social media tactics for nonprofits
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Social Media Tactics for Nonprofits
Colleen WintersDirector of MarketingMinnesota Medical Association3/31/2010
Traditional Marketing
Social Media
YouTube
Be Present
Get to Know aSocial Network:
The AudienceThe fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
Fan Pages
Groups vs. Pages
Randi Zuckerman Talks Facebook
Facebook Surpasses Google
Connect with your fans
Start Discussions
Promote Events
Non-Profits on Facebook
Track Your Traffic
Google Analytics
Get to know aMicroblogging Site:
Who uses Twitter?
• 32,000,000 people
• Average age is 36
• Monthly user growth rate is 1382%
What do you Tweet?
• New Blog Entries• Random Facts• Contests• Breaking News• Program Info• Timely Events• Retweet• Reply to People
Twitter 101
Tracking Twittertwittercounter.com
Tracking Twitterbit.ly
YouTube for Nonprofits
Use Video to Say Thank You
Resourcessmbmsp.org
Resourcesmashable.com
Resourcessocialmediatoday.com
Resourcesclickz.com
Questions?