About the Trainer

Twitter: mrfaruqueFacebook: fb.com/mrfaruqueEmail: me@mrfaruque.comWeb: mrfaruque.com

Abdullah Al Faruque SEO Manager (Grameen Solutions

Ltd.) Professional Blogging & Affiliate Marketer

Introduction about SEO and Benefits. What is Search Engine and how it’s work? Why & when people use Search Engine? How Search Engine work? What is SEO and why SEO needed for a

website? How SEO impact for a website? What is SERP? Types of SEO?

Lecture-1

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

A. Introduction about SEO.

What is SEO?

SEO is a process of getting traffic from the “free,” “organic,” or “natural” listings on search engines.

 

If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

Selecting search engine optimization for promoting your business on the internet, one must knows the ultimate benefits of SEO campaign.

Global / Regional marketing Selecting your keywords or phrases to target

your audience, search engine optimization ensures that you and your company are found globally or regionally by those who require exactly what you offer. SEO has many benefits for any organization which wants to reach all potential customers locally or globally. You can reach the targeted customers of your own choice.

Ultimate benefits of SEO

Targeted Traffic Search engine optimization campaign

can increase the number of visitors for your website for the targeted keyword(s) or phrase. Converting those visitors into potential customers is one of the arts of search engine optimization. Search engine optimization is the only campaign which can derive targeted traffic through your website. Essentially more targeted traffic equal more sales.

Increase Visibility Once a website has been optimized, it will increase

the visibility of your website in search engines. More people will visit your website and it will give international recognition to your products/services.

High ROI (Return on Investment) An effective SEO campaign can bring a higher

return on your investment than any other type of marketing for your company. This will therefore increase your volume of sales and profit overall.

Long term positioning Once a website obtains position through a SEO

campaign, it should stay there for long term as opposed to PPC (Pay Per Click). Organic SEO is a cheaper and long term solution than any other search engine marketing strategy.

Cost-effective One of the great benefits of search engine

optimization is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website.

Flexibility It is possible to reach an audience of

your own choice through a SEO campaign. You can get traffic according to the organizational strategy to meet the needs and requirements of your choice.

Motivation: www.smartpassiveincome.com

A web search engine is designed to search for information on the World Wide Web.

  A search engine is really a general class of

programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo!

B. What is Search Engine and how it’s work?

Typically, Web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document.

The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.

How Search Engine Work?

Googlebot, Spider, Crawler

Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Crawler-Based Search Engines

To get a better handle on search engine optimization, it's important to understand why people use search engines, at all. Generally, people use search engines for one of three things: research, shopping, or entertainment. Someone may be doing research for restoring their classic car. Or looking for a place that sells parts for classic cars. Or just looking to kill time with video that shows custom cars racing.

C. Why & when people use Search Engine?

A search engine results Page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the Keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Short for Search Engine Results Page, the Web page that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine's spider, listings that have been indexed into the search engine's directory by a human, and listings that are paid to be listed by the search engine.

D. What is SERP?

SERP(Search Engine Result Page)

White Hat SEO White hat SEO, as the name suggests, is clean and

wholesome, and the type of search engine optimization service most businesses would want for their website. To put it in more accessible terms, white hat SEO is to search engine marketing what organically grown food is to a healthy diet. It is not only wholesome and ethical, but is also sustainable. Of course, developing organic and sustainable rankings (just like organic food) requires a lot of time and care. Naturally, this is reflected in the cost of practicing white hat SEO, whether you do it yourself or hire a professional to do it for you. The good news is, however, that the initial higher cost of developing a sustainable SEO strategy, and implementation thereof, translates into cost savings in the long term.

D. Type of SEO?

initial higher cost of developing a sustainable SEO strategy, and implementation thereof, translates into cost savings in the long term.

White hat SEO tactics, techniques, and strategies are those which adhere to guidelines set by the search engines, and involve no deception. White hat search engine optimization merely seeks to provide the most search engine friendly presentation of useful content which is inherently valuable and specifically designed for human consumption.

Another important characteristic of white hat SEO is that it cannot generate great results for poor quality content.

Black hat SEO Black hat SEO, as you may have already guessed (assuming you read

the part about white hat SEO) is the evil brother. It is slick, talks a fast game, and can get you on the top ten list for a while, but your website, and ultimately you, may end up paying a very high price for letting the evil brother be your guide. Going back to the food reference, you can think of white hat SEO as the fat infused fast food, or the sugary treat full of high fructose corn syrup--it tastes so good and makes you crave more of it. Unfortunately, the goodness comes at a cost, which can be a debilitating and even life-threatening illness in the case of your body, and a penalized or banned website in the case of, well, your website.

Black hat SEO, unlike its wholesome kin, uses tricks, schemes, and games to circumvent the algorithmic barriers set up by the search engines to prevent bad content from gaining high rankings in the search engine result pages (SERPs).

Black hat SEO is not to be mistaken for plain bad search engine optimization which is the result of either lack of knowledge or cutting corners.

Gray/Bad Hat SEO Mix-up(white and black hat) SEO technique.

Bad SEO is not necessarily black hat; however, it can be just as damaging to your website in the long run. Bad search engine optimization is usually the result of taking shortcuts and picking services based only on price

Example a SEO Friendly Website Website On page Optimization Meta tag Image Optimization Anchor Text Optimization Title Tag Keyword Keyword density SEO Friendly Article Odesk Account and real-life work.

Practical Session

Semantic URLs A semantic URL is essentially an address for a page that is human-

readable and conveys useful information. An example for a page on “iphone 5 price and review" would be:

www.example.com/iphone-5-price-and review/

However, all too often we see pages with addresses such as this: www.example.com/index.php?page_id=46

The reason we see this latter version so often is that it is much easier to implement. The trouble is that it's a disaster for SEO! Although on-page factors are not that important compared to link building, by and large, having keywords in the URL is the single most important part of on-page optimization.

Make sure your developer implements semantic URLs on your site and gives you control over each page's URL – no excuses! Although you don't get penalized for using a non-semantic URL structure, you're missing out on a big opportunity… and changing it after the site has gone live can be a big headache.

A. Example a SEO Friendly Website

XML Sitemaps Sitemaps don't have a great impact unless your site is

on the large side, but they're easy to set up and cost nothing, so are always worth using. It's not a problem to generate these manually (there are several free tools for doing this), but if your site is dynamic or updated often, this can become a real pain pretty quickly.

It's much better for the site's CMS to update the site map automatically whenever the site changes. A lot of packages will do this natively or with the aid of a plugin, but if you're having a custom CMS written, make sure the developer includes this facility.

301 Redirects Honestly, could this be more important? Unfortunately, a

lot of developers don't think so. If you're migrating from an old site, making sure that

pages from the old version are redirected to the new is vital (assuming that the page names or URL structure has changed), but it's also important that your new CMS creates 301s automatically if you remove or change the URL of any page – something that you'll inevitably end up doing if you work actively on your site.

Again, some CMSs do this natively or through plugins, but many don't. If you're having something custom written or your developer is using something off the shelf, make sure it handles 301s for changed pages properly.

Site Speed Hardcore coders are often obsessed with speed. This is a good thing,

as site speed is now a part of Google's ranking algorithm (although perhaps not a large part… yet). The problem is that the main issues to do with a site's performance are not to do with the code itself (at least not for most smaller sites), but rather to do with things such as HTTP request optimization, combining and compressing external files, loading JavaScript asynchronously, using cookie-less domains, etc.

If all that sounds pretty technical… well, it is. Luckily, you don't need to understand how to do it – you just need to ask your developer to look after it for you. If they're not already on the ball with site speed, a number of free tools will audit a site's performance and make recommendations for improvement, such as the Google's Page Speed suite. You may also want to ask your developer about using a content delivery network such as Cloud Flare. Going to town on your site's speed really can make a surprisingly big difference!

Website On page Optimization In search engine optimization, on-page

optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Meta tag

A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.

Example:   <META name="description" content="www.mrfaruque.com is the best SEO expert in

Bangladesh since 2003. He know how to SEO perfectly within very short time to get high visibility on the top listed search engine."> 

<META name="keywords" content="SEO Expert in Bangladesh, SEO Specialist in Bangladesh, SEO Training in Bangladesh, Bangladeshi SEO expert, Search Engine Marketing Specialist Professional in Bangladesh, SEO Training and Tutorial in Bangladesh, Free SEO tips in Bangladesh."> 

<META content=ALL name=robots> <META content="Copyright © mrfaruque" name=copyright> <META content=mrfaruque name=owner>

Search Engine can’t read the images. Just read only text. So we can use alt tag for image optimization.

Example: <h2 align="center"><img src="images/seo-

life-cycle-process-by-mrfaruque.jpg" alt=“SEO life cycle Process by mrfaruque" width="489" height="482" /></h2>

D. Image Optimization

Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web.

Example: <a href="http://www.mrfaruque.com">SEO

SMO expert in Bangladesh</a>

E. Anchor Text Optimization

Title tags, technically called title elements, define the title of a document and are required for all HTML/XHTML documents.

Example:

<head> <title>Welcome to Grameen

Solutions</title></head>  

F. Title Tag optimization

A keyword is essentially any word or phrase you use when searching with a search engine. The search engine does its best to match your words with the words on websites. The mathematics involved are complicated (and way over my head), but the first link you see in the search results should be the best match for your keyword, followed by the second best, and so on and so forth.

Example: I phone 5 price

G. Keyword

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Example: 1.5% keyword density is better for SEO

H. Keyword density

Once you’ve done the keyword research for your website, you can then use those keywords strategically in your article submission campaign. By creating keyword focused articles, you’ll get much better results from your article marketing efforts by helping search engines to associate your website with particular keyword terms.

This article gives some quick article marketing tips on how to appropriately use your keywords in your article submissions:

H. Keyword density

Thanks!!