branding when you're new | journalism interactive 2013

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Branding when You’re Brand New Lynn Walsh Investigative Producer, WPTV @LWalsh

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Branding When You're New | Journalism Interactive Conference 2013 | journalisminteractive.com/2013/ PRESENTER: Lynn Walsh, Investigative Producer, WPTV Newschannel 5. Twitter: @lwalsh and Website: www.LynnKWalsh.com. DESCRIPTION: You know it's important to use Twitter and Facebook, but what about the other networks -- What about Google+ , your own website. And don't forget about traditional avenues too: biz cards, resumes, cover letters, etc. Which should you update every day, which can you update simultaneously?

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Page 1: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand New

Lynn WalshInvestigative Producer, WPTV

@LWalsh

Page 2: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand New

Google Me…What do you see?

Google Yourself…What do you see?

Page 3: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand NewGet your name out there

TwitterLinkedInFacebookPinterestYouTubeYour Own WebsiteTumblr

Page 4: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand NewGet your name out there

Google+FlikrFoursquareInstagramVevoScribd

Page 5: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand NewConsistency is Key

Your nameYour Default PicturesYour LanguageYour design

Includes colors, fonts, layout

Page 6: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand NewConsistency is Key

What you Write & SharePersonal vs. PrivateConsider having two accountsBuild and develop a niche

Take some time to think about this

Page 7: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand New

What are you going to talk about?

Page 8: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand NewMake it easy:

TwitterUse HashtagsLocally where you areTopics you are covering#journalism #reporting #news

#GenJ Tweet to people involved in your

storiesLists are your friendsSchedule Tweets

Page 9: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand NewMake it easy:

FacebookInclude people in your postsCompanies, people, etc.Add photosLike pagesPay attention to events

Page 10: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand NewMake it easy:

PinterestGet a pinit extension for FirefoxYou can share articles if you have

photosMake it relevant to your workHave some fun with yours too

Page 11: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand NewMake it easy:

InstagramConnect accountsUse HashtagsFollow people

Page 12: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand NewMake it easy:

Google+Join or start communitiesCheck out local spotsCheck out the eventsMake yourself a Google Authorship

page

Page 13: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand New

Connect with your communityTake a day and like Facebook

pagesMake Twitter ListsAdd people to Circles on

Google+See what hashtags are popular

and use them

Page 14: Branding When You're New | Journalism Interactive 2013

Branding when You’re Brand New

Some New Sites to check outVine, http://vine.co/

Short videos that loopGetGlue

Check-in and talk about TV shows