384-322 student of plato, teacher of alexander the great philosopher ideas in the rhetorics all men...
TRANSCRIPT
Persuasion
384-322Student of Plato, Teacher of Alexander the
GreatPhilosopherIdeas in The Rhetorics
all men make use, more or less, of both; for to a certain extent all men attempt to discuss statements and to maintain them, to defend themselves and to attack others
Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.
Aristotle
Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker [ethos]; the second on putting the audience into a certain frame of mind [pathos]; the third on the proof, or apparent proof, provided by the words of the speech itself [logos].
"American Rhetoric: Aristotle's Rhetoric - Selected Moments." American Rhetoric: The Power of Oratory in the United States. Michael E. Eidenmuller. Web. 15 Nov. 2010.
Responsibilities
Must consider:Who (audience and speaker)What (topic, subject, purpose)When ( when due? What length?)Where (occasion)How (visual aids? Format?)
#1: to give accurate information
Before you can make good decisions, or present information, you need to have as much and as accurate information as possible
KNOW YOUR STUFF
Society’s guidelines for right, just and moral behavior
LogosLogic
PathosEmotion
Ethoscredibility
Ethical Standards
Violating ethical standards destroys credibilityIt is unethical for speakers to:
Lie or deceiveDistortEngage in namecallingAttack a person or idea without evidenceDeny the opposition the right to reply
Your goal is to PERSUADE and not MANIPULATEManipulation: the clever or devious
management of facts for your own purpose. (based on unethical distortion of info, withholding key info, presenting ½ truths or purposely misrepresenting ideas and details)
It is the speaker’s responsibility to make sure the message is understood!As long as the listener is doing everything in
his/her power to understand…