{ social networking effects on the college voter presentation by zachary jakaitis
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Social Networking Effects on the College Voter
Presentation by Zachary Jakaitis
How prevalent is the use of social networking compared to other forms of media?
Are social networks able to get college students informed about politics?
Research Questions
Survey created to gain information pertaining to politics and media use of college students.
800 Students at Loras College were randomly selected via registration database
296 responses to online survey were received
Research Design
3 Main Focus Topics Political Traits Use of media (Newspaper, radio, television, internet)
Interest in news or involvement in news
Survey
Findings
Facebook Myspace Twitter Youtube None0
50
100
150
200
250
300
Social Networking Use at Loras Col-lege
N=296N
um
ber
of
Stu
dents
Total Students Per Class55 First Year Students88 Sophomore Students82 Junior Students71 Senior Students
Total Site UseFacebook: 291MySpace: 3Twitter: 68YouTube: 249None: 3
Total Personal Sites=611
Social Networking Platform
Political Traits
Very Con-servative
Somewhat Conservative
Moderate Somewhat Liberal
Very Liberal Not Sure0
10
20
30
40
50
60
70
80
90
Political Ideology
Political Ideology
Num
ber
of
Stu
dents
N=296
Political Traits
Republican Democrat Independent No Party Not Sure0
10
20
30
40
50
60
70
80
90
100
Party Affiliation
Political Party
Num
ber
of
Stu
dents
N=296
Involvement
Use of Media
Yes No0
50
100
150
200
250
Use of Media
NewspaperRadioTelevision
Num
ber
of
Stu
dents
Newspaper N=290 Radio N= 294 Television N=293
Pew Studies
Michigan Study
Canada Study
Conclusion
Questions