6 Social Media Tactics to Implement in 2016

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WHY BE ON

SOCIAL MEDIA?

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Twitter Engagement – Engaging the Online Influencers

Step 1: Identify “Influencers” on Twitter who have an audience you want to target for your content Step 2: Authentically engage by Re-Tweeting, commenting, etc.

These techniques help:> Build Relationships> Get your content viewed by

targeted demographics> Get your brand noticed and

recognized by influencers

ENGAGE

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Facebook Contests - Custom App on FB Page

Why Run a Facebook Contest?• Increase Followers• Boost Brand Exposure & Awareness• Increase Referral Traffic to Site• Acquire Data Research• Build Email List• Ignite Engagement from existing

community• Target and Reach a new, targeted

audience

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Interactive Quizzes for Blogs & Facebook

Create a Branded Quiz!• Interactive content generates

conversions 70% of the time, compared to just 36% of the time for passive content.• Users engage, share and post their

results on their own social media channels

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Promoted Pin Campaigns on Pinterest

Promote Your Products & Content Shamelessly!

• Increase referral traffic to website• Get your products or content in

front of a targeted audience• Gain mass impressions of your

brand, content and products• Show up in search results and

newsfeeds for target keyword terms

Promoted Pin Engagement Rate is

3-5% Higher than Organic Pins

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Instagram Advertising – Available for Your Brand Now!

Show Up in Your Target Audiences’ Instagram Feeds!• Instagram is one of the largest mobile

ad platforms- over 400 million users• Use Facebook’s demographic data to

target a highly specific audience• Ad recall from sponsored posts was

2.8x higher than other online advertising

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Local Awareness Ads on Facebook

The BEST way to reach people when they’re within

miles of your business!• Paid Custom Posts show up in newsfeeds

of people within a designated radius of your local business

• Call-to-action option available on the Ads to get targeted users to:

> Call Now > Get Directions (pulls up map & directions)> Learn More> Send Message

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No Seriously – You have to be on Social Media. 6 More Reasons Why:

1. Increases Brand & Product Awareness & Exposure

2. Boosts Referral Traffic to Website3. Helps strengthen SEO signals and efforts4. Provides a Place to Engage & Reach Target

Audience5. Allows for Brand to be more Personable and

Authentic 6. Acquisition of Top-of-Funnel Customers and

Clients

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Six Useful Tactics:1. Twitter Engagement

2. Facebook Contests

3. Interactive Quizzes

4. Promoted Pin Campaigns

5. Instagram Advertising

6. Local Awareness Ads on Facebook

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So…what are you waiting for?

Use these tactics to reach the TWO BILLION people with Social

Media Accounts!Your brand

Your brand

Your products

Your brand

Your brand

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