what to blog about when you don't know what to blog about
TRANSCRIPT
WHAT TO BLOG ABOUTWHEN YOU DON'T KNOWWHAT TO BLOG ABOUT
A blog is a great tool for any contentmarketing strategy and can:
command attention
drive demand
convert potential customers into buyers
promote a company as a thought leader in
their industry
WHY BLOG?
70%67%
B2B marketers using blogs
generate 67% more leads
of consumers learn about a
company through articles rather
than ads
of consumers find
content useful
90%
WHERE SHOULD YOU START?
1. USEVISUALS
& MULTIMEDIA
2. CREATE HOWTO POSTSAND GIVE TIPS
3. USEEXISTINGCONTENT
4. BECOME ATHOUGHTLEADER
5. INVOLVEYOUR
COMMUNITY
1. USE VISUALS AND MULTIMEDIA
BLOGS DO NOT HAVE TO BE LENGTHY ARTICLESUSE IMAGES AND VIDEOS WHERE POSSIBLEKEEP BLOGS BETWEEN 4001000 WORDS IN LENGTH
IDEAS FOR POSTS:
Post a video
Make a podcast
Create an infographic
2. HOWTO POSTS AND TIPS
ONE OF THE MOST FAVORED BLOG POST TYPESLISTLIKE POSTS ARE EASILY DIGESTIBLEGIVE THOROUGH TIPS
IDEAS FOR POSTS:
Create an instructional post
Write a series of posts
Showcase all of the functions of your products
Give tips on how to get the best from your
product
3. USE EXISTING CONTENT
MOST COMPANIES WILL FIND THEY HAVE A MOUNTAIN OFCONTENT ALREADY CREATED INHOUSE. USE IT!
IDEAS FOR POSTS:
Round up industry news of the week
Gather your best blog posts in one post
Staff profile
Tell the story of how your company evolved
Showcase your charity work
4. THOUGHT LEADERSHIP
BECOME A CREDIBLE SOURCE OF INFORMATIONMAY GARNER EARNED MEDIASHOW YOUR KNOWLEDGE OF INDUSTRY TRENDS
IDEAS FOR POSTS:
Report on a conference
Discuss current industry trends
Disagree with popular opinion
Make a prediction about your industry
5. INVOLVE YOUR COMMUNITY
INVOLVE AND ENGAGE YOUR CUSTOMERSDEEPEN EXISTING CUSTOMER RELATIONS
IDEAS FOR POSTS:
Create a contest
Take a reader poll
Conduct market research
Share customer feedback
Share images of a consumer event
START BLOGGING!