wings over illawarra sponsorship prospectus 2015

SPONSORSHIP PROSPECTUSWINGS OVER ILLAWARRA 2014 11

Wings Over Illawarra 2015 Sponsorship Prospectus

ContentsEvent sponsorship: maximising to your marketing investment .......................................2

Sydney’s next big event ..................................3

About Wings Over Illawarra ...........................4

Why sponsor Wings Over Illawarra? ..........6

A professional management team... ...........8

Strong community & industry support... ...9

How you can join the Wings Over Illawarra team ...........................10

Sponsorship benefits ...................................... 11

Principal Sponsor ........................................ 11

Major Sponsor .............................................. 12

Gold Sponsor ............................................... 13

Silver Sponsor ............................................. 14

Bronze Sponsor .......................................... 15

Supporting Sponsor .................................. 16

Aircraft Sponsor .......................................... 17

Other sponsorship ...................................... 18

Sponsorship Summary Matrix .................... 19

Event sponsorship: maximising your marketing investment

With the endless array of marketing options available, deciding how to get the best value from your marketing dollar can be challenging. But when it comes to connecting with target markets, influencing stakeholders or engaging employees, nothing provides deeper, longer lasting connections than a well chosen and leveraged event sponsorship.

But which event?

In human history few quests have captured imaginations, stirred passions, fostered creativity and inspired innovation

like man’s desire to fly. Today the miracle of flight continues to bring people together from all walks of life – provoking amazement, passion, curiosity, and investment.

Sponsoring an air show provides significant and measurable results for every marketer, whether pursuing sales across a broad customer base, engaging niche markets or building a brand profile. Whatever your marketing objective, sponsoring an air show can help you achieve it.

Sydney’s next big eventSydneysiders love big events and Sydney’s event calendar is as diverse as it is plentiful; offering everything from concerts, festivals and culture to cricket, football and car racing.

Yet, there remains one event missing…

• One event that stirs passions, captures imaginations and excites people like no other.

• One event that is unique, spectacular and appealing to all generations, genders and backgrounds.

• One event that Sydneysiders have had to travel long distances at great expense to enjoy ... until now.

That event is an air show.

Sydney’s busy airspace and heavily populated suburbs make a metropolitan air

show impossible, but Sydneysiders have a first class air show waiting for them right on Sydney’s doorstep - just a short drive or easy train ride away.

Wings Over Illawarra is Sydney’s air show.

From humble beginnings as a local volunteer-run community event, Wings Over Illawarra has grown to become a fully-fledged commercial air show. It attracts Australia’s most popular aircraft and aerobatic pilots to offer air and ground displays that equal air shows across Australia and New Zealand.

Wings Over Illawarra is ready for take-off in the Sydney market in 2015, giving you the chance to build your brand in partnership with Sydney’s next big event.

Don’t let this opportunity fly by!

ContactsMark and Kerry Bright [email protected] 0418 449 432

Andrew Herring [email protected] 0410 456 676

About Wings Over Illawarra

Wings Over Illawarra is an annual air show held at Illawarra Regional Airport, Albion Park in Shellharbour City on the first weekend in May. It is the only major annual air show in NSW and its diverse program includes:

• modern military aircraft

• historic warbirds

• aerobatics by professional performers, military aviators and rare warbirds

• flying demonstrations

• children’s rides

• static displays of aircraft, simulators, memorabilia, aviation technology and more!

The perfect locationBeing located at the picturesque Illawarra Regional Airport means Wings Over Illawarra is:

• the only air show within easy reach of metropolitan Sydney and Canberra

• the only air show directly accessible via the Sydney Trains network and the M1 - the primary arterial road link to Sydney

• the only air show held at the home of Australia’s premier historic aircraft collection

• located at the gateway to NSW’s most popular tourism region and Sydney’s favourite family getaway destination; and

• surrounded by rapidly expanding residential suburbs filled with young, affluent and aspiring families

Wings Over Illawarra offers a large population an affordable, conveniently-located family air show experience in a picturesque coastal setting they already enjoy visiting.

“Whatever your

marketing objective, sponsoring an air show can help you achieve it.”

“...the only air show

experience within easy

reach of metropolitan

Sydney.”

A growth journeyAfter seven years as a community event Wings Over Illawarra outgrew its volunteer organisers and needed commercial management and investment to realise its potential.

In November 2013 Bright Events Pty Ltd took ownership of Wings Over Illawarra and, despite limited finances and preparation time, obtained Civil Aviation Safety Authority (CASA) approval for more aerobatics than ever before and secured greater participation from the Australian Defence Force (ADF), commercial aerobatic performers and privately owned warbirds. An aggressive and well targeted marketing campaign also increased awareness in key markets in Sydney and beyond.

Despite unprecedented competition from a new international event unfortunately scheduled for the same day and

being marred by extraordinarily unseasonal weather, Wings Over Illawarra 2014 attracted many new Sydney attendees and received encouraging feedback from visitors, partners, performers, the ADF and aviation industry leaders. All were keen to see Wings Over Illawarra continue its growth journey to become a major event on Australia’s aviation and tourism calendars.

A bright futureIn 2015, equipped with council approval and commitments from partners, aerobatic performers and exhibitors Wings Over Illawarra will grow further by offering two days of excitement, amazement and family fun.

There are also further expansion plans for 2016 with the addition of an aviation trade exhibition. Visit www.wingsoverillawarra.com.au for details.

Connect your brand

with Sydney’s ‘next big event!.’

Why sponsor Wings Over Illawarra?

Be part of a continuing success story.

Wings Over Illawarra is a unique, exciting, popular and well-located air show that is poised for significant growth in 2015 and beyond. Sponsoring Wings Over Illawarra can help you build your organisation’s brand, connect with target markets, and attract attention from a growing audience - all while being associated with a source of enjoyment.

Build your brandWhat you associate your brand with speaks volumes about your business.

Sponsoring Wings Over Illawarra 2015 associates your brand with a dynamic, action-packed event that

is growing in popularity, scale and professionalism.

Connect your brand with Sydney’s ‘next big event’.

Connect with your marketsWings Over Illawarra appeals to all generations and backgrounds.

Attendees range from senior citizens basking in the nostalgia of vintage aircraft or affluent ‘baby boomers’ enjoying their passion for aviation and adventure through to young families sharing positive experiences or teenagers dreaming of an aviation career.

Whatever market you’re targeting, sponsoring Wings Over Illawarra can help you connect with it.

Raise your profileWings Over Illawarra is already popular and well positioned for rapid growth.

Since its early beginnings attendance has grown from 5,000 to over 15,000 and looks set to continue growing. 2015 will offer a two day event with attendance likely to be as much as 25,000+.

Most of this growth will come from the largely untapped Sydney market and will deliver sponsors a large and growing audience drawn from Sydney, the Illawarra, the South Coast, Southern Highlands, Canberra and beyond.

Enjoy attractive benefitsThe benefits you will enjoy as a Wings Over Illawarra Sponsor will

attract the attention of customers, prospects, business partners and key influencers. The unique rewards you can offer will also help you foster greater employee engagement.

Along with prominent brand recognition commensurate with your investment, sponsor benefits can include:

•excitingairborneexperiences•premiumairshowviewingpositions•exclusiveaccesstodisplaysand

performers•hospitalityopportunities•media/photoopportunities

“Attendance has grown

from 5,000 to over 15,000

and looks set to continue growing.”

A professional management team...

Event Coordinators - Mark and Kerry Bright Bright Events Pty Ltd

Mark and Kerry have been actively involved in organising Wings Over Illawarra for eight years; as participants, key organising committee members and now event coordinators. As previous owners of a popular hospitality and event venue they have a proven history of establishing and running a successful business at Illawarra Regional Airport. Mark has 20 years experience in logistics management and Kerry has held high level administration and event management roles. Their shared passion for aviation, the Illawarra and tourism makes them ideal Wings Over Illawarra event coordinators.

Airside Coordinator – Warren GengosWarren’s 45 year international commercial aviation career includes being an airline, charter and military pilot, flying instructor and senior Civil Aviation Safety Authority manager. He has participated in air displays for more than a decade, often flying the famous HARS Catalina ‘flying boat’.

As Airside Coordinator for Wings Over Illawarra in 2014, Warren negotiated CASA approval for the event’s most exciting flying program ever. His knowledge, experience and enthusiasm pave the way for an even more spectacular air display in 2015.

Marketing Manager – Andrew HerringWrite-Image Communications Pty Ltd

Andrew’s 20-year career in corporate communications and marketing has included roles with multi-national corporations, Defence and in all levels of government in Australia. He managed media for the Navy’s highly successful International Fleet Review event on Sydney Harbour in 2013 and will continue managing marketing, communications and public relations for Wings Over Illawarra 2015.

Air Show Adviser & Defence Display Liaison – Jaryd StockA prominent aviation journalist with a background in project management, Jaryd Stock’s aviation coverage takes him to aviation events across the world. His in-depth understanding of military aviation and wide network throughout the military aviation community make him a valuable asset as Air Show Adviser and Defence Display Liaison.

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Strong community and industry support...

Wings Over Illawarra enjoys widespread industry and community support.

Shellharbour City CouncilAs owner and manager of Illawarra Regional Airport, Shellharbour City Council provides the facility and support services.

Historical Aircraft Restoration SocietyThe Historical Aircraft Restoration Society Inc supports Wings Over Illawarra by providing flying and static display aircraft and support staff.

Tourism ShellharbourTourism Shellharbour sponsors and promotes Wings Over Illawarra as the city’s premier tourism event.

Destination WollongongWollongong’s tourism organisation actively promotes Wings Over Illawarra as a major tourism event.

South Coast Regional Tourism Organisation The South Coast Regional Tourism Organisation assists with industry engagement, advocacy and promotion.

Illawarra Light Railway MuseumThe Illawarra Light Rail Museum adjoins Illawarra Regional Airport and provides historical steam train experiences.

Sport Aircraft Association of AustraliaThe Sport Aircraft Association of Australia (SAAA) is a long-term supporter of Wings Over Illawarra.

Community Service OrganisationsWings Over Illawarra is supported by the Rural Fire Service, Lions Club, Rotary, Australian Defence Force Cadets and Australian Air League.

Major sponsor and official fuel provider

2014 Media Partners

2014 Partners & Supporters

Media Partner

How you can join the Wings Over Illawarra team

SponsorDirect financial support of Wings Over Illawarra is a marketing investment that will deliver real dividends and bring your business the greatest public recognition and brand exposure we can offer.

The generous benefits you will enjoy as a Wings Over Illawarra sponsor are outlined in the following pages.

In-Kind SupporterAn air show is a large and complex event made possible only by the contributions of many suppliers and skilled service providers.

If your business has a product or service that can help make Wings Over Illawarra a better event, we welcome the opportunity to negotiate a non-exclusive agreement that matches your practical ‘in-kind’ support with appropriate public recognition.

PartnerDo you want to gain a competitive edge and brand recognition by becoming the exclusive provider of your business’s product or service to Wings Over Illawarra?

If the answer is yes, we look forward to negotiating a partnership agreement that balances our exclusive spend with your business in return for generous ‘in-kind’ support.

Contact us today to discuss how you can become part of the Wings Over Illawarra team.

Contacts:Mark and Kerry Bright [email protected] 0418 449 432


Wings Over Illawarra Sponsorship Benefits

Principal Sponsor $100,000+ (exclusive)Sponsor Recognition

• Exclusive naming rights. The official event name will be: ‘”Your Company” Wings Over Illawarra air show’

• Permission to use and associate with the Wings Over Illawarra logo

• Media announcement of your sponsorship

• Company name in all TV & radio ads, on-air promotions and live event broadcasts

• Company name on gate-issued entry tickets

• Two complimentary full page advertisements in the 2015 Official Souvenir Program

• Two signed and framed aircraft prints

• An official sponsor recognition certificate and letter of appreciation

• Your logo prominently placed on:

• the event map, poster and sponsors pages in the 2015 Official Souvenir Program

• all Wings Over Illawarra website pages via static branded banner

• the sponsors page of the Wings Over Illawarra website

• print at home e-Tickets• VIP passes• television advertisements• print media advertisements• promotional posters• outdoor advertising

Air Show Day Promotion

• Interact with air show attendees

• Exhibit space (footprint only) in a prime location

• Official event name used in all event public address system announcements

• Eight 15-second ‘live read’ sponsor ads on public address system each day

• 20 sponsor-provided fence banners

• 10 sponsor-provided entrance flags

• Four sponsor-provided pull-up banners for displayinand/orneartheVIPenclosure

• Your branding on the back of the spectator grandstand

• Opportunity to provide promotional merchandise for 250 VIP welcome bags.

Hospitality

• 50 seats each day in the fully catered VIP enclosure located on the flight line

• 25 VIP parking passes each day

• 50 General Admission passes per day

• 50 VIP welcome bags each day (containing an air show cap, official souvenir program and promotional merchandise)

• Four helicopter joy flights each day.

Major Sponsor $50,000 Sponsor Recognition



• Complimentary full page advertisement in the 2015 Official Souvenir Program

• Two signed and framed aircraft prints


• Your logo placed on:

• the sponsors page in the 2015 Official Souvenir Program

• all Wings Over Illawarra website pages via a static branded banner

• the sponsors page of Wings Over Illawarra website

• print-at-home e-Tickets• VIP passes• television advertisements• print media display advertisements• promotional posters• outdoor advertising


• Interaction with air show attendees


• Six 15-second ‘live read’ sponsor ads on the public address system each day

• 15 sponsor-provided fence banners

• Four sponsor-provided entrance flags

• Two sponsor-provided pull-up banners for displayinand/orneartheVIPenclosure

• Your branding on the back of the spectator grandstand

• Opportunity to provide promotional merchandise for 250 VIP welcome bags

Hospitality

• 25 seats each day in the fully catered VIP enclosure located on the flight line

• 12 VIP parking passes each day

• 25 General Admission passes per day

• 25 VIP welcome bags each day (containing an air show cap, official souvenir program and promotional merchandise)

• Three helicopter joy flights each day

Gold Sponsor $30,000Sponsor Recognition



• Complimentary ½ page advertisement in the Wings Over Illawarra 2015 Official Souvenir Program

• A signed and framed aircraft print



• the sponsors page in the Wings Over Illawarra 2015 Official Souvenir Program

• all Wings Over Illawarra website pages via a rotating branded banner

• the sponsors page of the Wings Over Illawarra website

• print-at-home e-Tickets• print media display advertisements• promotional posters


• Interaction with airshow attendees


• Four 15-second ‘live read’ sponsor ads on the public address system each day

• Ten sponsor-provided fence banners

• Two sponsor-provided entrance flags

• One sponsor-provided pull-up banner for display in the VIP enclosure


Hospitality

• Ten seats each day in the fully catered VIP enclosure located on the flight line

• Five VIP parking passes each day

• Ten General Admission passes per day

• Ten VIP welcome bags each day (containing an air show cap, official souvenir program, and promotional merchandise)

• Two helicopter joy flights each day

Silver Sponsor $20,000Sponsor Recognition

• Permission to use and associate with the official Wings Over Illawarra logo


• Complimentary ⅓ page advertisement in the Wings Over Illawarra 2015 Official Souvenir Program


• An official sponsor recognition certificate and letter of appreciation.



• all Wings Over Illawarra website pages via a rotating branded banner

• the sponsors page of the Wings Over Illawarra air show website

• print-at-home e-Tickets• print media display advertisements• promotional posters


• Interact with air show attendees


• Three 15-second ‘live read’ sponsor ads on the public address system each day

• Eight sponsor-provided fence banners


Hospitality

• Six seats each day in the fully catered VIP enclosure located on the flight line

• Three VIP parking passes each day

• Six General Admission passes each day

• Six VIP welcome bags each day (containing an air show cap, official souvenir program, and promotional merchandise)

• One helicopter joy flight each day

Bronze Sponsor $10,000Sponsor Recognition

• Permission to use and associate with the official Wings Over Illawarra air show logo


• Complimentary ¼ page advertisement in the Wings Over Illawarra 2015 Official Souvenir Program





• all Wings Over Illawarra Website pages via a rotating branded banner


• print media display advertisements• promotional posters



• Two 15 second ‘live read’ sponsor ads on the public address system each day

• Six sponsor-provided fence banners


Hospitality

• Four seats each day in the fully catered VIP enclosure located on the flight line

• Two VIP parking passes each day

• Four General Admission passes each day

• Four VIP welcome bags each day (containing an air show cap, official souvenir program and promotional merchandise)

Supporting Sponsors $5,000Partner Recognition

• Permission to use and associate with the official Wings Over Illawarra logo

• Complimentary1/8pageadvertisementintheWings Over Illawarra 2015 Official Souvenir Program







• A 3m x 3m exhibit space (footprint only)

• Two 15 second ‘live read’ sponsor ads on the public address system each day

• Four sponsor-provided fence banners


Hospitality

• Two seats each day in the fully catered VIP enclosure located on the flight line

• A VIP parking pass each day

• Two General Admission passes per day

• Two VIP welcome bags each day (containing an air show cap, official souvenir program and promotional merchandise)

Aircraft Sponsor

Associate your brand with a star performer by sponsoring one of our featured aircraft.

Is your brand about being fast, modern and powerful? Then sponsor one of our aerobatic performers or modern fighter jets.

Is your brand about being trusted and proven over time? Then sponsoring a much-loved WWII warbird is for you.

As well as winning the admiration of aviation enthusiasts, you’ll clearly articulate your brand values and enjoy a tangible opportunity to leverage your investment for your internal or external marketing.

Sponsor recognition

• Company banners and flags near your aircraft when parked

• Company listed on the sponsors page of the Wings Over Illawarra 2014 Official Souvenir Program and website

• Aircraft sponsor recognition in your aircraft’s profile in the Official Souvenir Program and our website

• Framed and autographed print of your aircraft.

• Official sponsor recognition certificate and letter of appreciation.


• Photo/autographopportunitieswithyouraircraft and pilot

• Public address system announcements recognising your aircraft sponsorship

Pre/Post Event Aircraft Interaction

• Mediaand/orphotoopportunitieswithyouraircraft and pilot at agreed times, locations and costs.

Hospitality

• Two seats each day in the fully catered VIP enclosure located on the flight line

• A VIP parking pass each day

• Two VIP welcome bags each day (containing a cap, official souvenir program and promotional merchandise)

Available aircraft/performers:*

Matt Hall $10,000 Paul Bennet $10,000 Sabre $10,000 Jet Provost $ 6,000 SIAI Marchetti $ 6,000 L39 Albatross $ 6,000 Kitty Hawk $ 5,000 Mustang $ 5,000 Avenger $ 3,000 Texan $ 3,000 Wirraway $ 3,000

*Note: The list of aircraft and performers available for sponsorship

is indicative only and subject to change as their availability

for Wings Over Illawarra 2015 is confirmed

Other sponsorship opportunities

Bofors Gun $ 1,500

Provided by the Lithgow Living History Museum, the Bofors anti-aircraft gun adds another element of excitement and atmosphere to Wings Over Illawarra as it fires to mark the launch and manoeuvres of performing aircraft.

Become the Bofors Gun sponsor and have your flags and banners displayed around the Bofors Gun area.

Have you and your staff or customers photographed manning the gun and fire a ‘shot’ on the day!

The Bofors gun sponsor also receives two VIP tickets, a VIP parking pass and two VIP welcome bags for each day of the air show.

Contacts:Mark and Kerry Bright [email protected] 0418 449 432


Sponsorship Summary Matrix

Sponsorship Class

BenefitsPrincipal $100,000

Major $50,000

Gold $30,000

Silver $20,000

Bronze $10,000

Supporting $5,000

Naming rights 4

Use of Wings Over Illawarra logo 4 4 4 4 4 4

Media announcement of sponsorship 4 4 4 4 4

Sponsor name in TV ads 4

Sponsor name in radio ads & live broadcasts 4

Sponsor name on gate-issued tickets 4

Sponsor ad space in Official Souvenir Program Two Full Pages Full Page ½ Page ⅓ Page ¼ Page ⅛ Page

Signed and framed aircraft print 2 2 1 1 1 1

Certificate & letter of appreciation 4 4 4 4 4 4

Sponsor logo on program map and poster pages 4

Sponsor logo on program sponsors page 4 4 4 4 4 4

Static sponsor logo on all WOI website pages 4 4

Sponsor logo on rotating banner on all WOI website pages 4 4 4

Sponsor logo on WOI website sponsors page 4 4 4 4 4 4

Sponsor logo on print at home e-Tickets 4 4 4 4

Sponsor logo on VIP passes 4 4

Sponsor logo in TV ads 4 4

Sponsor logo on print media ads 4 4 4 4 4

Sponsor logo on promotional posters 4 4 4 4 4

Sponsor logo on outdoor advertising 4 4

Interaction with air show attendees 4 4 4 4

Exhibit space 6m x 6m 6m x 6m 6m x 6m 6m x 3m 6m x 3m 3m x 3m

Sponsor name in all event PA announcements 4

15-second ‘live read’ sponsor ads on PA system 8 6 4 3 2 2

Sponsor-provided fence banners 20 15 10 8 6 4

Sponsor-provided entrance flags 10 4 2

Sponsor-provided VIP enclosure pull-up banners 4 2 1

Sponsor branding on back of grandstand 4 4

Promotional merchandise in VIP welcome bags 4 4 4 4 4 4

VIP enclosure passes (per day) 50 25 10 6 4 2

VIP parking passes (per day) 25 12 5 3 2 1

General admission passes (per day) 50 25 10 6 4 2

VIP welcome bags (per day) 50 25 10 6 4 2

Helicopter flights (per day) 4 3 2 1

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www.wingsoverillawrra.com.auwww.facebook.com/WingsOverIllawarra

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wings over illawarra sponsorship prospectus 2015

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