social media tools and tactics
DESCRIPTION
My segment of the NEHA AEC panel Discussion on Environmental health and Social Media.TRANSCRIPT
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Tools and TacticsSteven Lipton M.Ed. LEHP CF-FS
Biotest Services/Scientific Device Labs
A multi tool strategy
BloggingMicro Blogging
Multi Media Platform
weB + Log = Blog
What’s a Blog?
Blogs are Simple and fast to add content
Blogs vs Web Pages
Content Automatically Archived
Blogs vs Web Pages
All posts from Feb 2006 to the present
Very cost effective
Blogs vs Web Pages
$220/yr
$0/ yr
Micro blogging? Conversation? Advertising? Exhibitionism? News source? Cynical one-liners?
What is Twitter?
Twitter is what you make it and what people read on it.
Twitter can be searched, so it is also research and information gathering.
Twitter is all about the Links
What is Twitter?
In-field reporting
Twitter Clients
User creates profile Stores and shares information and media
with other “friends” Keeps friends up to date with status
messages.
Facebook: Organization Pages
Watching metrics
Watching metrics
Watching metrics
Watching Metrics
Metrics for Blogs
Post Consistently Cross link to all platforms Post items of interest and value
◦ Short◦ Memorable◦ Teaches something they want to learn
3 Strategies