SEO crash course

#SEOmansHUSSAM ALGALADI

index

About the instructor?

I’m not A Teacher

Marketing Basics.

Digital marketing

How internet works?

why SEO is so important??

Google analytics and google trends.

SEO Ranking factors

SEO project Goals

Keyword Research

On-page

Link building.

Monitoring Results.

About Me

I’m Not A teacher.

White slide

Marketing basics

What’s the marketing?

What’s USP?

How websites works??

Domains & folder and subfolders

Hosting & sys

Backend

Front end

UI & UX

Digital VS offline

Definitions of E-marketing vs Internet vs

Digital marketing

Digital Marketing

why SEO is so important??

What’s your search time daily??

First process in buyer cycle

It is cost-effective

Search engines grabbing more market share.

It is not going to stop working any time soon

Understanding the SEO Basics

Google algorithm updates

SEO glossary

http://blog.hubspot.com/blog/tabid/6307/bid/6080/40-Essential-SEO-

Terms-Marketers-Should-Know-Glossary.aspx

Ranking factors

Analytics Basics

SEO Project Goals

conversions ??

KPIs

1. Number and % of visits and sales from SEO.

2. Number and % of visits from non-brand search.

3. % of total search demand for selected target keyphrases.

4. Market share of visitors and rankings. [Advanced Web Ranking]

5. Average bounce from natural search compared to other channels

6. Average conversion rate for natural search compared to other channels

7. Average time in page from natural search compared to other channels

Keyword research

Brain storming [trends]

Search volumes [keyword palnner]

More Keywords Ideas

Competition analysis [keyword difficulty] [rank tracker]

Finalization

On-page optimization

URL

Title

Meta description

H1

Keyword targeting

Moz toolbar / SEO doctor /seo quak

URL

(http://www.Moz.org/blog/seo-cheat-sheet-anatomy-of-a-url

Title tag

Meta description

tools

GWT

moz

screaming frog

SEO doctor

Content Strategy

Content types

games

Infographics

articles slides

imagesvideo

EbooksCase study

Content Marketing

Copy blogger

CMI

Internal links

Link pyramids

Link building strategy

What’s link building?

Link building is the process of acquiring links to a particular web page from another(external) web page through some kind of intentional activity.

Why??

Shouldn’t Google be able to figure out how amazing a piece of content is and not need to rely on links to show this content to their users? Ideally yes, they should. But the definition of amazing content is very subjective, human readers will disagree about content, so how can Google (which, remember, is basically a computer program) work it out? Google likes to find solutions by using data and scale, it lets data decide and then scale them.

Link building

Do follow – no follow

Good/Bad Link [profile]

Ahref

Opensite exeplorer

Some techniques

Link re-configuration

Guest blogging.

Press release.

Article submissions

Forum or community marketing

Social sharing.

Directory submission

Case studies

Organic traffic monitoring

Google analytics

Google webmaster tools

Moz.com

AWR

How can I learn?

MOZ blog

Inbound.org

Point blank SEO

Search engine land

Cutts movies.

Thanks

I wish you all the best in your new career path.Hussam Algaladi

Digital Marketing consultant

+201090733824

@helgaladi

helgaladi@gmail.com