10 Feb 09 Online Journalism Managing Interactive Projects

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  • 1. JOUR 3340Spring 2009

2. Step 1 Organizing TheTeam Step 2 Planning Who do You need? Reporter, Photographer Whats The story? Interactive Elements? Step 3 Data Collection Report & Research 3. Step 4 Production Step 5 Test & Revise Editing, Designing, Coding Edit, Click Thru, Revise Step 6 Post It Published To Web Step 7 Monitor & Critique Whos reading? Whats being Read? How could you Do it better? 4.

  • Devices
  • Its important to keep readers hooked, so consider what devices you can use to enhance the story itself and provide further information.
  • Photos: a good picture can tell the whole story. Consider large photos.
  • Crossheads/Subheads: Use to flag up the next part of story, transitions. Entice the reader.

Source: http://www.knightdigitalmediacenter.org/resources/msword/200710Jour247-Ulken.doc 5.

  • Maintain future files
  • Monitor police and fire scanners
  • Make beat calls
  • Coordinate photographers
  • Decide what to cover
  • Work side by side with producers
  • Establish contacts with sources


  • Decide which stories on the newscast
  • Determine what form they will take package, live shot, voice over
  • Layout the newscast
  • Monitor/manage progress of reporters, photographers
  • Write/copy edit scripts
  • Monitor wires
  • Time the show
  • Coordinate with technical crew
  • Order/build graphics
  • Write Headlines and teases


  • Cross promotion on air/online/print
  • Cloning content from media partner
  • Coopetition coordinating/collaborating coverage
  • Content sharing


  • Print: portable and permanent
  • Television and radio: immediate and emotional
  • Online: What do you think?


  • Print: Cover meeting in detail
  • Radio: Cover the meeting in general terms
  • TV:Not really great
  • Online: The best of all worlds

10. University of North Texas Department of Journalism Online Journalism 3340 February 10, 2009 11.

  • This has everything to do with journalism. How people consume information, how they comprehend information it is a huge piece of the puzzle.If you cant provide information in ways they can understand it and access it, then youre wasting your time as a journalist. And we cant afford to waste time.
    • Keith Woods, Dean, Poynter Institute of Journalism


  • We have learned as an industry we are backward in research and that we are not seizing the new technologies and discoveries of recent years. As an industry we must improve and expand, or we dwindle and die.
    • Nelson Poynter
      • Nov. 2, 1946


  • More story text read online, than print
    • And most read all the text
  • Jumps were read
  • Two types of readers
    • Methodical Mainly print readers
      • Read top to bottom
      • Re-read some material
      • Use drop down boxes, nav bars, searches
      • Read a higher percentage of text


  • Scanners Mainly online readers
    • Scan headlines and text, never reading any one story specifically
    • Read parts of stories, look at photos
    • Look at story lists to choose stories
  • The response (Page 31)
    • Media has to move to alternative storytelling
    • More interactive elements
      • Q&A, a timeline, a fact box or a list drew a higher amount of visual attention, compared to regular text in print.
      • On average, we saw 15 percent more attention to what we call alternative story forms than to regular text in print. This number rose to 30 percent in broadsheet format.


  • Graphics Elements
    • Big is better: Headlines & Photos
      • Large, color photos (p. 45)
      • Mug shots get lost
    • Online readers use the navigational elements

16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37.


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