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TRANSCRIPT
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Content
1. About Incross
01. Company Overview
02. Business
03. History
04. Organization
2. Digital AD
01. Business Overview
02. Core Competency
03. Online AD
04. Mobile AD
05. IPTV
06. China Marketing
07. Partnership
3. Dawin
01. Business Overview
02. Core Competency
03. Portfolio
04. Partnership
4. Contact Us
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1. About INCROSS
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1. About INCROSS
01. Company OverviewA company that creates a world where people’s dreams, imagination and freedom are fulfilled
Since beginning mobile advertisements for the first time domestically,Incross continues to grow stably in the media representation industry
based on its performance of over 10 years of mobile marketing.
In 2013, Incross launched the RTB-based video advertisement network platform ‘Dawin’
for the first time domestically to lead the video advertisement market.
INCROSS Co.,LtdCompany Name
August 2007Date of Foundation
Lee Jae-wonCEO
167 (as of April 2018)Number of Employee
www.incross.comHomepage
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1. About INCROSS
02. BusinessIncross is focusing on the digital advertisement business and the video advertisement platform ‘Dawin’ in order to grow as a company specializing in digital advertisements.
CORE BUSINESS
Digital AD
Digital AD Business
Incrossconducts Media representation business which involves establishing and administering
digital media strategies and executing media ad business and operation tasks.
Incrosscovers all areas of new media from internet display ads to mobile, IPTV and SNS.
Video ADPlatform
Video AD Platform Business
Incrosspossesses the only domesticRTB(Real Time Bidding)-based video ad network
service, ‘Dawin’.
CORE BUSINESS
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1. About INCROSS
03. HistoryThrough various experiences, Incross is growing as a ‘company specializing in digital advertisements’.
2013
2012
2011
2010
2009
2008
2007
Launched the domestic multi-screen video ad network platform ‘Dawin
‘Hosted the ‘Dawin-Brightcove’ media invitation seminar
‘Dawin’ received the 2013 online ad marketing award
‘Dawin’ acquired ‘mobile ad platform(MAdP)’ cert if ication,which is supervised by the Ministry of Science, ICT and Future Planning
Selected as the official media representative for Google
Received the Korea Communications Commissioner’s commendation for IPTV vitalization
Selected as the official media rep. for Kakaotalk
Hosted a ‘mobile marketing seminar’ with Google Admob
‘Merged with ‘Innoace’
Developed the AD Network ‘I’m AD’
Entered into a media rep. contract with ‘Digital View’
Entered into a media rep. contract with C&M Digital Cable TV
Strategic partner for the launching of Google Admob Korea
Received the rights for the media representation business of ‘Cross M Insight.
Launched the mobile widget solution ‘eye topping’
Founding of Incross
2017
2016
2015
2014
The Largest shareholder changed to NHN Entertainment.
Incross added the banner AD services to its video AD network, Dawinand expanded its platform.
The Service Operation Business Division was spun off.
Received the rights for the mobile ad network business of 'Syrup AD'
Listed on the KOSDAQ market
Launched the video re-targeting ad product ‘d2’
Acquired an Information Security Management System(ISMS)
Transferred its mobile game business
Spin-off of the Incross service platform business unit
Partnership of domestic video ad network platform ‘Dawin’with the three domestic comprehensive programming channels
Incross and Nielsen Korea entered into a business cooperation contract for calculating the smart media video ad effect
Received the Chosun Ilbo President’s award for the business sector at ‘the Ninth Korea Internet Awards’
Received the excellence award for the smart media innovation sector at the ‘2014 Smart Media Awards’
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1. About INCROSS
04. Organization
Incross is comprised of 3 divisions, 1 research institute, 3 units and 21teams.Each organization creates a synergy effect in the field of digital advertising through close cooperation. (As of April 2018)
CEO
TechnologyResearch Institute
ManagementSupport Division
AD business Unit 1 AD business Unit 2 AD business Unit 3
Media businessDivision
AD businessDivision
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2. Digital AD
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2. Digital AD
01. Business OverviewIncross establishes media strategies for advertisers and advertising agencies and carries out advertisements. It performs digital ad media representation with a revenue model made up of the commission from the execution of media ad sales and operation.
AdvertisersAdvertising-agencies
INCROSSMedia
(Publisher)
MaximizingPublisher Revenue
Executing ad business.Sales and operation of ad products.
Maximizing the ROIof advertisers
Establishing the optimum ad media strategy.Administering efficient ads.
Analysis and report of ad effects.
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2. Digital AD
02. Core CompetencyMedia Partnership Strength
Not only does Incross sell and operate media ads targeting all domestic websites, but it also is capable of administering digital ads that target media including mobile, IPTV, and SNS.
Online
Mobile
IPTV+CATV
Digital Signage
Video Ads
Capable of administering media for all domestic websites
Entered into a media representation contract with all domestic IPTV operators.Entered into a C&M and media representation contract with digital cable TV operators covering the metropolitan area.
Capable of administering various DS including subways(Daum DV), theatres(CGV Cloud), cafés, and finance(Hana Bank).
Developed simultaneous transmission media and ads faithful to the N-Screen service concept.
Social & Viral
Exclusive contract with participatory social advertising company Adbyme.Capable of guaranteeing smart phone app download and administering ads within viral media.
Capable of administering mediafor all domestic ad networks
Entered into an exclusive media contract with the no.1 domestic mobile communications company
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2. Digital AD
MediaPlanning
ADServingAD
Network
OperatingPerformance
Ads
ProgrammaticBuying
DataMeasurements
Media StatisticsNielsen
Korean Click Research AD
i-CAST*Video Ad Platform
Dawin*Ad Log AnalysisGoogle Analytics
Google Adwords
Mobiile App Performance
Analysis SolutioniTRACKER*t
Mobiile App Statistics
APP Ranker
Autonomous DSP Solution
P_DSP* (Launch Expected)
Mobile Ad Tracking Solution
TUNE MAT
Viral Analysis Solution
Nielsen Buzzword
02. Core CompetencyAdvertising Technology
Incross is capable of presenting and operating technology-based efficient Advertisements because it possesses independently developed ad solutions and expert outside solutions.
Mobile Ad NetworkDawinClick*
solution predicting video ad effect, 'i-Reach Board‘*
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2. Digital AD
03. Online AD
Incross forms and administers comprehensive online media plans by establishing online media strategies that fit campaign purposes and by developing diverse products, for advertisers and advertising agencies. The i-Cast solution owned by the company allows the analysis of performance results so that important data for future online marketing is created.
The Role and Functionof Media Representatives
INCROSS
Media Planning & Buying
Executes strategic media planning
and buying
AD Management
Publishing and administering ads
Tracking & Analysis
Providing ad effectmeasurement and
analysis services
Development
Developing new media and ad products
Online Media
Tracking & Analysis
Capable of covering all online media includingdomestic portals and news media.
Analysis and reporting of ad performance resultsby using the i-CAST solution
developed with the autonomous technology of Incross.
PlanningLive
ReportingPost
Tracking
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Incross has a strategic partnership with major domestic mobile ad networks Google(Admob) and SKPlanet(Syrup ad) and provides an integrated ad service which includes mobile-base ad media as well as New Media.
2. Digital AD
04. Mobile AD
Network AD
SNS AD
-Administered Google Admobfor the first time domestically in October 2010 and found various success cases.
-Conducted media partnership and ad sales for Syrup Ad, the mobile network ad platform of SK Planet.
-Capable of administering all domestic mobile ad networks
-Selected as the official media representative for Kakao Talk and Facebook.-Administered SNS ads capable of immediate communication with consumers.
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IPTV ads have a higher level of attention because ad avoidance and clutter are absent. They are capable of immediate communication with consumers by adding interactive elements that are impossible to materialize in existing TV ads. Incross provides various targeting and channel options to achieve successful campaign results for advertisers.
2. Digital AD
05. IPTV AD
IPTV Accumulated Membership Status
Continuous Growthof the IPTV Market
Advantages of IPTV Ads
SupplmentsExisting Media
Lost cost, high effect compared to
ground-wave media
PrecisionTargeting
By age group, gender, region, and time
Effective MediaCoverage
Viewers with high purchasing power
and ad elasticity
High levelof Attention to Ads
Execution of Strategic Media planning
and Sales
(unit: million)
Source: Korea IPTV Broadcasting Association(2015.6), Korea Electronics Association (2016.4), Ministry of Science and ICT(2017.11)
11.8
9.8
7.5
5.7
4.3
2011 2012 2013 2014 2015 2016 2017
13.113.3
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IncrossProvides integrated marketing optimization solutions through coorperationwith
major Chinese media.
2. Digital AD
06. China Marketing
China Integrated Marketing Service China Digital Media Network
• Baidu Map : Korea visitors targeted ad
• Wechat : Region, age, gender, interests-based targeting ad
• Chinese major search engines – Baidu, 360, sougou, etc.
• Video AD, banner AD, Targeting DA
through various channels
• Issue the press release to major news media
• Producing content and increasing reliability
Search Engine
Portals
OTA
Video
SNS
Fashion & Beauty
Targeting AD
Search AD
Display AD
PR
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Incross maintains media representations contracts with 1,600 advertisers and various online media.It has close partnerships with leading domestic full-service advertising agencies and online agencies.
2. Digital AD
07. Partnership
Advertiser Agency Media
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3. Dawin
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3. Dawin01. Business Overview
AdvertiserDawin-affiliated
Video Media
User
•Ad request
•Delivery of ad material
•Report in real-time
•Charges only for ads
with user responses
•Secures high quality
advertisers
•Provides ad inventory
•Transmits the ad of the advertiser
who offers the highest unit price•Views ad for over 15 seconds
or Clicks on the landing page of the
advertiser
• Views contents after viewing the ad
Dawin is the most effective video ad network platform, capable of exposing ads on a variety of screens with a single material, by collaborating with the premium contents of expert domestic video media and comprehensive programming broadcasters.
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3. Dawin01. Business Overview
d2 is the new ad product which is applied mobile ad retargeting technology to video ad platform 'Dawin’,
It can exposure secondary mobile display ad to users who watched to the end or clicked video ad.
Dawin ADView/Click
Targetextraction
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VariousAD Product
VariousAD Product
3. Dawin01. Business Overview
DawinClick is the mobile banner ad network, which perfectly fits for the performance and
brand marketing activities.
Major Media of Dawin Click Major Advertiser of Dawin Click
VariousAD Product
It offers a variety of ad products,
such as CPC, NCPI and DMP, which meet
advertiser's needs.
It has excellent media networks in each media
category, such as broadcasting,
entertainment, news, media, and social
networks
It implements performance
campaigns, which are specialized
for mobile marketing activities
Mobile AD Network
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3. Dawin01. Business Overview
As the first domestic video ad network platform, Dawin collaborates with the highest
number of media domestically and is establishing itself as the no.1 video at platform
in Korea by recording high growth rates each year.
Dawin’s Sales Growth Rate
※FY 2013’s total revenue was calculated according to the Net Method.Starting from FY 2014, however, the total revenue has been calculated
according to the Gross Method instead of the Net Method.Therefore, the company replaced the amount of FY 2013’s total revenue
with the new amount calculated by the Gross Method.
(unit: KRW 100MM)
Media Partnered with Dawin
Portals
ComprehensiveProgramming
Video
Ground radio waveAnd Cable
Miscellaneous
Player & Music
CAGR67.4%(2013~2017)
2013 2014 2015 2016 2017
14
41
63
85
110
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3. Dawin02. Core Competency
Video advertising platform
First in Korea
The first Korean
Video ad network platform,
released in April 2013
Most in Korea
Partnered with 41 premium content
from Top domestic portals and
expert video media
to comprehensive
programming channels
Numbers of Users
Possesses 31.2 million monthly UVs,
which is a number capable of
reaching 80% of the
internet population
N-Screen
Capable of simultaneous ad
exposure on PC, Tablet, and
Mobile with a single material
RTB
Calculates ad prices by way of
real-time bidding, which determines
ad exposure priority through
competition between advertisers
CPCV
Maximizes the ROI of advertisers
by applying reasonable
ad prices, which are only charged
when the user views the ad for over
15 second or clicks
on the ad
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‘Dawin’ has led growth in the video ad market with technology and a wide network.3. Dawin03. Portfolio
2017
2016
2015
2014
2013
Launched the CPM video ad product, ‘who’
Incross added the banner AD services to its video AD network, Dawin and expanded its platform.
Launched the video re-targeting ad product ‘d2
Added long ads (maximum of 4 minutes)
Added fashion/beauty, life/leisure categories targeting women
Ad exposure for iPhone(iOS) on the AfreecaTV Live page
The first domestic video medium to partner with ‘Naver’
Support for mobile OS targeting and partnership with JTBC golf
Acquired mobile ad platform(MAdP) certification from the Ministry of Science, ICT and Future Planning
Nielsen Korea – Entered into an MOU for video ad effect calculation
Reorganized UI by adding an action button, and an video sharing button
Received the 2014 Korea Internet Award
Launched the first domestic video network platform
HTML5 based mobile web ad support
Received the 2013 online ad marketing award
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08
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05
07
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09
11
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04
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‘Dawin’ attracts advertisers form various industries and dominates the real-time ad market.3. Dawin04. Partnership
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6. Contact Us
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5. Contact Us
Levels 5 and 8, GyeongdongJaeyakBuilding,
1659-5 Inhun-dong, Gwanak-gu, Seoul
Incross Marketing Center
Seoul National UniversityStation NakseongdaeStation
Incross MarketingCenter
Exit no.3
SadangStation
Representaivenumber 02-3475-2800
Business Proposals02-3475-2801
Investment Inquiries02-3475-2801
Recruitment Inquiries02-3475-2865
Online & MoblieAD02-3475-2730
IPTV/Digital Sinage02-3475-2899
Dawin02-3475-2748
