7 rules for writing blog posts that get read and shared
TRANSCRIPT
7RULES
FOR writing blog posts
MICHAEL HYATT
That get Read and Shared
michaelhyatt.com/smmw2014
#smmw14@MichaelHyatt
7RULES
1Focus on the reader.
WII-FM
DEMOGRAPHIC DATA
Gender | Age | Education | Marital Status | Children | Occupation |
Income | Location
Psychographic DATA
Habits | Frustrations | Aspirations
☐ Create an Audience Survey and ask your current readers or clients to participate.
☐ Collect responses for a week or two and then summarize your insights in a blog post.
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2Speak in your authentic voice.
BS METER
T H E S A G E
T H E S H E R P A
THE struggler
☐ Decide which of these roles is most authentic to who you are and begin writing more intentionally with this voice.
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3Create a powerful headline.
copyblogger.com/magnetic-headlines
The Numbered Sequence Headline
5 Reasons Why You Should Take a Nap Every Day
12 Ways to Get More Twitter Followers
The 7 Benefits of Keeping a Daily Journal
The Provocative Question Headline
What Is the Internet Doing to Our Brains?
How Do You Kill 11 Million People?
Should You Hire Someone to Proofread Your Blog Posts?
The How-To Headline
How to Launch a Self-Hosted Blog in 20 Minutes or Less
How to Organize Evernote for Maximum Efficiency
How to Become a Morning Person
☐ Buy and read Ray Edwards’ book, Writing Riches.
☐ Buy and read David Garfinkel’s book, Advertising Headlines That Make Your Rich.
☐ Write at least three headlines for every new blog post.
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4Include a relevant photo.
Cliché
☐ Start including a compelling photo with every post.
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5Lead with a personal story
Mine your experience.
Be vulnerable.
Often the thing you are trying to hide is the thing that would give you the biggest
breakthrough—if you would share it.
Distill a principle.
☐ Start keeping a journal.
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6Write scannable copy.
☐ When you finish writing your post, go back and add subheads, bullets, and/or numbers.
☐ Break up compound sentences and long paragraphs.
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7Make your posts easy to share.
AddThis.com
ShareThis.com
☐ Install a social sharing plugin.
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Summary1. Focus on the reader.2. Speak in your authentic voice.3. Create a powerful headline.4. Include a relevant photo.5. Lead with a personal story.6. Write scannable copy.7. Make your posts easy to share.
michaelhyatt.com/smmw2014
#smmw14@MichaelHyatt
7RULES
FOR writing blog posts
MICHAEL HYATT
That get Read and Shared