seo & web analytics course

SEO & WEB ANALYTICS COURSE

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OUR MISSION OUR VISIONTo give our students the knowledge to enable them to better their businesses and careers which will ultimately improve the economy of South Africa.

To offer South Africa’s only accredited range of digital marketing courses and education programmes.

The Digital School of Marketing (DSM) is South Africa’s preferred provider of accredited digital marketing education. Our educational institution is unique due to our custom-built online system with superior functionality and all our marketing courses being accredited by the Media, Information and Communication Technologies Sector Education and Training Authority (MICT SETA). In addition to this, we are a member of the IAB South Africa. DSM is also an endorsed member of the CPD Certification Service of the UK. Our courses are therefore internationally transferable and endorsed. From an organisational standpoint, having your staff proficient in digital marketing will allow you to understand your market better and enable you to target your advertising and marketing more effectively resulting in a positive ROI. Digital School of Marketing is BBBEE compliant.

Who is the Digital School of Marketing?

SEO & WEB ANALYTICS COURSE PROSPECTUS

As the world of digital becomes increasingly crowded by the day so the need to optimise your website becomes more important. Search Engine Optimisation (SEO) and Web Analytics is not a luxury but an absolute necessity.

Our information-filled Search Engine Optimisation (SEO) and Web Analytics Course teach you what it takes for your website to reach the number one spot on search engine results pages. If you have a passion for marketing, statistics and technical knowledge of websites then this course is definitely for you!

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YOUR FUTUREBEGINS TODAY

SEO & WEB ANALYTICS COURSE PROSPECTUS

The Digital School of Marketing (DSM) brings together the best SEO minds in the business to bring you this comprehensive course. It is accredited by the Media Information and Communication Technology SETA and runs over a 3-month period. It ensures that you are ready to face the on-page, off-page and technical aspects of SEO and Web Analytics.

After completing this course you will be well on your way to be able to enter the job market or increase your position as a comprehensive SEO and Web Analytics specialist.

COURSE MODULES

INTRODUCTION TUTORIAL

INTRODUCTION TO SEARCH ENGINE OPTIMISATION (SEO)

FUNDAMENTALS OF SEO

SEO FOR THE USER

LABELING THE WEBSITE

IDENTIFYING WEBSITE PROBLEMS

SEO CONTENT

SEO COPYWRITING TECHNIQUES

OPTIMISATION AND SEO

OPTIMISATION TECHNIQUES

KEYWORD RESEARCH FOR SEO

LINK BUILDING FOR SEO

SEO AUDITING

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SEO & WEB ANALYTICS COURSE PROSPECTUS03

COURSE MODULES CONT

MEASURING SEO

INTRODUCTION TO WEB ANALYTICS

COOKIES AND TRACKING

KEY TERMS AND CONCEPTS IN ANALYTICS

SEGMENTATION IN GOOGLE ANALYTICS

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NANO COURSE CHANNELIn addition to the accredited course mentioned above. You will have access to DSM’s Nano Course Channel were there are over 150 Nano courses available on the following topics:

MARKETING 101

BRAND MANAGEMENT

SOCIAL MEDIA

SEO

WEB ANALYTICS

COPY WRITING

ENTREPRENEURSHIP

SALES AND MARKETING

CONTENT MARKETING

LEADERSHIP SKILLS

DIGITAL TRANSFORMATION

PAID ADVERTISING

PROJECT MANAGEMENT

PUBLIC RELATIONS

MARKETING STRATEGY

MARKETING RESEARCH

Each and every Nano course has a selection of comprehensive multiple choice questions at the end of each course and once completed you will automatically get a DSM certificate for the course and a UK CPD accredited course with you can show case on your social pages, show your competency for a specific subject to your superiors in your work environment or even showcase on your CV.

The DSM channel is active under your personal profile for 12 months so even when your course is finished you can still carry on your learning with DSM and acquire additional skills in Digital Marketing and Business.

The DSM Nano course channel is the first of its kind in the education industry that allows you to gain additional knowledge that is above and beyond the course that you purchased.

The platform is designed both for a desktop and mobile so you can study freely when ever you see fit.


All courses at DSM are delivered on our state-of-the-art online learning platform. It is jam packed with videos and infographics so that you can take your learning

experience to the next level. On our learning platform, there are:

200 videos 100 infographics Assessments

Slides Progress trackers Interactive feedback

VIEW A VIDEO ON THE COURSE

HOW YOU CAN LEARN AT DSM

Accreditations


1st Floor 292 Surrey Avenue Ferndale Randburg

Office 0861 428 710 | Fax 011 781 2941Email [email protected] www.digitalschoolofmarketing.co.za

Digital School of Marketing Pty (Ltd) Reg no. 2017/377830/07

seo & web analytics course

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