why should your company blog?
DESCRIPTION
This presentation walks through the steps of blogging ROI. It also provides blogging content examples from a list of 200 ideas.TRANSCRIPT
Make Blog Content Work for You START >>
TAG CLOUD
INTRODUCTIONWhy should your company blog?
Chris BaggottCo-founder and CEO
Compendium Blogware
CONTENT
It’s all about the Content… What Content?
Douglas KarrCo-founder and VP, Blogging Evangelism
Compendium Blogware
(Keywords) x (Clicks) x (PPC Value)/ (MHrs * $) * (Platform & SEO)
= ROBI
BLOGGING ROI
200 BLOG POST IDEAS
Google “200 Blog Post Ideas”
TOP CONTENT#5 What is your ideal client?
TOP CONTENT
#49 What's the latest breakthrough in your industry?
TOP CONTENT
#60 What's the latest mistake your company made? How did you recover?
TOP CONTENT
#75 What differentiates you from your competition?
TOP CONTENT
#90 What rules do you follow on how to treat customers?
TOP CONTENT
#96 How do you provide customers return on investment?
TOP CONTENT
#119 What's the last case study you released?
TOP CONTENT
#135 How can someone get in touch with you or your company?
TOP CONTENT
#154 What training are your employees attending?
TOP CONTENT
#185 How can a customer leverage your product or service for best results?
TOP CONTENT
#194 What do your customers expect from you that you deliver?
Thoughts & Questions?
QUESTIONS & ANSWERS
1. You learned something today, it will help your readers, too!
2. You did something today, your readers want to know about it, too!
3. You taught something today, your readers want to learn, too!
4. You heard something today, your readers want to hear about it, too!
IT’S ABOUT THEM
