Zenity“Building Healthy Communities”

Submission for RWJF Games to Generate Data Challenge

Three Levels of Engagement

• Beneficial - to wellness of individual users

• Fun – drives goal achievement using gamification concepts

• Personalized – tailors challenges to user’s current level

• Encouraging – using latest concepts from positive psychology

• Simple - Easy to use, quick, and non-intrusive

User Focused

• Belonging - Users can build small 3-9 member teams by inviting friends and family to join. Small teams are shown to discourage defecting.

• Positive -Teams encourage members through guided positive reinforcement

Social Support Teams

• Competition - Communities compete with each other through anonymous reporting of scores and achievements

• Rewards - Community level rewards for top scores and best trends

• Data – Makes use of existing RWJF data and drives cusomizable insight to benefit all users and communities

CommunityCompetition

Application Core Concepts

Engage Users

by providing a

useful, positive,

motivating App

Empower Health

Care Providers

by enabling

customizable

health studies

Encourage

community

wide wellness

through

competition

and rewards

Application Concept

WELCOME SCREEN CHECKING IN

Friendly,

encouraging

“Agent”

Visible ,

wearable

rewards

Progress

metrics

Check-in

allows

collection of

useful

wellness data

based on

user goals

and

Healthcare

Provider

Data

Capaigns

Application Concept

SOCIAL ENCOURAGEMENT PROGRESS

“Agent”

suggests

positive

feedback to

delivered to

other users

within social

circle

Individual

progress

based on

user

challenges

View social

feedback

from friends

Monitor

community

competitions

Data Collection and Use

• User Challenges are Dynamic based on:

• User profile and health goals (s/a weight loss,

diabetes control, etc)

• Campaigns initiated by Health Care Providers

• Monitor community health trends

• Probe into emerging trends

• Ex: Spread of flu symptoms

• “Check In’s” collect data

• Algorithmically pick check in questions

• Unobtrusive to the user (3-4 questions)

• Automatic collection of geoloc, date/time, etc

• Delivery of new challenges and

recommendations

• Based on RWJF and other data sources

Check-in

questionnaire

User

Profile &

Goals

Current HCP

Campaign

RWJFData

New user

“challenges” and

recommendations

OtherData

Advanced Data for Public Health

• Track trends by location

• Chronic disease warning signs

• pre-diabetes

• heart disease

• obesity

• Weight and BMI

• Drug and alcohol use

• Fitness

• Creation of “Campaigns” for tailored research

• Customized survey questions allows health care researchers to

customize the data collected and create campaigns targeted to

answer specific questions

• Dashboard style web portal for analyzing data

Web Portal Concept

Data Campaigns Initiated through Web

Portal

Collected Data Easily Viewable Through Dashboard Views

About Us

• Zenity Health• Founded in 2012

• Extension of Successful Product Development Business

• Founder: Dennis Merrill• Bachelor Science Electrical Engineering

• Masters in Business Administration

• University of Wisconsin

• Massachusetts Institute of Technology (MIT)

• 16 Years of Product Development Experience

• > 15 combined Hardware/Software Products to Market

• Android / iOS / Full Stack Website Development

• Growing team of 3 rock star developers

• Passionate about pushing mHealth “Forward”