social media workshop for rwjf clinical scholars #rwjfcsp2014

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#rwjfcsp2014 Social Media: Friend or Foe? RWJF Clinical Scholars Social Media Training Joyce Lee, MD, MPH Doctor as Designer Twitter: @joyclee

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My slides for the #rwjfcsp2014 training!

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Page 1: Social media workshop for RWJF Clinical Scholars #rwjfcsp2014

#rwjfcsp2014

Social Media: Friend or Foe? RWJF Clinical Scholars Social Media Training

Joyce Lee, MD, MPH Doctor as Designer Twitter: @joyclee

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Open the homework http://bit.ly/rwjfcsp2014

Sign up for and open:

Twitter, Hootsuite, Buffer, Bulk Buffer, Tweetdeck, and Little

Porkchop

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JAMA Pediatrics Social Media Editor

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How do I tweet? How do I change privacy settings until I

feel comfortable tweeting?

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What are the interface differences between Facebook,

Linkedin, and Twitter?

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What platforms are good for

engaging the public vs. research professionals?

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73% of adults are on some kind of social networking site

Pew Internet http://goo.gl/oP5bKZ

67%

20% 15% 16%

13%

71%

22% 21% 18% 17%

Facebook LinkedIn Pinterest Twitter Instagram

2012 2013

Social Media

Site Use (%)

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How is content is presented on different social media channels?

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How can I be efficient with social media? How do you stay on top

of important feeds?

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How do I balance professional vs. personal use of social media?

Should I create 2 accounts? What is the right balance of professional

and personal tweets?

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When a physician asks, “Should I post this on social media?” the answer does not depend on whether the content is professional or personal but instead depends on whether it is appropriate for a physician in a public space

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What are the do’s and don’ts of social media?

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Remember HIPAA!

Don’t talk about patients, even in

general terms

If you wouldn’t say it in an elevator, don’t say it online

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http://goo.gl/ZD2Rl6

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“Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’t Reveal”

Follow the 12-word Social Media Policy from the Mayo

Clinic

http://goo.gl/kxNca2

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The experience was underwhelming, I suspect

because I am a Twitter novice and don’t have many followers. How do you build a following?

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Followers:

Tweet frequently. Have something interesting to say.

Livetweet events and breaking news. Find & follow people who share your

interests. Join the conversation.

Give more than you ask for. Join tweetups and Twitter chats.

Be yourself.

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How do you optimize the impact of social media use?

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How do we alert media about our research and work?

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59% of journalists are on Twitter

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How do create a social media presence and brand yourself?

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How do you sell yourself in a humble and professional way? What is the balance between informative and obnoxious?

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How do you use Twitter to continue research discussions?

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What are tips for relating complex concepts to the media without your work getting used to portray an inaccurate point?

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How do you partner with creators of new media (apps) to provide health promotion interventions?

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#quantifiedself #mhealth

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#dataviz

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How do you effectively engage on social media?

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Nightscout #wearenotwaiting

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Previous academic climates would never allow the reporting of results without proper peer review. How do you see social

media fitting in with or breaking that norm?

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How do you develop a media campaign? How you harness

harness social media for changes in community health through research dissemination, data collection, and building momentum for initiatives

(social movements)?

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Articleurl&utm_campaign=social_42414&utm_medium=email&utm_source=healthdesignbyus Articleurl&utm_campaign=social_42414&utm_medium=twitter&utm_source=@healthbyus Articleurl&utm_campaign=social_42414&utm_medium=facebook&utm_source=healthdesignbyus

Then use a shortener like Bitly.com

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Wise words from one of your very own:

I believe it is likely inevitable that all

of us will need to learn how to tweet about our research and topics that are relevant to our

careers

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Thanks to: University of Michigan RWJF CSP

The network on Twitter Jianqi Chen, Wei Wang

I love twitter

Follow @joyclee & @healthbyus http://www.doctorasdesigner.com/

#rwjfcsp2014