winners book

3516_AAA_WinnersBook.indd 1 5/25/16 4:58 PM

Congratulations, Amjad Alotaibi

Amjad brought her inspiration to life by creating an animated advertisement for an anti-smoking campaign

My goal is to tell a story with my designs that convey a deep message. As a student, I’ve learned that there are no limits to creativity; it’s up to you to push the boundaries. It’s inspiring to be taught by faculty who treat you like a design professional. ”

“

— Amjad Alotaibi, NewSchool Media Design Student

NEWSCHOOLARCH.EDU

National ADDY Award Winner

AMERICANADVERTISINGAWARDS.COM 3

It is my honor and privilege to congratulate everyone on this evening of celebration. With over 40,000 entries across the country, the American Advertising Awards are the world’s largest and statistically the toughest advertising

competition. The competition represents the true spirit of creative excellence by recognizing all forms of advertising and cultivates the highest

creative standards in our industry.

The AAF continues to reflect its core values that help us sustain innovation, creativity, and inclusion. This keeps us on task and requires that we

respect a diversity of opinion and people. Our innovative programs continue to fuel excellence in our essential services and brand programs.

You are all a part of what we do and we are proud to count all of you as members of the American Advertising Federation.

Congratulations to the winners, and the incredible full roster of entrants, and thank you all for being a part of this celebration of the best in our industry.

Sincerely,

James Edmund Datri

President & CEO, American Advertising Federation

Greetings and congratulations to all of this year’s National ADDY winners! After three rigorous rounds of judging by advertising industry creative executives, the cream has risen, the ADDY Awards have been presented

and this year’s American Advertising Awards winners are crowned. It has been quite a journey. Tonight represents great professional

achievement. Statistically, it is more difficult to win a national Gold ADDY Award than any other top advertising creative award. Believe it.

It takes great effort and coordination by many people each year to make all the stages of the American Advertising Awards successful.

Thank you to the many AAF member clubs for the countless hours that go into their local competitions and awards shows.

It also takes hundreds of dedicated judges from advertising agencies and creative businesses around the U.S. to make the American Advertising

Awards work. In all cases, these advertising experts donate their time and expertise to the cause, often traveling long distances in order to view

and judge the submissions. Thank you to each and every judge for your contributions.

Finally, thank you to the members of the National American Advertising Awards Committee (N3AC). This group is comprised of veteran club,

district and ADDY Award volunteers who work tirelessly to oversee, coordinate and improve each level of the competition.

2016 National American Advertising Awards Committee:

Michele Massey (Vice Chair)

Greg Branch (Vice Chair)

David Campbell

Doreen DeFabio-Duska

Marc Eisenberg

Kevin Fullerton

Pearl Ford-Fyffe

Lynnae Hornbarger

Mark Landon

Paul Lam

Lucas Lane

Joseph Mayernik

Sara McCatherine

Gina Nacey

Dave Perry

Alta Stark

Barry Wallace

Planning for the 2017 American Advertising Awards competition has already begun. We look forward to seeing more great work from you next

year. Thank you to everyone who entered this year.

Sincerely,

George Riddell

Chair, AAF National American Advertising Awards

#ADDYAWARDS

GOLD ADDY®

4

IN 1964, BOB DYLAN RELEASED “THE TIMES THEY ARE A-CHANGIN.”

AND, BOY OH BOY, THE TIMES WERE ABOUT TO A-CHANGE.

WHEN YOUR SISTER

IS GRACE KELLY,

AN INFERIORITY

COMPLEX IS

EXPECTED.

THE ONLY FATHER-SON DUO

IN THE OLYMPIC HALL OF FAME

BARELY KNEW EACH OTHER.

HIS FATHER WAS AN OLYMPIC GOLD MEDALIST.HIS WIFE WAS AN OLYMPIC GOLD MEDALIST.HE WAS A DRUNK.

WELCOME TO THE SCHUYLKILL RIVER:

THE YANKEE STADIUM OF ROWING.

Sales Promotion–Packaging

BRZoom Proximo Spirits | Danny Schwarz Maestro Dobel Diamante Drum VAP

Sales Promotion–Packaging

KNOCK, Inc. BE-T Vodka

Collateral Material–Brochure

Push. Sonny’s BBQ Brand Book


Pavone Marketing Group, Inc.Antifragile, LLC All Together


2016 WINNERS

EAST ENDHOMES

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INTRODUCTION 3

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HOW TO CHOOSE YOUR ELECTRA 148

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Skiver Advertising Electra Bicycle Company

Catalog

Collateral Material–Cover Series

Adjective & Co. Whalebone Media

Whalebone Magazine

Collateral Material–Magazine Design

Adjective & Co. Whalebone Media

Whalebone Magazine: Water Issue

Collateral Material–Book Design

Atria Senior Living The Wisdom of Gratitude

6 #ADDYAWARDS


Struck Nickelodeon Animation Studio You Can’t Do That on Television: The Rebellious History of Nickelodeon


Peter Lik USA Equation of Time

Collateral Material–Invitation

Schaefer Advertising Co. Fort Worth Zoo Zoo Ball

Direct Marketing–Direct Mail, 3-D/Mixed, Campaign

Atria Senior Living Field Notes from an Adventurous Life


2016 WINNERS

Public Service–Brochure/Sales Kit

Design Ranch Unicorn Theatre

Magazine Advertising– Spread, Multiple Page or Insert

McGarrah Jessee YETI Coolers

BBQ Print

Newspaper Advertising– Fractional Page

The Johnson Group Mountain Top Toys

Worries

Newspaper Advertising–Campaign


8 #ADDYAWARDS

Ambient Media– Guerrilla Marketing, Single Occurrence

Gelia Independent Health Foundation Vending Machine Prank

Ambient Media– Guerrilla Marketing, Campaign

Leo Burnett Chicago Eggo Sample Lady

Out-Of-Home–Poster

The Johnson Group Mountain Top Toys Built to Last


The Johnson Group Mountain Top Toys You’re the Pilot


2016 WINNERS

POSTER - SINGLE UNIT Agave Maria Saints Posters: Elvis Presley

Canonized Memphis icons framed as artwork for local Mexican restaurant.

POSTER - SINGLE UNIT Agave Maria Saints Posters: Al Green




Some Assembly



Slot-B


Farmhouse Agave Maria Cantina & Kitchen

Agave Maria Saints: Elvis Presley



Agave Maria Saints: Al Green

10 #ADDYAWARDS


Farmhouse Agave Maria Cantina & Kitchen Agave Maria Saints: Isaac Hayes


Farmhouse Agave Maria Cantina & Kitchen Agave Maria Saints: Johnny Cash


Farmhouse Agave Maria Cantina & Kitchen Agave Maria Saints: BB King


White Bicycle The Institute of Contemporary Art/Boston Andrew Bird: Sonic Arboretum

POSTER - SINGLE UNIT Agave Maria Saints Posters: Isaac Hayes


POSTER - SINGLE UNIT Agave Maria Saints Posters: Johnny Cash

I WALKTHE LINE

I WALKTHE LINE

FOLSOM

PRISON

BLUES

A BOYNAMEDSUE


POSTER - SINGLE UNIT Agave Maria Saints Posters: BB King



2016 WINNERS

Out-Of-Home–Poster Campaign


Out–Of–Home–Poster, Campaign


Agave Maria Saints

Websites–Consumer

Carmichael Lynch Subaru of America

National Parks Zero Landfill Initiative

Websites–Microsite

BBDO New York Autism Speaks

The MSSNG Project

POSTER - SINGLE UNIT Agave Maria Saints Posters: Isaac Hayes


POSTER - SINGLE UNIT Agave Maria Saints Posters: Johnny Cash

I WALKTHE LINE

I WALKTHE LINE

FOLSOM

PRISON

BLUES

A BOYNAMEDSUE




POSTER - SINGLE UNIT Agave Maria Saints Posters: Elvis Presley


POSTER - SINGLE UNIT Agave Maria Saints Posters: Al Green


12 #ADDYAWARDS

Social Media–Single Platform

BBDO New York Mars Chocolate North America/Snickers Switcheroo


BBDO New York Foot Locker Play My Tweet


Arnold Worldwide Reese’s #AllTreesAreBeautiful


Razorfish Acura Slot Car Holiday Heats


2016 WINNERS


Edelman Activision

Hack In Black

Social Media–Multiple Platforms

Goodby Silverstein & Partners Ad Council

I Am a Witness


Venables Bell & Partners REI

#OptOutside


Possible Microsoft

Microsoft Office: The Collective Project

14 #ADDYAWARDS

Advertising & Promotion– Web Banner Ads

GSD&M PetSmart PetsHotel Booking

Branded Content & Entertainment–Online/Interactive

BBDO New York GE The Message

Branded Content & Entertainment–Online/Interactive

BBDO New York Foot Locker Play My Tweet

Public Service–Online/Interactive

Dieste Dieste Adoptable Trends


2016 WINNERS

Public Service–Online/Interactive


National Parks Zero Landfill Initiative

Radio Advertising– Regional/National, < 30 Seconds

Alma DDB The Clorox Company

Hello

Radio Advertising– Regional/National, Campaign

The Richards Group Motel 6

Radio Advertising– Regional/National, Campaign

Bravo/Y&R Miami Popclik

Conference Room/Skype

16 #ADDYAWARDS

Television Advertising– Local, 30 Seconds

Dunn&Co., Inc. Tampa Bay Rowdies Bucket Challenge

Television Advertising– Regional/National, Up to 2:00

BBDO New York Mars Chocolate North America/Snickers Brady Bunch


GSD&M Avocados from Mexico First Draft Ever


Goodby Silverstein & Partners Adobe Dream On


2016 WINNERS



Bucket List


RPA American Honda Motor Co., Inc.

Paper


Grenadier Sunny D

Rollerblade

Online Film, Video And Sound–Internet Commercial

Caravan Leadercast

Malala Yousafzai Intro

18 #ADDYAWARDS


Heat EA Sports Madden: The Movie


RPA American Honda Motor Co., Inc. Paper

Online Film, Video & Sound– > 60 Seconds

Heat EA Sports Madden: The Movie

Online Film, Video & Sound– > 60 Seconds

Possible Microsoft Microsoft Office: The Collective Project


2016 WINNERS

Online Film, Video & Sound– Non-Broadcast

Alamo Drafthouse Cinema Alamo Drafthouse Cinemas

Don’t Talk PSA: Coach

Music Videos

Believe Media XL Records

“Hello”

Public Service– Online Film, Video & Sound

Goodby Silverstein & Partners Ad Council

I Am a Witness

Integrated Campaigns– Consumer, Local


20 #ADDYAWARDS

Integrated Campaigns– Consumer, Regional/National

BBDO New York Mars Chocolate North America/Snickers Brady Bunch


GSD&M Avocados from Mexico First Draft Ever


Allen & Gerritsen Sunoco, Inc. Burnt Rubbèr. The Essence of Racing.


Carmichael Lynch Subaru of America Make a Dog’s Day Initiative


2016 WINNERS

Integrated Campaigns– Brand Identity

Dunn&Co., Inc. St. Petersburg Distillery

Old St. Pete Spirits

Integrated Campaigns– Brand Identity

Dunn&Co., Inc. St. Petersburg Distillery

Royal Mead

Integrated Campaigns– Branded Content

Whiskey Design Boulevardia


Leo Burnett Chicago Allstate Insurance Company

Social Savvy Burglar

22 #ADDYAWARDS


Venables Bell & Partners REI #OptOutside

Online/Interactive

Leo Burnett Chicago Allstate Insurance Company Social Savvy Burglar

(Best of Show)

Online/Interactive Campaign

Heat EA Sports Madden NFL 16

Online/Interactive Campaign

Venables Bell & Partners REI #OptOutside


2016 WINNERS

Public Service–Integrated Media

BBDO New York Autism Speaks

The MSSNG Project

Elements of Advertising–Illustration


Agave Maria Saints Poster: BB King

Elements of Advertising– Cinematography

BBDO New York AT&T

Close to Home

Elements of Advertising– Cinematography

Ironclad Media Alliance Travel Alberta

Discover Alberta



24 #ADDYAWARDS

Elements of Advertising– Animation or Special Effects

Brand Arc Bleacher Report Sports Alphabet

Elements of Advertising– Music with Lyrics

Amusement Park Harman International/JBL Bigger Than Us

Elements of Advertising– Sound Design

BBDO New York AT&T Close to Home

Elements of Advertising– Mobile Interaction

Goodby Silverstein & Partners Doritos Jacked 3D

An award-winning idea takes teamwork.So does the award it wins.

AmericanAdvertisingAwards.com

Great ideas can come from anywhere. But it takes a great team to turn them

into the kind of great advertising we honored tonight. The AAF and the National

American Advertising Awards Committee congratulate everyone who had a hand

in this year’s National ADDY® Award winners. We salute the local, district and

national teams made this year’s program a great success. And we offer special

thanks to our marketing partners whose services help make the American

Advertising Awards a showcase for great ideas.

Campaign Creative Social Media Public Relations

#ADDYAWARDS26


Josh Cheslock Columbus College of Art & Design American Apparel: Remember


Allison Mcshea James Madison University African Wildlife Foundation: Save the Rhinos

Collateral Material–Special Event

Ben Grace Avila University Canine Royale


Alexi Chadbourne Avila University Bewilder

STUDENT GOLD ADDY

®


2016 WINNERS


Taylor Hale University Of Central Oklahoma

20 Second Exposure


Christopher Serrano Miami Ad School–Wynwood

Endangered Post-Its

Collateral Material–Cover Design

Kelly Gillit Texas A&M Commerce

Tinker Tailor Soldier Spy


Save the Children School of Visual Arts

Save the Children

28 #ADDYAWARDS


Daniel Jaramillo Miami Ad School Ashley Madison: Cheat Day

Out-Of-Home–Poster, Campaign

David C. Bonomo Marywood University Shakespeare Summer Series

Out-Of-Home–Mass Transit

Jason Manns and Ellen Wareham College for Creative Studies Holocaust

(Best of Show)

Ambient Media–Guerilla Marketing, Single Occurrence

Dan Flora Miami Ad School Endangered Post-Its

M A C B E T H

THE THEATER ASSOCIATIONOF SCRANTONPRESENTSTHE SUMMERSHAKESPEARE SERIES

STARRING:HANS MAAN

JENNA SHRIVEREMILIO THOMSON

PATSY BLAKEKEITH HART

JUNE 5JUNE 5-7; 12-14FRIDAY/SATURDAY 7:00 PM

SUNDAY MATINEE 2:00PMTHE SCRANTON CULTURAL CENTER

H A M L E T


STARRING:HANS MAAN



JUJULY 10-12; 17-19FRIDAY/SATURDAY 7:00 PM


T E M P E S TT H E


STARRING:HANS MAAN



AAUGUST 14-16; 22-23FRIDAY/SATURDAY 7:00 PM



2016 WINNERS

Website

Hyela Lee Kapiolani Community College

CMYK Magazine

Website

Matt Roberts Middle Tennesee State University

Yampa


Debbie Pan and Vicky Mo Art Center College of Design

Instagram Find


Daniel Michel Miami Ad School–San Francisco

Wheaties: New Champs

30 #ADDYAWARDS

Online/Interactive–Campaign

Mariah Kline and Kristina Samsonova Miami Ad School Gender Surcharge

Television Advertising–Single

Jingyi Shao University Of Southern California Text History of Jane

Elements of Advertising–Logo Design

Kelly Gillit Texas A&M University American Museum of Magic

Elements of Advertising– Illustration, Campaign

Jingzhu Yu University of Central Oklahoma Winter Royalty


2016 WINNERS

Elements of Advertising– Still Photography, Campaign

Jacob Gonzalez California Baptist University

Strength, Speed & Skill


Brandon Coffee Louisiana State University

Kevin & Bert: A Short Film


Jacob Ferguson + Adrian Pumarejo Ringling College of Art + Design

The Invisible Truth

32 #ADDYAWARDS

SILVER ADDY

®

Sales Promotion–PackagingFunimation Funimation Fullmetal Alchemist Collector’s Edition

Sales Promotion–PackagingBackstage Design Studio Asleep At The Wheel/Bismeaux Records Still The King: Celebrating The Music of Bob Wills & His Texas Playboys

Sales Promotion–PackagingDunn&Co., Inc. St. Petersburg Distillery Old St. Pete Rum Packaging

Sales Promotion–Packaging, CampaignDunn&Co., Inc. St. Petersburg Distillery Oak & Palm Rums Packaging

Sales Promotion–Packaging, CampaignRiley Hayes Insight Brewing Insight Brewing Packaging

Sales Promotion–Packaging, CampaignCactus Hook or Crook

Sales Promotion–Point-of-Purchase, Counter TopGSD&M PetSmart PetsHotel Poster

Sales Promotion–Point-of-Purchase, Free StandingFusion Marketing Campari America American Honey Anti-Bored Game

Collateral Material–Stationary PackageDixon Schwabl Root Catering

Collateral Material–Annual ReportDesign Ranch Hall Family Foundation

Collateral Material–BrochurePush. Frontline Performance Group Brand Book

Collateral Material–Brochure, CampaignDMH ATI Complete Brochure

Collateral Material–Editorial Spread or FeatureVOICE Crazy Beautiful

Collateral Material–Magazine DesignKathy Davis Design Pattern Magazine, Issue 8: The Makers Issue

Collateral Material–Magazine DesignJacaty + Associates Whitehaus Media Group Eighty Seven:

Collateral Material–Magazine DesignJacaty + Associates Whitehaus Media Group Botaniko

Collateral Material–Magazine DesignNella Media Group Lei Magazine

Collateral Material–Book DesignMelodic Virtue PIXIES: A Visual History, Volume I

Collateral Material–Book DesignRobin Easter Design The Tennessee Theatre Tennessee Theatre: A Grand Entertainment Palace

Collateral Material–Book DesignWhite Bicycle Burchfield Penney Art Center Philip Burke The Likeness of Being

Collateral Material–Book DesignRingling College Design Center Ringling College Office of Admissions Viewbook

Collateral Material–Book DesignWedge & Lever Hurley View From a Blue Moon

Collateral Material–InvitationTOKY Branding + Design Rainforest Alliance Annual Gala 2015

Collateral Material–InvitationMcCullough Creative Heartland Financial USA, Inc. Titanic Exhibit Preview

Collateral Material–InvitationEmbry-Riddle Aeronautical University Worldwide Embry-Riddle Aeronautical University Operation Bootstrap Invitation

Collateral Material–AnnouncementColle McVoy Colle+McVoy Rooftop Sessions: Candid Kid

Collateral Material–Invitation CampaignBRUNNER Santisima

Collateral Material–Announcement, CampaignRingling College Design Center AtLarge PINC Conference

Direct Marketing–Direct Mail, FlatThe University of Alabama The University of Alabama Advancement President’s Cabinet 40th Anniversary Invitation

Direct Marketing–Direct Mail, Flat, CampaignHorizon Credit Union Horizon Credit Union E-Service

Direct Marketing–Direct Mail, 3-D/Mixedgyro Tetra Pak Oh, The Places You’ll Go.

Direct Marketing–Direct Mail, 3-D/MixedBRZoom Proximo Spirits Jose Cuervo The Rolling Stones Tour Pick Press Mailer

Direct Marketing–Specialty AdvertisingInsight Marketing Design Kieffier Sanitation Recycling Clearly Made Easier

Public Service–Brand ElementsReedMitchell Agency Good Local Markets


2016 WINNERS

Public Service–Brochure/Sales KitDesign Ranch Kansas City Art Institute

Public Service–Brochure/Sales KitSachs Media Group Lauren’s Kids Kindergarten Curriculum

Advertising Industry Self-Promotion– Brand ElementsGreatest Common Factory Greatest Common Factory Goodside Brewing

Advertising Industry Self-Promotion– Brand ElementsBrand Tango Sweet Hair Professional Concept Book

Advertising Industry Self-Promotion– Direct Marketing Sullivan Higdon & Sink Sullivan Higdon & Sink Build Your Own Sheepy, Thanksgiving Mailer

Advertising Industry Self-Promotion– Specialty AdvertisingBOHAN Advertising Campaign Kit

Advertising Industry Self-Promotion– Specialty AdvertisingTraina Design Salud Coasters

Advertising Industry Self-Promotion– Special Event MaterialsCuriosity Advertising Curiosity Advertising The Secret to Advertising

Magazine Advertising–CampaignGoodby Silverstein & Partners California Milk Processor Board Food Loves Milk

Magazine Advertising–CampaignR&R Partners Southern Nevada Water Authority Nothing Sexier

Magazine Advertising–CampaignPreston Kelly Northstar Canoes

Newspaper Advertising–Fractional PageGarrison Hughes Heinz History Center Rosie the Riveter

Newspaper Advertising–Fractional PageGarrison Hughes Heinz History Center The Longest Day

Newspaper Advertising–Fractional PageThe Johnson Group Mountain Top Toys Built to Last

Newspaper Advertising–Full PageMGH OLD BAY Hot Launch

Newspaper Advertising–CampaignGarrison Hughes Heinz History Center WWII Print

Newspaper Advertising–CampaignAlma DDB The Clorox Company Fast Lighting Charcoal

Newspaper Advertising–CampaignAlma DDB The Fruit Company No Suprises

Advertising Industry Self-Promotion– Print AdvertisingRodgers Townsend 2015 RT Bracket Challenge

Advertising Industry Self-Promotion– Print AdvertisingGSD&M Muddy Magnolias Poster

Advertising Industry Self-Promotion– Print AdvertisingGSD&M Gary Clark Jr. Poster

Advertising Industry Self-Promotion– Print AdvertisingCohber, Inc. FUEL 16: Lost & Found

Advertising Industry Self-Promotion– Print AdvertisingUltra Creative Horrible Things

Ambient Media–Guerrilla Marketing, Single OccurrenceThe Johnson Group Tennessee Aquarium Periscope

Ambient Media–Installations, Multiple InstallationsWhiskey Design Boulevardia

Ambient Media–Events, Single EventWhiskey Design Boulevardia

Ambient Media–Events, Single EventThe Tombras Group Ekornes Stressless YOU Launch

Ambient Media–Events, Single EventUniversity of Central Oklahoma The Bella Foundation funded by Sappi Ideas that Matter Adopt Ugly

Out-Of-Home–PosterCrowley Webb Notre Dame Academy Uh Oh Poster: Play-Doh

Out-Of-Home–PosterCrowley Webb Notre Dame Academy Uh Oh Poster: Corn Flakes

Out-Of-Home–PosterSn8 Designs Kind Promotions Rook Relief

Out-Of-Home–PosterCube Services, Inc. Bergenfest & Bergen Live Bergenfest 2015

Out-Of-Home–PosterLewis Communications Wellborn Musclecar Museum Baby Boom

34 #ADDYAWARDS

Out-Of-Home–PosterMVNP Consolidated Theatres Hana Hou Picture Show: Fast & Furious: Tokyo Drift

Out-Of-Home–Poster, CampaignDesign Ranch Unicorn Theatre

Out-Of-Home–Poster, CampaignShepherd Atlantic Beach Experimental Theatre

Out-Of-Home–Poster, CampaignLewis Communications Wellborn Musclecar Museum

Out-Of-Home–Outdoor Board, Flat Moroch McDonald’s Wake Up

Out-Of-Home–Outdoor Board, Flat Whiskey Design Boulevardia

Out-Of-Home–Site, CampaignGarrison Hughes Heinz History Center WWII Outdoor

Out-Of-Home–Site, CampaignWexley School for Girls Darigold Fleet

Advertising Industry Self-Promotion– Out-Of-HomeWebster American Advertising Federation of Omaha Ad Wars Poster

Websites–ConsumerHLK St. Louis Browns Historical Society

Websites–ConsumerCohesive Creative & Code MTV Networks Different Day Mobile Site

Websites–ConsumerWe Like Small Reebok Be More Human

Websites–ConsumerZubi Advertising Ford Las Fantásticas Aventuras del Focus 2015

Websites–MicrositeTether Microsoft Inside Building 87

Social Media–Single PlatformBBDO New York Mars Chocolate North America/Snickers Hungry Swipes

Social Media–Single PlatformParadise Advertising & Marketing, Inc. Paradise Advertising & Marketing, Inc. Visit St. Petersburg/Clearwater Manaphin Case Study Video

Social Media–Single PlatformPossible Microsoft Microsoft Office: The Collective Project

Social Media–Multiple PlatformsGSD&M Avocados from Mexico First Draft Ever: Live Webcast

Social Media–Multiple PlatformsCopacino+Fujikado Wing Luke Museum Bruce Lee: Break the Hate Campaign

Social Media–Multiple PlatformsPOSSIBLE Bacardi North America Corporation St-Germain: Biketender

Apps–Website-BasedHatchit Hatchit 10 Days

Syndicated Content–Digital PublicationTamarack Agency Tamarack Agency Lights Magazine

Branded Content & Entertainment– Online/InteractiveR & R Partners Boeing & the Atlantic: Out There

Branded Content & Entertainment– Online/InteractiveRazorfish Acura Slot Car Holiday Heats

Branded Content & Entertainment– Online/InteractiveViacom Velocity Sony Pictures Getting Awkward with the Stars of The Night Before

Television Advertising–Local, < 60 Secondsmono Children’s Hospitals & Clinics of Minnesota Anthem

Television Advertising–Regional/National, 2 Min.Lopez Negrete Communications Fiat Chrysler Automobiles (FCA) De lo Ordinario a lo Extraordinario

Television Advertising–Regional/National, 2 Min.Goodby Silverstein & Partners Adobe The Launch

Television Advertising–Regional/National, 2 Min.Goodby Silverstein & Partners Comcast/XFINITY Emily’s Oz

Television Advertising–Regional/National, 2 Min.the community Constellation Brands–Corona Extra Dear Summer

Television Advertising–Regional/National, 2 Min.Carmichael Lynch Making Memories

Television Advertising–Regional/National, 2 Min.David&Goliath Kia Sorento The Perfect Getaway

Television Advertising– Regional/National, CampaignBBDO New York Campbell Soup Company #RealRealLife

Television Advertising– Regional/National, CampaignDDB Snap Into a Slim Jim

Online Film, Video & Sound–Internet CommercialGSD&M PetSmart Smoochie & Alamoochie


2016 WINNERS

Online Film, Video & Sound–Internet CommercialGSD&M PetSmart Interior Designer

Online Film, Video & Sound–Internet CommercialGSD&M Avocados from Mexico First Draft Ever

Online Film, Video & Sound–Internet CommercialLeo Burnett Chicago Esurance Sorta Rx

Online Film, Video & Sound–Internet CommercialRPA American Honda Motor Co., Inc. Dreams

Online Film, Video & Sound–Internet CommercialDrive Thru Hormel Dinty Moore

Online Film, Video & Sound– Podcast, WebisodesGSD&M Avocados from Mexico First Draft Ever: Live Webcast

Branded Content & Entertainment– Online Film, Video & Sound, < 60 SecondsMcKee Wallwork + Co. St Louis Children’s Hospital Dalton Video

Branded Content & Entertainment– Online Film, Video & Sound, < 60 SecondsPublicis Seattle T-Mobile Jump! On Demand Subtitles

Branded Content & Entertainment– Online Film, Video & Sound, > 60 SecondsMarriott International Two Bellmen

Branded Content & Entertainment– Online Film, Video & Sound, > 60 SecondsRodgers Townsend Wall’s Ice Cream Wall’s Serious Barcodes

Branded Content & Entertainment– Online Film, Video & Sound, > 60 SecondsHumanaut Save the Bros

Branded Content & Entertainment– Online Film, Video & Sound, > 60 SecondsBully Pictures The Coca Cola Company SMS

Branded Content & Entertainment–TelevisionGoodby Silverstein & Partners Comcast/XFINITY Emily’s Oz

Sales Promotion–Audio/Visual Sales PresentationGorilla David Wenzel Thank You Kung Fu

Music Videos90 Degrees West Run the Jewels–Early

Public Service–Online Film, Video & Sounddjnr interactive, LLC ReWork Project Interactive Film

Public Service–Online Film, Video & SoundBounce Pictures CHOP Zion’s Story

Public Service–Online Film, Video & SoundDoner Advertising Bellefaire JCB Take a Second Look

Integrated Campaigns–Local, ConsumerWALO Diaz Law Firm Cross Platform

Integrated Campaigns–Local, ConsumerHart ProMedica Urgent Care: We Treat You Well

Integrated Campaigns–Local, ConsumerCactus UCH The Human Harmonic Project

Integrated Campaigns– Regional/National, ConsumerGSD&M PetSmart Partners in Pethood

Integrated Campaigns– Regional/National, ConsumerHeat EA Sports Madden NFL 16

Integrated Campaigns–Brand Identity3 Advertising Sackwear.com Sackwear

Integrated Campaigns–Brand IdentityDunn&Co., Inc. St. Petersburg Distillery Oak & Palm Rums

Integrated Campaigns–Brand IdentityEME Design Studio TinMan Filling Station

Integrated Campaigns–Branded ContentLewis Communications Good People Brewing Company Bearded Lady

Integrated Campaigns–Branded ContentHeat EA Sports Madden NFL 16

Online/Interactive–CampaignVML Gatorade Behind the Sweat

Online/Interactive–CampaignFallon MTV VMAs

Public Service–Single MediumBailey Lauerman Negro Leagues Baseball Museum Poster Campaign

Public Service–Integrated MediaGoodby Silverstein & Partners Ad Council I Am a Witness

Public Service–Integrated MediaRAPP City of El Sgundo Water Warriors

Advertising Industry Self-Promotion– Integrated Media CampaignBrand Arc John McNeil Studio 2K at 15

36 #ADDYAWARDS

Elements of Advertising–IllustrationTamarack Agency Bran Ferren

Elements of Advertising–IllustrationDunn&Co., Inc. St. Petersburg Distillery Banyan Reserve Vodka

Elements of Advertising–IllustrationFarmhouse Agave Maria Cantina & Kitchen Agave Maria Saints Poster: Aretha Franklin

Elements of Advertising–IllustrationFarmhouse Agave Maria Cantina & Kitchen Agave Maria Saints Poster: Elvis Presley

Elements of Advertising–IllustrationFarmhouse Agave Maria Cantina & Kitchen Agave Maria Saints Poster: Johnny Cash

Elements of Advertising–IllustrationCube Services, Inc. Bergenfest & Bergen Live Bergenfest 2015 Poster

Elements of Advertising–Illustration, SeriesRodgers Townsend Luxco Pearl Illustration

Elements of Advertising–Illustration, SeriesSullivan Higdon & Sink Yeti Frozen Custard

Elements of Advertising–Photography, B&WGeometry Global Continental ContiTech Elite Installer

Elements of Advertising–Photography, ColorFocal Point Marketing & Multimedia SIGN Photography: Feline-Friend

Elements of Advertising–Photography, CampaignRW2 Productions Oakley Campaign III

Elements of Advertising–Photography, CampaignLanpher Productions Bluff Welcome to the Lowcountry

Elements of Advertising–CinematographyOnce Films Once Films The Timekeeper

Elements of Advertising–CinematographyKitchen Sink Studios Adakai Holdings Huxton

Elements of Advertising–CinematographyCarmichael Lynch Subaru of America Bucket List

Elements of Advertising–CinematographySaint West Go West

Elements of Advertising–Cinematographyi.d.e.a. Innovation Alliance Save the Inventor: Dream Small

Elements of Advertising– Animation or Special EffectsBBDO New York Autism Speaks The World of Autism

Elements of Advertising– Animation or Special EffectsBBDO New York Mars Chocolate North America/Snickers Brady Bunch

Elements of Advertising– Animation or Special EffectsBernstein-Rein Advertising McDonald’s Clouds

Elements of Advertising– Animation or Special EffectsFACTION Pictures The Universal Field

Elements of Advertising– Animation or Special EffectsLeo Burnett Chicago McDonald’s Arch Enemies

Elements of Advertising– Animation or Special EffectsArnold Worldwide Solar City How Gas Power Gets to You

Elements of Advertising– Animation or Special EffectsRPA American Honda Motor Co., Inc. The Dreamer

Elements of Advertising–MusicYessian Music Macy’s The Wish Writer

Elements of Advertising–Sound DesignBBDO New York Autism Speaks MSSNG: DNA Music

Elements of Advertising–Interface & NavigationJWT Atlanta United States Marine Corps Every Marine a Rifleman

Elements of Advertising–Interface & NavigationHLK St. Louis Browns Historical Society Website

Elements of Advertising–Interface & NavigationTether Microsoft Inside Building 87

Elements of Advertising–Interface & NavigationCarmichael Lynch Subaru of America National Parks Zero Landfill Initiative Website

Elements of Advertising–User ExperienceHLK St. Louis Browns Historical Society Website

Elements of Advertising– Innovative Use of Interactive/Technologydjnr interactive, LLC ReWork Project Interactive Film

Elements of Advertising– Innovative Use of Interactive/TechnologyAlma DDB Personal Music Street Music Library


2016 WINNERS

STUDENT SILVER ADDY

®

Sales Promotion–PackagingAllison Sanzone Texas Christian University Monster Chews Candy

Sales Promotion–PackagingPaul N. Gartner Radford University Mug Hard Root Beer

Sales Promotion–PackagingSarah Lawhun Susquehanna University Queen City Café (SL)

Sales Promotion–PackagingMaranda Thurm University of Central Oklahoma Infuse

Sales Promotion–PackagingPedro Moreno Texas State University Blue Water Lily

Sales Promotion–PackagingBrandi Wilkerson University of Central Oklahoma Freckled Fanny Boba Cafe

Sales Promotion–PackagingSarah Pinc University of Central Oklahoma Vampire Slaying Kit

Sales Promotion–PackagingTyler Hawotte Spokane Falls Community College Maple Mtn Syrup

Sales Promotion–PackagingLindsay Courtney Purdue University Sustainable Package Design

Sales Promotion–Point-of-PurchaseMorgan Ricciardi The University of Akron The Rabbit Hole Logo & Menu

Sales Promotion–Point-of-PurchaseKyle Snowdon Art Institute of California–Sacramento Moen Trade Show Materials

Collateral Material–Annual ReportGrace Gruarin Villa Maria College Fjallraven

Collateral Material–Special Event MaterialsAllison Shinsky James Madison University Global Citizen: The Architecture of Moshe Safdie

Collateral Material–Magazine DesignPositive Negative Magazine Rochester Institute of Technology Positive Negative Magazine, Vol. 9

Collateral Material–Magazine DesignAshley Loper Coastal Carolina University Archarios

Collateral Material–Book DesignKara Kronen University of South Florida St. Petersburg The Humanity Game

Collateral Material–Book DesignLindsey Milliron Kendall College of Art & Design Create

Collateral Material–Book DesignChelsie Tamms Bradley University Just My Type of Lettering: An Inspirational Guide to Hand Lettering

Collateral Material–Book DesignDavid Allin Reese Ringling College of Art & Design Holm Commonwealth: A Guide to a Life of Adventure

Magazine Advertising–SingleKristin Clark The University of Alabama Filtrete Air Filters: Bare The Air

Magazine Advertising–CampaignZina Dornbusch The Strongest Protection

Out-Of-Home–PosterRachael Schacht University of Nebraska-Kearney Vote

Out-Of-Home–PosterMaisie Cross University of Central Oklahoma Bunny Paper Jam

Out-Of-Home–PosterMichael Watts Old Dominion University Bug Fest

Out-Of-Home-Poster, CampaignBrittany Hatch California Baptist University Strength, Speed & Skill

Out-Of-Home–Outdoor Board Alfredo Salkeld University of Central Florida Orkin Spectacular

Out-Of-Home–Outdoor Board Erin Fischer Minnesota State Community & Technical College Table No. 3

Ambient Media–CampaignBrooke Lingenfelder San Diego Portfolio Studio Converse: 100 Years of Hanging Out

WebsiteGoogle Connect School of Visual Arts Google Connect

WebsiteRyan Renquist San Diego Portfolio Studio MAC Cosmetics

WebsiteRodney Manabat San Diego Portfolio Studio Brass Monkey

Social Media–Single PlatformGiselle Ivette Hernandez Public University Fear Foods

38 #ADDYAWARDS

Social Media–Single PlatformAmjad Alotaibi Media Design School of Digital Arts at New School of Architecture & Design Truth: Ash To Ashes

AppIrina Moiseenko SCAD Shell

AppTaejun Park School of Visual Arts LastCall

Television Advertising–SingleMiranda Lee ArtCenter College of Design The First Hero: PSA

Integrated Campaigns–Brand IdentityElio Marini University of South Florida St. Petersburg Extract Coffee

Elements of Advertising–Logo DesignAndrew Wiseman Pensacola Christian College Corner Space

Elements of Advertising–IllustrationErin Hays Creative Center Homelessness

Elements of Advertising–Illustration Terry Whitmore University of Central Oklahoma Knock ‘em Out

Elements of Advertising–Illustration Cameron Stefanowski St. Nobert College The Geometrics of John F. Kennedy

Elements of Advertising–Illustration, CampaignMadisyn Bowen University of Central Oklahoma Music to Illustrate By: Fallen

Elements Of Advertising–Illustration, CampaignDevon Baker University of Central Oklahoma Abominations

Elements Of Advertising– Animation or Special EffectsJacob Ferguson Ringling College Demo Reel

Elements Of Advertising– Digital Creative TechnologyBen Lin Academy of Art University Watch out

Elements of Advertising– Digital Creative TechnologyBen Lin Academy of Art University Watch Out

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42 #ADDYAWARDS

Onsite Judges

About the American Advertising AwardsDigital JudgesThe American Advertising Awards is the advertising

industry’s largest and most representative

competition, attracting over 40,000 entries every

year in local AAF Club competitions. The mission

of the American Advertising Awards competition

is to recognize and reward the creative spirit of

excellence in the art of advertising.

Conducted annually by the American Advertising

Federation (AAF), the local Ad Club phase is the first

of a three-tier, national competition. Concurrently, all

across the country, local entrants vie to win ADDY

Awards —recognition as the very best in their

markets. At the second tier, local ADDY winners

compete against winners from other local clubs

in one of 15 district competitions. District ADDY

winners are then forwarded to the third tier, the

national stage of the American Advertising Awards.

Entry in your local Ad Club competition is the first

step toward winning a national ADDY.

Entering the American Advertising Awards supports

the entire advertising industry, because the AAF

and its local and district affiliates use the proceeds

to enhance advertising through programs such

as public service, internships, advocacy groups,

advertising education, and consumer awareness.

Selection of the most creative entry in each

category is affected by a scoring process in which

a panel of judges evaluates all creative dimensions

of every entry. A GOLD ADDY is recognition of the

highest level of creative excellence and is judged

to be superior to all other entries in the category.

Entries that are also considered outstanding and

worthy of recognition receive a SILVER ADDY.

The number of awards given in each category is

determined by the judges, based on the relative

quality of work in that category.

Sam Bonds VP, Creative Director Sanders\Wingo

Susan Mersch SVP/Creative Director Team Detroit

Aldo Quevedo Principal/Creative Director Richards/Lerma

Ted Royer Chief Creative Officer Droga5 New York

Ecole Weinstein Group Creative Director Havas

Andrés Arlía Creative Director mcgarrybowen

Troy Burrows Executive Creative Director EVB Boulder

Anne Marie Hite VP, Creative Director The Martin Agency

Lori Nygaard Cabrera Freelance Creative Director & Copywriter

Marty Senn COO Carmichael Lynch

Tony Sharpe Executive Creative Director Epsilon

You may have been beat upalong the way, but

tonight proves it was worth it.

“By the way, the press check’s at 2:00 am. Tonight.”

“The client wants his niece in the spot”

“Um, that hyperlink in the last paragraph . . . links to a porn site”

“The model just sent a text. She got arrested for shoplifting and will be running late.”

“One of the photos got flopped. The eyepatch is on the wrong side.”

Congratulations to all the winners… for all you’ve been through.

2015 – 2016 Council of Governors

2700 N Tamiami TrailSarasota, Florida USA 34234941.359.5100 800.255.7695www.ringling.edu

At Ringling College of Art and Design, the awards speak for themselves.

ANNIE AWARDS

SIGGRAPH BEST ANIMATED SHORT

STUTTGART

ANIMA MUNDI

VIEW CONFERENCE

GOLDEN GLOBE

2016 NSAC FINALIST

TWO 2016 NATIONAL ADDYS

Plus more than 300 local, regional, and national ADDYs won by Advertising, Motion,

and Graphic Design students over the years

2015 EMMY AWARD®Outstanding Directing

2014 EMMY AWARD®Outstanding Directing

2014 EMMY AWARD® Outstanding New Approaches

2015 TELLY AWARDART Network

2015 TELLY AWARDART Network

2015 TELLY AWARDART Network/Collaboratory

2004–2016 ACADEMY AWARDS® Best Animated Feature

2015 ACADEMY AWARD® Best Animated Short

11 STUDENT ACADEMY AWARDS® Best Animated Short

©A.M.P.A.S®

Film Festivals:Life after Beth SundanceSeattleSan Francisco Jewish Film FestivalEdinburgh New Zealand

Free RideHamptonsFort Lauderdale

Spring BreakersVeniceToronto

Lucky 6SarasotaEugeneLouisville

ParadiseSkywaySarasotaGasparilla

AWARDS:Oscar winnersOldenbergPatrick OsborneEMMY WinnersOldenbergFabian

SEATTLEInternationalFilm Festival

EDINBURGHInternationalFilm Festival

HAMPTONSInternationalFilm Festival

TORONTOInternationalFilm Festival

FT LAUDERDALEInternationalFilm Festival

GASPARILLAInternationalFilm Festival

SAN FRANCISCOJewish Film

Festival

LOUISVILLEInternationalFilm Festival

EUGENEInternationalFilm Festival

NEW ZEALANDInternationalFilm Festival

SUNDANCEFilm Festival

VENICEFilm Festival

SARASOTAFilm Festival

SKYWAYFilm Festival

TRIBECAFilm Festival

ANNECYInternational Animation

Film Festival

IPHIASFilm Festival

NEW YORKInternational Children's

Film Festival

RinglingCollege_AAA16.indd 1 5/23/16 3:31 PM

winners book

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