dme award book of winners 2011
DESCRIPTION
Design Management Europe Award Book of Winners 2011TRANSCRIPT
highlighting the value of design management
2011
euRooPadisaini-
Juhtimise AUHIND
2011tallinn
design management euRoPe AWARD2011tallinn
eessÕna
Käesoleva trükise ning sellele pühendatud tseremooniaga tähistame me viiendaid DME Auhindu. Selle projekti käivitas 19-liikmeline partnerite võrgustik ning esimesel kahel aastal toetas meid Euroopa Komisjon. Meie algne eesmärk oli tõsta esile strateegia ja juhtimise osatähtsust disaini edukal ellu-rakendamisel. Sel hetkel tundus väikeste ja keskmise suurusega firmadele orientee-ritud disainijuhtimise auhindade konkursi korraldamine paljudele meist võimatu üles-andena. Kuidas leida kandidaate? Kuidas neid motiveerida ja toetada? Ning mis kõige tähtsam - kuidas õiglaselt hinnata erinevaid lähenemisviise, mida disaini strateegilisse äritegevusse kaasamiseks kasutatakse?
Tänaseks on DMA auhinnale kandideerinud rohkem kui 500 firmat, mis erinevad nii oma suuruselt, on tegevad erinevates sektorites ning mille hulka kuulub ka mittetulundus-ühinguid. Tänu sellele, et meie kandidaati-de ja žüriiliikmete tase on olnud stabiilselt kõrge, on konkursi kvaliteet ja huvi selle järele pidevalt tõusnud. Me töötame pidevalt hindamisprotsessi parendamise kallal, proo-vides seda karmistada, kuna järjest suurem osa firmadest integreerivad disaini järjest
suuremal määral oma põhitegevusse. Meie eesmärgiks on see, et Design Management Europe oleks keskseks toetajaks ja vahendiks disaini strateegilisel integreerimisel pikaaja-lise jätkusuutlikkuse tagamiseks Euroopa firmades.
Ajal, mil Euroopa vaevleb majanduskriisi käes, annab disainijuhtimine minu arvates põhjuse olla optimistlik. Disainijuhtimise alal ei moodustu koorekiht vaid suurtest ja rahvus-vahelistest firmadest. Auhinna kandidaatide põhjal võib öelda, et Euroopa ettevõtete võime disaini abil oma paindlikkust suurendada on kasvanud. Erinevate disainivaldkondade integreerimine oma äritegevusse aitab neil oma innovatsioonipotentsiaali realiseerida. Need firmad oskavad hoida tehnoloogilise ja mittetehnoloogilise innovatsiooni tasa-kaalus ja tuua turule mitte ainult täiustatud vaid ka läbimõeldud tooteid ja teenuseid. Seetõttu oskavad need firmad ainulaadsel moel klientide vajadusi rahuldada ja nende hingega samastuda. Selle kõige tulemusena on nendes firmades toimuvad muutused ja üleminekud osa asjade loomulikust käigust mitte meeleheitlik katse lahendada klientide vähenemise probleemi.
Viie aasta jooksul on disaini kogukond ja selle tugiorganisatsioonid palju muutunud. Me pühendasime palju aega sellele, et suurendada inimeste teadlikkust sellest, kuidas disaini on võimalik integreerida erinevates sotsiaal-setes ja majanduslikes tegevustes, olgu nen-deks firmad või avalikud teenistused. Meie töö selles vallas jätkub, kuid DME auhinna kandidaatide tööd, mis on kõigile kergesti kättesaadavad, on tunnistuseks sellest, et meie töö on kandnud vilja. Ometi on selge, et tänased ootused on rohkem operatiivset laadi – firmad ja organisatsioonid soovivad abi disaini integreerimisel ja kasutamisel oma põhitöös. Ma kinnitan kõigile, et DME auhinna partnerid võtavad selle väljakutse pühendunult vastu.
Jean schneideR /euRooPadisainiJuhtimiseÜhingu Juht
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We are celebrating, with this publication and ceremony, the fifth edition of the DME Award. The project was started by a network of 19 partners and with the support of the European Commission for its first two years. Our initial objective was to demonstrate the importance of good management in the successful integration of design.
At that time, organising a design manage-ment award with a strong focus on small and medium enterprises looked, for many of us, like an impossible challenge. How would we gather applicants, how would we motivate and support them, and, last but not least how would we evaluate with due care and atten-tion the diversity of approaches developed to integrate design into an organisation’s strategy?
Today, more than 500 businesses, of every size and sector, as well as non-profit organi-sations of all sizes have already applied to win a DME Award. Thanks to the consist-ent quality of their entries, and to the high level jurors, the interest and the value of the award is continuously growing. We are constantly improving our evaluation process, making it even more stringent in order to reflect the increasing level of integration of design in the daily activity of more and more businesses. Our aim is to position Design Management Europe as a central advocate and resource for the strategic use of design in the long-term sustainability of European businesses.
While Europe is getting entangled in a fi-nancial crisis, I see in design management a reason for being optimistic. Obviously, superiority in the management of design is far from being the privilege of the global and largest companies. What the applicants showcase is the increased capacity of Euro-pean businesses to develop resilience through the use of design. Integrating the various dimensions of design in their activity helps them to make the most of their innovation capacity. They demonstrate a higher capac-ity to navigate between technological and non technological innovation, an agility to
deliver improved as much as meaningful products and services. This makes them resonate in a unique way to the needs and the soul of customers worldwide. Last but not least, change and transformation become the natural course of affairs, not a dramatic reaction to a loss of clients.
After five years, the design community and its support organisations have witnessed many changes. We spent a lot of time creat-ing awareness about the possible contribu-tion of design in the course of social and economical activities, be it enterprises or public services. We still need to do it, and the material provided by the DME Award applications is easily accessible and available to any, and will offer evidence. But it is more and more clear that today’s expectations are more operational : helping businesses and organisations integrate and deploy design in the course of their activities. I trust you can rely on the commitment of the partners of the DME Award to stand at the fore of the challenge.
While Europe is getting entangled in a financial crisis, I see in design management a reason for being optimistic.
Jean schneideR /dme chaiRman
the dme aWaRd
BaRBaRa cRuz/ dme BoaRd secRetaRiat/ dme aWaRd 2011 JuRy PRoceduRe cooRdinatoR
In the world of business, design is recog-nised as a powerful differentiator, with a clear impact on profitability, quoted value, employment and exports. Companies that invest in design tend to be more profitable and are amongst the top innovation performers. However, the effective deployment of design is not a stand-alone exercise and requires enterprises to develop a wide-range of capa-bilities in this area. Due to its highly complex nature, it is the ability to effectively manage design that dictates the businesses that get ahead and become innovation leaders. The implementation of good design management enables an enterprise to successfully use design to innovate and, as design becomes an explicit part of company management, it will have larger impact on its performance and secure its position on the market in the long run. The DME Award recognizes those enterprises that have mastered he ability to put design at the service of their business strategies.
the JuRy PRoceduResThe DME Award evaluation is based on four criteria, which were agreed upon by a group of experts in 2008:
Leadership in design innovation: Defining and implementing a vision for the whole organistation integrat-ing design across a range of activities;
Driving change through design: Identi -fying significant changes within the organi-zation where design has played a major role;
Excellence in design co-ordination: Demon-strating capabilities, processes, skills and re-sources in support of the application of design;
Strategic performance: Demonstrating performance based on objectives, delivera-bles and overall effect on the organization;These criteria are communicated to DME Award participants and used in preparing their poster display (841 mm wide by to 2378 mm in height). The poster format provides homogeneity and a leveled playing flied for candidates to freely explore the available space.
The poster is the main element of evaluation and is supported by information collected from the DME questionnaire. This informa-tion has been introduced to the jury proce-dures in 2010, as there was a need for the jury members to back the information provided by the posters with data that could offer some insight into the company’s performance. The data is used merely as background in-formation and it does not weigh in the jury scoring. Said Information includes figures such as turnover and number of employees over the last three years as well as the com-pany’s Design Management Staircase score.
DME Award has five categories: Award for best management of Design in a large company, Award for best management of Design in a medium-sized company, Award for the best management of design in a small company, Award for the best management of design in a micro company and Award for the best management of design in a public or non-profit organisation.
Honourable Mentions are given to appli-cants that excel in a specific aspect of design management. This addition came from the need to recognize and highlight businesses that, although not having entirely fulfilled the four DME criteria, have excelled in se-lected aspects of design management such as co-ordination of the design process or the integration of design management in a specific sector.
Furthermore, the DME Award evaluation is based solely on the application items. Jury members are asked to “forget” previous knowledge of the applicants and base their discussion solely on the elements that are presented to them.
1 The company turnover information is used solely for the purpose of understanding the evolution of the enterprise in the last years. It is used as complementary information and not as a main judging criterion. All company data is kept confidential and destroyed at the end of the jury process.
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7In Kootstra, Gert, L (2007) “The incorporation of Design Management in Today’s Business Practices”
The Design Management Staircase conveys companies’ typical behavior in the realm of design management on four levels. The specifications of these four levels of development are context-driven, but in principle range from im-mature to a level where design management is of strategic nature and part of the company’s culture:
LeveL 4: DM As cULtURe: stRategic management of design; design leadeRshiP; infused.
LeveL 3: DM As fUNctIoN: management of the design function, integRated With otheR PRocesses, a defined Role foR design.
LeveL 2: DM As pRoject: design PRoJect management, RePeated.
LeveL 1: No DesIgN MANAgeMeNt (DM):some oR no design activity, not RePeated, defined oR managed.
fActoR 1: AWAReNess of beNefIts: extent to Which a comPany (and its management in PaRticulaR) is aWaRe of the Benefits and Potential value design and dm can offeR.
fActoR 2 - pRocess: extent to Which a comPany PuRsues a RoBust and effective dm PRocess, emBedded into its coRe Business PRocesses.
fActoR 3 - pLANNINg: extent to Which a comPany has develoPed a stRategy foR design, aRticulated in Business Plans and commu-nicated Widely.
fActoR 4 - expeRtIse: Quality of the staff (level of exPeRience, skills and knoWledge) and the Range of tools and methods aPPlied.
fActoR 5 - ResoURces: extent to Which a comPany invests in design PRoJects and dePloys an aPPRoPRiate design staff. also, if it invests in a cReative WoRking enviRonment, haRd- and softWaRe foR design, etc.
caRlos aguiaR // PoRtugal
Carlos Aguiar (Porto, 1953) studied Mechani-cal Engineering and Architecture. He re-ceived his MSc Industrial Design from the University of Porto School of Architecture. Currently, Aguiar is invited Design Associate Professor at the University of Porto, leads the MSc and PhD Programs in Industrial Design and Development (FEUP) and de-velops University and Industry R&D at DE-SIGNstudioFEUP. Aguiar works regularly as Design Consultant, both in the areas of Design Management and Industrial Design. He develops Design Strategies and Global Design approaches to products for several Portuguese Companies.
The jury day for the DME Award 2011 was held on July 12th in Tallinn, Estonia. After examining all submitted posters and applications, the jury members selected a total of 15 nominees in five categories.
Jan kRiekels // Belgium
Jan Kriekels is founder and CEO of the JAGA company (Belgium), world leader in the de-sign and production of innovative radiator systems. Kriekels is a non-conventional en-trepreneur. Coming from a background in anthropology he seeks ways to transcend the traditional views in industry, art and economy. He is a huge promoter of the ‘crea-tive economy’, letting people design their own products. Kriekels followed several University courses in Experimental Psychology, Entropy, Anthropology, Economics and International Marketing.
Jan-eRik BaaRs // netheRlands
After his design studies in Wuppertal (Ger-many), Jan-Erik Baars joined Philips Design in 1990, where he held various positions working for lighting, medical systems and consumer electronics. Initially as product designer, later as design manager. In 2009 Baars moved to Deutsche Telekom (T-mobile) in Germany to head the design management. Since January 2011 he is associate partner of VanBerlo Strategy & Design and directs their business in the German speaking countries. In September 2011 Baars started as head of the BA Design Management at the Lucerne University in Switzerland. Next to his pro-fessional activities he is regularly invited to speak or attend juries for design awards and is an active blogger on designfokus.de
michal stefanoWski // Poland
Michal Stefanowski is an associate professor and head of the department of design at the Faculty of Industrial Design at the Academy of Fine Arts in Warsaw. In addition, he has an active design practice, is the vice president of SPFP (the Association of Industrial Design-ers in Poland) and Board Member of BEDA (Bureau of European Design Associations). He is a graduate of the Faculty of Industrial Design at the Warsaw art academy. From 1983 to 1988, he was a designer with the Mass Studio design company; in 1984, he designed for Ergonomiadesign (Finland) and from 1988 to 2005, he was a partner with the MIMO design studio and the Towarzystwo Projektowe design companies. In 2005, he started his own studio, INNO Projekt, which today operates as INNO+NPD. He has cre-ated designs for products, street furniture, packaging, wayfinding systems and visual communication.
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laRge comPanies
vestel electRonic comPany (tuRkey)/ / / 13caetano Bus (PoRtugal)/ / / / / / / / / 14heineken inteRnational (netheRlands)/ / 15medium-sized comPanies
lékué (sPain) / / / / / / / / / / / / / / 17fRanz Blaha & tm concePts (austRia) / / 18Plastia (czech RePuBlic) / / / / / / / / 19small comPanies
texidoRs (sPain) / / / / / / / / / / / / / 22velvet cReative alliance (estonia) / / / 23Piodao (PoRtugal)/ / / / / / / / / / / / 24micRo comPanies
viteo (austRia) / / / / / / / / / / / / / 26Rolf (austRia) / / / / / / / / / / / / / 27suPelsaksad (estonia) / / / / / / / / / 28PuBlic oR non-PRofit oRganisations
la 27ème Région (fRance) / / / / / / / / 30t+huis (netheRlands) / / / / / / / / / / 31
2011
comPanyintRoductions
aWaRd foR the Best management of design in a laRgecomPany
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vestel electRonic comPany(turkey)
Vestel Electronics is among the biggest OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) companies exporting consumer electronic products worldwide. Additionally, Vestel provides A Brand products to domestic mar-ket and some Middle East, North Africa and CIS countries.
The design strategy of Vestel Electronics harmonizes these three manufacturing meth-ods which mostly require completely differ-ent „products“. The main design problem to be solved at first is to decide the design requirements from different perspectives. Vestel Industrial Design team is capable of providing different solutions such as OEM products to be manufactured from 19“ to 55“ and sold under many sub-brands, A Brand products with state-of- art details with high-end materials. Product range designed by Vestel can vary, but main groups are LED /LCD TVs, set top boxes, remote controls, etc.
The Industrial Design department of Vestel Electronics is under the Research & Devel-opment Center. Thus, approach to design management in R&D center supports the innovational solutions of VID team. Team
works hand in hand with mechanical and software groups in many projects. The syn-ergy created inside the group and between the groups brings sophisticated solutions to niche products.
VID team consists of 14 colleagues, 3 tech-nical designers, 1 graphical designer and 10 industrial product designers. Other than product design; user interface design of the TV‘s, preparing video contents and products for fairs, graphic design of product catalogues, and logos for different brands that Vestel company owns, design of special packaging for some products could be declared in VID teams‘ job definition.
Contact group for outsource design col-laboration projects is always the Industrial Design Department. For ODM production, VID group is the contact and responsible to the customer company about the industrial design issues. VIDesign team also supports the design faculties of Turkish universities with the collaboration of final thesis and semester projects. To cover the customer demands, designers in VID team identify and analyze the needs, likes, cultures and latest trends worldwide. General appeal and
attraction of audiences are the main design criteria. Mass production constraints, factory feasibility conditions, cost limitations are all determinants of design. All in all, VID team members are working for designing fully functional, feasible, applicable, environmen-tally conscious and high quality products.
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caetano Bus(spain)
CaetanoBus is the leading manufacturer of coach and bus bodies in Portugal. The Ca-etano brand has exceeded the limits of the Portuguese borders a long time ago, being recognized as a reference in design, quality and reliability for its products. Its mission is to design and build bus bodies that fully meet customers and users requirements in-troducing innovative and adequate solutions applied efficiently.
The partnership established in 1996 with Almadesign introduced the breakthrough design of the Enigma coach. It led to a new project development methodology, bringing the engineering department together with an exterior Design consultancy. Accordingly, CaetanoBus and Almadesign have worked since then on the product communication supports and promotion spaces, contributing to a uniform up-market brand perception.
The different projects developed since 2000 introduced new technologies and processes such as full CAD design and rapid prototyping technologies that have changed dramatically the product generation process, the “time to market” and the competitiveness of the company. The models Enigma II, Levante, Winner, Optimo and Cobus are case stud-
ies in successful product development and marketing with thousands of units sold all over the world.
In 2002 the partnership established with EvoBus introduced new production methods and management practices, which together with the to know-how inherited from the former “Divisão Fabril de Gaia” led to the achievement of “best-in-class product and production technologies”, placing CaetanoBus amongst the best European coach and bus manufacturers.
The design partnership with Almadesign is the result of a continuous trust growing relationship between the company staff and the design team in managing Caetanobus design function creating highly complex products, enabling cross spreading process and cultural changes amid the companies, with top management direct intervention. This design led philosophy helped develop a whole range of coherent products, focusing on users, customers and suppliers as product development and business partners, ration-alizing the use of resources and bringing a continuous evolution to CaetanoBus brand DNA.
DMe_MeNtIoN foR tHe sUccessfUL pRogRessIoN of Its DesIgN stRAtegy
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heineken inteRnational(netherlands)
Heineken was founded in 1863 with an innovative thought at the basis. The aim was to start brewing a bright and clear beer of consistent quality, which was far from obvious back then. It required the latest brewing technology and lots of craftsmanship. Once Gerard Adriaan Heineken succeeded, Heineken lager beer was born. It was indeed different from all the other beers. Heineken lager beer always had the same unique taste and premium quality, and on top of that, you could keep it in a bottle for quite a while; a novelty. This enabled the beer to travel and Heineken saw great opportunities for new markets around the globe. To make sure that everyone anywhere could recognize Heineken gentlemen’s beer in-between all the familiar brown beer bottles, Heineken made its bottle green. Brand design avant la lettre.
Without changing the product ever since, today Heineken is the world’s leading beer brand, always driving for progress and with innovation, branding and design at
its heart. In a traditional category like beer, Heineken adds value and differentiates itself through innovative pack types and draught systems, most iconic, appealing packaging and merchandise, and a vital, worldly brand identity.
Innovation, branding and design are orchestrated from the headquarters in Amsterdam. Teams of specialists develop the new technologies and design the future direction of the brand and its products. Implementation in approximately 180 countries around the world is a challenge in itself. It requires consistency, but also flexibility, patience and pushing to get both the big idea and all the details right.
In the end it’s all about the best consumer experience. Heineken is all about delivering exactly that: a great refreshing beer for those who want to enjoy, with friends, make new friends, and be open to the great things that the world has to offer.
DMe_MeNtIoN foR Its sUpeRIoR bRANDINg stRAtegy AND toUcH poINts execUtIoN
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aWaRd foR the Best management of design in a mediumcomPany
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lékué(spain)
Lékué means design and functionality. These are the main causes which have positioned Lékué as the international leader of innova-tive kitchen products made of 100% plati-num silicone. Their original designs have revolutionized many kitchens around the world, turning them into a place of unique experiences and feelings with food and be-coming places where new techniques make easier every step of our recipes. Places where new ideas enrich our daily menus and create original dishes and where color and shapes seduce the most refined palates.
Lékué also means the revolution of simplicity in a world too complex. User not only learns how to eat well and in a healthy way, but also learns that it has never been so easy, convenient and fast. Lékué is so simple, so amazing, it’s magic, making real “the forgot-ten magic of the simple things”.
This emotional link between the user, tech-nology and business really gets to define their design. A design which is a result of a working method based on design and visual thinking and it’s divided into 3 phases: observation, ideation and development.
In the first phase, observation, they observe the context to identify consumer wishes and needs to innovate, answering to the question; What’s on the mind of the consumer? The main aim is to cause emotion of cooking at home.
Lekué analyzes the user lifestyle, the cooking and food trends in order to identify the most relevant insights. They know that nobody should be excluded from the pleasure of a good food and that is the reason why these insights should be ordered with visual maps to facilitate creative and mental connections to discover new opportunities and define stages of innovation.
In the second phase, ideation, Lékué imag-ines products and services which respond to the identified opportunities and gener-ate emotions and feelings to the consumer. First they visualize and conceptualize new products and afterwards prototype and test them. In this phase they collaborate with external design departments to get points of view “fresh”, supported and coordinated by the internal team.
In the third phase, development, Lékué refines the concept based on the results of the tests on prototypes and then executes and produces the final prototypes. The brand pays particular attention to both functional tests as emotional user interaction with the product.
Lékué products help people to eat and enjoy more healthy food, recovering lost tastes
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fRanz Blaha & tm concePts(austria)
fRanz Blaha industRie gmBhBlaha is a manufacturer of office furniture in Austria. Established in 1933 by the 18 year old Franz Blaha as a small grocery store, it became a producer of seating furniture in the 50ies, in order to evolve later in the 70ies to a manufacturer of office furniture, which it is still today.
With carefully chosen milestone programs along the path of the corporate development, Blaha became a well-known local player in Austria and across its borders. In 2007 Mr. Friedrich Blaha - owner in 2nd generation - announced the 5th milestone: Design.
Since then an integrated design management team has been formed. After only 3 years and 12 new product launches later, Blaha won its first red dot design award, and has been noticed throughout media for its consequent design strategy.
cooPeRationIn 2011 Blaha started a cooperation with tm concepts, founded by Michael Thurow, the former Head of R&D at Blaha, to foster and ensure the quality of the design developments.
tm concePtsCombining knowledge in design, techni-cal understanding and strategic thinking, tm concepts develops concepts for products and corporate environments, that focus on the customer‘s benefit, in order to achieve a sound brand promise and to turn custom-ers into fans.
To ensure the customers benefit, a thorough innovations and design management is nec-essary to understand the different opinions and to ensure that the vision is being trans-formed consequently. Tm concepts starts with an analysis of the clients’ corporate culture and its competences, in order to then create a precise briefing for the individual tasks with methods of innovation management.
Only when the framework is defined, the innovation process is carefully transformed into the design process, guaranteeing well balanced results regarding its contents, func-tions, assembling and design.
DMe_MeNtIoN foR tHe cHALLeNgINg pReseNtAtIoN of tHeIR DesIgN MANAgeMeNt IMpLeMeNtAtIoN
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Plastia(czech Republic)
Plastia was established in 1993 and has been dealing in plastics processing ever since. The garden line production was launched around 1995 and has been developing until the present day. The winter program was added in 2003 focusing on products for the winter season. Since 2002 the company has been active in the sphere of subdeliveries of technological components which currently make around 20% of the total production volume. In the same year the company also established its own tool-shop which enables it to produce its own moulds, thus having control over the whole process of design and development from beginning to end.
Currently, the company employs 80 people, and its premises have 6000 m2 of flooring, with its warehouse offering room for 5000 pallets.
Plastia has been actively involved in the cor-porate responsibility program, which means they support selected non-profit companies. In line with the company s philosophy, they are organizations supporting the family and parenthood.
A well-considered concept has been pursued, too, in the architectural design of the compa-ny buildings. A major part of the outer siding of both the production and the warehouse halls is made of wood, as wood represents the most frequent construction material where the company does business: the Highland. This kind of architecture ideally enables the buildings to blend in with the surroundings. Also, throughout the area, Plastia has planted 200 coniferous and deciduous trees.
Equally, the company asserts no less respon-sible environmental policy inside. All kinds of waste materials are being recycled, and the environment is thoroughly protected and monitored. Workers have the Retap-Rethink Water glass bottles at their disposal – a hydra-tion system that makes it possible to drink quality cooled water all day without having to purchase PET bottles with water.
The system of purposeful inclusion of the innovative strategy and the product design was gradually being launched since 2008. In the first stage, which has not yet been closed, it was essential to begin work on creating a working environment open and motivating
enough to provide people with a platform for free communication.
Little by little, this strategy has also begun to materialize towards the customers whose participation in developing new products is systematically encouraged. Apart from internal workers, Plastia involves design students and design studios, as well as non-profit organizations that support industrial design or affiliate flower growers.
DMe_MeNtIoN foR tHe step by step INtegRAtIoN of DesIgN IN bUsINess opeRAtIoNs
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aWaRd foR the Best management of design in a small comPany
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nanimaRQuina(spain)DMe_WINNeR
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the Passion foR designing RugsThe development of nanimarquina has been based on a very clear idea: the passion for designing rugs. A simple principle, a trans-parent assertion of intentions that becomes reality by combining values such as observa-tion, innovative effort, enthusiasm and the ability to carry craft traditions through to the 21st century.
Since it began in 1987, nanimarquina has been designing rugs and textile products by paying special attention to the research of raw materials and manufacturing proc-esses. These factors enrich the aesthetics of the products, the main reason behind the brand’s renowned and commercial success. The history of the company started with the first few rugs, which featured popular colours and geometric designs of the 1980s. Designed by Nani Marquina herself, they were very well received and confirmed the success of the idea of making designer rugs. The company was then immediately asked to design new products for various prestigious designers such as Mariscal, Peret and Eduard Samsó. Furthermore, the collection concept was born: a series of rugs varying in size and
colour. The success of all these ideas boosted the brand’s presence in the international market. Years later, the company achieved one of its greatest milestones: it started to manufacture rugs in north India. Since then, craftsmanship has become the differentiat-ing factor of nanimarquina, the value that enabled it to explore new manufacturing methods and new ways of identifying with consumers. Working with craft techniques from all over the world imbues the rugs with a unique character, where sensitivity mixes with fusion and where the human touch, warm and close gains a contempo-rary strength.
The brand continues to collaborate with well-known designers. Names such as Javier Maris-cal, Ron Arad, Tord Boontje, Ana Mir, Emili Padrós, Martí Guixé, Martín Azúa, Gerard Moliné, Ronan & Erwan Bouroullec o Oscar Tusquets have contributed their creativity to the different nanimarquina collections, which are sold in more than 45 countries. The decade of 2000 was when Nani Marquina’s products, the company and her business ini-tiative were consolidated and recognized. The Red Dot Design Award for the Topissimo rug and the special mention at the Delta Awards for the Cuks and Flying Carpet mod-
els are among the most outstanding prizes the company won in 2003. The company’s high point came in 2005, when it won the National Design Award and the Premi Cambra a la Gestió Empresarial (Chamber Award of Design Management). In 2007, the com-pany received a nomination for the Príncipe Felipe Award for Company Excellence and in 2008 won the Culture National Award of the Generalitat de Catalunya government to the Design. In addition, the Little Field of Flowers rug received a Red Dot Award and the Elle Deco International Design Award. Nani Marquina has also recently won the International Women’s Entrepreneurial Chal-lenge Award from the Manhattan Chamber of Commerce, a personal achievement that led to the 2007 FIDEM Award Entrepreneurial Woman of the Year.
Now nanimarquina leads the rug manufactur-ing sector and exports 60% of its rugs. With the second generation already incorporated into its management, the company contin-ues making, living and offering high quality design. It still adheres to its basic concept: the passion for designing rugs.
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texidoRs(spain)
Teixidors was founded by Juan Ruiz and Marta Ribas in 1983 as a nonprofit coopera-tive in order to integrate people with mental disabilities to the working environment. It has facilities in Terrassa (Barcelona), a city with great tradition in the Catalan textile industry.
The activity of the cooperative focused on a model of pre-industrial looms, made of wood, sufficiently complex to obtain tissue with a different textures and weights. The learning procedure of the people is long and complex but extremely effective for developing new capabilities and skills to become recognized as weavers, artisans. The company employs 41 people of which 30 are disabled workers and the rest is support staff: management and administration, workshop and finishing, sales, design and communication department.
After the first years of the construction of the wooden looms and the learning process, came the need to be economically self-sufficient and that gave birth to the first collections of blankets, bedspreads, curtains, foulards and scarves of high quality and 100% natural materials. The sale was channeled through the national fairs. In 2007, Teixidors replanted
the economic viability due to lower sales, a result from the massive influx of textile products in the global market. After several market studies aimed primarily at export, with the incorporation of Antonia Bové as sales strategist and design manager profile, a new strategy was formed with a vision for the future. This vision aims at turning Teixidors into a benchmark in the textile sector for the habitat and fashion accessories with values:
“Great social impact, sustainable and ecologic in all processes, from purchasing raw mate-rial with traceability to finished product of high quality. The innovation in I&D in the traditional processes are the key factors of differentiation of Teixidors, its DNA “.
Strategies to achieve the target and vision for the future are directed by the Design Manager who coordinates that all decisions are consistent with the target. They are based on balance and connection between:
a) Product Strategy. The design team con-sists of three people within the same com-pany, specializing in designing and weaving techniques and constantly researching the main factors that determine the outcome
and to get innovative results;
b) The 100% natural fibers, the transforma-tion of the spinning, the mixture of different fibers with different twists, the particular tension of the threads in the loom, the wash-ing and the drying are all steps that form the process to reach the expected design. It is work of a laboratory;
c) Communication Strategy. The new cor-porate image, labeling, packaging, Web 2.0, blog and Facebook have to be consistent in the expression of the project;
d) Management and direct customer rela-tions. The direct, personal and good service serves us feedback that gains both the client and the company.
DMe_MeNtIoN foR UsINg DesIgN to sUstAIN tHe bUsINesses socIAL AND eNvIRoNMeNtAL RespoNsIbILIty
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velvet cReative alliance(estonia)DMe_MeNtIoN foR offeRINg stRUctUReD DesIgN seRvIces to bUsINesses IN AN eMeRgINg MARket
Velvet Creative Alliance is an alliance of crea-tive teams. Being one of the most successful and renowned graphic, web, information, environmental and strategic design enter-prises in today’s Estonia, Velvet Creative Alliance is its clients’ strategic partner in the field of visual communication. Through incorporating design thinking and the evolv-ing methods springing from the latter into the creation of every new concept, they help to see and create new solutions by focusing on the actual need of the end user and his perspective.
Velvet Creative Alliance creates comprehen-sive and clear messages that connect people. Through open innovation, the team explores the needs of the future and use these solu-tions already today. They create solutions to specific tasks. Before starting to come up with ideas, they make sure they know what they are doing, who they are doing it for and what tools shall be used in the process.
When performing their work, Velvet Creative Alliance relies on the knowledge, skills and experience of their teams as well as the help of external consultants and partners. They work with clients who enjoy the challenges presented by the ever-changing environment and achieve the needed results by combin-ing skills, the insight of the clients and the needs of users.
Velvet Creative Alliance makes visual com-munication work to their clients’ advantage and love turning brave ideas into functioning and profitable solutions.
We. Make. Sense.
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Piodao(Portugal)
The Piodao Group was founded in Portugal, in 1992 by a group of individuals passionate for the production of artesian textiles. In time and due to market demand, the com-pany focused on the production of rugs and carpets. As the company grew, in the year 2000 a new 2800 sq. mt. manufacturing facility was built to house what would become a reference of excellence in the production of custom hand tufted rugs.
In 2005, giving the international success of its products, the company welcomed Stuttgart based Siegfried & Stefan Braun OHG as a new shareholder, a move that dramatically expanded its reach into the German speaking markets. Currently, the shareholders struc-ture represents 3 generations of a Portuguese entrepreneur’s family, carrying on the same passion and creating a tradition that is duly noted by those in contact with its products.
Traditionally, the company manufactures items conceived by some of the most re-spected names in contemporary design worldwide (Among them Verner Panton,
Patrick Norguet, Marcel Wanders and Karim Rashid). Due to its excellence in quality of craftsmanship, these items are ordered by some of the most respected brand names in the world, who them go on to distribute the rugs to some of the most demanding and discriminating customers worldwide.
Today, the company’s expansion strategy comprises three distinct business units: sup-plying top international brands as a manu-facturer, supplying the contracting industry and delivering a design collection oriented to contemporary retailers across the globe.
DMe_MeNtIoN foR tHe Use of DesIgN to ReAcH A NeW MARket posItIoN
Awareness
Expertise
Planning
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Process
aWaRd foR the Best management of design in a micRo comPany
viteo(austria)
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DMe_ WINNeR
VITEO was founded in 2002 with the inten-tion to create an innovative company within the outdoor furniture section. The co-founder Wolfgang Pichler, who is responsible for the whole creative area, product design as well as marketing, has been aiming to realize in-novative materials as well as groundbreaking design approaches since the very beginning.
It begins with the basic ideas for product de-sign, the internal choice of the team working on the product and also the cooperation with external professionals. The outdoor theme is dealt with unequally in different countries or continents. Therefore it is essential to acquire an external and international input in order to guide the designing process into the right direction. The teams responsible for the single projects are set up and, from an early stage, start to cooperate with the so-called specialists out of the production, sales and clients area. When an idea is be-ing developed, it is very common to obtain the opinion and know-how of those who are actually not part of the design process themselves but who know about the market and marketing in order to create products that fulfills various requirements.
VITEO does not seek to make a piece that meets only creative aspects. The brand cares about the holistic approach of a product. Apart from the basic design that includes also production, sales and marketing, an early integration of specialists avoids explod-ing costs in development and production. Regarding VITEO, the developing process can and should be structured, as creation and orientated process are not mutually exclusive but can operate complementarily if applied in the right way. In VITEO the single phases of product development are being worked off chronologically.
At the beginning of a product process it is important to define the development work. After creating the idea, VITEO investigates the needs of the market and the adequate materials. Especially in this field VITEO is seeking innovation: new materials on the market are being tested for their suitability for the special application in the outdoor area. This is where the real design process starts.
In practice there are several meetings with the specialists about what is possible and what not. Equipped with the basic infor-mation, the creative process heads towards
realization and there are first layouts based on the according input. After the so-called creation phase, there are constant meetings in order to reflect within a big team. This way you do not lose focus and stay on track. The longer the process lasts, the more detailed product development gets – always backed up by feedback from the team, starting with simple sketches or drawings and heading to functional models of prototypes as well as 1:1 models. Within this phase the product has already been developed for mass-produc-tion and can be passed on to final assembly. Because of process-orientated designing, negative surprises regarding accordance of design and feasibility can be avoided almost completely.
In VITEO design is not a detached part of the company but a central element in combi-nation with all other areas. They see design just as a combined feature but never as a separated topic – yet it does influence the major part of their doings. As the managing level of the company consists of creation and production it is made sure that both areas are equally represented when a new product is being launched.
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Rolf sPectacles(austria)
A small, family-run business situated in the heart of the Tyrolean Alps, ROLF Specta-cles produces hand-made, lightweight wood eyeglass frames. For ROLF’s line of wooden eyewear the research and development team has created a new and innovative hinge and utilized the optimized ROLF-lens-system.
The new joint’s high quality and functionality allow for easy and safe handling. Moreover it unites all the mechanical properties of a high-quality spectacle hinge: during open-ing and closing, an integrated mechanism prevents the temple from closing on its own and holds it in the right position. The hinge is screw-less and maintenance-free.
ROLF-lens-system: A special nylon, which goes through drilled holes, fixes the lens smoothly without warming and cutting the eyeglass frame. The advantages: the closed eyeglass frame provides more stability!
ROLF eyewear frame is produced completely out of a natural material and without any metal parts. Our aim is to set new trends in design and to turn new and innovative ideas for spectacles into reality.
ROLF was founded by Roland Wolf and Marija Iljazovic, who both apply their extensive expe-rience and knowledge of various branches of the optometrist’s field to this project. ROLF‘s team also includes the founder‘s siblings, Christian Wolf, Martin Iljazovic and Bern-hard Wolf who further contribute to the de-velopmental process through their knowledge in technology, architecture and design. The company is situated in the small Tyrolean village of Höfen, where the spectacles are hand-crafted and then shipped to destina-tions around the globe. ROLF spectacles are worldwide available at selected opticians.
DMe_MeNtIoN foR Its INNovAtIve MANUfActURINg AND exceLLeNce IN cRAftsMANsHIp
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suPelsaksad café(estonia)
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DMe_MeNtIoN foR Its UNIqUe AND coNsIsteNt IDeNtIty AND offeR
The Supelsaksad Café is a little coffeehouse situated in Pärnu- a lovely resort of Estonia. The Café was created to bring back to life the old traditional coffee house, just like the ones that used to exist during the golden era of the resort, the 1930s. In well-preserved house which was built in 1850 - it was easy and suitable to create a place with a voluptu-ous and lush style where there is plenty of everything. All the design elements were chosen by designers’ intuitive feeling, not fol-lowing any rules or standard design solutions.
William Morris’ classical wallpapers, old oak tables, Viennese chairs and four dominant colours- fuchsia, radiant blue, electric blue and green turquoise match each other and bring a modern pulse into the midst of his-tory. The best photos of the golden age of the resort are covering the walls – after all it is the biggest brand of the town! Surprisingly photos had not been used before.
As furniture and wallpapers, the dishes, waitresses’ dresses, menus and covers of the bills had to match the general conception. Nothing is too posh, but still well thought through and carefully chosen.
By the end of the renovation process it hoped to attract customers with truly good, hon-est grub and a pleasant atmosphere. News spread fast in a town the size of Pärnu, but not only - journalists and television crews found the new place and were followed by the editors of the women and home decora-tion magazines. On several occasions, the cafe became a front-page star. It is really wonderful that this kind of retro-eclectic style is now loved by elegant old ladies, young bohemians, pop stars, families with children and tourists alike.
In the spring of 2011 the Supelsaksad Café was awarded the Best Restaurant Interior Prize of Estonia!
The design of our café has become a true at-traction, so the waitresses are all well aware of that and ready to answer the questions concerning the design. Amidst all the mo-dernity a breath of colourful past served as an innovative idea and was put into practice as a result of design management.
Awareness
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aWaRd foR the Best management of design in a non-PRofit oRgani-sation
la 27ème Région(france)
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(Re)designing fRench PuBlic PoliciesThe 27th Region is a non-profit organization based in Paris. Founded in 2008, it is supported by the 26 French regional governments via the national association ‘Association des Régions de France’, the European Union, Caisse des Dépôts and the Next Generation Internet Foundation.
The project is run by a small team - consisting of one director and two project managers - that col-laborates with a national network of 40 professionals including service designers, sociologists, architects, urbanists, anthropologists, digital activists and re-searchers. Furthermore, about 200 politicians and civil servants are directly involved in the projects initiated by the 27th Region.
Why?The creation of the 27th Region was based on the strong belief that (re-)designing public policies was possible, and that design management could highly contribute to reshape the public sector in several ways, by:- transforming traditional “new public management” of the 70’s into a radically more user-driven model; - developing horizontal practices in public depart-ments that are traditionally organized around verti-cal silos;
- encouraging civil servants to use creativity as a way to find new solutions; - promoting the participation of the citizens, and concepts such as co-conception led by users and stakeholders, but also visioning and experience pro-totyping during the administrative process.
The role of the 27th Region is to promote design thinking - combined with disciplines such as so-cial innovation and anthropology - as a brand new culture that politicians should put higher on their agendas in order to find new solutions in fields like democracy, sustainable development and poverty.
What?The 27th Region operates as an innovation lab for the 26 French Regions. In the middle term, the ultimate goal is to empower Regions and their partners with this new culture, and to encourage them to create and embed their own « design labs ». In order to build this knowledge, action-research programs are initiated and run together with the Regions.
hoW?From January 2009 till December 2010, the 27th Region has launched 12 local experiments, based on the principles of « residences ». In each experiment, a cross-disciplinary team led by a designer has spent 3 months, including 3 weeks of total immersion, in
a territory or a public space (neighborhood, village, station, high school, university etc.). Their goal was to develop projects and solutions with people in re-sponse to issues related to sustainable development, and to get a better understanding of the potential of design in finding new solutions to existing problems.
Since 2011 and till 2014, as a result of this first suc-cessful project, the 27th Region has launched a new program with 5 Regions, called « La Transfo ». Its goal is to help these Regions to prototype their own « design lab » within 3 years.
memBeRshiP and aWaRdsThe 27th Region is a partner of SIX (Social Innova-tion Exchange), DESIS (Design for Social Innova-tion and Sustainability) and PERL (Partnership for Responsible Education and Research about Living). Strategic Design Scenarios, based in Brussels, is the scientific partner of the 27th Region. In June 2011, the 27th Region received a national award called « Victoires des acteurs publics » for its new program « La Transfo ».
contactswww.la27eregion.fr www.latransfo.net
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t+huis (netherlands)
The T+HUIS is a non-profit organization based in a marginalized district called Oud Woensel in Eindhoven, the Netherlands. Its mission is to apply design thinking in the social field in order to search for opportunities for children and students to reach their potential. At the T+HUIS, there is a belief that design can play a key role in society, especially in the area of social innovation. They innovate by using design thinking to create, implement, evaluate and redevelop possibilities. They then trigger new ideas and enable those possibilities to come to life.
The T+HUIS creates meaningful and en-gaging learning experiences to children that wouldn’t normally have access to them, due to their social and economic situation. The learning experiences are offered through free activities and programs for children age 4-14 years and are given shape based on six building blocks that help kids reach their potential. T+HUIS offers low threshold activities at a low cost, which means they can continuously try new ideas.
T+HUIS is composed by two designers that manage over 90 different students on a yearly basis. Their multidisciplinary team approach means that designers main-tain the overview of the organization and students from different disciplines run the T+HUIS and its programs. This is a win-win situation as they offer low threshold and low cost activities for the children and an opportunity for students to put theory into practice.
T+HUIS is an innovator in the development and understanding of the ever-changing role of design in the social field. Drawing from experience, and using a design thinking ap-proach, T+HUIS continues to research and develop new approaches and strategies as they grow into a leading social design organization that focuses on the potential of children and their neighborhoods.
DMe_MeNtIoN foR fosteRINg coMMUNIty bUILDINg tHRoUgH DesIgN tHINkINg
design thinking for social innovation
children students employees(designers)
Awareness
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Planning
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Process
2011laRge comPanies
vestel electRonic comPany (tuRkey) / / 37caetano Bus (PoRtugal) / / / / / / / / 39heineken inteRnational (netheRlands) / 41medium-sized comPanies
lékué (sPain) / / / / / / / / / / / / / / 43fRanz Blaha & tm concePts (austRia) / / 45Plastia (czech RePuBlic) / / / / / / / / 47small comPanies
texidoRs (sPain) / / / / / / / / / / / / / 49velvet cReative alliance (estonia) / / / 51Piodao (PoRtugal) / / / / / / / / / / / 53micRo comPanies
viteo (austRia) / / / / / / / / / / / / / 55Rolf (austRia) / / / / / / / / / / / / / 57suPelsaksad (estonia) / / / / / / / / / 59PuBlic oR non-PRofit oRganisations
la 27ème Région (fRance) / / / / / / / / 61t+huis (netheRlands) / / / / / / / / / / 63
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the
com
pany
´s d
epar
tmen
ts a
re s
uppo
sed
to s
hare
one
com
mon
phi
loso
phy.
toge
ther
wit
h ou
r ext
erna
l des
igne
rs, w
e ha
ve p
repa
red
2 pr
ojec
ts.
Des
ign
is a
lso
beco
min
g a
part
of t
he m
arke
ting
com
mun
icat
ion.
hold
ing
wor
ksho
ps a
nd t
he c
omm
ence
-m
ent
of o
ther
pro
ject
s w
ith
stud
ents
of
des
ign
and
prof
essi
onal
des
igne
rs.
The
jour
ney
we
have
em
bark
ed u
pon
perm
eats
al
l th
e co
mpa
ny´s
pro
cess
es.
the
com
men
cem
ent o
f stu
dent
des
ign
supp
ort –
Pla
stia
pa
tron
izes
Mix
er, a
mul
tim
edia
fest
ival
in Z
lín. T
he fi
rst
posi
tive
exp
erie
nce
wit
h cr
eati
vity
of d
esig
n st
uden
ts.
Febr
uary
20 1119 93
20 02 Mar
ch 20 08 Sept
embe
r
20 10 Nov
embe
r
20 10 The
first
ha
lf o
f
20 11 The
end
of
20 11 20 12
PLA
STI
A /
ME
DIU
M C
OM
PAN
Y /
CZ
EC
H R
EP
UB
LIC
med
ium
co
mPa
ny
Pa
ge
45
Pla
sti
a (
cze
ch
ReP
uB
lic
)D
Me
_Men
tio
n f
or
th
e s
tep
by
ste
p in
teg
ra
tio
n
of
des
ign
in b
us
ines
s o
per
ati
on
s
A g
ood
desi
gn is
not
just
the
res
ult
of
proc
esse
s, b
ut –
in p
arti
cula
r –
of t
he
envi
ronm
ent
in w
hich
it is
cre
ated
…
/Ing
.Sta
nisl
av N
ovot
ný, C
EO/.
pres
enta
tion
of t
he fi
rst
prod
uct
conc
eive
d in
co
llabo
ratio
n w
ith a
n ex
tern
al d
esig
ner a
t a p
ress
co
nfer
ence
. Th
e fir
st
posi
tive
resp
onse
s fr
om
cust
omer
s an
d jo
urna
lists
to th
e in
trod
uced
tren
d (8
0 em
ploy
ees)
.
Palm
-siz
e ba
bies
: fi
nanc
ial
and
orga
niza
tion
al s
uppo
rt
of p
repa
rato
ry w
ork
tow
ards
a p
hoto
grap
hic
exhi
biti
on
and
the
exhi
biti
on i
tsel
f (D
ecem
ber
2008
to
May
200
9),
coop
erat
ion
wit
h Cz
echd
esig
n or
gani
zati
on.
the c
omm
ence
men
t of c
oope
ratio
n w
ith a
pro
fess
iona
l des
igne
r and
Cze
chtr
ade,
a
natio
nal
trad
e pr
omot
ion
agen
cy.
This
age
ncy
prom
otes
, am
ong
othe
rs,
intr
oduc
tion
of th
e pr
oduc
t des
ign
in th
e Cz
ech
Repu
blic
as
part
of t
he s
trat
egic
de
velo
pmen
t of p
rodu
ctio
n co
mpa
nies
. Unt
il th
en, t
he p
rodu
ct d
esig
n in
Pla
stia
ha
d be
en e
ffec
ted
thro
ugh
coop
erat
ion
of t
echn
icia
ns, t
echn
olog
ists
and
the
co
mpa
ny´s
inte
rnal
des
igne
r. M
ore
than
100
pro
duct
s of t
he g
arde
n, p
lant
car
e an
d ho
usin
g ac
cess
orie
s pr
oduc
t lin
es.
the
tool
-sho
p es
tabl
ishe
d (4
0 em
ploy
ees)
. The
est
abli
shm
ent
of
a to
ol-s
hop
enab
led
us t
o ga
in c
ontr
ol o
ver
the
qual
ity
and
the
spee
d w
ith
whi
ch in
ject
ion
mou
lds
are
man
ufac
ture
d.
the
begi
nnin
g of
the
com
pany
his
tory
. The
firs
t th
ree
prod
ucts
of
the
gard
en a
nd p
lant
car
e li
ne (5
em
ploy
ees)
.
Part
icip
atio
n at
the
Am
bien
te t
rade
fair
in t
he
Czec
h Se
lect
ion
of d
esig
n (1
1. –
15.
02.2
011)
.
build
ing
up a
dev
elop
men
t de
part
men
t to
be
supp
orte
d by
the
thr
ee e
xist
ing
pilla
rs:
Envi
ronm
ent,
Proc
esse
s, P
hilo
soph
y.It
is e
ssen
tial t
o cr
eate
an
envi
ronm
ent
that
inc
orpo
rate
s, to
the
best
pos
sibl
e de
gree
, ru
les
as w
ell a
s fr
eedo
m, c
haos
as
wel
l as
orde
r, a
poss
ibili
ty to
mak
e m
ista
kes
as w
ell
as t
he b
est
resu
lts. I
t is
ver
y im
port
ant
for
cert
ain
thin
gs t
o be
defi
ned
exac
tly w
hile
ot
her t
hing
s ar
e le
ft to
be
cont
rolle
d by
thos
e w
ho d
evel
op th
em o
r, in
oth
er w
ords
, the
po
int h
ere
is t
o st
rike
the
delic
ate
bala
nce
betw
een
“how
“ and
“why
“. In
evita
bly,
all
the
com
pany
´s d
epar
tmen
ts a
re s
uppo
sed
to s
hare
one
com
mon
phi
loso
phy.
toge
ther
wit
h ou
r ext
erna
l des
igne
rs, w
e ha
ve p
repa
red
2 pr
ojec
ts.
Des
ign
is a
lso
beco
min
g a
part
of t
he m
arke
ting
com
mun
icat
ion.
hold
ing
wor
ksho
ps a
nd t
he c
omm
ence
-m
ent
of o
ther
pro
ject
s w
ith
stud
ents
of
des
ign
and
prof
essi
onal
des
igne
rs.
The
jour
ney
we
have
em
bark
ed u
pon
perm
eats
al
l th
e co
mpa
ny´s
pro
cess
es.
the
com
men
cem
ent o
f stu
dent
des
ign
supp
ort –
Pla
stia
pa
tron
izes
Mix
er, a
mul
tim
edia
fest
ival
in Z
lín. T
he fi
rst
posi
tive
exp
erie
nce
wit
h cr
eati
vity
of d
esig
n st
uden
ts.
Febr
uary
20 1119 93
20 02 Mar
ch 20 08 Sept
embe
r
20 10 Nov
embe
r
20 10 The
first
ha
lf o
f
20 11 The
end
of
20 11 20 12
PLA
STI
A /
ME
DIU
M C
OM
PAN
Y /
CZ
EC
H R
EP
UB
LIC
sm
all
co
mPa
ny
Pa
ge
47
na
nim
aR
Qu
ina
(s
Pa
in)
DM
e_W
INN
eR
sm
all
co
mPa
ny
Pa
ge
49
tex
ido
Rs
(s
Pa
in)
DM
e_M
enti
on
fo
r u
sin
g d
esig
n t
o s
us
tain
th
e b
us
ines
s’s
so
cia
l a
nd
en
vir
on
men
tal
res
po
ns
ibil
ity
Result
5 to
48
sm
all
co
mPa
ny
Pa
ge
51
vel
ve
t c
Re
ati
ve
all
ian
ce
(es
ton
ia)
DM
e_M
enti
on
fo
r o
ffer
ing
str
uc
tur
ed d
esig
n
ser
vic
es t
o b
us
ines
ses
in a
n e
mer
gin
g m
ar
ke t
Result
5 to
48
Piód
ão A
rtes
anat
o e
Desig
n, w
as b
orn
in 19
92, t
o m
eet a
cha
lleng
e: T
o pr
oduc
e ru
gs fo
r the
Ger
man
mar
ket a
nd to
take
adv
anta
ge o
f a sp
ecifi
c op
port
u-ni
ty. H
avin
g be
en b
orn
to p
rodu
ce u
nder
the
dem
andi
ng s
et o
f req
uire
men
ts th
at s
uch
clie
nts
requ
ired,
the
com
pany
pro
duce
d m
ainl
y as
an
indu
stria
l su
pplie
r for
bra
nds t
hat h
ad th
eir o
wn
desig
n. O
f cou
rse,
the
first
yea
rs w
ere
spen
t in
impr
ovin
g ou
r cap
acity
and
skill,
kno
w-h
ow a
nd q
ualit
y of
pro
duct
an
d se
rvic
e. �
e qu
ality
of o
ur w
ork
reac
hed
very
hig
h st
anda
rds
and
allo
wed
us
to s
tart
pro
duci
ng fo
r ren
owne
d br
ands
and
des
ign
edito
rs. W
e w
ere
read
y to
pro
duce
any
kin
d of
des
ign
with
the
utm
ost q
ualit
y. W
e ju
st d
idn’
t hav
e de
signs
of o
ur o
wn,
and
all
mod
els w
ere
rece
ived
alre
ady
prep
ared
and
pr
oces
sed.
All
we
need
ed th
en w
as to
repr
oduc
e th
em in
rugs
with
ver
y lit
tle a
dapt
atio
ns. O
n th
e ot
her h
and,
our
neg
otia
tion
capa
city
as a
pla
yer i
n th
e m
arke
t was
ext
rem
ely
limite
d. M
argi
ns w
ere
cons
tant
ly th
reat
ened
. Our
rela
tion
with
the
end
cons
umer
was
ver
y lit
tle to
non
-exi
sten
t, gl
obal
izatio
n w
as
a co
nsta
nt th
reat
and
pric
e w
as k
ey. �
is bl
ocka
ge h
ad to
be
brok
en. W
e ha
d to
be
able
to re
ach
and
hold
not
onl
y ou
r clie
nts
(the
bran
d an
d th
e pr
e-sc
riber
… th
e di
strib
utio
n ch
ain)
but
also
the
end
cons
umer
. We
had
to le
ave
a m
ark
and
crea
te a
room
for o
urse
lves
in th
e gl
obal
mar
ket,
som
ethi
ng w
hich
w
ould
mak
e ou
r cap
aciti
es st
and
out,
and
crea
ting
tren
d at
the
sam
e tim
e -
To e
stab
lish
ours
elve
s as a
refe
renc
e –
a le
adin
g re
fere
nce.
New
sol
utio
ns a
nd n
ew in
itiat
ives
wer
e ad
opte
d fo
r the
nec
essa
ry g
row
th a
nd u
pkee
p of
the
grou
p. �
e in
trod
uctio
n of
des
ign
revo
lutio
nize
d th
e en
tire
syst
em a
nd si
mpl
ified
wor
king
pro
cess
es, w
hich
wou
ld, b
efor
e, ta
ke a
n et
erni
ty u
ntil o
ptim
izatio
n w
ould
be
reac
hed.
We
have
stud
ied,
cons
ider
ed a
nd in
-ve
sted
, and
add
ed w
hat t
hat w
as m
issin
g to
ass
ert o
urse
lves
as o
ne o
f the
bes
t, m
akin
g a
diffe
renc
e th
roug
h de
sign.
�ro
ugh
desig
n-or
ient
ed m
anag
e-m
ent,
we
have
lear
ned
bette
r way
s of w
orki
ng, u
sing
spec
ific t
ools
mak
ing
mor
e sim
ple
and
effec
tive
prod
uctio
n an
d op
erat
iona
l pro
cedu
res.
Wha
t in
the
past
was
dev
elop
ed u
sing
simpl
y a
pen
to p
repa
re th
e dr
awin
gs o
n th
e tu
fting
scre
en, t
oday
is im
plem
ente
d an
d de
velo
ped
by d
edic
ated
softw
are
and
ex-
perie
nced
des
igne
rs, a
nsw
erin
g qu
ickl
y to
the
end
cust
omer
s de
man
d. D
esig
ners
that
bec
ame
an in
tegr
al p
art o
f the
pro
duct
ion
proc
ess
from
pro
duct
co
ncep
tion,
all t
he w
ay to
the
dyna
miza
tion
and
re-o
rient
atio
n of
the
fact
ory
floor
impr
ove
our o
vera
ll per
form
ance
. Cha
nges
to a
pro
duct
bec
ame
quic
k an
d im
med
iate
. Res
pons
e fo
llow
s sw
ift. V
aria
tions
are
alm
ost i
nfini
te. W
ith th
e in
trod
uctio
n of
a d
esig
n le
d ph
iloso
phy
into
our
man
agem
ent,
we’
ve
gear
ed o
urse
lves
to at
tend
glo
bal b
rand
s, cr
eatin
g pr
emiu
m q
ualit
y pr
oduc
ts w
hile
mai
ntai
ning
the c
ompa
ny co
mpe
titiv
e. �
roug
h pr
oduc
t des
ign,
we l
eft
a m
ark
in v
irtua
lly e
very
cor
ner o
f the
wor
ld, s
low
ly b
ecom
ing
a re
fere
nce
in ru
g de
sign.
An
inno
vativ
e co
llect
ion
was
cre
ated
, with
the
Piod
ao so
ul in
its
DNA
give
n ea
ch ru
g an
unm
istak
able
indi
vidu
ality
.
Fina
lly, w
e br
ough
t in
the
final
pie
ce o
f the
puz
zle –
Mar
ketin
g. W
hile
impl
emen
ting
our s
trat
egy,
we
wen
t out
of o
ur w
ay to
find
a st
aff th
at u
nder
stoo
d de
sign.
Alth
ough
stud
ying
diff
eren
t var
iabl
es, t
he tr
uth
is th
at, f
or u
s, m
arke
ting
and
desig
n be
cam
e in
divi
sible
. Im
age
and
prod
uct,
the
stud
y of
tend
en-
cies
and
par
t of f
utur
e ne
cess
ities
the
mar
ket d
eman
d, p
rese
ntat
ion
and
figur
ing
how
to co
nvey
our
capa
city
and
imag
e –
wha
t to
show
and
how
to sh
ow
beca
me
two
sides
of t
he sa
me
coin
. Gra
phic
des
ign,
pro
duct
des
ign
and
Mar
ketin
g ca
me
toge
ther
. And
we
got t
hrou
gh...
.De
sign
itsel
f lev
erag
ed o
ur c
ompa
ny. I
t attr
acte
d at
tent
ion,
dev
elop
men
t and
gro
wth
, as
thro
ugh
it w
e w
ere
able
to e
volv
e an
d dr
astic
ally
impr
ove
our
wor
k, b
ecom
ing
bette
r in
ever
ythi
ng w
e do
, thu
s allo
win
g us
to k
eep
this
pass
ion
for w
hat w
e do
aliv
e, c
onst
antly
thriv
ing
and
evol
ving
. At t
he h
igh
peak
w
e w
ent o
ne st
ep b
eyon
d –
we
beca
me
a gr
oup
of co
mpa
nies
and
gui
ded
by d
esig
ners
them
selv
es, w
e no
w o
ffer a
n en
tire
rang
e of
mat
eria
ls an
d qu
aliti
es
5 tim
es g
reat
er th
an b
efor
e. Te
xtur
e be
cam
e a
tool
. Han
d-sc
ulpt
ing
beca
me
an in
tegr
al p
art o
f the
pro
duct
ion
line
addi
ng v
olum
etry
to o
ur p
rodu
cts.
Con
-ce
ptio
n of
new
mat
eria
ls an
d ho
w to
com
bine
them
is n
ow o
ur n
ew d
esig
n w
eapo
n to
cha
lleng
e ev
eryo
ne’s
cre
ativ
ity.
Desig
n m
anag
emen
t too
us f
rom
a p
urel
y in
dust
rial s
uppl
ier i
nto
a ru
g de
sign
refe
renc
e. To
day,
we
build
tren
ds a
nd th
e m
arke
t pra
ises o
ur in
nova
tion.
We
are
no lo
nger
a si
mpl
e fa
ctor
y, w
e le
ad m
arke
ts a
nd c
aptiv
ate
desig
n fo
llow
ers t
hat w
e ar
e pa
ssio
nate
to p
leas
e an
d co
rres
pond
to.
Desig
n m
anag
emen
t al
low
ed u
s to
brea
k th
roug
h th
e de
adlo
ck o
f com
petit
ion,
cre
atin
g a
spac
e of
our
ow
n, g
aini
ng n
otor
iety
and
nou
rishi
ng g
row
ing
faith
ful m
arke
ts. P
rice
is no
long
er th
e so
ul k
ey e
lem
ent.
Conc
ept,
refe
renc
e, st
atus
, qua
lity
in p
rodu
ct a
nd se
rvic
e an
d de
sign
qual
ity a
re a
s, o
r eve
n m
ore,
impo
rtan
t. W
e di
dn’t
just
evo
lve;
we
beca
me
an e
ntire
ly d
iffer
ent b
usin
ess.
Our
focu
s is d
iffer
ent a
nd c
ompr
ehen
sive.
We
coul
d ne
ver h
ave
com
e to
whe
re w
e ar
e to
day,
if n
ot
for t
he ti
mel
y an
d m
uch
need
ed in
trod
uctio
n of
a d
esig
n-ba
sed
philo
soph
y in
to o
ur d
aily
ope
ratio
n.
INDU
STRI
AL (R
E)VO
LUTI
ONDE
SIGN
-LED
PIO
DA
O G
RO
UP
| SM
ALL
CO
MPA
NY
| PO
RTU
GA
L
sm
all
co
mPa
ny
Pa
ge
53
Pio
da
o (
Po
Rtu
ga
l)D
Me
_Men
tio
n f
or
th
e u
se
of
des
ign
to
re
ac
h a
new
ma
rk
et p
os
itio
n
Piód
ão A
rtes
anat
o e
Desig
n, w
as b
orn
in 19
92, t
o m
eet a
cha
lleng
e: T
o pr
oduc
e ru
gs fo
r the
Ger
man
mar
ket a
nd to
take
adv
anta
ge o
f a sp
ecifi
c op
port
u-ni
ty. H
avin
g be
en b
orn
to p
rodu
ce u
nder
the
dem
andi
ng s
et o
f req
uire
men
ts th
at s
uch
clie
nts
requ
ired,
the
com
pany
pro
duce
d m
ainl
y as
an
indu
stria
l su
pplie
r for
bra
nds t
hat h
ad th
eir o
wn
desig
n. O
f cou
rse,
the
first
yea
rs w
ere
spen
t in
impr
ovin
g ou
r cap
acity
and
skill,
kno
w-h
ow a
nd q
ualit
y of
pro
duct
an
d se
rvic
e. �
e qu
ality
of o
ur w
ork
reac
hed
very
hig
h st
anda
rds
and
allo
wed
us
to s
tart
pro
duci
ng fo
r ren
owne
d br
ands
and
des
ign
edito
rs. W
e w
ere
read
y to
pro
duce
any
kin
d of
des
ign
with
the
utm
ost q
ualit
y. W
e ju
st d
idn’
t hav
e de
signs
of o
ur o
wn,
and
all
mod
els w
ere
rece
ived
alre
ady
prep
ared
and
pr
oces
sed.
All
we
need
ed th
en w
as to
repr
oduc
e th
em in
rugs
with
ver
y lit
tle a
dapt
atio
ns. O
n th
e ot
her h
and,
our
neg
otia
tion
capa
city
as a
pla
yer i
n th
e m
arke
t was
ext
rem
ely
limite
d. M
argi
ns w
ere
cons
tant
ly th
reat
ened
. Our
rela
tion
with
the
end
cons
umer
was
ver
y lit
tle to
non
-exi
sten
t, gl
obal
izatio
n w
as
a co
nsta
nt th
reat
and
pric
e w
as k
ey. �
is bl
ocka
ge h
ad to
be
brok
en. W
e ha
d to
be
able
to re
ach
and
hold
not
onl
y ou
r clie
nts
(the
bran
d an
d th
e pr
e-sc
riber
… th
e di
strib
utio
n ch
ain)
but
also
the
end
cons
umer
. We
had
to le
ave
a m
ark
and
crea
te a
room
for o
urse
lves
in th
e gl
obal
mar
ket,
som
ethi
ng w
hich
w
ould
mak
e ou
r cap
aciti
es st
and
out,
and
crea
ting
tren
d at
the
sam
e tim
e -
To e
stab
lish
ours
elve
s as a
refe
renc
e –
a le
adin
g re
fere
nce.
New
sol
utio
ns a
nd n
ew in
itiat
ives
wer
e ad
opte
d fo
r the
nec
essa
ry g
row
th a
nd u
pkee
p of
the
grou
p. �
e in
trod
uctio
n of
des
ign
revo
lutio
nize
d th
e en
tire
syst
em a
nd si
mpl
ified
wor
king
pro
cess
es, w
hich
wou
ld, b
efor
e, ta
ke a
n et
erni
ty u
ntil o
ptim
izatio
n w
ould
be
reac
hed.
We
have
stud
ied,
cons
ider
ed a
nd in
-ve
sted
, and
add
ed w
hat t
hat w
as m
issin
g to
ass
ert o
urse
lves
as o
ne o
f the
bes
t, m
akin
g a
diffe
renc
e th
roug
h de
sign.
�ro
ugh
desig
n-or
ient
ed m
anag
e-m
ent,
we
have
lear
ned
bette
r way
s of w
orki
ng, u
sing
spec
ific t
ools
mak
ing
mor
e sim
ple
and
effec
tive
prod
uctio
n an
d op
erat
iona
l pro
cedu
res.
Wha
t in
the
past
was
dev
elop
ed u
sing
simpl
y a
pen
to p
repa
re th
e dr
awin
gs o
n th
e tu
fting
scre
en, t
oday
is im
plem
ente
d an
d de
velo
ped
by d
edic
ated
softw
are
and
ex-
perie
nced
des
igne
rs, a
nsw
erin
g qu
ickl
y to
the
end
cust
omer
s de
man
d. D
esig
ners
that
bec
ame
an in
tegr
al p
art o
f the
pro
duct
ion
proc
ess
from
pro
duct
co
ncep
tion,
all t
he w
ay to
the
dyna
miza
tion
and
re-o
rient
atio
n of
the
fact
ory
floor
impr
ove
our o
vera
ll per
form
ance
. Cha
nges
to a
pro
duct
bec
ame
quic
k an
d im
med
iate
. Res
pons
e fo
llow
s sw
ift. V
aria
tions
are
alm
ost i
nfini
te. W
ith th
e in
trod
uctio
n of
a d
esig
n le
d ph
iloso
phy
into
our
man
agem
ent,
we’
ve
gear
ed o
urse
lves
to at
tend
glo
bal b
rand
s, cr
eatin
g pr
emiu
m q
ualit
y pr
oduc
ts w
hile
mai
ntai
ning
the c
ompa
ny co
mpe
titiv
e. �
roug
h pr
oduc
t des
ign,
we l
eft
a m
ark
in v
irtua
lly e
very
cor
ner o
f the
wor
ld, s
low
ly b
ecom
ing
a re
fere
nce
in ru
g de
sign.
An
inno
vativ
e co
llect
ion
was
cre
ated
, with
the
Piod
ao so
ul in
its
DNA
give
n ea
ch ru
g an
unm
istak
able
indi
vidu
ality
.
Fina
lly, w
e br
ough
t in
the
final
pie
ce o
f the
puz
zle –
Mar
ketin
g. W
hile
impl
emen
ting
our s
trat
egy,
we
wen
t out
of o
ur w
ay to
find
a st
aff th
at u
nder
stoo
d de
sign.
Alth
ough
stud
ying
diff
eren
t var
iabl
es, t
he tr
uth
is th
at, f
or u
s, m
arke
ting
and
desig
n be
cam
e in
divi
sible
. Im
age
and
prod
uct,
the
stud
y of
tend
en-
cies
and
par
t of f
utur
e ne
cess
ities
the
mar
ket d
eman
d, p
rese
ntat
ion
and
figur
ing
how
to co
nvey
our
capa
city
and
imag
e –
wha
t to
show
and
how
to sh
ow
beca
me
two
sides
of t
he sa
me
coin
. Gra
phic
des
ign,
pro
duct
des
ign
and
Mar
ketin
g ca
me
toge
ther
. And
we
got t
hrou
gh...
.De
sign
itsel
f lev
erag
ed o
ur c
ompa
ny. I
t attr
acte
d at
tent
ion,
dev
elop
men
t and
gro
wth
, as
thro
ugh
it w
e w
ere
able
to e
volv
e an
d dr
astic
ally
impr
ove
our
wor
k, b
ecom
ing
bette
r in
ever
ythi
ng w
e do
, thu
s allo
win
g us
to k
eep
this
pass
ion
for w
hat w
e do
aliv
e, c
onst
antly
thriv
ing
and
evol
ving
. At t
he h
igh
peak
w
e w
ent o
ne st
ep b
eyon
d –
we
beca
me
a gr
oup
of co
mpa
nies
and
gui
ded
by d
esig
ners
them
selv
es, w
e no
w o
ffer a
n en
tire
rang
e of
mat
eria
ls an
d qu
aliti
es
5 tim
es g
reat
er th
an b
efor
e. Te
xtur
e be
cam
e a
tool
. Han
d-sc
ulpt
ing
beca
me
an in
tegr
al p
art o
f the
pro
duct
ion
line
addi
ng v
olum
etry
to o
ur p
rodu
cts.
Con
-ce
ptio
n of
new
mat
eria
ls an
d ho
w to
com
bine
them
is n
ow o
ur n
ew d
esig
n w
eapo
n to
cha
lleng
e ev
eryo
ne’s
cre
ativ
ity.
Desig
n m
anag
emen
t too
us f
rom
a p
urel
y in
dust
rial s
uppl
ier i
nto
a ru
g de
sign
refe
renc
e. To
day,
we
build
tren
ds a
nd th
e m
arke
t pra
ises o
ur in
nova
tion.
We
are
no lo
nger
a si
mpl
e fa
ctor
y, w
e le
ad m
arke
ts a
nd c
aptiv
ate
desig
n fo
llow
ers t
hat w
e ar
e pa
ssio
nate
to p
leas
e an
d co
rres
pond
to.
Desig
n m
anag
emen
t al
low
ed u
s to
brea
k th
roug
h th
e de
adlo
ck o
f com
petit
ion,
cre
atin
g a
spac
e of
our
ow
n, g
aini
ng n
otor
iety
and
nou
rishi
ng g
row
ing
faith
ful m
arke
ts. P
rice
is no
long
er th
e so
ul k
ey e
lem
ent.
Conc
ept,
refe
renc
e, st
atus
, qua
lity
in p
rodu
ct a
nd se
rvic
e an
d de
sign
qual
ity a
re a
s, o
r eve
n m
ore,
impo
rtan
t. W
e di
dn’t
just
evo
lve;
we
beca
me
an e
ntire
ly d
iffer
ent b
usin
ess.
Our
focu
s is d
iffer
ent a
nd c
ompr
ehen
sive.
We
coul
d ne
ver h
ave
com
e to
whe
re w
e ar
e to
day,
if n
ot
for t
he ti
mel
y an
d m
uch
need
ed in
trod
uctio
n of
a d
esig
n-ba
sed
philo
soph
y in
to o
ur d
aily
ope
ratio
n.
INDU
STRI
AL (R
E)VO
LUTI
ONDE
SIGN
-LED
PIO
DA
O G
RO
UP
| SM
ALL
CO
MPA
NY
| PO
RTU
GA
L
mic
Ro
co
mPa
ny
VITE
O is
a p
roce
ss o
rient
ated
com
pany
- al
so re
gard
ing
the
inno
vatio
n pr
oces
s
LE
AN
IN
NO
VA
TIO
N
LE
AN
SA
LE
SL
EA
N P
RO
DU
CTI
ON
LE
AN
IN
NO
VA
TIO
N
LEAN
INN
OVA
TIO
N is
an
inte
gral
par
t of a
LEA
N E
NTE
RPRI
SEin
tegr
ated
and
unw
aste
ful
desig
n of
PRO
DU
CTS
and
INN
OVA
TIO
N P
ROCE
SS
LE
AN
IN
NO
VA
TIO
N
CU
STO
ME
R I
NTE
RF
AC
E
LE
AN
MA
CH
INE
STR
ATE
GY
OR
GA
NIZ
ATI
ON
SU
PP
OR
T
LE
AD
ER
SH
IP
PR
OD
UC
T
IDEA
PH
ASE
CON
CEPT
PH
ASE
PRO
TOTY
PE P
HAS
EPR
OD
UCT
LAU
NCH
Exte
rnal
Des
igne
r
RETA
ILER
| FA
IRS
|PA
RTN
ERS
VITE
O +
Inte
rnal
Des
igne
r and
D
evel
oper
s
1
GAT
E 1
New
MAT
ERIA
LS a
nd T
ECH
NO
LOG
IES
GAT
E 2
DEC
ISIO
N P
roto
typi
ngD
ECIS
ION
Pro
duct
Lau
nch
Filte
r of I
deas
23
first
pro
toty
pes
orig
in ID
EAbu
sines
spla
n
SO
UN
DS
HA
DO
W
on m
arke
t
first
inte
rnat
iona
l fai
r[C
olog
ne]
open
ing
show
room
Ham
burg
the
stor
y so
far..
.2
00
00
10
20
4
bra
nd
ess
en
ce
co
re i
de
nti
ty
ext
en
de
d c
ore
Bri
ng
ing
pe
op
le
by
en
teri
ng
a w
orl
d o
f d
isti
nc
tive
st
yle
, in
no
vati
ve a
nd
lo
ng
la
stin
g
pro
du
cts
at
an
exc
ep
tio
na
l q
ua
lity
a
nd
se
rvic
e l
eve
lclo
ser
to t
he
ir t
rue
n
atu
re
de
sig
n
pro
du
cti
on
serv
ice
hig
h-e
nd o
utd
oor
furn
iture m
ade in
Aust
ria
lean p
roduct
ion
syste
m
netw
ork
after
sale
s
cust
om
ized o
utd
oor
solu
tions
lean in
nova
tion
syst
em
„Vite
o O
utdo
ors i
s the
pio
neer
of t
he
bran
ch w
ith a
spec
ial f
eelin
g fo
r the
rig
ht n
iche
s. W
e fig
ht fo
r the
goo
d.O
nce
we
get s
omet
hing
into
our
he
ads,
we
see
it th
roug
h!“
Q stool
It‘s
about th
e m
obili
tyof se
atin
g.
TO
03
Pe
rha
ps
the
re
aso
n f
or
this
is t
ha
t
in t
he
So
uth
of A
ust
ria
th
e s
ea
son
s
pre
sen
t th
em
selv
es
with
inte
nsi
ty:
livin
g b
etw
ee
n m
inu
s 2
0°
C in
th
e
win
ter
an
d p
lus
35
° C
in t
he
su
mm
er
ma
kes
ou
tdo
or
livin
g ju
st a
s e
xciti
ng
as
it a
s va
rie
d.
Ou
t o
f th
is f
act
arise
s
a p
art
icu
larly
clo
se r
ela
tion
ship
with
na
ture
wh
ich
, lik
e e
very
pa
ssio
n,
en
cou
rag
es
the
so
un
din
g o
ut
on
e’s
ow
n
limits
an
d s
imu
ltan
eo
usl
y su
gg
est
s
resp
ect
ing
th
ose
of
na
ture
.
Tim
ele
ss d
esi
gn
, A
ust
ria
n c
raft
ma
n-
ship
an
d in
no
vativ
e t
op
qu
alit
y
ma
teria
ls f
orm
th
e b
asi
s fo
r o
ur
ou
t-
do
or
furn
iture
an
d a
cce
sso
rie
s d
esi
-
gn
ed
an
d m
ad
e f
or
tod
ay,
to
mo
rro
w
an
d t
he
da
y a
fte
r. B
esi
de
s, w
he
n b
ein
g
pro
du
ced
th
ese
pie
ces
als
o d
o n
ot
lose
sig
ht
of
the
eco
log
ica
l sta
nd
ard
s.
cu
sto
miz
ed
o
utd
oo
r so
luti
on
s
„In
ord
er
to m
ak
e y
ou
sm
ile
eve
n w
he
n
sta
nd
ing
in
th
e r
ain
“
HO
ME
CO
LL
EC
TIO
N
LIG
HT
CO
LL
EC
TIO
N
SO
LO C
OL
LE
CTI
ON
UR
BA
N C
OL
LE
CTI
ON
co
nst
an
t p
rese
nc
e a
t fa
irs
(Pa
ris,
Mil
an
)
05
06
07
08
CE
ME
NTU
M C
OL
LE
CTI
ON
09
10
BA
ND
OL
INE
CO
LL
EC
TIO
N
PU
RE
CO
LL
EC
TIO
N
11
SL
IM C
OL
LE
CTI
ON
ind
ivid
ua
lre
ali
sati
on
ind
ivid
ua
lre
qu
ire
me
nt
FR
OM
brandingproducts
fairs
timelineprocesswho we are and what we do
viteo
shower
de
sig
n b
y D
an
ny
Ve
nle
t
„We
co
mb
ine
o
utd
oo
r c
om
pe
ten
ce
an
d e
xpe
rie
nc
e t
o r
ea
lize
in
div
idu
al
ou
tdo
or
de
sire
s.“
Pa
ge
55
vit
eo (
au
stR
ia)
VITE
O is
a p
roce
ss o
rient
ated
com
pany
- al
so re
gard
ing
the
inno
vatio
n pr
oces
s
LE
AN
IN
NO
VA
TIO
N
LE
AN
SA
LE
SL
EA
N P
RO
DU
CTI
ON
LE
AN
IN
NO
VA
TIO
N
LEAN
INN
OVA
TIO
N is
an
inte
gral
par
t of a
LEA
N E
NTE
RPRI
SEin
tegr
ated
and
unw
aste
ful
desig
n of
PRO
DU
CTS
and
INN
OVA
TIO
N P
ROCE
SS
LE
AN
IN
NO
VA
TIO
N
CU
STO
ME
R I
NTE
RF
AC
E
LE
AN
MA
CH
INE
STR
ATE
GY
OR
GA
NIZ
ATI
ON
SU
PP
OR
T
LE
AD
ER
SH
IP
PR
OD
UC
T
IDEA
PH
ASE
CON
CEPT
PH
ASE
PRO
TOTY
PE P
HAS
EPR
OD
UCT
LAU
NCH
Exte
rnal
Des
igne
r
RETA
ILER
| FA
IRS
|PA
RTN
ERS
VITE
O +
Inte
rnal
Des
igne
r and
D
evel
oper
s
1
GAT
E 1
New
MAT
ERIA
LS a
nd T
ECH
NO
LOG
IES
GAT
E 2
DEC
ISIO
N P
roto
typi
ngD
ECIS
ION
Pro
duct
Lau
nch
Filte
r of I
deas
23
first
pro
toty
pes
orig
in ID
EAbu
sines
spla
n
SO
UN
DS
HA
DO
W
on m
arke
t
first
inte
rnat
iona
l fai
r[C
olog
ne]
open
ing
show
room
Ham
burg
the
stor
y so
far..
.2
00
00
10
20
4
bra
nd
ess
en
ce
co
re i
de
nti
ty
ext
en
de
d c
ore
Bri
ng
ing
pe
op
le
by
en
teri
ng
a w
orl
d o
f d
isti
nc
tive
st
yle
, in
no
vati
ve a
nd
lo
ng
la
stin
g
pro
du
cts
at
an
exc
ep
tio
na
l q
ua
lity
a
nd
se
rvic
e l
eve
lclo
ser
to t
he
ir t
rue
n
atu
re
de
sig
n
pro
du
cti
on
serv
ice
hig
h-e
nd o
utd
oor
furn
iture m
ade in
Aust
ria
lean p
roduct
ion
syste
m
netw
ork
after
sale
s
cust
om
ized o
utd
oor
solu
tions
lean in
nova
tion
syst
em
„Vite
o O
utdo
ors i
s the
pio
neer
of t
he
bran
ch w
ith a
spec
ial f
eelin
g fo
r the
rig
ht n
iche
s. W
e fig
ht fo
r the
goo
d.O
nce
we
get s
omet
hing
into
our
he
ads,
we
see
it th
roug
h!“
Q stool
It‘s
about th
e m
obili
tyof se
atin
g.
TO
03
Pe
rha
ps
the
re
aso
n f
or
this
is t
ha
t
in t
he
So
uth
of A
ust
ria
th
e s
ea
son
s
pre
sen
t th
em
selv
es
with
inte
nsi
ty:
livin
g b
etw
ee
n m
inu
s 2
0°
C in
th
e
win
ter
an
d p
lus
35
° C
in t
he
su
mm
er
ma
kes
ou
tdo
or
livin
g ju
st a
s e
xciti
ng
as
it a
s va
rie
d.
Ou
t o
f th
is f
act
arise
s
a p
art
icu
larly
clo
se r
ela
tion
ship
with
na
ture
wh
ich
, lik
e e
very
pa
ssio
n,
en
cou
rag
es
the
so
un
din
g o
ut
on
e’s
ow
n
limits
an
d s
imu
ltan
eo
usl
y su
gg
est
s
resp
ect
ing
th
ose
of
na
ture
.
Tim
ele
ss d
esi
gn
, A
ust
ria
n c
raft
ma
n-
ship
an
d in
no
vativ
e t
op
qu
alit
y
ma
teria
ls f
orm
th
e b
asi
s fo
r o
ur
ou
t-
do
or
furn
iture
an
d a
cce
sso
rie
s d
esi
-
gn
ed
an
d m
ad
e f
or
tod
ay,
to
mo
rro
w
an
d t
he
da
y a
fte
r. B
esi
de
s, w
he
n b
ein
g
pro
du
ced
th
ese
pie
ces
als
o d
o n
ot
lose
sig
ht
of
the
eco
log
ica
l sta
nd
ard
s.
cu
sto
miz
ed
o
utd
oo
r so
luti
on
s
„In
ord
er
to m
ak
e y
ou
sm
ile
eve
n w
he
n
sta
nd
ing
in
th
e r
ain
“
HO
ME
CO
LL
EC
TIO
N
LIG
HT
CO
LL
EC
TIO
N
SO
LO C
OL
LE
CTI
ON
UR
BA
N C
OL
LE
CTI
ON
co
nst
an
t p
rese
nc
e a
t fa
irs
(Pa
ris,
Mil
an
)
05
06
07
08
CE
ME
NTU
M C
OL
LE
CTI
ON
09
10
BA
ND
OL
INE
CO
LL
EC
TIO
N
PU
RE
CO
LL
EC
TIO
N
11
SL
IM C
OL
LE
CTI
ON
ind
ivid
ua
lre
ali
sati
on
ind
ivid
ua
lre
qu
ire
me
nt
FR
OM
brandingproducts
fairs
timelineprocesswho we are and what we do
viteo
shower
de
sig
n b
y D
an
ny
Ve
nle
t
„We
co
mb
ine
o
utd
oo
r c
om
pe
ten
ce
an
d e
xpe
rie
nc
e t
o r
ea
lize
in
div
idu
al
ou
tdo
or
de
sire
s.“
DM
e_W
INN
eR
A s
mal
l, fa
mil
y-ru
n b
usi
nes
s si
tuat
ed i
n t
he
hea
rt o
f th
e Ty
role
an
Alp
s, R
OLF
Sp
ecta
cles
pro
du
ces
han
d-m
ade,
lig
htw
eig
ht
wo
od
eyeg
lass
fram
es. O
ur
aim
is t
o s
et n
ew t
ren
ds
in d
esig
n a
nd
to
tu
rn
new
an
d i
nn
ova
tive
id
eas
for
spec
tacl
es i
nto
rea
lity
. We
at R
OLF
h
ave
dev
elo
ped
a n
ew m
eth
od
of
man
ufa
ctu
rin
g e
yew
ear
fram
es,
wh
ich
en
able
s u
s to
pro
du
ce c
urv
ed f
ram
es m
ade
enti
rely
ou
t o
f w
oo
d.D
ue
to t
he
smo
oth
tra
nsi
tio
n b
etw
een
fro
nt
and
tem
ple
s th
at o
ur
new
met
ho
d n
ow
mak
es p
oss
ible
, th
e n
atu
ral
gra
in a
nd
vari
ed h
ues
of
dif
fere
nt
typ
es o
f w
oo
d c
an n
ow
ap
pea
r to
th
eir
gre
ates
t ad
van
tag
e. In
ad
dit
ion
, RO
LF‘s
rese
arch
an
d d
evel
op
men
t te
am h
as m
anag
ed t
o c
reat
e a
new
an
d i
nn
ova
tive
hin
ge
for
RO
LF’s
lin
e o
f w
oo
den
sp
ecta
cles
. Th
e n
ew j
oin
t’s
hig
h q
ual
ity
and
fu
nct
ion
alit
y al
low
fo
r ea
sy a
nd
saf
e h
and
lin
g.
Mo
reo
ver
it
un
ites
all
th
e m
ech
anic
al p
rop
erti
es o
f a
hig
h-q
ual
ity
spec
tacl
e h
ing
e: d
uri
ng
op
enin
g a
nd
clo
sin
g,
an i
nte
gra
ted
mec
han
ism
map
leti
neo
wal
nut
oak
zebr
ano
mac
assa
r ro
bini
e
woo
d18
0 cu
sto
mer
s in
17 d
iffe
ren
t co
un
trie
s
Wit
h lo
ving
att
enti
on to
det
ail a
nd b
old
use
of in
nova
tive
tech
niqu
es, R
OLF
m
akes
eac
h fr
ame
a un
ique
, one
-of-
a-ki
nd, p
iece
of e
yew
ear.
ROLF
– R
olan
d W
olf K
GU
nter
dorf
31a
6600
Lec
hasc
hau
Tiro
l/Aus
tria
Tele
fon.
+
43 (0
)567
2 64
712
Fax.
+
43 (0
)567
2 6
5345
21offi
ce@
rolf-
spec
tacl
es.c
omw
ww
.rolf-
spec
tacl
es.c
om
In d
en B
erge
n Ti
rols
wer
den
von
eine
m k
lein
en
Fam
ilien
betr
ieb
hoch
wer
tige
und
seh
r le
icht
e Br
illen
fass
unge
n au
s H
olz
in H
anda
rbei
t her
ge-
stel
lt. E
in S
chw
erpu
nkt
der
Firm
a RO
LF b
este
ht
dari
n, T
rend
s im
Des
ign
zu s
etze
n un
d ne
ue
Idee
n zu
ver
wir
klic
hen.
Für d
ie B
rille
nfas
sung
en w
urde
ein
e ne
ue A
rt d
er B
rille
n-fe
rtig
ung
entw
icke
lt, d
ie e
s er
mög
licht
, aus
Hol
z au
ch
gew
ölbt
e Fa
ssun
gen
zu g
esta
lten.
Dad
urch
kan
n ei
n fli
eßen
der
Übe
rgan
g zw
isch
en M
ittel
teil
und
Büge
l er-
reic
ht w
erde
n, d
er e
s de
m H
olz
erla
ubt,
sein
e ei
nmal
ige
Stru
ktur
in d
en v
ersc
hied
enst
en F
arbe
n (H
olza
rten
) zu
en
tfal
ten.
Auß
erde
m w
urde
in
den
letz
ten
eine
inha
lb J
ahre
n in
-te
nsiv
er F
orsc
hung
und
Ent
wic
klun
g ei
n in
nova
tives
G
elen
k fü
r RO
LF-H
olzb
rille
n er
arbe
itet,
das
durc
h se
ine
Funk
tiona
lität
und
Qua
lität
ein
e ei
nfac
he H
andh
abun
g ge
wäh
rleis
tet
und
alle
Eig
ensc
haft
en e
ines
hoc
hwer
-tig
en B
rille
ngel
enke
s in
sic
h ve
rein
t: be
im Ö
ffnen
und
Sc
hlie
ßen
des
Büge
ls v
erhi
nder
t ei
n M
echa
nism
us d
as
selb
stst
ändi
ge Z
ukla
ppen
und
häl
t die
Büg
el in
der
rich
-tig
en P
ositi
on.
Das
sch
raub
enlo
se u
nd w
artu
ngsf
reie
G
elen
k be
steh
t au
s ho
ch v
erdi
chte
tem
Hol
z, d
as d
urch
se
ine
Här
te, B
estä
ndig
keit
und
gerin
gem
Gew
icht
sog
ar
Verw
endu
ng in
der
For
mel
1 fi
ndet
.
Das
für
Hol
zbril
len
optim
iert
e Ve
rgla
sung
ssys
tem
bie
-te
t m
ehre
re V
orte
ile. M
it H
ilfe
eine
s sp
ezie
llen
Fade
ns,
der d
urch
Boh
rlöch
er g
efüh
rt w
ird, w
ird d
as G
las
in d
er
Fass
ung
befe
stig
t. So
mit
kann
auf
ein
Dur
chtr
enne
n de
r Fa
ssun
g ve
rzic
htet
wer
den,
um
Unr
uhe
im M
ater
ial u
nd
Ges
taltu
ng z
u ve
rmei
den.
Zud
em b
iete
t ei
ne g
esch
los-
sene
Fas
sung
meh
r Sta
bilit
ät.
Der
Be
trie
bsst
ando
rt
ist
in
der
Tiro
ler
Gem
eind
e Le
chas
chau
, wo
die
Brill
en v
ersa
ndfe
rtig
her
gest
ellt
wer
-de
n.
Mit
Hin
gabe
zum
Det
ail u
nd M
ut z
u ne
uen
Tech
nike
n un
d M
ater
ialie
n m
ache
n w
ir au
s je
der
unse
rer
Fass
un-
gen
ein
Uni
kat.
R LF
SP
EC
TA
CL
ES
Info
rmatIon
Innova
tIonen
1
2
Neu
es V
ergl
asun
gssy
stem
1
2
Spez
iell
gefo
rmte
r Nyl
onfa
den
1
2
Schr
aube
nlos
es B
rille
ngel
enk
aus
Hol
z
fines
t woo
d. m
ade
in ti
rol
12
Die
Fi
rma
ROLF
w
urde
vo
n Ro
land
W
olf
und
Mar
ija I
ljazo
vic
gegr
ünde
t, di
e ja
hrel
ange
Erf
ahru
ng in
un
ters
chie
dlic
hen
Bere
iche
n de
r Opt
iker
bran
che
gesa
mm
elt
habe
n, u
nd d
iese
nun
in
ihre
m e
igen
en
Proj
ekt b
ünde
ln.
Die
Ges
chw
iste
r de
r be
iden
Grü
nder
, Ch
ristia
n W
olf,
Mar
tin I
ljazo
vic
und
Bern
hard
Wol
f un
ters
tütz
en d
as
jung
e Te
am m
it ih
ren
jew
eilig
en K
ompe
tenz
en in
den
Be
reic
hen
Tech
nik,
Arc
hite
ktur
und
Gra
fik.
inno
vati
ons
cust
omer
s
fro
m l
eft:
Ch
rist
ian
Wo
lf; M
art
in I
lja
zovi
c; M
ari
ja I
lja
zovi
c; R
ola
nd
Wo
lf
team
RO
LF w
as f
ou
nd
ed b
y R
ola
nd
Wo
lf a
nd
Mar
ija
Ilja
zovi
c, w
ho
bo
th a
pp
ly t
hei
r ex
ten
sive
exp
erie
nce
an
d k
no
wle
dg
e o
f var
iou
s b
ran
ches
of
the
op
tom
etri
st’s
fie
ld t
o t
his
pro
ject
. RO
LF‘s
tea
m
also
in
clu
des
th
e fo
un
der
‘s
sib
lin
gs,
C
hri
stia
n
Wo
lf,
Mar
tin
Ilja
zovi
c an
d
Ber
nh
ard
Wo
lf
wh
o
furt
her
co
ntr
ibu
te
to
the
dev
elo
pm
enta
l pro
cess
th
rou
gh
th
eir
kno
wle
dg
e in
tec
hn
olo
gy,
ar
chit
ectu
re a
nd
des
ign
.
[hi]
stor
y
Se
pte
mb
er
20
09
n
Me
sse
Sil
mo
Pa
ris
Sil
mo
d‘O
r w
inn
er
20
09
cate
go
ry «
FR
AM
E T
EC
HN
OLO
GIC
AL
INN
OV
AT
ION
»
De
cem
be
r 2
00
9
n
seco
nd
sh
oo
tin
g
Jan
uar
y 2
00
9
n
fair
OP
Ti
Mü
nch
en
ma
rke
t e
ntr
y
Jan
uar
y 2
01
0
n
fair
OP
TI
firs
t m
ajo
r p
ub
lica
tio
n
TV
re
po
rtO
RF
-Be
itra
g /
Tir
ol
He
ute
n20
10
Feb
ruar
y 2
01
0
n
„re
d d
ot“
de
sig
n a
wa
rd
Ap
ril
20
10
n
TV
re
po
rtO
RF
& B
ay
risc
he
r R
un
dfu
nk
Mar
ch 2
01
0
n
fair
MID
O,
Ma
ila
nd
fair
Dro
mm
esy
n,
Ko
pe
nh
ag
en
fair
Ha
ll o
f Fr
am
es,
Sch
we
iz
NE
W:
Ba
mb
oo
fra
me
bu
ffa
lo h
orn
te
mp
le t
ips
Se
pte
mb
er
20
10
n
fair
Sil
mo
Pa
ris
Sil
mo
d‘O
r w
inn
er
20
10
cate
go
ry «
OP
TIC
AL
FR
AM
E »
Jun
e 2
01
0
n
15
00
. R
OLF
Bri
lle
sold
July
20
10
n
thir
d s
ho
oti
ng
No
vem
be
r 2
01
0
n
Sta
rt P
roje
ctn
atu
ral
ho
rn f
ram
eIm
pu
ls X
L
sta
te f
un
de
d p
roje
ct
Oct
ob
er
20
10
n
Ne
w m
illi
ng
ma
chin
e
Jan
uar
y -
Mar
ch 2
01
1
n
firs
t e
xib
itio
n,
Lerm
oo
s
Mär
z 2
01
1
n
fair
MID
O,
Ma
ila
nd
fair
Ne
w Y
ork
, A
me
rica
fair
Ha
ll o
f Fr
am
es,
Sch
we
iz
NE
W:
Sp
eci
al
Ed
itio
n „
Co
nti
ne
nta
l 2
0“
De
cem
be
r 2
01
0
n
5.
po
siti
on
GE
WIN
N Y
ou
ng
en
tre
pre
ne
urs
co
mp
eti
tio
n 2
01
0
n
sta
rt r
ese
arc
h
20
07
Feb
ruar
y 2
01
1
n
fou
rth
sh
oo
tin
g
20
11
15
.01
.20
09
n
Co
mp
an
y Fo
rma
tio
n
20
09
Mar
ch 2
01
1
n
Two
ne
w a
pp
ren
tice
s
Mar
ch 2
00
9
n
firs
t sh
oo
tin
g
The
gla
sses
are
man
ufa
ctu
red
in m
any
ho
urs
of
wo
rk b
y h
and
. W
e at
RO
LF n
ot
on
ly p
rod
uce
an
d d
esig
n e
yew
ear
fram
es -
no
t o
nly
th
e sa
mp
le c
ases
an
d p
ictu
res
bu
t al
so t
he
bo
oth
s ar
e d
on
e b
y R
OLF
sp
ecta
cles
.
philo
soph
yO
ne
of
ou
r m
ain
ph
ilo
sop
hy
is t
o g
et b
ack
to t
he
trad
itio
nal
cr
afts
- s
pen
d m
ore
tim
e an
d l
ove
in
th
e p
rod
uct
an
d t
ry t
o tr
ansp
ort
so
met
hin
g p
erso
nal
!
The
RO
LF c
oll
ecti
on
cu
rren
tly
con
sist
s o
f 20
mo
del
s in
sev
en d
iffe
ren
t w
oo
d t
ypes
an
d c
olo
rs. T
hro
ug
h th
e fu
rth
er d
evel
op
men
t o
f te
chn
ical
an
d d
esig
n-e
mp
has
ized
it
is q
uic
kly
gro
win
g i
n s
ize.
In
ord
er
no
t to
go
bey
on
d t
he
sco
pe,
wea
k sa
les
mo
del
s ar
e sw
app
ed d
uri
ng
th
e d
evel
op
men
t p
roce
ss.
Fram
es s
ho
wn
ab
ove
are
ou
r fi
ve b
ests
elle
r in
201
0!
abou
tp
reve
nts
the
tem
ple
fro
m c
losi
ng
on
its
ow
n a
nd
ho
lds
it in
the
rig
ht
po
siti
on
. Th
e h
ing
e is
scr
ewle
ss, m
ain
ten
ance
-fre
e an
d is
mad
e o
f co
nso
lid
ated
wo
od
– t
his
mat
eria
l is
use
d b
ecau
se fo
r it
s h
ard
nes
s,
stab
ilit
y an
d l
ow
wei
gh
t. R
OLF
fra
mes
uti
lize
th
e o
pti
miz
ed l
ens-
syst
em w
hic
h h
as s
ever
al a
dva
nta
ges
. A s
pec
ial s
titc
h, w
hic
h g
oes
th
rou
gh
dri
lled
ho
les,
fixe
s th
e le
ns
smo
oth
ly w
ith
ou
t war
min
g a
nd
cutt
ing
. RO
LF’s
aes
thet
ic s
tan
dar
ds
do
no
t al
low
fo
r an
y d
efec
t in
m
ater
ial
or
des
ign
an
d o
ur
man
ufa
ctu
rin
g p
roce
ss e
nsu
res
thes
e st
and
ard
s ar
e m
et.
In a
dd
itio
n,
the
clo
sed
fra
me
des
ign
pro
vid
es
mo
re s
tab
ilit
y.
The
com
pan
y is
si
tuat
ed
in
the
smal
l Ty
role
an
vill
age
of
Hö
fen
. T
iro
l .
Au
stri
a,
wh
ere
the
spec
tacl
es a
re h
and
-cra
fted
an
d th
en s
hip
ped
to
des
tin
atio
ns
aro
un
d t
he
glo
be.
mic
Ro
co
mPa
ny
Pa
ge
57
Ro
lf (
au
stR
ia)
DM
e_M
enti
on
fo
r it
’s in
no
vati
ve
ma
nu
fac
tur
ing
a
nd
exc
elle
nc
e in
cr
aft
sm
an
sh
ip
A s
mal
l, fa
mil
y-ru
n b
usi
nes
s si
tuat
ed i
n t
he
hea
rt o
f th
e Ty
role
an
Alp
s, R
OLF
Sp
ecta
cles
pro
du
ces
han
d-m
ade,
lig
htw
eig
ht
wo
od
eyeg
lass
fram
es. O
ur
aim
is t
o s
et n
ew t
ren
ds
in d
esig
n a
nd
to
tu
rn
new
an
d i
nn
ova
tive
id
eas
for
spec
tacl
es i
nto
rea
lity
. We
at R
OLF
h
ave
dev
elo
ped
a n
ew m
eth
od
of
man
ufa
ctu
rin
g e
yew
ear
fram
es,
wh
ich
en
able
s u
s to
pro
du
ce c
urv
ed f
ram
es m
ade
enti
rely
ou
t o
f w
oo
d.D
ue
to t
he
smo
oth
tra
nsi
tio
n b
etw
een
fro
nt
and
tem
ple
s th
at o
ur
new
met
ho
d n
ow
mak
es p
oss
ible
, th
e n
atu
ral
gra
in a
nd
vari
ed h
ues
of
dif
fere
nt
typ
es o
f w
oo
d c
an n
ow
ap
pea
r to
th
eir
gre
ates
t ad
van
tag
e. In
ad
dit
ion
, RO
LF‘s
rese
arch
an
d d
evel
op
men
t te
am h
as m
anag
ed t
o c
reat
e a
new
an
d i
nn
ova
tive
hin
ge
for
RO
LF’s
lin
e o
f w
oo
den
sp
ecta
cles
. Th
e n
ew j
oin
t’s
hig
h q
ual
ity
and
fu
nct
ion
alit
y al
low
fo
r ea
sy a
nd
saf
e h
and
lin
g.
Mo
reo
ver
it
un
ites
all
th
e m
ech
anic
al p
rop
erti
es o
f a
hig
h-q
ual
ity
spec
tacl
e h
ing
e: d
uri
ng
op
enin
g a
nd
clo
sin
g,
an i
nte
gra
ted
mec
han
ism
map
leti
neo
wal
nut
oak
zebr
ano
mac
assa
r ro
bini
e
woo
d18
0 cu
sto
mer
s in
17 d
iffe
ren
t co
un
trie
s
Wit
h lo
ving
att
enti
on to
det
ail a
nd b
old
use
of in
nova
tive
tech
niqu
es, R
OLF
m
akes
eac
h fr
ame
a un
ique
, one
-of-
a-ki
nd, p
iece
of e
yew
ear.
ROLF
– R
olan
d W
olf K
GU
nter
dorf
31a
6600
Lec
hasc
hau
Tiro
l/Aus
tria
Tele
fon.
+
43 (0
)567
2 64
712
Fax.
+
43 (0
)567
2 6
5345
21offi
ce@
rolf-
spec
tacl
es.c
omw
ww
.rolf-
spec
tacl
es.c
om
In d
en B
erge
n Ti
rols
wer
den
von
eine
m k
lein
en
Fam
ilien
betr
ieb
hoch
wer
tige
und
seh
r le
icht
e Br
illen
fass
unge
n au
s H
olz
in H
anda
rbei
t her
ge-
stel
lt. E
in S
chw
erpu
nkt
der
Firm
a RO
LF b
este
ht
dari
n, T
rend
s im
Des
ign
zu s
etze
n un
d ne
ue
Idee
n zu
ver
wir
klic
hen.
Für d
ie B
rille
nfas
sung
en w
urde
ein
e ne
ue A
rt d
er B
rille
n-fe
rtig
ung
entw
icke
lt, d
ie e
s er
mög
licht
, aus
Hol
z au
ch
gew
ölbt
e Fa
ssun
gen
zu g
esta
lten.
Dad
urch
kan
n ei
n fli
eßen
der
Übe
rgan
g zw
isch
en M
ittel
teil
und
Büge
l er-
reic
ht w
erde
n, d
er e
s de
m H
olz
erla
ubt,
sein
e ei
nmal
ige
Stru
ktur
in d
en v
ersc
hied
enst
en F
arbe
n (H
olza
rten
) zu
en
tfal
ten.
Auß
erde
m w
urde
in
den
letz
ten
eine
inha
lb J
ahre
n in
-te
nsiv
er F
orsc
hung
und
Ent
wic
klun
g ei
n in
nova
tives
G
elen
k fü
r RO
LF-H
olzb
rille
n er
arbe
itet,
das
durc
h se
ine
Funk
tiona
lität
und
Qua
lität
ein
e ei
nfac
he H
andh
abun
g ge
wäh
rleis
tet
und
alle
Eig
ensc
haft
en e
ines
hoc
hwer
-tig
en B
rille
ngel
enke
s in
sic
h ve
rein
t: be
im Ö
ffnen
und
Sc
hlie
ßen
des
Büge
ls v
erhi
nder
t ei
n M
echa
nism
us d
as
selb
stst
ändi
ge Z
ukla
ppen
und
häl
t die
Büg
el in
der
rich
-tig
en P
ositi
on.
Das
sch
raub
enlo
se u
nd w
artu
ngsf
reie
G
elen
k be
steh
t au
s ho
ch v
erdi
chte
tem
Hol
z, d
as d
urch
se
ine
Här
te, B
estä
ndig
keit
und
gerin
gem
Gew
icht
sog
ar
Verw
endu
ng in
der
For
mel
1 fi
ndet
.
Das
für
Hol
zbril
len
optim
iert
e Ve
rgla
sung
ssys
tem
bie
-te
t m
ehre
re V
orte
ile. M
it H
ilfe
eine
s sp
ezie
llen
Fade
ns,
der d
urch
Boh
rlöch
er g
efüh
rt w
ird, w
ird d
as G
las
in d
er
Fass
ung
befe
stig
t. So
mit
kann
auf
ein
Dur
chtr
enne
n de
r Fa
ssun
g ve
rzic
htet
wer
den,
um
Unr
uhe
im M
ater
ial u
nd
Ges
taltu
ng z
u ve
rmei
den.
Zud
em b
iete
t ei
ne g
esch
los-
sene
Fas
sung
meh
r Sta
bilit
ät.
Der
Be
trie
bsst
ando
rt
ist
in
der
Tiro
ler
Gem
eind
e Le
chas
chau
, wo
die
Brill
en v
ersa
ndfe
rtig
her
gest
ellt
wer
-de
n.
Mit
Hin
gabe
zum
Det
ail u
nd M
ut z
u ne
uen
Tech
nike
n un
d M
ater
ialie
n m
ache
n w
ir au
s je
der
unse
rer
Fass
un-
gen
ein
Uni
kat.
R LF
SP
EC
TA
CL
ES
Info
rmatIon
Innova
tIonen
1
2
Neu
es V
ergl
asun
gssy
stem
1
2
Spez
iell
gefo
rmte
r Nyl
onfa
den
1
2
Schr
aube
nlos
es B
rille
ngel
enk
aus
Hol
z
fines
t woo
d. m
ade
in ti
rol
12
Die
Fi
rma
ROLF
w
urde
vo
n Ro
land
W
olf
und
Mar
ija I
ljazo
vic
gegr
ünde
t, di
e ja
hrel
ange
Erf
ahru
ng in
un
ters
chie
dlic
hen
Bere
iche
n de
r Opt
iker
bran
che
gesa
mm
elt
habe
n, u
nd d
iese
nun
in
ihre
m e
igen
en
Proj
ekt b
ünde
ln.
Die
Ges
chw
iste
r de
r be
iden
Grü
nder
, Ch
ristia
n W
olf,
Mar
tin I
ljazo
vic
und
Bern
hard
Wol
f un
ters
tütz
en d
as
jung
e Te
am m
it ih
ren
jew
eilig
en K
ompe
tenz
en in
den
Be
reic
hen
Tech
nik,
Arc
hite
ktur
und
Gra
fik.
inno
vati
ons
cust
omer
s
fro
m l
eft:
Ch
rist
ian
Wo
lf; M
art
in I
lja
zovi
c; M
ari
ja I
lja
zovi
c; R
ola
nd
Wo
lf
team
RO
LF w
as f
ou
nd
ed b
y R
ola
nd
Wo
lf a
nd
Mar
ija
Ilja
zovi
c, w
ho
bo
th a
pp
ly t
hei
r ex
ten
sive
exp
erie
nce
an
d k
no
wle
dg
e o
f var
iou
s b
ran
ches
of
the
op
tom
etri
st’s
fie
ld t
o t
his
pro
ject
. RO
LF‘s
tea
m
also
in
clu
des
th
e fo
un
der
‘s
sib
lin
gs,
C
hri
stia
n
Wo
lf,
Mar
tin
Ilja
zovi
c an
d
Ber
nh
ard
Wo
lf
wh
o
furt
her
co
ntr
ibu
te
to
the
dev
elo
pm
enta
l pro
cess
th
rou
gh
th
eir
kno
wle
dg
e in
tec
hn
olo
gy,
ar
chit
ectu
re a
nd
des
ign
.
[hi]
stor
y
Se
pte
mb
er
20
09
n
Me
sse
Sil
mo
Pa
ris
Sil
mo
d‘O
r w
inn
er
20
09
cate
go
ry «
FR
AM
E T
EC
HN
OLO
GIC
AL
INN
OV
AT
ION
»
De
cem
be
r 2
00
9
n
seco
nd
sh
oo
tin
g
Jan
uar
y 2
00
9
n
fair
OP
Ti
Mü
nch
en
ma
rke
t e
ntr
y
Jan
uar
y 2
01
0
n
fair
OP
TI
firs
t m
ajo
r p
ub
lica
tio
n
TV
re
po
rtO
RF
-Be
itra
g /
Tir
ol
He
ute
n20
10
Feb
ruar
y 2
01
0
n
„re
d d
ot“
de
sig
n a
wa
rd
Ap
ril
20
10
n
TV
re
po
rtO
RF
& B
ay
risc
he
r R
un
dfu
nk
Mar
ch 2
01
0
n
fair
MID
O,
Ma
ila
nd
fair
Dro
mm
esy
n,
Ko
pe
nh
ag
en
fair
Ha
ll o
f Fr
am
es,
Sch
we
iz
NE
W:
Ba
mb
oo
fra
me
bu
ffa
lo h
orn
te
mp
le t
ips
Se
pte
mb
er
20
10
n
fair
Sil
mo
Pa
ris
Sil
mo
d‘O
r w
inn
er
20
10
cate
go
ry «
OP
TIC
AL
FR
AM
E »
Jun
e 2
01
0
n
15
00
. R
OLF
Bri
lle
sold
July
20
10
n
thir
d s
ho
oti
ng
No
vem
be
r 2
01
0
n
Sta
rt P
roje
ctn
atu
ral
ho
rn f
ram
eIm
pu
ls X
L
sta
te f
un
de
d p
roje
ct
Oct
ob
er
20
10
n
Ne
w m
illi
ng
ma
chin
e
Jan
uar
y -
Mar
ch 2
01
1
n
firs
t e
xib
itio
n,
Lerm
oo
s
Mär
z 2
01
1
n
fair
MID
O,
Ma
ila
nd
fair
Ne
w Y
ork
, A
me
rica
fair
Ha
ll o
f Fr
am
es,
Sch
we
iz
NE
W:
Sp
eci
al
Ed
itio
n „
Co
nti
ne
nta
l 2
0“
De
cem
be
r 2
01
0
n
5.
po
siti
on
GE
WIN
N Y
ou
ng
en
tre
pre
ne
urs
co
mp
eti
tio
n 2
01
0
n
sta
rt r
ese
arc
h
20
07
Feb
ruar
y 2
01
1
n
fou
rth
sh
oo
tin
g
20
11
15
.01
.20
09
n
Co
mp
an
y Fo
rma
tio
n
20
09
Mar
ch 2
01
1
n
Two
ne
w a
pp
ren
tice
s
Mar
ch 2
00
9
n
firs
t sh
oo
tin
g
The
gla
sses
are
man
ufa
ctu
red
in m
any
ho
urs
of
wo
rk b
y h
and
. W
e at
RO
LF n
ot
on
ly p
rod
uce
an
d d
esig
n e
yew
ear
fram
es -
no
t o
nly
th
e sa
mp
le c
ases
an
d p
ictu
res
bu
t al
so t
he
bo
oth
s ar
e d
on
e b
y R
OLF
sp
ecta
cles
.
philo
soph
yO
ne
of
ou
r m
ain
ph
ilo
sop
hy
is t
o g
et b
ack
to t
he
trad
itio
nal
cr
afts
- s
pen
d m
ore
tim
e an
d l
ove
in
th
e p
rod
uct
an
d t
ry t
o tr
ansp
ort
so
met
hin
g p
erso
nal
!
The
RO
LF c
oll
ecti
on
cu
rren
tly
con
sist
s o
f 20
mo
del
s in
sev
en d
iffe
ren
t w
oo
d t
ypes
an
d c
olo
rs. T
hro
ug
h th
e fu
rth
er d
evel
op
men
t o
f te
chn
ical
an
d d
esig
n-e
mp
has
ized
it
is q
uic
kly
gro
win
g i
n s
ize.
In
ord
er
no
t to
go
bey
on
d t
he
sco
pe,
wea
k sa
les
mo
del
s ar
e sw
app
ed d
uri
ng
th
e d
evel
op
men
t p
roce
ss.
Fram
es s
ho
wn
ab
ove
are
ou
r fi
ve b
ests
elle
r in
201
0!
abou
tp
reve
nts
the
tem
ple
fro
m c
losi
ng
on
its
ow
n a
nd
ho
lds
it in
the
rig
ht
po
siti
on
. Th
e h
ing
e is
scr
ewle
ss, m
ain
ten
ance
-fre
e an
d is
mad
e o
f co
nso
lid
ated
wo
od
– t
his
mat
eria
l is
use
d b
ecau
se fo
r it
s h
ard
nes
s,
stab
ilit
y an
d l
ow
wei
gh
t. R
OLF
fra
mes
uti
lize
th
e o
pti
miz
ed l
ens-
syst
em w
hic
h h
as s
ever
al a
dva
nta
ges
. A s
pec
ial s
titc
h, w
hic
h g
oes
th
rou
gh
dri
lled
ho
les,
fixe
s th
e le
ns
smo
oth
ly w
ith
ou
t war
min
g a
nd
cutt
ing
. RO
LF’s
aes
thet
ic s
tan
dar
ds
do
no
t al
low
fo
r an
y d
efec
t in
m
ater
ial
or
des
ign
an
d o
ur
man
ufa
ctu
rin
g p
roce
ss e
nsu
res
thes
e st
and
ard
s ar
e m
et.
In a
dd
itio
n,
the
clo
sed
fra
me
des
ign
pro
vid
es
mo
re s
tab
ilit
y.
The
com
pan
y is
si
tuat
ed
in
the
smal
l Ty
role
an
vill
age
of
Hö
fen
. T
iro
l .
Au
stri
a,
wh
ere
the
spec
tacl
es a
re h
and
-cra
fted
an
d th
en s
hip
ped
to
des
tin
atio
ns
aro
un
d t
he
glo
be.
mic
Ro
co
mPa
ny
Pa
ge
59
su
Pel
sa
ks
ad
(es
ton
ia)
DM
e_M
enti
on
fo
r it
’s u
niq
ue
an
d c
on
sis
ten
t id
enti
ty
an
d o
ffer
“
“
From
Jan
uar
y 20
09 t
o la
te 2
010,
8 F
renc
h re
gion
al g
over
nmen
ts
have
bee
n in
volv
ed in
12
loca
l exp
erim
ents
dea
ling
with
top
ics
such
as
edu
catio
n («
how
to
open
a h
igh
scho
ol o
n its
env
ironm
ent
?»),
he
alth
(«b
ringi
ng b
ack
doct
ors
in r
ural
are
as»)
, It
(«op
en d
ata
in t
he
neig
hbor
hood
»),
ener
gy (
«low
-con
sum
ptio
n re
gion
»),
tran
spor
tatio
n («
the
futu
re o
f the
sm
all r
ailw
ay s
tatio
ns»)
...Th
e m
etho
d us
ed in
all
thes
e pr
ojec
ts w
as b
uild
on
a cr
oss-
disc
iplin
ary
appr
oach
, in
spire
d by
des
ign
thin
king
, co
-con
cept
ion,
eth
nolo
gy a
nd
imm
ersi
ve m
etho
ds, s
ocia
l inn
ovat
ion
and
crea
tivity
. 24
mon
ths
late
r,
the
resu
lts w
ere
a m
uch
bett
er u
nder
stan
ding
of
the
loca
l co
ntex
t,
re-q
uest
ionn
ing
the
prob
lem
s, s
hare
d vi
sion
s, e
mpo
wer
men
t of p
eopl
e se
ldom
act
ive
in p
artic
ipat
ory
proc
esse
s (y
oung
, ol
d, u
nem
ploy
ed
peop
le),
inno
vativ
e so
lutio
ns fi
tted
to
the
actu
al p
ract
ices
, bra
nd n
ew
met
hodo
logi
es fo
r the
civ
il se
rvan
ts, e
tc. A
roun
d 70
pro
ject
s ha
ve b
een
prod
uced
, and
50%
of t
hem
hav
e be
en im
plem
ente
d.
From
201
1 to
201
4, t
he g
oal i
s no
w t
o tr
ansf
orm
the
se lo
cal e
xpe-
rimen
tatio
ns in
to p
erm
anen
t «e
mbe
dded
» re
gion
al la
bs, i
n ch
arge
of
diss
emin
atin
g a
desi
gn d
riven
incl
usiv
e ap
proa
ch w
ithin
the
reg
iona
l ad
min
istr
atio
ns, p
rom
otin
g ca
paci
ty b
uild
ing
in c
reat
ivity
, par
ticip
atio
n to
ols
and
met
hods
..
The
27th
Reg
ion
is a
non
-pro
fit o
rgan
izat
ion
base
d in
Par
is,
initi
ated
in
2008
by
the
Nat
iona
l As
soci
atio
n of
the
Fre
nch
Regi
ons
(«As
soci
atio
n de
s Ré
gion
s de
Fra
nce»
), su
ppor
ted
by th
e Ca
isse
des
Dép
ôts,
the
Euro
pean
U
nion
, the
Nex
t Gen
erat
ion
Inte
rnet
Fou
ndat
ion,
and
the
26 F
renc
h re
gio-
nal g
over
nmen
ts.
The
27th
Reg
ion
oper
ates
as
a la
b th
at p
roto
type
s ne
w a
ttitu
des
and
appr
oach
es t
o po
licy
mak
ing
for
the
publ
ic s
ecto
r an
d lo
cal
com
mu-
nitie
s. I
t us
es d
esig
n th
inki
ng t
o de
velo
p m
ore
incl
usiv
e ap
proa
ches
to
reso
lvin
g is
sues
of g
ener
al in
tere
st.
A sm
all t
eam
is w
orki
ng fu
ll-tim
e on
this
pro
ject
, tog
ethe
r with
a n
etw
ork
of 4
0 ci
vil s
erva
nts,
pol
itici
ans,
ser
vice
des
igne
rs, a
rchi
tect
s, a
nthr
opo-
logi
sts,
rese
arch
ers.
The
27t
h Re
gion
wor
ks in
par
tner
ship
with
Str
ateg
ic
Des
ign
Scen
ario
s (B
ruxe
lles)
.
They
say
:«T
he t
eam
at
the
27th
Reg
ion
has
prod
uced
an
impr
essi
ve t
our
de
forc
e th
roug
h th
e cu
ttin
g ed
ge o
f de
sign
-driv
en i
nnov
atio
n eff
orts
in
the
publ
ic a
nd s
ocia
l sec
tor.
They
con
vinc
ingl
y ar
gue,
thr
ough
a w
ide
rang
e of
cas
e ex
ampl
es, t
hat
ther
e is
ano
ther
, bet
ter
way
of
crea
ting
new
pub
lic p
olic
ies
and
serv
ices
than
the
stal
e pa
radi
gm o
f new
pub
lic
man
agem
ent,
whi
ch d
omin
ated
the
disc
ours
e of
pub
lic p
olic
y fo
r mor
e th
an t
wo
deca
des.
The
27t
h Re
gion
its
elf
as a
n ex
pone
nt o
f a
mor
e op
en, e
xper
imen
tal a
nd e
ngag
ing
appr
oach
to
the
crea
tion
of a
bet
ter
soci
ety.
Thi
s co
ntrib
utio
n to
the
futu
re o
f soc
ieta
l inn
ovat
ion
is a
cre
dit
to t
heir
conv
ictio
n an
d de
dica
tion
to c
halle
ngin
g th
e st
atus
quo
.»
Ch
rist
ian
Bas
on, M
indl
ab, C
open
hage
n
«La
27e
Régi
on p
lays
a u
niqu
e an
d ve
ry i
mpo
rtan
t ac
t in
the
tra
ns-
form
atio
n of
the
bur
eauc
ratic
cul
ture
into
a m
oder
n vi
sion
, ba
sed
on
confi
denc
e, c
o-co
ncep
tion,
use
r-ce
ntric
met
hods
and
cro
ss-d
isci
plin
a-rit
y. I
am c
onvi
nced
tha
t br
ingi
ng d
esig
n th
inki
ng in
to t
he p
ublic
sec
-to
r w
ill b
e pa
rt o
f the
ans
wer
to
the
soci
al, e
colo
gica
l, ec
onom
ical
and
cu
ltura
l cha
lleng
es w
e ha
ve t
o fa
ce a
ll ov
er E
urop
e no
w.»
Chr
isti
an P
aul,
Dep
uty
at th
e Fr
ench
Nat
iona
l Ass
embl
y, fo
rmer
Min
iste
r
Whe
n th
e 27
e Ré
gion
tea
m b
egan
wor
king
with
pup
ils,
teac
hers
and
al
l th
e st
aff o
f th
is h
igh
scho
ol t
hat
we
wer
e ab
out
to r
ebui
lt, m
any
peop
le w
ere
susp
icio
us a
bout
the
role
des
ign
coul
d pl
ay in
the
proj
ect.
Bu
t th
ere
wer
e no
sm
ile a
nym
ore
whe
n i
saw
the
arc
hite
ct w
orki
ng
with
the
com
mun
ity, w
hich
led
to a
bet
ter
proj
ect b
ased
on
user
exp
e-rie
nce,
with
a 1
mill
ion
cost
-cut
in t
he in
itial
bud
get.
..
Fran
çois
Ch
arlie
r, d
irect
or o
f edu
catio
n, C
ham
pagn
e Ar
denn
e Re
gion
al C
ounc
il
The
cros
s-di
scip
linar
y te
am w
orks
tog
ethe
r w
ith
civi
l se
rvan
ts,
polit
icia
ns,
citiz
ens,
ent
repr
eneu
rs,
NG
O l
eade
rs,
old
and
youn
g pe
ople
to
laun
ch a
pr
oces
s ba
sed
on c
apac
ity-b
uild
ing,
co-
prod
uctio
n of
insi
ghts
and
sha
red
visi
ons
on t
he t
opic
s se
lec-
ted
with
the
Reg
ion.
Tool
s : R
ole
play
, gro
up s
ketc
hing
, iss
ue c
ards
, use
r jo
urne
y, b
rain
stor
min
g...
Han
ds-o
n le
arni
ng
In t
hese
5 v
olun
teer
Reg
ions
, a
cros
s-di
scip
linar
y te
am
is «
embe
dded
» w
ithin
the
adm
inis
trat
ion
and
wor
ks a
s a
«tra
nsfo
rmat
ion
lab»
dur
ing
24 t
o 36
mon
ths.
Thi
s te
am
is c
ompo
sed
of fo
ur p
eopl
e su
ch a
s se
rvic
e de
sign
er, c
ivil
serv
ant,
soc
iolo
gist
, ar
tist,
res
earc
her,
soc
ial
inno
vato
r,
etc.
Its
role
is to
app
ly n
ew m
etho
ds o
n a
polic
y or
pro
ject
se
lect
ed w
ith th
e Re
gion
, for
inst
ance
in th
e fie
ld o
f you
th
empl
oym
ent,
futu
re o
f edu
catio
n or
rur
al d
evel
opm
ent.
Cro
ss-d
isci
plin
ary
team
Amon
g th
e 8
Regi
ons
invo
lved
in
the
expe
rimen
tatio
n st
age
until
201
0, a
t lea
st 5
of t
hem
hav
e ex
pres
sed
thei
r w
illin
gnes
s to
impl
emen
t the
«Tr
ansf
o» p
roje
ct. T
hey
will
ge
t th
eir
own
«reg
iona
l tra
nsfo
rmat
ion
labo
rato
ry»
wit-
hin
the
next
3 y
ears
. Th
ese
Regi
ons
are
: Ch
ampa
gne
Arde
nne,
Bou
rgog
ne,
Prov
ence
Alp
es C
ôte
d’Az
ur,
Pays
de
la L
oire
, Nor
d-Pa
s de
Cal
ais.
Volu
ntee
r Re
gion
s
Imm
ersi
ve s
essi
ons
Dur
ing
seve
ral
wee
ks,
the
team
spe
nds
time
on t
he
grou
nd w
ith p
eopl
e th
roug
h an
eth
nolo
gica
l app
roac
h,
crea
ting
empa
thy
with
the
inh
abita
nts
and
user
s. T
he
team
eat
s w
ith c
hild
rens
and
tea
cher
s, s
leep
s in
the
sa
me
resi
dent
ial
scho
ol,
spen
ds d
ays
alon
g w
ith e
n-tr
epre
neur
s, m
eets
old
er p
eopl
e at
the
ir ho
me,
etc
. Th
e go
al is
to g
et a
dee
per
unde
rsta
ndin
g of
the
gra
ss-
root
situ
atio
n, p
ract
ices
, cha
lleng
ing
the
trad
ition
nal v
i-si
ons.
Too
ls: M
oodb
oard
, per
sona
s, t
ouch
poin
ts, a
ffini
ty
diag
ram
, act
ors
map
, min
d m
ap.
Impl
emen
ting
Prot
otyp
ing
solu
tion
s
Toge
ther
with
civ
il se
rvan
ts a
nd t
he p
opul
atio
n, t
he
team
pro
duce
s bl
uepr
ints
, ex
perim
ents
pro
toty
pes
and
new
way
s of
del
iver
ing
a pu
blic
pol
icy,
and
tes
ts
its u
sabi
lity
both
with
civ
il se
rvan
ts in
bac
k an
d fr
ont-
office
, and
with
peo
ple
conc
erne
d by
the
pol
icy.
Ci
vil s
erva
nts
and
polit
icia
ns a
re in
volv
ed in
the
pro
-ce
ss s
o th
at t
hey
chan
ge t
heir
visi
on o
n th
e us
er
expe
rienc
e.To
ols:
Blu
eprin
t, u
se c
ases
, us
abili
ty t
estin
g, s
cena
rios,
pa
rtic
ipat
ive
stor
y-bo
ards
, 1
:1 t
est,
exp
erie
nce
prot
otyp
e, r
ough
pro
toty
ping
.
Cro
ss-r
egio
nal
fert
iliz
atio
nIn
tim
es o
f cr
isis
, th
ere
is a
str
ong
need
to
fos-
ter
cros
s-re
gion
al l
earn
ing
proc
ess,
in
orde
r to
sa
ve t
ime
and
ener
gy t
hrou
gh a
bet
ter
exch
ange
be
twee
n th
e re
gion
s. T
he 2
7e R
égio
n pl
ays
the
role
of
a n
eutr
al p
lace
whe
re t
his
exch
ange
is
mad
e po
ssib
le. T
wic
e a
year
, the
27e
Rég
ion
orga
nize
s a
mee
ting
calle
d «I
nter
-Tra
nsfo
», w
here
all
the
sta-
ke-h
olde
rs c
an s
hare
thei
r exp
erie
nce
and
impr
ove
the
who
le p
roce
ss t
oget
her.
Doc
umen
ting
the
expe
rim
ent
Day
aft
er d
ay, t
he w
hole
pro
cess
is d
ocum
ente
d w
ith
text
s, p
ictu
res
and
podc
asts
thro
ugh
the
blog
ww
w.la
-tr
ansf
o.ne
t, s
o th
at a
nybo
dy c
an c
omm
ent,
crit
iciz
e,
sugg
est
new
idea
s. A
t th
e en
d, t
he w
hole
sto
ry is
pu-
blis
hed
in a
sm
all b
ook
and
all o
f th
em a
re g
athe
red
in a
col
lect
ion
of c
ases
. Sev
eral
exh
ibiti
ons
are
orga
-ni
zed
durin
g th
e pr
oces
s to
stim
ulat
e di
alog
ue w
ith
user
s. T
oolk
its a
re p
ublis
hed
so t
hat
peop
le c
an r
e-us
e th
e m
etho
ds a
nd t
ools
in o
ther
con
text
s.To
ols:
Pic
ture
s, v
ideo
s,
podc
asts
, blo
gs, t
oolk
its,
post
ers,
leafl
ets,
exh
ibiti
on,
goo
dies
.
Firs
t, e
xper
imen
t
Then
, man
age
the
tran
sfor
mat
ion
Part
of
the
prot
otyp
es b
ecom
e re
al p
roje
cts,
ran
ging
fr
om n
ew w
ays
of d
eliv
erin
g an
exi
stin
g po
licy,
to
bran
d ne
w p
olic
ies
-for
inst
ance
in e
duca
tion,
tra
ns-
port
atio
n, c
ultu
re,
heal
th,
etc.
Pro
ject
man
ager
s ar
e in
volv
ed i
n th
e pr
oduc
tion
of t
empl
ates
and
blu
e-pr
ints
, and
org
aniz
e pl
ay r
oles
with
use
rs t
o si
mul
ate
the
new
pro
ject
. To
ols
: Te
mpl
ates
, pl
ay r
oles
, se
rvic
e pr
otot
ype,
rol
e sc
ript,
blu
eprin
t.
Wha
t fo
r ?
Bui
ldin
g «t
rans
form
atio
n la
bs»
into
reg
iona
l gov
erne
men
t Re-
des
ign
ing
pu
blic
pol
icie
s
The
27th
Re
gion
w
orks
fo
r th
e 26
Fr
ench
reg
iona
l go
vern
men
ts,
and
its
goal
is
to f
oste
r cr
eativ
ity,
co-c
once
p-tio
n, s
ocia
l in
nova
tion
and
sust
aina
bi-
lity
in p
ublic
ins
titut
ions
, th
roug
h co
m-
mun
ity p
roje
cts,
pro
toty
ping
and
des
ign
thin
king
. It’s
mid
dle
and
long
ter
m g
oal
is to
mak
e th
e Re
gion
s cr
eate
thei
r ow
n in
nova
tion
lab
thro
ugh
a ne
w p
rogr
amm
ca
lled
«Tra
nsf
o».
• • • • • • • • •
A ne
utra
l tr
ansf
orm
atio
n, s
ocia
l, in
nova
tion
labo
ra-
tory
usi
ng c
o-de
sign
and
des
ign
thin
king
with
pol
iti-
cian
s, c
ivil
serv
ants
and
the
loca
l com
mun
ity ;
A ta
sk-f
orce
of «
frie
ndly
-hac
kers
» be
side
the
gove
rn-
men
tAn
exp
erim
enta
tion
area
, whe
re to
dev
elop
cro
ss-d
e-pa
rtm
enta
l pro
ject
s ;
A te
am in
cha
rge
of «
hand
s on
» tr
aini
ng to
the
cultu
re
of d
esig
n th
inki
ng ;
A lo
gist
ic p
latf
orm
for
the
orga
niza
tion
of im
mer
sive
an
d et
hno
sess
ions
in u
rban
and
rura
l are
as, s
choo
ls,
univ
ersi
ties,
hos
pita
ls, e
tc ;
Cros
s-go
vern
men
t co
oper
atio
ns
usin
g ex
perie
nce
desi
gn a
nd c
reat
ive
met
hods
; M
ore
crea
tive
fore
sigh
t, i
nvol
ving
use
r ex
perie
nce
and
new
med
ias
; Pa
rtne
rshi
p w
ith r
esea
rche
rs i
n po
litic
s an
d pu
blic
po
licie
s ;
Dev
elop
men
t of
ope
n la
bs,
«thi
rd-p
lace
s»,
co-w
or-
king
spa
ces
with
in t
he r
egio
nal g
over
nmen
t
The
chal
len
ge
is t
o em
bed
in t
he s
truc
ture
of r
egio
nal a
utho
ritie
s an
in
nova
tion
func
tion
that
sup
port
s po
licy
mak
ing.
The
des
ign
appr
oach
is
used
as
a to
ol to
man
age
inst
itutio
nal r
espo
nses
to c
hang
es in
soc
iety
.
visi
ons
www.la27eregion.fr
www.latranfo.net
1. R
ole
play
wit
h th
e st
aff o
f pol
itic
ians
in N
orth
-Pas
de
Cala
is (L
ille,
Oct
ober
20
09)
. 2 P
olit
icia
ns, c
ivil
serv
ant,
cit
izen
s, w
orki
ng to
geth
er o
n th
e fu
ture
of r
egio
nal p
olic
ies
(Mar
seill
es, D
ecem
ber
200
9).
3 A
«sp
eed-
dati
ng k
it»
for
teac
hers
and
pup
ils, G
abri
el F
auré
Hig
h sc
hool
(A
nnec
y, F
ebru
ary
2010
).
4 T
he «
Wal
l of t
he in
visi
ble»
at t
he G
abri
el F
auré
Hig
h sc
hool
(A
nnec
y, F
ebru
ary
2010
). 5
Pre
sent
atio
n af
ter
crea
tive
wor
ksho
ps in
Pro
venc
e A
lpes
Côte
d’A
zur
(La
Sein
e su
r M
er, J
une
2010
). 6
Wor
ksho
p du
ring
the
27e
Rég
ion
stee
ring
com
itte
e (P
aris
, May
20
10).
7 «
Off
ses
sion
» du
ring
the
nati
onal
cong
ress
of t
he fr
ench
reg
ions
(M
arse
illes
, Dec
embe
r 20
09
). 8
Im
mer
sive
ses
sion
in W
azem
mes
(Li
lle, M
arch
20
11).
9 C
o-de
sign
wit
h te
ache
rs a
nd
pupi
ls, J
ean
Mou
lin h
igh
scho
ol (
Rev
in, M
arch
20
09
)
10 A
sym
bol o
f the
Reg
ions
invo
lved
in L
a Tr
ansf
o11
A c
reat
ive
lab
wit
h EN
SCI,
des
ign
scho
ol (
Pari
s, D
ecem
ber
2010
)12
Cro
ss-r
egio
nal m
eeti
ng fo
r th
e la
unch
ing
of L
a Tr
ansf
o (P
aris
, apr
il 20
11)
13 I
n pr
ogre
ss e
xhib
itio
n at
La
Croi
x Co
rdie
r te
chni
cal s
choo
l (Ti
nque
ux, M
arch
20
10)
14 I
mm
ersi
ve w
eeks
in A
uver
gne
(Pio
nsat
, Oct
obre
20
09
)15
Pro
toty
pe o
f soc
ial n
etw
ork
web
site
in e
nerg
y pr
ojec
ts (
Mar
seill
es, S
epte
mbe
r 20
09
)16
Iss
ue c
ards
use
d w
ith
teac
hers
and
pup
ils in
Rev
in (
Apr
il 20
09
)17
Ser
vice
pro
toty
ping
of a
new
car
-sha
ring
sys
tem
in R
enne
s (
June
20
09
)
1
74
2 85
3
96
10
11
12
13
14
15
16
17
no
n-P
Ro
fit
oR
ga
niz
atio
n
Pa
ge
61
la 2
7èm
e R
égio
n (
fRa
nc
e)
“
“
From
Jan
uar
y 20
09 t
o la
te 2
010,
8 F
renc
h re
gion
al g
over
nmen
ts
have
bee
n in
volv
ed in
12
loca
l exp
erim
ents
dea
ling
with
top
ics
such
as
edu
catio
n («
how
to
open
a h
igh
scho
ol o
n its
env
ironm
ent
?»),
he
alth
(«b
ringi
ng b
ack
doct
ors
in r
ural
are
as»)
, It
(«op
en d
ata
in t
he
neig
hbor
hood
»),
ener
gy (
«low
-con
sum
ptio
n re
gion
»),
tran
spor
tatio
n («
the
futu
re o
f the
sm
all r
ailw
ay s
tatio
ns»)
...Th
e m
etho
d us
ed in
all
thes
e pr
ojec
ts w
as b
uild
on
a cr
oss-
disc
iplin
ary
appr
oach
, in
spire
d by
des
ign
thin
king
, co
-con
cept
ion,
eth
nolo
gy a
nd
imm
ersi
ve m
etho
ds, s
ocia
l inn
ovat
ion
and
crea
tivity
. 24
mon
ths
late
r,
the
resu
lts w
ere
a m
uch
bett
er u
nder
stan
ding
of
the
loca
l co
ntex
t,
re-q
uest
ionn
ing
the
prob
lem
s, s
hare
d vi
sion
s, e
mpo
wer
men
t of p
eopl
e se
ldom
act
ive
in p
artic
ipat
ory
proc
esse
s (y
oung
, ol
d, u
nem
ploy
ed
peop
le),
inno
vativ
e so
lutio
ns fi
tted
to
the
actu
al p
ract
ices
, bra
nd n
ew
met
hodo
logi
es fo
r the
civ
il se
rvan
ts, e
tc. A
roun
d 70
pro
ject
s ha
ve b
een
prod
uced
, and
50%
of t
hem
hav
e be
en im
plem
ente
d.
From
201
1 to
201
4, t
he g
oal i
s no
w t
o tr
ansf
orm
the
se lo
cal e
xpe-
rimen
tatio
ns in
to p
erm
anen
t «e
mbe
dded
» re
gion
al la
bs, i
n ch
arge
of
diss
emin
atin
g a
desi
gn d
riven
incl
usiv
e ap
proa
ch w
ithin
the
reg
iona
l ad
min
istr
atio
ns, p
rom
otin
g ca
paci
ty b
uild
ing
in c
reat
ivity
, par
ticip
atio
n to
ols
and
met
hods
..
The
27th
Reg
ion
is a
non
-pro
fit o
rgan
izat
ion
base
d in
Par
is,
initi
ated
in
2008
by
the
Nat
iona
l As
soci
atio
n of
the
Fre
nch
Regi
ons
(«As
soci
atio
n de
s Ré
gion
s de
Fra
nce»
), su
ppor
ted
by th
e Ca
isse
des
Dép
ôts,
the
Euro
pean
U
nion
, the
Nex
t Gen
erat
ion
Inte
rnet
Fou
ndat
ion,
and
the
26 F
renc
h re
gio-
nal g
over
nmen
ts.
The
27th
Reg
ion
oper
ates
as
a la
b th
at p
roto
type
s ne
w a
ttitu
des
and
appr
oach
es t
o po
licy
mak
ing
for
the
publ
ic s
ecto
r an
d lo
cal
com
mu-
nitie
s. I
t us
es d
esig
n th
inki
ng t
o de
velo
p m
ore
incl
usiv
e ap
proa
ches
to
reso
lvin
g is
sues
of g
ener
al in
tere
st.
A sm
all t
eam
is w
orki
ng fu
ll-tim
e on
this
pro
ject
, tog
ethe
r with
a n
etw
ork
of 4
0 ci
vil s
erva
nts,
pol
itici
ans,
ser
vice
des
igne
rs, a
rchi
tect
s, a
nthr
opo-
logi
sts,
rese
arch
ers.
The
27t
h Re
gion
wor
ks in
par
tner
ship
with
Str
ateg
ic
Des
ign
Scen
ario
s (B
ruxe
lles)
.
They
say
:«T
he t
eam
at
the
27th
Reg
ion
has
prod
uced
an
impr
essi
ve t
our
de
forc
e th
roug
h th
e cu
ttin
g ed
ge o
f de
sign
-driv
en i
nnov
atio
n eff
orts
in
the
publ
ic a
nd s
ocia
l sec
tor.
They
con
vinc
ingl
y ar
gue,
thr
ough
a w
ide
rang
e of
cas
e ex
ampl
es, t
hat
ther
e is
ano
ther
, bet
ter
way
of
crea
ting
new
pub
lic p
olic
ies
and
serv
ices
than
the
stal
e pa
radi
gm o
f new
pub
lic
man
agem
ent,
whi
ch d
omin
ated
the
disc
ours
e of
pub
lic p
olic
y fo
r mor
e th
an t
wo
deca
des.
The
27t
h Re
gion
its
elf
as a
n ex
pone
nt o
f a
mor
e op
en, e
xper
imen
tal a
nd e
ngag
ing
appr
oach
to
the
crea
tion
of a
bet
ter
soci
ety.
Thi
s co
ntrib
utio
n to
the
futu
re o
f soc
ieta
l inn
ovat
ion
is a
cre
dit
to t
heir
conv
ictio
n an
d de
dica
tion
to c
halle
ngin
g th
e st
atus
quo
.»
Ch
rist
ian
Bas
on, M
indl
ab, C
open
hage
n
«La
27e
Régi
on p
lays
a u
niqu
e an
d ve
ry i
mpo
rtan
t ac
t in
the
tra
ns-
form
atio
n of
the
bur
eauc
ratic
cul
ture
into
a m
oder
n vi
sion
, ba
sed
on
confi
denc
e, c
o-co
ncep
tion,
use
r-ce
ntric
met
hods
and
cro
ss-d
isci
plin
a-rit
y. I
am c
onvi
nced
tha
t br
ingi
ng d
esig
n th
inki
ng in
to t
he p
ublic
sec
-to
r w
ill b
e pa
rt o
f the
ans
wer
to
the
soci
al, e
colo
gica
l, ec
onom
ical
and
cu
ltura
l cha
lleng
es w
e ha
ve t
o fa
ce a
ll ov
er E
urop
e no
w.»
Chr
isti
an P
aul,
Dep
uty
at th
e Fr
ench
Nat
iona
l Ass
embl
y, fo
rmer
Min
iste
r
Whe
n th
e 27
e Ré
gion
tea
m b
egan
wor
king
with
pup
ils,
teac
hers
and
al
l th
e st
aff o
f th
is h
igh
scho
ol t
hat
we
wer
e ab
out
to r
ebui
lt, m
any
peop
le w
ere
susp
icio
us a
bout
the
role
des
ign
coul
d pl
ay in
the
proj
ect.
Bu
t th
ere
wer
e no
sm
ile a
nym
ore
whe
n i
saw
the
arc
hite
ct w
orki
ng
with
the
com
mun
ity, w
hich
led
to a
bet
ter
proj
ect b
ased
on
user
exp
e-rie
nce,
with
a 1
mill
ion
cost
-cut
in t
he in
itial
bud
get.
..
Fran
çois
Ch
arlie
r, d
irect
or o
f edu
catio
n, C
ham
pagn
e Ar
denn
e Re
gion
al C
ounc
il
The
cros
s-di
scip
linar
y te
am w
orks
tog
ethe
r w
ith
civi
l se
rvan
ts,
polit
icia
ns,
citiz
ens,
ent
repr
eneu
rs,
NG
O l
eade
rs,
old
and
youn
g pe
ople
to
laun
ch a
pr
oces
s ba
sed
on c
apac
ity-b
uild
ing,
co-
prod
uctio
n of
insi
ghts
and
sha
red
visi
ons
on t
he t
opic
s se
lec-
ted
with
the
Reg
ion.
Tool
s : R
ole
play
, gro
up s
ketc
hing
, iss
ue c
ards
, use
r jo
urne
y, b
rain
stor
min
g...
Han
ds-o
n le
arni
ng
In t
hese
5 v
olun
teer
Reg
ions
, a
cros
s-di
scip
linar
y te
am
is «
embe
dded
» w
ithin
the
adm
inis
trat
ion
and
wor
ks a
s a
«tra
nsfo
rmat
ion
lab»
dur
ing
24 t
o 36
mon
ths.
Thi
s te
am
is c
ompo
sed
of fo
ur p
eopl
e su
ch a
s se
rvic
e de
sign
er, c
ivil
serv
ant,
soc
iolo
gist
, ar
tist,
res
earc
her,
soc
ial
inno
vato
r,
etc.
Its
role
is to
app
ly n
ew m
etho
ds o
n a
polic
y or
pro
ject
se
lect
ed w
ith th
e Re
gion
, for
inst
ance
in th
e fie
ld o
f you
th
empl
oym
ent,
futu
re o
f edu
catio
n or
rur
al d
evel
opm
ent.
Cro
ss-d
isci
plin
ary
team
Amon
g th
e 8
Regi
ons
invo
lved
in
the
expe
rimen
tatio
n st
age
until
201
0, a
t lea
st 5
of t
hem
hav
e ex
pres
sed
thei
r w
illin
gnes
s to
impl
emen
t the
«Tr
ansf
o» p
roje
ct. T
hey
will
ge
t th
eir
own
«reg
iona
l tra
nsfo
rmat
ion
labo
rato
ry»
wit-
hin
the
next
3 y
ears
. Th
ese
Regi
ons
are
: Ch
ampa
gne
Arde
nne,
Bou
rgog
ne,
Prov
ence
Alp
es C
ôte
d’Az
ur,
Pays
de
la L
oire
, Nor
d-Pa
s de
Cal
ais.
Volu
ntee
r Re
gion
s
Imm
ersi
ve s
essi
ons
Dur
ing
seve
ral
wee
ks,
the
team
spe
nds
time
on t
he
grou
nd w
ith p
eopl
e th
roug
h an
eth
nolo
gica
l app
roac
h,
crea
ting
empa
thy
with
the
inh
abita
nts
and
user
s. T
he
team
eat
s w
ith c
hild
rens
and
tea
cher
s, s
leep
s in
the
sa
me
resi
dent
ial
scho
ol,
spen
ds d
ays
alon
g w
ith e
n-tr
epre
neur
s, m
eets
old
er p
eopl
e at
the
ir ho
me,
etc
. Th
e go
al is
to g
et a
dee
per
unde
rsta
ndin
g of
the
gra
ss-
root
situ
atio
n, p
ract
ices
, cha
lleng
ing
the
trad
ition
nal v
i-si
ons.
Too
ls: M
oodb
oard
, per
sona
s, t
ouch
poin
ts, a
ffini
ty
diag
ram
, act
ors
map
, min
d m
ap.
Impl
emen
ting
Prot
otyp
ing
solu
tion
s
Toge
ther
with
civ
il se
rvan
ts a
nd t
he p
opul
atio
n, t
he
team
pro
duce
s bl
uepr
ints
, ex
perim
ents
pro
toty
pes
and
new
way
s of
del
iver
ing
a pu
blic
pol
icy,
and
tes
ts
its u
sabi
lity
both
with
civ
il se
rvan
ts in
bac
k an
d fr
ont-
office
, and
with
peo
ple
conc
erne
d by
the
pol
icy.
Ci
vil s
erva
nts
and
polit
icia
ns a
re in
volv
ed in
the
pro
-ce
ss s
o th
at t
hey
chan
ge t
heir
visi
on o
n th
e us
er
expe
rienc
e.To
ols:
Blu
eprin
t, u
se c
ases
, us
abili
ty t
estin
g, s
cena
rios,
pa
rtic
ipat
ive
stor
y-bo
ards
, 1
:1 t
est,
exp
erie
nce
prot
otyp
e, r
ough
pro
toty
ping
.
Cro
ss-r
egio
nal
fert
iliz
atio
nIn
tim
es o
f cr
isis
, th
ere
is a
str
ong
need
to
fos-
ter
cros
s-re
gion
al l
earn
ing
proc
ess,
in
orde
r to
sa
ve t
ime
and
ener
gy t
hrou
gh a
bet
ter
exch
ange
be
twee
n th
e re
gion
s. T
he 2
7e R
égio
n pl
ays
the
role
of
a n
eutr
al p
lace
whe
re t
his
exch
ange
is
mad
e po
ssib
le. T
wic
e a
year
, the
27e
Rég
ion
orga
nize
s a
mee
ting
calle
d «I
nter
-Tra
nsfo
», w
here
all
the
sta-
ke-h
olde
rs c
an s
hare
thei
r exp
erie
nce
and
impr
ove
the
who
le p
roce
ss t
oget
her.
Doc
umen
ting
the
expe
rim
ent
Day
aft
er d
ay, t
he w
hole
pro
cess
is d
ocum
ente
d w
ith
text
s, p
ictu
res
and
podc
asts
thro
ugh
the
blog
ww
w.la
-tr
ansf
o.ne
t, s
o th
at a
nybo
dy c
an c
omm
ent,
crit
iciz
e,
sugg
est
new
idea
s. A
t th
e en
d, t
he w
hole
sto
ry is
pu-
blis
hed
in a
sm
all b
ook
and
all o
f th
em a
re g
athe
red
in a
col
lect
ion
of c
ases
. Sev
eral
exh
ibiti
ons
are
orga
-ni
zed
durin
g th
e pr
oces
s to
stim
ulat
e di
alog
ue w
ith
user
s. T
oolk
its a
re p
ublis
hed
so t
hat
peop
le c
an r
e-us
e th
e m
etho
ds a
nd t
ools
in o
ther
con
text
s.To
ols:
Pic
ture
s, v
ideo
s,
podc
asts
, blo
gs, t
oolk
its,
post
ers,
leafl
ets,
exh
ibiti
on,
goo
dies
.
Firs
t, e
xper
imen
t
Then
, man
age
the
tran
sfor
mat
ion
Part
of
the
prot
otyp
es b
ecom
e re
al p
roje
cts,
ran
ging
fr
om n
ew w
ays
of d
eliv
erin
g an
exi
stin
g po
licy,
to
bran
d ne
w p
olic
ies
-for
inst
ance
in e
duca
tion,
tra
ns-
port
atio
n, c
ultu
re,
heal
th,
etc.
Pro
ject
man
ager
s ar
e in
volv
ed i
n th
e pr
oduc
tion
of t
empl
ates
and
blu
e-pr
ints
, and
org
aniz
e pl
ay r
oles
with
use
rs t
o si
mul
ate
the
new
pro
ject
. To
ols
: Te
mpl
ates
, pl
ay r
oles
, se
rvic
e pr
otot
ype,
rol
e sc
ript,
blu
eprin
t.
Wha
t fo
r ?
Bui
ldin
g «t
rans
form
atio
n la
bs»
into
reg
iona
l gov
erne
men
t Re-
des
ign
ing
pu
blic
pol
icie
s
The
27th
Re
gion
w
orks
fo
r th
e 26
Fr
ench
reg
iona
l go
vern
men
ts,
and
its
goal
is
to f
oste
r cr
eativ
ity,
co-c
once
p-tio
n, s
ocia
l in
nova
tion
and
sust
aina
bi-
lity
in p
ublic
ins
titut
ions
, th
roug
h co
m-
mun
ity p
roje
cts,
pro
toty
ping
and
des
ign
thin
king
. It’s
mid
dle
and
long
ter
m g
oal
is to
mak
e th
e Re
gion
s cr
eate
thei
r ow
n in
nova
tion
lab
thro
ugh
a ne
w p
rogr
amm
ca
lled
«Tra
nsf
o».
• • • • • • • • •
A ne
utra
l tr
ansf
orm
atio
n, s
ocia
l, in
nova
tion
labo
ra-
tory
usi
ng c
o-de
sign
and
des
ign
thin
king
with
pol
iti-
cian
s, c
ivil
serv
ants
and
the
loca
l com
mun
ity ;
A ta
sk-f
orce
of «
frie
ndly
-hac
kers
» be
side
the
gove
rn-
men
tAn
exp
erim
enta
tion
area
, whe
re to
dev
elop
cro
ss-d
e-pa
rtm
enta
l pro
ject
s ;
A te
am in
cha
rge
of «
hand
s on
» tr
aini
ng to
the
cultu
re
of d
esig
n th
inki
ng ;
A lo
gist
ic p
latf
orm
for
the
orga
niza
tion
of im
mer
sive
an
d et
hno
sess
ions
in u
rban
and
rura
l are
as, s
choo
ls,
univ
ersi
ties,
hos
pita
ls, e
tc ;
Cros
s-go
vern
men
t co
oper
atio
ns
usin
g ex
perie
nce
desi
gn a
nd c
reat
ive
met
hods
; M
ore
crea
tive
fore
sigh
t, i
nvol
ving
use
r ex
perie
nce
and
new
med
ias
; Pa
rtne
rshi
p w
ith r
esea
rche
rs i
n po
litic
s an
d pu
blic
po
licie
s ;
Dev
elop
men
t of
ope
n la
bs,
«thi
rd-p
lace
s»,
co-w
or-
king
spa
ces
with
in t
he r
egio
nal g
over
nmen
t
The
chal
len
ge
is t
o em
bed
in t
he s
truc
ture
of r
egio
nal a
utho
ritie
s an
in
nova
tion
func
tion
that
sup
port
s po
licy
mak
ing.
The
des
ign
appr
oach
is
used
as
a to
ol to
man
age
inst
itutio
nal r
espo
nses
to c
hang
es in
soc
iety
.
visi
ons
www.la27eregion.fr
www.latranfo.net
1. R
ole
play
wit
h th
e st
aff o
f pol
itic
ians
in N
orth
-Pas
de
Cala
is (L
ille,
Oct
ober
20
09)
. 2 P
olit
icia
ns, c
ivil
serv
ant,
cit
izen
s, w
orki
ng to
geth
er o
n th
e fu
ture
of r
egio
nal p
olic
ies
(Mar
seill
es, D
ecem
ber
200
9).
3 A
«sp
eed-
dati
ng k
it»
for
teac
hers
and
pup
ils, G
abri
el F
auré
Hig
h sc
hool
(A
nnec
y, F
ebru
ary
2010
).
4 T
he «
Wal
l of t
he in
visi
ble»
at t
he G
abri
el F
auré
Hig
h sc
hool
(A
nnec
y, F
ebru
ary
2010
). 5
Pre
sent
atio
n af
ter
crea
tive
wor
ksho
ps in
Pro
venc
e A
lpes
Côte
d’A
zur
(La
Sein
e su
r M
er, J
une
2010
). 6
Wor
ksho
p du
ring
the
27e
Rég
ion
stee
ring
com
itte
e (P
aris
, May
20
10).
7 «
Off
ses
sion
» du
ring
the
nati
onal
cong
ress
of t
he fr
ench
reg
ions
(M
arse
illes
, Dec
embe
r 20
09
). 8
Im
mer
sive
ses
sion
in W
azem
mes
(Li
lle, M
arch
20
11).
9 C
o-de
sign
wit
h te
ache
rs a
nd
pupi
ls, J
ean
Mou
lin h
igh
scho
ol (
Rev
in, M
arch
20
09
)
10 A
sym
bol o
f the
Reg
ions
invo
lved
in L
a Tr
ansf
o11
A c
reat
ive
lab
wit
h EN
SCI,
des
ign
scho
ol (
Pari
s, D
ecem
ber
2010
)12
Cro
ss-r
egio
nal m
eeti
ng fo
r th
e la
unch
ing
of L
a Tr
ansf
o (P
aris
, apr
il 20
11)
13 I
n pr
ogre
ss e
xhib
itio
n at
La
Croi
x Co
rdie
r te
chni
cal s
choo
l (Ti
nque
ux, M
arch
20
10)
14 I
mm
ersi
ve w
eeks
in A
uver
gne
(Pio
nsat
, Oct
obre
20
09
)15
Pro
toty
pe o
f soc
ial n
etw
ork
web
site
in e
nerg
y pr
ojec
ts (
Mar
seill
es, S
epte
mbe
r 20
09
)16
Iss
ue c
ards
use
d w
ith
teac
hers
and
pup
ils in
Rev
in (
Apr
il 20
09
)17
Ser
vice
pro
toty
ping
of a
new
car
-sha
ring
sys
tem
in R
enne
s (
June
20
09
)
1
74
2 85
3
96
10
11
12
13
14
15
16
17
DM
e_W
INN
eR
Soci
al d
esig
n in
nova
tion
...it’s
not
eno
ugh
to ta
lk a
bout
it
calle
d O
ud W
oens
el in
Ein
dhov
en, t
he N
ethe
rland
s. O
ur m
issi
on is
to
app
ly d
esig
n th
inki
ng in
the
soci
al fi
eld
in o
rder
to se
arch
for
oppo
rtun
itie
s for
chi
ldre
n an
d st
uden
ts to
reac
h th
eir p
oten
tial
. At
the
T+H
UIS
, we
belie
ve th
at d
esig
n ca
n pl
ay a
key
role
in th
e so
cial
fiel
d,
espe
cial
ly in
the
area
of s
ocia
l inn
ovat
ion.
Sur
roun
ded
by a
soci
al w
elfa
re
syst
em se
arch
ing
for s
olut
ions
, des
ign
thin
king
enc
oura
ges u
s to
crea
te
poss
ibili
ties a
nd to
impl
emen
t, ev
alua
te, a
nd d
evel
op a
gain
. We
trig
ger
new
idea
s and
can
ena
ble
thos
e po
ssib
ilitie
s to
com
e to
life
.
that
chi
ldre
n w
ould
n’t n
orm
ally
hav
e ac
cess
to, d
ue to
thei
r soc
ial o
r
age
4-14
yea
rs, a
nd a
re sh
aped
bas
ed u
pon
our s
ix b
uild
ing
bloc
ks.
Chi
ldre
n ar
e th
e ey
es, e
ars,
and
door
s to
the
neig
hbou
rhoo
d, a
nd a
s we
conn
ect w
ith th
em, w
e ca
n co
nnec
t with
the
neig
hbou
rhoo
d as
wel
l. A
ph
ysic
al lo
catio
n in
the
neig
hbou
rhoo
d en
able
s us t
o cr
eate
a st
rong
er
soci
al n
etw
ork
whe
re p
eopl
e be
gin
by re
lyin
g on
us,
and
over
tim
e ca
n re
ly
on e
ach
othe
r.
T+H
UIS
Boa
rdO
ur b
oard
is a
n es
sent
ial p
art t
o ou
r str
ateg
y; th
ey k
now
wha
t we
don’
t. Su
ppor
t fro
m o
ur b
oard
is th
roug
h kn
owle
dge
in d
iffer
ent a
reas
such
as t
axes
, fina
nces
, co
mm
unic
atio
n, c
ontr
acts
, soc
ial s
ecto
r exp
erie
nce,
subs
idie
s, ne
twor
k, a
nd c
oach
ing.
O
ur b
oard
is m
ostly
mad
e up
of D
e La
ge L
ande
n (a
fina
ncia
l ser
vice
com
pany
par
t of
Rab
oban
k G
roup
) and
a p
ast m
embe
r of t
he g
over
nmen
t spe
cial
ized
in th
e so
cial
se
ctor
. With
our
boa
rd, w
e re
ach
a la
rger
net
wor
k, a
nd a
re a
stro
nger
forc
e re
achi
ng
our o
wn
pote
ntia
l.
Our
rese
arch
pro
cess
put
s chi
ldre
n in
the
cent
re, a
nd u
ncov
ers t
heir
need
s, ab
ilitie
s, an
d dr
eam
s. W
e de
velo
p de
sign
gam
es th
at a
ct a
s a p
latfo
rm fo
r dy
nam
ic di
alog
ue. W
e le
t thi
s ins
pire
us a
nd b
e ou
r pla
tform
on
whi
ch w
e de
sign
prog
ram
s and
lear
ning
exp
erie
nces
that
are
rele
vant
and
eng
agin
g fo
r th
e ch
ildre
n.
child
ren
and
unde
rsta
nd th
eir c
hoice
s and
mot
ivat
ions
whi
le d
oing
the
activ
ity.
child
ren
have
abo
ut th
eir o
wn
situa
tion,
ex
perie
nce,
or li
ving
qua
lity.
As c
hild
ren
aren
’t ab
le to
reca
ll an
d ex
pres
s eve
ryth
ing
they
exp
erie
nce,
our r
esea
rch
met
hod
help
s us
pee
l bac
k th
e la
yers
and
unc
over
the
stor
y be
hind
thei
r sto
ry.
+
+
+
of th
e ev
er-c
hang
ing
role
for d
esig
n in
the
soci
al fi
eld.
Dra
win
g fr
om
expe
rien
ce, a
nd u
sing
a d
esig
n th
inki
ng a
ppro
ach,
the
T+H
UIS
co
ntin
ues t
o re
sear
ch a
nd d
evel
op n
ew a
ppro
ache
s and
stra
tegi
es
as w
e gr
ow in
to a
lead
ing
soci
al d
esig
n or
gani
zati
on th
at fo
cuse
s on
the
pote
ntia
l of c
hild
ren
and
thei
r nei
ghbo
urho
ods.
is al
so a
bout
par
tner
ing
and
wor
king
with
oth
er in
stitu
tions
and
or
gani
zatio
ns to
exc
hang
e kn
owle
dge
and
expe
rienc
e an
d sp
aces
in
whi
ch w
e ca
n re
sear
ch in
col
labo
ratio
n as
we
grow
.
. C
hild
ren-
cent
ered
app
roac
hBu
ildin
g on
the
expe
rtise
from
eac
h of
our
stud
ents
mea
ns th
e T+
HU
IS m
ust c
aptu
re a
nd tr
ansla
te th
e kn
owle
dge
into
bot
h ou
r des
ign,
and
ped
agog
ic a
ppro
ache
s. W
e ha
ve e
stab
lishe
d ba
sed
on o
ur e
xper
ienc
e six
bui
ldin
g bl
ocks
that
we
know
are
im
port
ant f
or a
ll ch
ildre
n to
exp
erie
nce
and
deve
lop.
. C
o-cr
eati
onIt
is ou
r job
as d
esig
ners
to le
ad a
team
to u
ncov
er th
e cu
rren
t liv
ing
qual
ity o
f the
chi
ldre
n. W
e ta
ke a
mul
ti-di
scip
linar
y ap
proa
ch, r
elyi
ng o
n th
e ex
pert
ise a
nd k
now
ledg
e fro
m a
ll
also
em
pow
ered
as e
xper
ts o
f the
ir ow
n ex
perie
nce,
and
they
w
ork
with
the
soci
al w
orke
rs, p
edag
ogue
s, an
d de
signe
rs to
un
cove
r and
des
ign
oppo
rtun
ities
that
hel
p ch
ildre
n re
ach
thei
r po
tent
ial. (
see
T+H
UIS
Des
ign
Rese
arch
met
hod
belo
w)
. Our
des
ign
appr
oach
com
bine
s and
shap
es
our b
uild
ing
bloc
ks in
to re
leva
nt p
rogr
ams f
or
the
child
ren,
and
is a
n ite
rativ
e pr
oces
s as w
e de
velo
p, im
plem
ent,
reac
t, an
d de
velo
p ag
ain
new
co
mbi
natio
ns a
nd sh
apes
.
.
Our
des
igns
pre
sent
them
selv
es th
roug
h lo
w
deve
lops
for t
he c
hild
ren
and
neig
hbou
rhoo
d ar
e m
anife
sted
thro
ugh
prog
ram
s and
initi
ativ
es b
uilt
from
our
bui
ldin
g bl
ocks
.
We
mee
t the
nee
ds, a
nd su
ppor
t the
div
erse
abi
litie
s of t
he c
hild
ren
thro
ugh
over
20
wee
kly
prog
ram
s su
ch a
s spo
rts,
lang
uage
, tec
hniq
ue, n
atur
e, a
rts,
and
oth
er sp
ecia
l nei
ghbo
urho
od in
itia
tive
s.
We
wor
k to
mai
ntai
n th
e co
nnec
tion
betw
een
the
dive
rse
know
ledg
e an
d ex
pert
ise w
ith o
ur st
akeh
olde
rs. W
e ar
e al
so a
key
pla
yer w
ith o
ur o
wn
know
ledg
e, ex
perie
nce,
and
desig
n th
inki
ng a
mon
gst o
ur n
etw
ork.
We
are
thre
e de
signe
rs th
at m
anag
e ov
er 9
0 di
ffere
nt st
uden
ts o
n a
year
ly b
asis.
W
e ta
ke a
mul
tidisc
iplin
ary
team
app
roac
h, w
ith b
oth
desig
ners
and
soci
al
wor
kers
mai
ntai
ning
the
over
view
of t
he o
rgan
izat
ion
and
stud
ents
from
diff
eren
t di
scip
lines
runn
ing
the
T+H
UIS
and
its p
rogr
ams.
our p
rogr
ams.
as w
e off
er lo
w th
resh
old
and
low
cos
t ac
tiviti
es fo
r the
chi
ldre
n, a
nd th
e st
uden
ts c
an im
plem
ent t
heor
y in
to p
ract
ice.
Dai
ly S
ched
ule
In o
rder
to k
eep
stru
ctur
e w
ith a
ll th
e st
uden
ts, w
e be
lieve
in e
stab
lishi
ng a
le
arni
ng c
omm
unity
. We
empo
wer
the
stud
ents
to te
ach
each
oth
er, s
hare
th
eir o
wn
know
ledg
e, an
d es
peci
ally
wor
k to
geth
er in
div
erse
team
s. O
ur
daily
stru
ctur
e ill
ustr
ates
how
we
capt
ure
and
shar
e th
e kn
owle
dge
of e
ach
indi
vidu
al st
uden
t and
bui
ld o
ur c
ompa
ny la
yer b
y la
yer.
T+H
UIS
des
ign
thin
king
co
nnec
ts st
uden
ts a
nd
child
ren,
offe
ring
them
bu
ildin
g bl
ocks
to re
ach
thei
r ful
l pot
enti
al.
desi
gn th
inki
ng fo
r so
cial
inno
vatio
n
child
ren
stud
ents
empl
oyee
s(d
esig
ners
)
P O
T E
N T
I A
L !
T+H
UIS
| PU
BLI
C O
R N
ON
-PR
OFI
T | N
ETH
ERLA
ND
S
400+
chi
ldre
n
90+
stud
ents
3 em
ploy
ees
(des
igne
rs)
In 2
010,
ove
r 90
stud
ents
from
17
scho
ols
arou
nd th
e N
ethe
rland
s and
Eur
ope
wor
ked
with
ove
r 400
chi
ldre
n in
our
nei
ghbo
urho
od.
soci
alin
nova
tion
team
stru
ctur
e
livin
gla
b
netw
ork
desig
nm
etho
ds
Hea
d Lo
catio
nO
ud W
oens
el, E
indh
oven
Wha
t mak
es u
pea
ch T
+HU
IS lo
catio
nN
ew L
ocat
ion
Diff
eren
t loc
ales
New
Sat
telit
e Lo
catio
ns
9 am
10 a
m11
am
12 p
m1
pm2-
5 pm
Mor
ning
Mee
ting
sG
athe
ring
ever
y m
orni
ng to
kee
p th
e di
vers
e st
uden
ts o
n ta
rget
, and
con
trib
ut-
ing
to th
e fu
llest
.
Wor
ksho
psSt
uden
ts re
sear
ch,
deve
lop,
and
giv
e w
orks
hops
abo
ut
thei
r ow
n ar
ea o
f ex
pert
ise.
Ope
n w
ork
tim
eM
akin
g st
ruct
ures
, m
akin
g pl
ans,
prep
ar-
ing
mat
eria
ls
Act
ivit
ies a
nd
Prog
ram
sC
hild
ren
com
e in
to
the
T+H
UIS
, and
ac
tiviti
es a
re im
ple-
men
ted.
Brai
nsto
rms
crea
tive
tim
eTe
ams t
oget
her b
ui-
dlin
g an
d de
velo
p pr
ogra
ms f
or th
e ch
ildre
n.
Lunc
h br
eak
(we
all n
eed
one!
)
T+H
UIS
GO
VER
NM
ENT
BUSI
NES
S
EDU
CAT
ION
Inte
rnsh
ip
grow
th
CSR
(Cor
pora
te S
ocia
l Res
pons
ibili
ty)
Supp
ort e
acho
ther
Build
repu
tatio
n of
ed
ucat
ion
inst
itutio
ns
Inte
rnsh
ip
oppo
rtun
ities
Disc
over
ing
new
tale
nts
Dev
elop
ping
ne
w ta
lent
s
Wor
king
to
geth
er
tow
ards
sam
e vi
sion
Reac
hing
you
r po
tent
ial
3 em
ploy
ees
90+
stud
ents
400+
chi
ldre
n
De
Lage
Lan
den
Frits
Phi
lips M
uzie
k C
entr
umRa
boba
nkD
omei
nN
ethe
rland
s Am
eric
an C
omm
unity
Tru
stD
e Ve
rf Ka
mpi
oen
C10
00
Gem
eent
e Ei
ndho
ven
(City
of E
indh
oven
)
Loca
lFo
ntys
Hog
esch
olen
ROC
Eind
hove
nses
choo
lTU
/e M
aste
r Ind
ustr
ial D
esig
nD
esig
n A
cade
my
Eind
hove
nC
hirs
itiaa
n H
uyge
nsSt
edel
ijk c
olle
gePC
ND
e Ko
rena
arSc
hool
23
Inte
rnat
iona
alU
nive
rsity
in B
ialy
stok
Uni
vers
itat d
e G
rigor
naU
nive
rsita
di B
olog
na d
ella
Sci
enza
Kare
l de
Gro
te H
oges
choo
l Ant
wer
pKe
ulen
Inte
rnat
iona
l Sch
ool o
f Des
ign
Aca
dem
y be
elde
nde
kuns
ten
Maa
stric
htH
ogsk
olen
in L
illeh
amm
erKo
lleg
for S
ozia
lped
agog
y Ti
rol
inst
itute
of T
echn
olog
y Sl
igo
Irela
ndSo
cial
Uni
vers
ity P
aris
RESEARCH
ID
EATE
IMPLEMENT
REFLECT
p
rogr
am
pr
ogra
m
pr
ogra
m
no
n-P
Ro
fit
oR
ga
niz
atio
n
Pa
ge
63
t+h
uis
(n
eth
eRla
nd
s)
DM
e_M
enti
on
fo
r f
os
ter
ing
co
mm
un
ity
bu
ild
ing
th
ro
ug
h d
esig
n t
hin
kin
g
Soci
al d
esig
n in
nova
tion
...it’s
not
eno
ugh
to ta
lk a
bout
it
calle
d O
ud W
oens
el in
Ein
dhov
en, t
he N
ethe
rland
s. O
ur m
issi
on is
to
app
ly d
esig
n th
inki
ng in
the
soci
al fi
eld
in o
rder
to se
arch
for
oppo
rtun
itie
s for
chi
ldre
n an
d st
uden
ts to
reac
h th
eir p
oten
tial
. At
the
T+H
UIS
, we
belie
ve th
at d
esig
n ca
n pl
ay a
key
role
in th
e so
cial
fiel
d,
espe
cial
ly in
the
area
of s
ocia
l inn
ovat
ion.
Sur
roun
ded
by a
soci
al w
elfa
re
syst
em se
arch
ing
for s
olut
ions
, des
ign
thin
king
enc
oura
ges u
s to
crea
te
poss
ibili
ties a
nd to
impl
emen
t, ev
alua
te, a
nd d
evel
op a
gain
. We
trig
ger
new
idea
s and
can
ena
ble
thos
e po
ssib
ilitie
s to
com
e to
life
.
that
chi
ldre
n w
ould
n’t n
orm
ally
hav
e ac
cess
to, d
ue to
thei
r soc
ial o
r
age
4-14
yea
rs, a
nd a
re sh
aped
bas
ed u
pon
our s
ix b
uild
ing
bloc
ks.
Chi
ldre
n ar
e th
e ey
es, e
ars,
and
door
s to
the
neig
hbou
rhoo
d, a
nd a
s we
conn
ect w
ith th
em, w
e ca
n co
nnec
t with
the
neig
hbou
rhoo
d as
wel
l. A
ph
ysic
al lo
catio
n in
the
neig
hbou
rhoo
d en
able
s us t
o cr
eate
a st
rong
er
soci
al n
etw
ork
whe
re p
eopl
e be
gin
by re
lyin
g on
us,
and
over
tim
e ca
n re
ly
on e
ach
othe
r.
T+H
UIS
Boa
rdO
ur b
oard
is a
n es
sent
ial p
art t
o ou
r str
ateg
y; th
ey k
now
wha
t we
don’
t. Su
ppor
t fro
m o
ur b
oard
is th
roug
h kn
owle
dge
in d
iffer
ent a
reas
such
as t
axes
, fina
nces
, co
mm
unic
atio
n, c
ontr
acts
, soc
ial s
ecto
r exp
erie
nce,
subs
idie
s, ne
twor
k, a
nd c
oach
ing.
O
ur b
oard
is m
ostly
mad
e up
of D
e La
ge L
ande
n (a
fina
ncia
l ser
vice
com
pany
par
t of
Rab
oban
k G
roup
) and
a p
ast m
embe
r of t
he g
over
nmen
t spe
cial
ized
in th
e so
cial
se
ctor
. With
our
boa
rd, w
e re
ach
a la
rger
net
wor
k, a
nd a
re a
stro
nger
forc
e re
achi
ng
our o
wn
pote
ntia
l.
Our
rese
arch
pro
cess
put
s chi
ldre
n in
the
cent
re, a
nd u
ncov
ers t
heir
need
s, ab
ilitie
s, an
d dr
eam
s. W
e de
velo
p de
sign
gam
es th
at a
ct a
s a p
latfo
rm fo
r dy
nam
ic di
alog
ue. W
e le
t thi
s ins
pire
us a
nd b
e ou
r pla
tform
on
whi
ch w
e de
sign
prog
ram
s and
lear
ning
exp
erie
nces
that
are
rele
vant
and
eng
agin
g fo
r th
e ch
ildre
n.
child
ren
and
unde
rsta
nd th
eir c
hoice
s and
mot
ivat
ions
whi
le d
oing
the
activ
ity.
child
ren
have
abo
ut th
eir o
wn
situa
tion,
ex
perie
nce,
or li
ving
qua
lity.
As c
hild
ren
aren
’t ab
le to
reca
ll an
d ex
pres
s eve
ryth
ing
they
exp
erie
nce,
our r
esea
rch
met
hod
help
s us
pee
l bac
k th
e la
yers
and
unc
over
the
stor
y be
hind
thei
r sto
ry.
+
+
+
of th
e ev
er-c
hang
ing
role
for d
esig
n in
the
soci
al fi
eld.
Dra
win
g fr
om
expe
rien
ce, a
nd u
sing
a d
esig
n th
inki
ng a
ppro
ach,
the
T+H
UIS
co
ntin
ues t
o re
sear
ch a
nd d
evel
op n
ew a
ppro
ache
s and
stra
tegi
es
as w
e gr
ow in
to a
lead
ing
soci
al d
esig
n or
gani
zati
on th
at fo
cuse
s on
the
pote
ntia
l of c
hild
ren
and
thei
r nei
ghbo
urho
ods.
is al
so a
bout
par
tner
ing
and
wor
king
with
oth
er in
stitu
tions
and
or
gani
zatio
ns to
exc
hang
e kn
owle
dge
and
expe
rienc
e an
d sp
aces
in
whi
ch w
e ca
n re
sear
ch in
col
labo
ratio
n as
we
grow
.
. C
hild
ren-
cent
ered
app
roac
hBu
ildin
g on
the
expe
rtise
from
eac
h of
our
stud
ents
mea
ns th
e T+
HU
IS m
ust c
aptu
re a
nd tr
ansla
te th
e kn
owle
dge
into
bot
h ou
r des
ign,
and
ped
agog
ic a
ppro
ache
s. W
e ha
ve e
stab
lishe
d ba
sed
on o
ur e
xper
ienc
e six
bui
ldin
g bl
ocks
that
we
know
are
im
port
ant f
or a
ll ch
ildre
n to
exp
erie
nce
and
deve
lop.
. C
o-cr
eati
onIt
is ou
r job
as d
esig
ners
to le
ad a
team
to u
ncov
er th
e cu
rren
t liv
ing
qual
ity o
f the
chi
ldre
n. W
e ta
ke a
mul
ti-di
scip
linar
y ap
proa
ch, r
elyi
ng o
n th
e ex
pert
ise a
nd k
now
ledg
e fro
m a
ll
also
em
pow
ered
as e
xper
ts o
f the
ir ow
n ex
perie
nce,
and
they
w
ork
with
the
soci
al w
orke
rs, p
edag
ogue
s, an
d de
signe
rs to
un
cove
r and
des
ign
oppo
rtun
ities
that
hel
p ch
ildre
n re
ach
thei
r po
tent
ial. (
see
T+H
UIS
Des
ign
Rese
arch
met
hod
belo
w)
. Our
des
ign
appr
oach
com
bine
s and
shap
es
our b
uild
ing
bloc
ks in
to re
leva
nt p
rogr
ams f
or
the
child
ren,
and
is a
n ite
rativ
e pr
oces
s as w
e de
velo
p, im
plem
ent,
reac
t, an
d de
velo
p ag
ain
new
co
mbi
natio
ns a
nd sh
apes
.
.
Our
des
igns
pre
sent
them
selv
es th
roug
h lo
w
deve
lops
for t
he c
hild
ren
and
neig
hbou
rhoo
d ar
e m
anife
sted
thro
ugh
prog
ram
s and
initi
ativ
es b
uilt
from
our
bui
ldin
g bl
ocks
.
We
mee
t the
nee
ds, a
nd su
ppor
t the
div
erse
abi
litie
s of t
he c
hild
ren
thro
ugh
over
20
wee
kly
prog
ram
s su
ch a
s spo
rts,
lang
uage
, tec
hniq
ue, n
atur
e, a
rts,
and
oth
er sp
ecia
l nei
ghbo
urho
od in
itia
tive
s.
We
wor
k to
mai
ntai
n th
e co
nnec
tion
betw
een
the
dive
rse
know
ledg
e an
d ex
pert
ise w
ith o
ur st
akeh
olde
rs. W
e ar
e al
so a
key
pla
yer w
ith o
ur o
wn
know
ledg
e, ex
perie
nce,
and
desig
n th
inki
ng a
mon
gst o
ur n
etw
ork.
We
are
thre
e de
signe
rs th
at m
anag
e ov
er 9
0 di
ffere
nt st
uden
ts o
n a
year
ly b
asis.
W
e ta
ke a
mul
tidisc
iplin
ary
team
app
roac
h, w
ith b
oth
desig
ners
and
soci
al
wor
kers
mai
ntai
ning
the
over
view
of t
he o
rgan
izat
ion
and
stud
ents
from
diff
eren
t di
scip
lines
runn
ing
the
T+H
UIS
and
its p
rogr
ams.
our p
rogr
ams.
as w
e off
er lo
w th
resh
old
and
low
cos
t ac
tiviti
es fo
r the
chi
ldre
n, a
nd th
e st
uden
ts c
an im
plem
ent t
heor
y in
to p
ract
ice.
Dai
ly S
ched
ule
In o
rder
to k
eep
stru
ctur
e w
ith a
ll th
e st
uden
ts, w
e be
lieve
in e
stab
lishi
ng a
le
arni
ng c
omm
unity
. We
empo
wer
the
stud
ents
to te
ach
each
oth
er, s
hare
th
eir o
wn
know
ledg
e, an
d es
peci
ally
wor
k to
geth
er in
div
erse
team
s. O
ur
daily
stru
ctur
e ill
ustr
ates
how
we
capt
ure
and
shar
e th
e kn
owle
dge
of e
ach
indi
vidu
al st
uden
t and
bui
ld o
ur c
ompa
ny la
yer b
y la
yer.
T+H
UIS
des
ign
thin
king
co
nnec
ts st
uden
ts a
nd
child
ren,
offe
ring
them
bu
ildin
g bl
ocks
to re
ach
thei
r ful
l pot
enti
al.
desi
gn th
inki
ng fo
r so
cial
inno
vatio
n
child
ren
stud
ents
empl
oyee
s(d
esig
ners
)
P O
T E
N T
I A
L !
T+H
UIS
| PU
BLI
C O
R N
ON
-PR
OFI
T | N
ETH
ERLA
ND
S
400+
chi
ldre
n
90+
stud
ents
3 em
ploy
ees
(des
igne
rs)
In 2
010,
ove
r 90
stud
ents
from
17
scho
ols
arou
nd th
e N
ethe
rland
s and
Eur
ope
wor
ked
with
ove
r 400
chi
ldre
n in
our
nei
ghbo
urho
od.
soci
alin
nova
tion
team
stru
ctur
e
livin
gla
b
netw
ork
desig
nm
etho
ds
Hea
d Lo
catio
nO
ud W
oens
el, E
indh
oven
Wha
t mak
es u
pea
ch T
+HU
IS lo
catio
nN
ew L
ocat
ion
Diff
eren
t loc
ales
New
Sat
telit
e Lo
catio
ns
9 am
10 a
m11
am
12 p
m1
pm2-
5 pm
Mor
ning
Mee
ting
sG
athe
ring
ever
y m
orni
ng to
kee
p th
e di
vers
e st
uden
ts o
n ta
rget
, and
con
trib
ut-
ing
to th
e fu
llest
.
Wor
ksho
psSt
uden
ts re
sear
ch,
deve
lop,
and
giv
e w
orks
hops
abo
ut
thei
r ow
n ar
ea o
f ex
pert
ise.
Ope
n w
ork
tim
eM
akin
g st
ruct
ures
, m
akin
g pl
ans,
prep
ar-
ing
mat
eria
ls
Act
ivit
ies a
nd
Prog
ram
sC
hild
ren
com
e in
to
the
T+H
UIS
, and
ac
tiviti
es a
re im
ple-
men
ted.
Brai
nsto
rms
crea
tive
tim
eTe
ams t
oget
her b
ui-
dlin
g an
d de
velo
p pr
ogra
ms f
or th
e ch
ildre
n.
Lunc
h br
eak
(we
all n
eed
one!
)
T+H
UIS
GO
VER
NM
ENT
BUSI
NES
S
EDU
CAT
ION
Inte
rnsh
ip
grow
th
CSR
(Cor
pora
te S
ocia
l Res
pons
ibili
ty)
Supp
ort e
acho
ther
Build
repu
tatio
n of
ed
ucat
ion
inst
itutio
ns
Inte
rnsh
ip
oppo
rtun
ities
Disc
over
ing
new
tale
nts
Dev
elop
ping
ne
w ta
lent
s
Wor
king
to
geth
er
tow
ards
sam
e vi
sion
Reac
hing
you
r po
tent
ial
3 em
ploy
ees
90+
stud
ents
400+
chi
ldre
n
De
Lage
Lan
den
Frits
Phi
lips M
uzie
k C
entr
umRa
boba
nkD
omei
nN
ethe
rland
s Am
eric
an C
omm
unity
Tru
stD
e Ve
rf Ka
mpi
oen
C10
00
Gem
eent
e Ei
ndho
ven
(City
of E
indh
oven
)
Loca
lFo
ntys
Hog
esch
olen
ROC
Eind
hove
nses
choo
lTU
/e M
aste
r Ind
ustr
ial D
esig
nD
esig
n A
cade
my
Eind
hove
nC
hirs
itiaa
n H
uyge
nsSt
edel
ijk c
olle
gePC
ND
e Ko
rena
arSc
hool
23
Inte
rnat
iona
alU
nive
rsity
in B
ialy
stok
Uni
vers
itat d
e G
rigor
naU
nive
rsita
di B
olog
na d
ella
Sci
enza
Kare
l de
Gro
te H
oges
choo
l Ant
wer
pKe
ulen
Inte
rnat
iona
l Sch
ool o
f Des
ign
Aca
dem
y be
elde
nde
kuns
ten
Maa
stric
htH
ogsk
olen
in L
illeh
amm
erKo
lleg
for S
ozia
lped
agog
y Ti
rol
inst
itute
of T
echn
olog
y Sl
igo
Irela
ndSo
cial
Uni
vers
ity P
aris
RESEARCH
ID
EATE
IMPLEMENT
REFLECT
p
rogr
am
pr
ogra
m
pr
ogra
m
Design Management Europe Network is a pan-European network aimed at raising awareness regarding the contribution of design management to the sustainability of European businesses, public services and Non-Profit and Non-Governmental organisa-tions. Its members include Design Support organisations, Business Development Agen-cies, Knowledge Institutes and Governmental Bodies that work towards the promotion of design and design management.
The DME Network runs, yearly, the DME Award competition to honour some of the best design management examples from across Europe and conducts continuous research for the benefit of industry, education, policy development and the continued evolution of the DME Award.
The DME Networks invites European organi-sations involved in the promotion, awareness raising or education of design management that wish to integrate the DME Network to please contact the DME Network Board Secretariat for more information:
Barbara Cruz European Design CentreT: +31 73 610 4000 [email protected]
DMe NetWoRk MeMbeRs:
AUstRIA / design austRia
beLgIUM / designRegio koRtRiJk /design flandeRs
cZecH RepUbLIc / czech tRade
estoNIA / eesti disaineRite liit
fRANce / agence PouR la PRomotion de la cRéation industRielle /cité du design
geRMANy / design zentRum noRdRhein Westfalen
ItALy / associazione PeR il disegno industRiale
LUxeMboURg / design luxemBouRg
tHe NetHeRLANDs /euRoPean design centRe, city of eindhoven /inholland univeRsity
poLAND / the silesian castle of aRt & enteRPRise
poRtUgAL / centRo PoRtugues de design
spAIN / BaRcelona centRe disseny
sWeDeN / stiftelsen svensk industRidesign
UNIteD kINgDoM /PdR, univeRsity of Wales institute caRdiff, Wales /centRe foR cReative industRies, scotland
dme netWoRk
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dme: design management ReseaRch and aPPlication
seBastian hesselmann/ Phd ReseaRcheR
The Design Management Europe Award pro-vides the unique opportunity for Europe’s most innovative companies and organisa-tions to present their Design Management practices in detail and gain recognition for their unique Design Management utilization and exceptional performance.
One of the objectives of the DME Award is to encourage innovation and advocate dy-namic implements of Design Management as a strategic tool. The submitted posters give the opportunity for each company to not only demonstrate their own unique practice of Design Management to the public, but enables self-reflection and assessment of their own processes and strategies. The exhibition of these posters adds to the growing pool of knowledge, stimulating the field of Design Management.
Academic research in this field is young and diverse with untapped potential. The ambition of the DME Award is to raise the standards of Design Management and to develop it further as an academic discipline, validating its key part to enhance competi-tiveness and the economic performance of European companies by exploring new skill sets, devices and strategies for the future generation of design managers.
For this purpose, the DME Award has gathered over 350 questionnaires from their entrants over the past four years. These questionnaires were explicitly de-
signed as a research tool to gain further insight into companies’ Design Manage-ment practices, covering the following areas:
1. Company data (company size, employee count etc.) 2. Financial data (turnover, investments, etc.) 3. Design approach (selection for design, use of design etc.) 4. Self-assessment (affects of DM on performance, customer satisfaction etc.)
Doctoral research at the University of Wales Institute, Cardiff is being conducted based on this enormous amount of academically valuable data. This research addresses the core question of the impact and potential positive correlation of Design Management on economic performance. Addressing this lacuna of knowledge may have a significant influence on the basic principles of Design Management organisation and execution in the future.
Two conference papers presenting the early findings of this research have already been published. Based on mapping the evolution of the New Product Development process and its design sub-process, it is hypothesized that New Product Development success activities which promote product success are also the central activities to the Design Management process that leads to successful products.
Thus, nine activities deemed important for success were established. The empirical analy-sis of 313 questionnaires demonstrated that the majority of the DME awardees employed each of these nine established success activi-ties and thus it may be adduced that these activities are universally adopted by successful companies. However, the relative importance of each individual activity and the existence of possible additional activities remain un-clear. A value ranking system was developed and the previous DME Award entrants were ranked according to their effective utilisation of the nine activities. This ascertained the top four performing companies based solely on the usage of these activities. These four companies will be interviewed to address the open questions of the importance, centrality and completeness of the identified success activities. The developed interview was used in a pilot study with one of the 2009 DME Award winners and gave preliminary hints suggesting that utilizing a set of equally im-portant and interacting activities is consid-ered to be more important than using single activities non-synergistically. It is expected that the following four interviews will lead to further enlightenment of this question and pave the way to ranking the activities, aiming to identify a standard set of success activities for Design Management.
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dme aWaRd 2011cooRdinationthe dme aWaRd 2011Was oRganized By:Ilona Gurjanova, Estonian Association of Designers
dme aWaRd 2011 JuRy daymodeRation:Jean Schneider, Agence Pour La Promotion de la Création Industrielle
cooRdination: Barbara Cruz, European Design Centre
dme aWaRd 2011 administRation:European Design Centre, The Netherlands
dme entRies collected By:DME Network members and collaborators
dme aWaRd ReseaRch:PDR, University of Wales Institute Cardiff
dme aWaRd 2011 Book of WinneRs design:Markko Karu, Brand Manual
sPecial thanks to:Carlos AguiarErkki KannusJan KriekelsJanek KarakatsJan-Erik BaarsMarkko KaruMart SanderMichal StefanowskiPiret PotiseppRené Vilbre Sebastian HesselmannVillu Veski
the dme aWaRd 2011 Was suPPoRted By:Cultural Endowment of Estonia (Eesti Kultuurkapital)
European Culture Capital Tallinn 2011
Estonian Ministry of Economic Affairs and Communications
City of Tallinn
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www.innovationfestival.ee
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