Branding when You’re Brand New

Lynn WalshInvestigative Producer, WPTV

@LWalsh

Branding when You’re Brand New

Google Me…What do you see?

Google Yourself…What do you see?

Branding when You’re Brand New

Get your name out thereTwitterLinkedInFacebookPinterestYouTubeYour Own WebsiteTumblr

Branding when You’re Brand New

Get your name out thereGoogle+FlikrFoursquareInstagramVevoScribd

Branding when You’re Brand New

Consistency is Key

Your nameYour Default PicturesYour LanguageYour design

Includes colors, fonts, layout

Branding when You’re Brand New

Consistency is KeyWhat you Write & Share

Personal vs. PrivateConsider having two accountsBuild and develop a niche

Take some time to think about this

Branding when You’re Brand New

What are you going to talk about?

Branding when You’re Brand NewMake it easy:

TwitterUse HashtagsLocally where you areTopics you are covering#journalism #reporting #news

#GenJ Tweet to people involved in your

storiesLists are your friendsSchedule Tweets

Branding when You’re Brand New

Make it easy:Facebook

Include people in your postsCompanies, people, etc.Add photosLike pagesPay attention to events

Branding when You’re Brand New

Make it easy:Pinterest

Get a pinit extension for FirefoxYou can share articles if you have

photosMake it relevant to your workHave some fun with yours too

Branding when You’re Brand New

Make it easy:Instagram

Connect accountsUse HashtagsFollow people

Branding when You’re Brand New

Make it easy:Google+

Join or start communitiesCheck out local spotsCheck out the eventsMake yourself a Google Authorship

page

Branding when You’re Brand New

Connect with your communityTake a day and like Facebook

pagesMake Twitter ListsAdd people to Circles on

Google+See what hashtags are popular

and use them

Branding when You’re Brand New

Some New Sites to check outVine, http://vine.co/

Short videos that loop

GetGlueCheck-in and talk about TV shows