convention was because, the product

was being shown all throughout the advert and therefore I felt that it was important to remind the target audience of the

name of the product.

Innocent Advert See (0:25 -0:30) See (0:24)(Advert 1)

Throughout the whole of my five media texts I have used the same music throughout allowing for consistency,

but also for my adverts and product to be recognisable and therefore showing synergy. When carrying out my

research, I realised that most adverts tend to match the music with the narrative and also pace of their

adverts. As I have created stop motion sequences, I decided to use a fast and upbeat piece of music to further

tie in with the pace of the editing. The track in which I used was called ‘Matter of Fact’ and was a royalty free

piece of music. I was originally going to use a piece of music from an unsigned artist, however I later decided

against this as I felt that my adverts portrayed the correct message across to the target audience and

therefore the music should be there to create a positive and happy atmosphere.

Click here to

listen to the

music used

Having said this, within my second sponsorship sequence, I have created a freeze fame of the protagonist holding the

product within her hand as the end shot. Although this sequence has not ended with the animated titles, it still does

challenge the conventions of existing ads as usually the products packaging is shown. Within the second sponsorship I

decided to change the ending to add some variation to my ads. I believe that this has worked successfully and therefore a

slight variation has added more narrative to my adverts. Moreover synergy has still be created throughout my adverts, as

the products logo still appears along with the sponsors logo. By creating a variation between my sponsorship sequences,

I believe it has helped for them to become recognised as a cohesive advertising campaign as the target audience should

still be able to visually see the connection between them.

Moreover, a convention in which I wanted to develop was the use of close up shots. Close ups help for the audience to engage with

the emotion of the advert. Within my second advert and also sponsorship sequence , I decided to use a close up shot to show the

facial expression of the protagonist within my advert. I believe that from using this shot it has enabled the target audience to see the

reaction of the protagonist therefore changing their views on the product. Moreover a close up shot allows for facial expressions to be

seen therefore within my advert I am hoping that this will connote an exciting and happy atmosphere. Additionally by using a

protagonist in both my second advert and sponsorship sequence, this further helps to build upon the narrative.

In terms of my sponsorship sequences, I have kept with the typical conventions of the adverts where the sponsors logo appears

on screen. I decided to keep and develop this convention as I felt that this convention was essential in order to produce high

quality sequences. When carrying out my research, I found that most sponsorship sequences tend to focus more on the branding

of the product and also the relationship between the sponsor itself rather than the narrative. When referring back to my

sponsorship sequences, I believe that I have challenged this convention as I have focused more on getting a strong message

about my product across rather than advertising the sponsor itself.

Additionally, I also choose to keep the sponsorship very broad and decided not to include it within my ads. This is something

which is not seen very often as you tend to find that the sponsorship is related to the programme itself. For my ads, I decided to

sponsor ‘daytime on ITV’ and therefore gave myself a wider target audience as I was not focusing on one specific group of

people.

When relating back to my research, I found that one of the most important conventions of any ad but especially sponsorship

sequences is that the branding of the ad is an essential part as this is what conveys and connotes the message to the target

audience. In terms of the branding, the companies logo, slogan and also main colour scheme should always be included within

the sequence.

Sponsorship 2 (See 00:03) Advert 2 (See 00:15)

Main Adverts When looking at existing adverts, I noticed that many adverts usually have a beginning, middle and an end. This form of narrative is

called an conventional narrative and is something which I had tried to use within my adverts. When analysing my two main TV

adverts advert 2 follows on the narrative from advert one. Within advert one the audience see the smoothies being made. However

within advert two the audience see three different smoothies and then one being drank. I believe that within advert one, I used a

conventional narrative. The beginning shows the fruit which goes into the smoothie, whilst the middle shots the smoothie being made

and the end ends with the products logo being shown at the end.

Although within advert two, this could be seen as using an unconventional narrative. If the audience had not seen the first advert,

then without listening to the voiceover the purpose of the product might not have come through as well. This form of narrative is

called an elliptical structure. This type of structure requires the audience to fill in the gaps, allowing for them to figure out what has

happened. Within both of these adverts. I have also created stop motion sequences. This is again something which the target

audience might not be used to and therefore might feel that the adverts are unconventional. When looking at the screen shots

below it clearly illustrates how a different narrative has been followed even though the same product is still being advertised. Within

advert one the narrative is began and then in advert two the narrative comes to an end.

Beginning (See 00:12) Middle (See 00:16) End (See 00:24)

Sponsors Logo Associations logo (Paralympics)

Associations

main colour

scheme

Iconic

Character-

Ambassador

Company Logo/ Sponsorship

Programme

Name

Sponsorships

product

Person/ host symbolising the

end of the programme- connotes

the programme itself due to it

being a dinner party.

To the left are examples of two sponsorship

sequences which I analysed during my

research. As you can see, a powerful brand

image has been portrayed through the use of

colour and also reference to the company.

When looking at the Paralympics sponsorship

sequence, I believe this connotes a powerful

message. The use of an iconic figure from the

games helps to connote a sense of power and

also achievement. Moreover the companies

logo and also the sponsors logo has been

included.

This is in comparison the next sequence in

which I analysed. This sponsorship sequence

has again used the company and also

sponsors logo but has also kept in with the

narrative of the programme. The use of the

wine bottle further connotes the sponsors

company but it also helps to establish the

programme further.

From looking at these sponsorship sequences

it is clear that branding plays a huge part in

creating a successful sequence. Within my

sponsorship sequences, I have tried to include

as much branding as possible to ensure that

my product is recognised.

Examples of Sponsorship Sequences

When looking at the examples of existing sponsorship sequences, they all tend to have their company logo on screen as

well as a main image and also the sponsors logo. When relating back to my two sponsorship sequences, I have

challenged this convention in one text but also developed it in the other.

In my first sponsorship sequence, I have created animated titles with a white backdrop. This allowed for the name of my

product to appear ‘Juicy Fruities’ and then for the sponsors logo to appear which is ‘ITV’. However when looking at

previous sponsorship sequences, I found that most tend to include some text saying who the programme sponsors for

example ‘sponsors by’. This is in juxtaposition as within my sponsorship sequences, I have decided to include this within

the voiceover. I came to this decision as I wanted my ads to be as spacious as possible. By this I mean that I didn’t want

to include a lot of information as this would have made it hard for the target audience to read. I wanted to create

something which was simple yet effective.

Sponsorship 1 (See 00:10) Sponsorship 2 (See 00:05)

However when looking at my second sponsorship sequence, I decided to change the end titles. Within the second advert

and sponsorship I included a protagonist to add to the narrative of my adverts. When it came to deciding on my end titles

I decided to vary this and have a freeze frame at the end with the titles appearing by fading into the top right hand corner

of the screen. I believe that this worked well and also allowed for their to be a variation between my ads. When linking

this back to existing ads, this challenges the typical convention. Again with this ad, I decided to have the voiceover

mention the sponsor and just have the logo appear on screen. When reflecting on this, I believe that this works

extremely well as the target audience are able to clearly see a visual on screen as well as listen to the audio at the same

time.

Radio Adverts When carrying out my research into radio adverts, I realised that there were many key codes and conventions in which I needed to

follow in order to create a successful advert which would tie in with my other four adverts creating synergy between all five of them.

When deciding on creating a radio advert for my ancillary text, I choose this text as I wanted to create a challenge for myself.

When analysing existing radio adverts, I realised that the music which is used throughout is identical to the music used within the TV

adverts therefore creating synergy. When realising this, I decided to use the same music in order for all of my five media texts to be

seen as a cohesive advertising campaign. Moreover, I also realised that sound effects are also commonly used in order to create a

certain atmosphere. However, I shone away from this idea as I believed that the music within my adverts created and set the right tone

and atmosphere and therefore the use of sound effects were not needed. When thinking about my radio advert, I also decided not to

include the sound effects to further connote synergy. This could be seen as challenging some of the main conventions of radio adverts,

however there are a large majority of radio adverts which do not include sound effects.

Whilst carrying out my research, I listen to the ‘British Airways Radio Advert’ and also the ‘Monster’ Radio Advert. When listening to

these, it become apparent to me that the scripting of the advert is relied on in order to create the right atmosphere. This is due to there

being no visuals to view therefore the target audience are only able to interpret and relate to the product through the scripting.

Click here to

listen to existing

radio adverts

My radio advert instantly addresses the listeners by using the word ‘you’. Moreover the use of a rhetorical question helps the

audience to question what is being said, really making them think about trying to the product which should further keep them

interested in the advert for longer.

Do you want a healthier, fruiter drink? Then try Juicy Fruities. Made with 100% real fruit, there's bound to be a

flavour that you will love. So try new, Juicy Fruities.

Juicy Fruities. Real Fruit, Great Taste!

My radio advert has definitely developed some of the key codes and conventions but it has also challenges some as well. Within

the advert, the scripting is the most important aspect and is something which I decided to develop in order to create a

professional yet meaningful radio advert one which creates synergy between my other four media texts.

After listening to existing adverts, I realised that they most commonly tend to either address the

viewer straight away by using the words ‘you’ or ‘your’. Similarly they also can make you feel as

if your in the place/situation in which they are referring to just from the description. For example

within the British Airways radio advert it starts off with ‘wondering in a sublime cathedral, let

everyone else follow the guide’. This straight away engages with the listener as they instantly

feel as if they are in the situation in which is being described.

So that all five of my media texts could be seen as a combination advertising one product, I realised that synergy was an important

aspect and something that I had to take into consideration. I first realised this during the researching stages where it became

recognisable that existing adverts all had synergy between them therefore making sure that there adverts were recognisable as a

cohesive advertising campaign.

One of the main ways in which I have created synergy throughout all of my adverts was with the choice of music. I choice an

instrumental piece of music which I thought would add to the atmosphere already being connoted on screen. By using the same

piece of music, this should become a recognisable element within the ads and therefore the viewers should be able to relate this

symbolic element to the brand itself ‘Juicy Fruities’.

Another aspect in which has helped to create synergy is the logo. Throughout all of my adverts, the logo is a constant feature which

I believe was important to include. Not only has it been included in each text, but I have also used a consistent colour scheme

throughout making sure that this logo becomes a recognisable and iconic symbol relating to this product.

Additionally, the voiceover is an extremely essential aspect of any advert to

ensure that the right message is received by the viewers. When researching

into radio adverts, one of the key conventions is that a clear voice is needed

and also the use of language has to be specific and related to the product.

Another key convention in which I noticed was that sound effects help to add to

the atmosphere, making the radio advert much more interesting to listen to.

When saying that the voiceover is an extremely important aspect, I choose to

use the same voiceover throughout both adverts. Moreover I also used the

same voiceover for the sponsorship sequences. In terms of the radio advert, I

adjusted the voiceover slightly due to their being no visuals as I needed to

make sure that a narrative and also the purpose of the product was portrayed

and connoted to my target audience. By doing this, I believe it has allowed for

synergy throughout all of my five media texts. More importantly, it has made the

radio advert recognisable as the protagonists voiceover should be recognisable

from the TV adverts to my ancillary text. Within my radio advert, I choose not to

include any sound effects as I wanted this advert to be advertised through the

use of selective language. For example within the voiceover of both my TV

adverts and also my radio advert, the viewers are addressed personally. ‘Made

with 100% real fruit, there’s bound to be one that you will love’. Just from

looking at this extract from the script, it clearly connotes how this should engage

with the target audience directly making them more interested in the product.

Click here to listen to my

Radio Advert

I also wanted to make sure that each text was aesthetically pleasing to view but also similar to each other. This is

where I had to think extremely carefully about the mise en scene of my adverts. To start off with, for my first advert, I

didn’t take this into consideration. However after I had constructed my second advert, it became noticeable that both of

my adverts did not look like they were advertising the same product. When noticing this, I decided to base all of my

adverts within a kitchen to enhance the cohesive advertising campaign.

Before changing the setting for my advert, this was what

my first advert looked like. When reflecting on this, I can

see how much of a difference the mise en scene has

made and also how it has added to the overall narrative.

When comparing both of my adverts from the first cuts to

the final cuts, I can say that the mise en scene is

massively important in ensuring that the viewers see this

as a cohesive advertising campaign.

This is my final version of advert one. Just from looking at this shot it

clearly portrays the main purpose of my product. More importantly,

the mise en scene has made the advert seem much more inviting for

the viewers to watch. To make sure that there is a direct link between

all of my ads, I have used the same setting throughout as well as

using the same protagonist throughout. By doing this, I believe that

the viewers will recognise the link between my adverts and therefore

recognise the product being advertised. By using the same mise en

scene throughout, it also helps to establish more about the product.

For example as my adverts are based inside a kitchen, this connotes

the product could be something that is home made therefore adding

to the narrative even further.

Within the two screen shots above, it is clear that the same props have been used throughout these two adverts. Similarly it is

also clear that the same setting has been used therefore adding to the mise en scene. Within the first advert, I used the same

props as within the first sponsorship sequence but instead I used different camera angles to show the product from different

points of views. For example I used some mid shots and then also high angle shots to vary the viewers perception of the product.

Advert 1 and Sponsorship 1

Sponsorship 1 See (0:02) Advert 1 See (0:13)

Advert 1 See (0:15) Sponsorship 1 See (0:02)

Again, within these screen shots, I have used the same setting adding to the mise en scene and have also used the same

props. This again ties in with advert two where these props are seen again therefore connoting a connection between all

four of these adverts.

Advert 2 and Sponsorship 2

Advert 2 See (0:11)

Advert 2 See (0:16) Sponsorship 2 See (0:04)

As you can see I have used the same protagonist throughout my adverts. I decided to do this to ensure that my adverts are

recognised as a cohesive advertising campaign. Moreover, I also believe that by using the same protagonist it helps for the

audience to engage with the adverts even further as they should over timer recognise the actor within the adverts.

Sponsorship 2 See (0:01) Again here, I also used the same props in terms of the glasses with the smoothie in and also the smoothie maker. This is related to

advert one where these props were originally used. From using the same props it has differently created a strong link between all of

my media texts therefore making them recognisable as an advertising campaign. Moreover the mise en scene is identical

throughout therefore connoting that all of my TV adverts are advertising the same product.

Radio Advert

Likewise with the Radio Advert, there are many links back to the four TV adverts. As the radio advert solely relies on the scripting

and language used, I needed to make sure that all voiceovers were fairly similar.

As you can tell from the script below I have tried to keep the voiceovers fairly similar to each other to ensure that there is a

consistent theme and also narrative throughout.

‘There's bound to be

a flavour that you

will love’

‘There's bound to

be one that you

will love’

Radio Advert Advert 1 and 2

Throughout the voiceovers, I have kept to a consistent narrative throughout. The voiceover matches

the action which is happening on screen and therefore clearly connotes the purpose of the product.

In terms of the radio advert, as there are no visuals to view the language was extremely important

throughout this. As mentioned before, I am hoping that the target audience will relate back to the

adverts and therefore realise the connection between all five of my adverts.

‘Juicy Fruities-

Made with 100%

real fruit’

‘Do you want a healthier,

fruiter drink- Then try

Juicy Fruities- Made with

100% real fruit’

When listening to the radio

advert, I am hoping that

the viewers will be able to

link back to the adverts

and remember the shots

which were shown. Above

is the start to both of the

voiceovers. As you can

see within the two screen

shots to the left that firstly

the fruit it shown portraying

that its ‘made with 100%

real fruit’ and secondly the

three flavours connoting

that there's ‘bound to be

one that you will love’.

Advert 1 See (0:04-0:10) Advert 2 See (0:04-0:10)

In order to receive audience feedback, I first created a questionnaire using Google Docs. Google Docs allowed for me

to create a questionnaire which I would then be able send the URL link to my audience in order to receive both

constructive but also useful feedback.

When I first created this questionnaire, I decided to publish it on social networking sites such as Facebook and Twitter.

By publishing it on these sites it would allowed for a very niche target audience to view and then comment on my five

media texts. However upon reflecting on this, I then realised that I was actually narrowing down the feedback in which

I was going to receive. By publishing my questionnaire on Facebook, it was limiting me as the people commenting

would be biased and therefore would not give a truthful opinion. However, with the social networking site of Twitter,

there was a wider target audience and therefore I was more likely to get constructive feedback due to this being an

open community where anyone on Twitter could click on the URL link and comment on my five media texts. Upon

realising this, I realised that maybe Facebook was not the best way to receive feedback so I decided to act upon this. I

sent numerous emails to a more varied target audience allowing for me to widen the amount of audience feedback in

which I would receive.

Within the questionnaire, the questions in which I decided to include were firstly related to the product but secondly

were related to what I hoped to achieve when creating these five media texts. One of my main aims was to create five

media texts which could be seen as a cohesive advertising campaign. To ask these questions I used a variety of

feedback methods such as tick boxes and then paragraph boxes in order to get a more varied and wider response

from my target audience.

One of the most important questions in my opinion was the first question which asked my audience ‘After watching my five

media texts, what score out of 5 would you rate them? I felt that this was the most important question as it would allow for a

fair and honest opinion to be constructed as the audience would have just watched the texts and therefore they would be able

to give a truthful opinion.

When looking at the feedback in which I received, 51% of the viewers said that they enjoyed the adverts and only 5% of the

viewers said that they were of a good standard. This feedback is very positive. However there were also 23% of the viewers

who said that the media texts were of an excellent standard. This therefore connotes to me that the majority of my viewers

enjoyed my adverts and also thought that they advertised the ‘brand new drink’ successfully.

Although having said this, there were 21% of my target audience who did not like the media texts. When reflecting on this, I

believe that maybe these viewers were not interested in this type of product and therefore did not enjoy the advert.

Additionally, another reason could be because, I used stop motion. This is something which isn’t commonly seen within many

adverts and therefore this is something which the viewers might not have been used to or seen recently within existing

adverts.

Within my five media texts, do you think that the logo and slogan were effective

and memorable?

After seeing the percentage of viewers who enjoyed my adverts, I felt that it was important to see what they thought

about the logo and slogan. When carrying out my research, I found that for a product to be memorable the logo and

slogan needs to be catchy and also related to the product.

I asked my viewers whether they thought the logo and slogan were effective and memorable. When looking at the

response in which I received, 98% of the viewers said they thought it was memorable and only 2% replied saying ‘no’.

This clearly portrays how within my adverts, my logo and slogan were effective and memorable. By 98% of my viewers

agreeing to this, it reassures me that the logo and slogan for my product suits its purpose and also grab the audiences

attention.

I decided that I needed to have some constructive feedback and therefore I decided to add a second section to this

question. Here I asked the viewers to comment on why they did not like the logo and slogan. As only one of the viewers

answered ‘no’ to this question, it suggests to me that it’s a matter of personal opinion and what a certain viewer is used to

seeing.

I found this feedback very useful as it allowed for me to consider that maybe the older generation found the logo too

bright and colourful. However as 98% of my viewers agreed that the logo and slogan were effective and memorable, it

therefore connotes to me that the majority of the viewers would be able to recognise and remember this product.

Do you feel the adverts advertise the ‘brand new drink’ successfully?

The main purpose of my five media texts was to advertise the brand new drink successfully. I felt that this was an important

question to ask the viewers as I needed to make sure the adverts were successful. When looking at the results, 86% of target

audience said they thought the adverts were successful. Although there were 14% of the audience who said they did not feel that

the product was advertised successfully. However when reflecting on this, this again does depend upon the type of audience in

which answered my questionnaire and also where I advertised this. The main places were social networking sites and therefore

this information could be a bit biased. Moreover as I used stop motion, this is something which not all of my audience might have

liked and therefore this could have changed their opinion on the media texts.

I also then asked my audience their opinion on why they thought the product was advertised successfully.

“The music fitted perfectly”

“ The voiceover was clear and relevant”

“Nice and simple- you kept focusing

on the brand which advertised the

product very well”

“By showing show the drink was

made it clearly showed the healthy

benefits to the product”

When looking at the feedback received, I am extremely happy with what

the viewers thought about my adverts. This is how I wanted the viewers to

interpret my adverts as it clearly connoted the brand new drink

successfully. Furthermore this also portrays to me that the audience

understood the message of the adverts. One of the most important

aspects of my five media texts was the voice over, which was one that I

wanted to give a clear message to my target audience. From looking at

this feedback the audience said the voiceover was ‘clear and relevant’

and other feedback mentioned that the voiceover ‘helped to understand

the purpose of the advert’, and also that it was ‘extremely clear and easy

to listen along too especially within the radio advert’.

By the audience commenting on the voiceover within the radio advert

being a success, I am extremely happy with this feedback as the radio

advert relies on this aspect and therefore this has to be extremely strong.

The music within my five media texts, was an imperative aspect in order to create a positive atmosphere and also synergy

throughout all five of my media texts. The music in which I used was very upbeat and therefore I was hoping that my

audience would enjoy this. From the feedback in which I received it was very positive with 95% of the audience agreeing

that the music created a positive atmosphere. There were only 5% of the audience who did not agree with this. However as

the majority of my viewers did, I can say that the music in which I choose did create a positive atmosphere and therefore

added to the atmosphere of the adverts.

One of the last questions in which I asked was

whether or not my five media texts worked well

together as a cohesive advertising campaign. When

looking at the results 67% of my audience said ‘yes’

and 33% said ‘fairly’. These results were positive

with none of the viewers answering lower than fairly.

This therefore portrays to me that all five of my

media texts worked well together. Moreover this also

connotes to me that no one thought my adverts were

uninteresting or boring to watch. This feedback was

very useful as it has allowed for me to analyse and

evaluate all five of my media texts as a cohesive

advertising campaign.

I lastly asked my audience to leave any additional comments relating to why they enjoyed the adverts and also how the five

media texts could be improved.

“I enjoyed the use of

stop motion within

the adverts as it gave

the advert a different

take and narrative.”

“I pace of the editing

could be a little bit

faster within advert

one as advert two was

a little faster.”

“The purpose of the

advert/product was

sometimes unclear-

although the voiceover

helped to reinforce this”

The feedback in which I have listed above is the most common information in which I

received. One of the comments mentioned that the purpose the product was sometimes a

little unclear, however the voiceover reinforced this. When thinking about TV adverts, as

they are only on screen for a maximum of 30 seconds it can be quite challenging to fully

incorporate as much information as possible. Within my adverts, the main way in which I

decided to portray the purpose was through the voiceover, as I felt that this would allow for

the audience to see the visual on screen as well as listen to the audio allowing for the

purpose of the product to be portrayed. However I can understand how the purpose of the

product might not have been clear to some members of my target audience for example if

the product should be homemade or if its brought within shops. An improvement which

could be made to my adverts in the future would be to alter the voiceover in order to

connote this. However some members of the audience thought that the product was

advertised clearly and effectively therefore reinforcing that the voiceover maybe should be

a little clearer when editing this as a future improvement.

“The adverts were all

linked and I could

clearly see the

connection between

all five of them.”

TV Sponsorships Advert 2 Advert 1

From the very beginning of the project, I have used many different media technologies to help me to create my five media

texts.

When looking back on the media technologies in which I used, I believe I used a wide variety allowing for me to explore into

different pieces of software. From using several different websites and also software packages, I believe it has enabled me

to broaden my skills but also develop new skills. The planning and researching stage was an important part of the process for me as it allowed for me to get an in-depth

knowledge of advertising and also the key codes and conventions commonly used within adverts. Additionally, it also

allowed for me to look at existing TV campaigns to see how to create a successful advert. Moreover it also allowed for me to

explore the possibility of using stop motion. During this stage of the process, I was also able to explore the ancillary text in

which I wanted to create. This was either a web pop up or a radio advert. To help me explore these I used search engines

such as Google which gave me wide range of results.

In addition to this, I also used Google Docs to allow for me to create a

survey on what my adverts should be based upon. I found this online

database extremely easy to use but also very valuable during this stage of

the process. Without creating the survey I would not have been able to see

the views and opinions of what my target audience would like to see my

adverts based upon. From the results of the survey this is what I based the

whole of the planning process around from the initial ideas to the

storyboarding. Even though my idea changed during the storyboarding

process, this survey still influenced the decisions in which I made about the

logo and slogan for my overall end product. For my audience feedback survey to reach a wide target audience, I used social

networking sites such as Facebook and Twitter. By sharing my advert survey on

these networks, it allowed for me to see the views and opinions of many people

from a wide range of backgrounds giving me a varied amount of results.

Throughout the whole of the project, I used a blogging site called blogger. This blogging website allowed for me to

post all of my ideas throughout the whole of the process. More importantly it also allowed for me to keep track on

my progress. This media technology was something which I was familiar with as I had used it previously during

my AS coursework. This therefore meant that I could use this software to help develop and expand my media

knowledge.

During the planning and researching stages, my blog became extremely important. It was a valuable resource to

allow for me to keep track on my progress and also the stage in which I was at. For example, I would blog all of

the adverts in which I had analysed allowing for me to look back on these in order to help me create a successful

media text. When it came to planning my five media texts, I found that my blog allowed for me to write down all of

my ideas and reflect upon these. Not only this but it also allowed for me to share my ideas with other people

allowing for us all to get a greater understanding. Additionally it also allowed for me to explore previous students

blogs for guidance.

During the construction stages, blogger.com again became a vital resource for me to keep track on the progress

in which I was making. Alternatively it also allowed for me to reflect upon my weaknesses allowing for me to

improve upon these.

Another new media technology in which I used

throughout the whole of the process was YouTube.

Throughout the researching stages, this resource

became a vital source for me. It allowed for me

explore into existing media texts which enabled

me to analyse these in depth allowing for me to

broaden my knowledge and have a greater

understanding.

Moreover, I also used YouTube during the

implementation stage. YouTube allowed for me to

research into techniques allowing for me to widen

my skill range. After using YouTube throughout

the process, I believe that it proved to be a vital

resource.

As well as using YouTube, I also used Vimeo.

Vimeo is similar to YouTube where people can

upload there videos. Similarly I could also upload

these onto my blog allowing for me to analyse

them. However I found that Vimeo provided me

with a wider variety of stop motion sequences and

also adverts to explore through, compared to

YouTube which is used more widely to broadcast a

whole variety of videos.

After using both YouTube and Vimeo throughout the stages of creating my five media texts, I believe it has

helped me to explore existing media out there on the market and how I could use the ideas as inspiration for

creating my media texts. When reflecting on using these two media technologies, I believe they have allowed

for me to develop my knowledge and also allow for me to see what media is already out there on the market

allowing for me to create unique and engaging adverts.

Sound Cloud is a royalty free website which

allows for users to explore through a range of

music. I used this media technology in order to

explore a wide range of content on the internet.

By doing this, I could then compare the content I

found on this website to another such as

YouTube.

When using this software during the planning

stages, I found it to be very useful. Not only did it

allow for me to search for existing music, but it

also allowed for me to upload some tracks which

I had found from other websites. By using this

website, I found it allowed for me to upload as

much audio as needed which enabled me to

embed it onto my blog.

On some occasions I found this website to be of

more use than YouTube. When using YouTube

there is a lot of unnecessary content and

therefore it can become hard to find exactly what

you are looking for. However when I used Sound

Cloud to search for music tracks it was a quick

and simple process.

When constructing my five media texts, I used the software of

Adobe Premiere Pro CS6 and also Adobe Photoshop CS6. This

software was the most up to date version which therefore allowed

for me to explore all of the features. For the creation of my logo

and slogan, I used Adobe Photoshop CS6. I decided to use this

piece of software as firstly it’s a professional piece of software

used within the industry but secondly because I had used this

software before which therefore allowed for me to already have

an understanding of the basics.

When creating my logo, I tried out many designs in order for

myself to be able to experiment with different features available to

me. I found that when experimenting with the different features it

enabled me to target my target audience even further through the

use of colours and also effects. Moreover, I also had to consider

the branding of the product to ensure that this related back to the

product being advertised. Overall I believe that by using the

software of Photoshop it allowed for me to create a professional,

stylish and also unique logo which was specifically aimed at my

target audience but also my product.

Final Logo and Slogan

When creating my five media texts, I used Premiere Pro. I decided to use this software as I felt that it would allow for me to

piece and edit together all of my shots into one sequence in a much more effective way.

Within Premiere, I also created my end titles for both my adverts and also my two sponsorship sequences. I decided to

create my end titles within this software as it allowed for me to animate these enabling me to add effects to them. For

example the main purpose of my titles was to show the letters of the logo falling into place. This was done by adjusting the

position and then moving the title into the correct place. This therefore created a falling effect. On the other hand I could of

used Adobe Flash to create these titles. However I felt that it would be much more efficient if I created these within

Premiere as this was the software I had used to edit my adverts.

Before being able to create these animated titles I first had to create my logo within Adobe Photoshop. To create the logo, I

had to save each letter as a separate PNG image allowing for these to be imported into Premiere Pro and edited one at a

time.

I also used this software to create my radio advert. This was the easiest piece of software to use as it allowed for me edit

together the audio and the soundtrack to ensure that it flowed correctly. Moreover I could also add in any sound effects if I

wanted to use these without any hassle. From using this software, I believe I have been able to create five very successful

media texts which suit their purpose accurately.

To enable my voiceover for my adverts to be of a high quality I used a Roland MP3 Recorder. By using this recorder it allowed

for the device to be positioned quite close to the person who was speaking( the protagonist). This allowed for a clear and also

precise recording to take place. Moreover when using this device, I was also able to adjust the volume accordingly. For example

when recording, many voiceovers were recorded to ensure that the sound for each recording was perfect. This was extremely

important especially for my radio advert. Due to the fact that the voice is the only aspect heard on a radio the voiceover needs to

be able to be clearly understood in order for the viewers to understand what is being said. I believe that by using this MP3

recorder it enabled my voiceovers to be clear, precise and also accurate.

Another media technology in which I used throughout this stage of the process was an SLR camera. This type of camera was

necessary as it gave me complete control over how I wanted the photos to look. More importantly as my adverts were purely

based on stop motion it meant that these photos had to be accurate and also consistent. This is in contrast to if I was to use a

standard digital camera, I wouldn’t have had control over the photos and also the settings nor would the image quality be as

good. With a digital camera, the camera would have adjusted the settings accordingly which would not have gave me a

consistent setting due to when taking reshoots the camera might not have gave me the same setting as the first time

therefore meaning that all of the photos would be different. However when using the SLR camera, I was able to determine the

adjustment of the setting in terms of lighting and also the setting used. When taking the images, I tried using many settings

on the camera. Although, after using the camera and looking back on the photos, I found that using the automatic setting

worked the best.

Having said that the SLR camera gave me more control and freedom over my shots, this is a technology which I struggled

with. Due to the fact that it gave me complete control, this was a weakness of mine. I investigated with also using the

continuous shot mode which allowed for me to get several shots of one motion. However when I reflected on these images,

some of them were out of focus and this was not noticed until importing these into Premiere. Although now, when reflecting

on this, by this being one of my weaknesses, I believe that it has enabled me to learn more about the media technology. The

reason why some of the images came out blurry was because the images were being taken to quickly for the camera to focus

and also the when objects were moving to quickly. When it came to shooting my second advert and also sponsorship

sequence, I was unable to use the same camera. I still used an SLR but instead this time it was a Nikon instead of a Sony.

When reflecting on the images, it is clear that there was a huge difference in terms the quality of the images. This therefore

has meant that throughout my adverts there is a slight difference within the quality. Moreover, I also used the continuous shot

in order to experiment with getting enough shots in order to create a effective yet sucessful stop motion sequence. When

reflecting on these images, they came out much better and none of them were blurry. This therefore portrays how I was able

to progress throughout the process.

Moreover, I also used a Lighting Rig. This equipment allowed for me to get the lighting accurate so that each one of my shots

were the same allowing for consistency. However when it came to deciding on the correct narrative for my adverts, I decided

against using these images as I wanted there to be more narrative within my adverts allowing for synergy between all five of my

media texts..

Even after completing the creation of my five media texts, media technology still played a vital role within the

process of my evaluation. After creating my five media products, I uploaded these onto YouTube and then onto

my blog. Moreover, I also posted these onto my Facebook and Twitter page and sent links to friends and family

through email. By doing this it enabled a wider variety of people to view my five media texts therefore hopefully

providing me with constructive feedback enabling me to see how well my adverts have been received by the

public.

Twitter

Facebook

As well as using social networking sites, I also used Google Docs. This online tool allowed for me to create

an easy and unique questionnaire which was specifically targeted towards my five media texts. As I had

used this tool before, I was confident with how to present my questionnaire in order to make it a quick yet

effective source of feedback.

An advantage of using this tool is that as it was based online, it became a lot easier for people to fill out.

Moreover this also enabled it to be emailed and also posted on social networking sites such as Facebook

and Twitter in order for as many people as possible to give feedback. By doing this, it allowed for feedback

to be received much quicker had this questionnaire been done by hand. Moreover it also enabled people

the opportunity to watch my five media texts whilst filling out the questionnaire making sure that they fully

understood the product and adverts before giving feedback. Another advantage is that after receiving the

feedback, I could then produce charts and graphs quickly and effectively, which enabled me to analyse and

review the feedback in which I received.

When reflecting upon the questionnaire in which I constructed, I believe all of the questions I included were

relevant to my product but also allowed for me to see whether or not my product came across to the public

in the way I intended for it do to so. Additionally, I also believe that creating the questionnaire online was the

most realistic and also relevant way to receive feedback.