whataburger annette

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  • 1. HARMON& TOM DOBSON By Annette Farrell


  • Originally from Batesville, Arkansas
  • Wife Grace Williams, son Tom Dobson, second son Hugh and daughter Lynne
  • Moved to Texas in 1949 (Corpus Christi)
  • Sole proprietorship business man
  • Killed in private plane accident in 1967
  • Buried next to parents in Arkansas.

3. education

  • Wife Grace was home schooled growing up in Arkansas.
  • Dobsons grandchildren attend/attended high schools in the Corpus Christi area.
  • It is led to believe that Harmon attended college in Arkansas, same for his wife Grace.

4. 5. Social aspects

  • Worked on shipbuilding, oil drilling and diamond trading before Whataburger.
  • Also a bush pilot and automobile dealer
  • Tom Dobsons son participates in USTA club tennis who is ranked number 12 in the state of Texas and ranked 141 nationally.

6. How it all started

  • Started over 50 years ago
  • Used his original recipe for burgers
  • Set up portable stand on the street
  • Sold burgers for a quarter
  • As the menu started to grow, the new taste was expanding to many Texas towns
  • Now is found almost anywhere in the United States.

7. Today

  • Harmon Dobson is passed also with wife Grace Dobson
  • Son Tom Dobson as of 1993 is the president and chief executive officer
  • Headquarters moved from Corpus Christi to San Antonio
  • Original restaurant on Ayers Street is still standing across from Del Mar College

8. Whataburger on Shoreline Dr. in Corpus Christi, Texas 9. Business organization

  • Mr. Dobsons business was no doubt a sole proprietorship when he first started in 1950. He was the owner and ran the burger joint by himself. Later it became a partnership with his wife. Successfully opening up many Whataburger restaurants all around Texas, Tennessee and Florida.
  • Financed with Paul Burton later on

10. philosophy

  • Whataburger and the Corpus Christi Hooks share a 15 year partnership, includes naming rights for the field
  • Harmon Dobson was all about treating the customers and employees as if they were family. He served over 10434840 customers a year at his local restaurants.

11. Mistakes?

  • Harmon made no mistakes in his early career other than the fact that he made burgers too low of a price at one point and was hardly making profit.
  • He fixed the mistake by hiring the price of burgers to 30 cents then to 45 cents.

12. business name

  • His goal was simple: Make a better burger that took two hands to hold and tasted so good that when you took a bite you would say "What a burger!" Dobson was granted the "Whataburger" trademark by the Texas Secretary of State office on June 23, 1950. The first neon sign would flash in four stages: WhatABurgerWhataburger.

13. 14. Interesting fact

  • Burgers were once twenty-five cents. Customers could also purchase a drink and bag of chips. On opening day, the Whataburger on Ayers Street took in fifty dollars. Four days later took in $140 and sold over 500 burgers. For years the price of Whataburger burgers were less than fifty cents.

15. mla

  • Jares, Andrea. "Whataburger celebrates 50 years". Corpus Christi Caller Times. Nov 11, 2009 http://www.caller2.com/2000/august/06/ today/business/1266.html .
  • Jones, Cindy. "Whataburger". TSHA Online. Nov 11,2009http://www.tshaonline.org/handbook/online/articles/WW/dgw2.html .
  • "Whataburger". Wikipedia. Nov 11, 2009http:// en.wikipedia.org /wiki/Whataburger .