1. miri's on page seo crash-course
DESCRIPTION
SEO Crash Course developed for Intern trainingTRANSCRIPT
Miris SEO Crash Course
• Google is a text-based search engine• What is important to Google is content !• Till today, Google understands pictures, videos or
music just with the help of text descriptions• We want to make it easy and relevant for Google to
read (scrawl) our website and rank it high• If people find what they are looking for on our
website, Google will like our site as well
1. SEO Basics What is SEO (Search Engine Optimization)?
Fundamental TermsSEO Basics
Fundamental TermsSEO Basics
Fundamental TermsSEO Basics
Where should I find my main keywords on a website?
On Page SEO
• Each URL will be optimized for one Keyword/Keyword-Combination
• It doesn’t matter if you write:– http://news.de/Aktuelles/Britney-Spears-pregnant– http://news.de/aktuelles/britney-spears-pregnant
(people tend to click more on the first link)• Use speaking URLs:– Instead of: http://shoeshop.de/products/article45587383?
session=hreuh4jh3hbbhw
– Use: http://shoeshop.de/Shoes/sale
• Use / and – instead of underlines_ in URL
2. On Page SEO
Clean Structure and URLs
<head>: Where to put my Keywords? Title-Tag (Very important!)
2. On Page SEO
<head>: Where to put my Keywords? Title-Tag (Very important!)
• Is the header of a site
• Max. 60 characters for title tag
• e.g. Start Page: Barcelona Flats Apartments for Rent Long Term Real Estate | www.SuiteLife.es
• e.g. Category Page: Barcelona Life Guide I www.SuiteLife.es
• e.g. Article Page: How to find the best Barcelona clothes shops and hairdressers in Barcelona I www.SuiteLife.es
2. On Page SEO
Where to put my Keywords? Headlines
• H or Header tags work if you prioritise correctly along with good use of ALT tags on your images
• Use <h1> for post title e.g. “How to find the best Barcelona clothes shops and hairdressers
in Barcelona“
• <h2> for Subtitle e.g.“Check out the best clothes shops in hot spot shopping areas in
Barcelona”
• <h3> …
2. On Page SEO
<head>: Where to put my Keywords? Meta-Description
• 100 to 150 characters• Individual summary of the page (a sales message, a teaser, a call to action…)• Should contain keywords• Important factor for the click rate
2. On Page SEO
snippet
Meta-description or first few sentences of text
<head>: Where to put my Keywords? ALT-Tag for Images
• Put descriptive ALT- tags on images• It describes your image to search engines and when a user searches for a certain image this is a key determining factor for a match• More important for crawlers than Title-tag for Images• Internet Explorer It appears by hovering over an image• Also important for blind and sight-impaired people
Title-Tag for Images• Title-Tag for images should provide additional information: Relevant, short, cachy and concise• FireFox and Opera It appears by hovering over an image
2. On Page SEO
Include your main keywords in both of them but keep them different
• Search engines favor keywords and phrases appearing right at the top of the page (the top 25%)
• A definite statement that summarizes what is contained on that page
• Rich in keywords and phrases, direct, clear and constantly calling the user to action
• The first sentence/paragraph is of extraordinary importance to Google (try a long sentence with keywords)
2. On Page SEO
<body>: How to write SEO-optimized
• generally aim for at least 250-300 words per page• Keyword concentration of one article 4 -7 % (for every one
hundred words, you should mention your keyword four to seven times)
• Use keyword synonyms, plural forms, word variations• Use keywords in bold or strong tags or underlined
• End the article with a question, try to engage the reader e.g. So what is your favorite bar in Barcelona? Any suggestions
we haven’t mentioned yet?
2. On Page SEO
<body>: How to write SEO-optimized
• Support the text with images, videos or presentations• You can use:
– Pictures owned by SuiteLife– Flickr pictures under “Creative Commons” license– Videos owned by Suitelife– Videos on Youtube.com, vimeo.com, ….– Presentations on Slideshare.net,….
• Use keywords in image file names• Use keywords in image alt attributes
2. On Page SEO
<body>: Images/Videos
Internal Linking
• Link new articles to old articles
• never use "see here" as link-text, use a description which the reader will find behind the link
• You can also link via a picture (reader likes clicking on pictures)
• Article proposals at the end of each article (we use a plugin which automates this)
• Always check links (no broken links) !!!
2. On Page SEO
Be honest to Google
• Don't duplicate content e.g. publish an article on – http://www.site.de/nachrichten/article573622 and the same one on – http://www.site.de/nachrichten/article573622/?view=print
• never change the URL of a published article!
• Don't use e.g. white text on a white background
2. On Page SEO
Checklist on page SEO 2. On Page SEO
SEO Tools
On-Page SEO:• Website Grader• Google Analytics• Google Webmaster Tools • Keyword analysis: Google Keyword Tool
Off-Page SEO:• SEO Quake• SEO Firefox Plugin• Google Trends/Insight • Yahoo Site Explorer
2. On Page SEO