When All Media Is Social Navigating the Future of Communications Richard Edelman, CEO, Edelman Worldwide

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• “Public Relations is the

number one driver of

revenue for Adobe, as

articles prompt searches,

which lead to visits to our

website. PR is the most

efficient and best way to

immediate awareness.”

Ann Lewes - CMO, Adobe

Distrust in Institutions

Antonis Samaras, head of the New

Democracy party, wins election in Greece

Jamie Dimon testifies before

Congress about JPMorgan’s $2

billion+ loss on risky trades

Scott Thompson resigns as CEO of

Yahoo Inc. after exposure of botched

academic records on resume

François Hollande becomes the

24th President of France

Government Business

Convene Communities and Grab the

License to Lead

Five Media Trends to Watch Key disruptions reshaping how news is produced,

distributed, consumed and monetized.

New Social Giants Are Emerging

Paid Media Now Amplifies Social

Sponsored Story in Newsfeed

Search is Morphing with Social

A HuffPo

Listicle

Amplification Now Trumps Circulation

Visual Storytelling is in Renaissance

Slideshow on Microsoft’s New Tablet

Three Ways Forward for PR Essential strategies for tomorrow's

communicators.

Show and Tell

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Infographic on Trust in Mobility

Be Rational and Emotional

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Dig the Data

4 Communications “Musts”:

• Social Engagement

• Understanding data

• Emotional Intelligence

• Visual Storytelling

"Our remedies oft in ourselves do lie, which we ascribe to

heaven; The fated sky gives us free scope, only doth

backward pull our slow designs when we ourselves are

dull…Impossible be strange attempts to those that weigh their

pains in sense, and do suppose what hath been cannot be."

William Shakespeare

Photo by El

Struthio