what your company has to blog
TRANSCRIPT
Why Your Company HASto Blog
By HubSpot
2 SOURCE: EMARKETER, AUGUST 2010
More than half of all Internet users read blogs at least monthly.
3 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
Blogging More Often Drives Results
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
5
57% of businesses have acquired a customer through their company blog.
SOURCE: HUBSPOT, 2011
Blogging Brings Social Media Success
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Companies that blog get
website visitors.
7 SOURCE: HUBSPOT, 2010
55% more
Blogging Attracts More Links
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
Create Great Content by Blogging
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
Leads by Indexed Web Pages
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
# Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
13 SOURCE: HUBSPOT, 2011
2/3 of marketers say their company blog is “critical” or “important” to their business.
In Closing
14
How important is your blog to your business?