week 13 - rtl group · 2016-12-22 · week 13 sport connects people on 18 march, in an event tying...

Germany

IP Deutschland maximises effects of ad’s settings

France

French radio forms the Bureau de la Radio

Belgium

A new medium arrives

Croatia

RTL Televizija has been named a superbrand

“Plenty of opportunities”Tony Cohen on FremantleMedia’s approach to facing tough times

week 13

26 March 2009

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week 13

COVER:Montage with Tony Cohen

the RTL Group intranetweek 13

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United Kingdom - 26 March 2009

The Changing Media Summit has establisheditself as one of the most important events foranyone concerned with creative and commer-cial success in the digital age. It is aimed atsenior executives responsible for strategies inall kinds of media. This year it was organisedunder the headline: ‘Survive or thrive? It’scrunch time for your digital strategies’.

“Pretty well everywhere in the world the chan-nels are cutting budgets, ordering fewer newshows, demanding lower prices and morerights. This all looks like a tough future,” saysTony Cohen, CEO of FremantleMedia. “Butwhile it will be tough, no question, I’m bullishabout the future.” Last year FremantleMediamanaged to increase its revenue and EBITAfigures for the fifth consecu-tive year, while its produc-tion units report that inMarch 2009 they are thebusiest they have ever beenin the company’s history –currently producing over 300different series around theworld. “There’s good newsalong with the bad, there arestill plenty of opportunitiesfor creative producers andthere are some things wecan do as an industry tosecure our future,” TonyCohen explains.

The good news is that peo-ple are watching more televi-sion. Despite increasingaudience fragmentation in all

major TV markets, many of FremantleMedia’stitles hit new audience records during 2008,proving that viewers continue to have an appe-tite for must-see entertainment and drama pro-gramming. In the United Kingdom viewing figu-res were up year on year for both individualsand young adults. In fact this can be brokendown into detail: more people are watchingprime-time TV. Among all individuals, the figureincreased by two per cent, while among youngviewers aged 16 to 19 the figure increased by 4per cent. Audience numbers forFremantleMedia’s shows are also growingaround the world. Ratings for The X Factor, forexample, are up 31 per cent in the UK, 16 percent in Denmark, and 36 per cent in Italy, andother shows have had similar increases.

“There’s good newsalong with the bad”On 19 March, Tony Cohen held a presentation at the Changing Media Summit in London, presenting his strategy for facing the toughtimes ahead, along with new ways of funding TV productions.

Tony Cohen at the Changing Media Summit 2009

Increasing TV viewing figures in the UK


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Programmes by FremantleMedia occupiedtop positions in their genres in key marketssuch as the US, the UK, Germany, France,the Netherlands and Australia. “We’re oftentold that the days of broadcast televisionas a mass medium are over. Not true, notyet,” Cohen says, backing up his state-ment with a comparison of the top fiveentertainment shows in 1998 versus 2008.“Audience share for the top four shows hasactually gone up and so did the absolutenumbers. TV does mass audience betterthan ever.”

Speaking about the production business,Cohen explains that the United Kingdomsupplied 27 per cent of all new sales of for-mats produced worldwide in 2008, andthree quarters of those were produced byindependent production companies.According to Cohen the success of BritishTV productions is mainly based on threepillars: public-service broadcasting, whichhas encouraged creative risk taking; inde-pendent quotas, which have created ahighly competitive creative market; andlastly the terms of trade which ensure thatproducers control their own product exploi-tation and get rewarded for the rights theycreated. “If we want to stay a global TV suc-cess story, we must fight for these unique ele-ments of the UK market,” Tony Cohen says.

Talking about production in detail, Tony Cohenis sure that broadcasters want global hits morethan ever before: “We will continue to developour ability to deliver these hits around the worldas these are the shows that will make a diffe-rence in prime time.” To ensure best productionquality FremantleMedia will continue to investin creative teams and long-term partnershipsas well as expanding the global production andenterprises network. “Last year we opened inBrazil – we already have five shows on air. Thisyear we expect to expand further in EasternEurope.” Apart from geographical expansionand distributing formats, FremantleMedia plansto expand programme brands beyond the TVshows. “Only a few weeks ago we launched‘The American Idol Experience’ in Orlando withDisney. Our licensing operation will be investingfurther into our gaming and live events busines-ses because audiences want to interact evenmore with our brands off-screen,” Tony Cohenexplains. Speaking of interaction,FremantleMedia has also some good examplesfor online brand extensions: “We now have ele-ven YouTube channels including Minder and

The X Factor, and over 700 videos uploaded,”Cohen says proudly. “Three months ago wewere the first ever TV production company tosign a global deal with YouTube to both launchnew online channels and monetize our proper-ties.”

Finally Tony Cohen spoke about what thebroadcasting industry can do to ensure pro-duction remains a healthy sector. Referring toLord Carter’s Interim Report on Digital Britain,which was published in January and said thatthe government “will examine measures… tofoster UK creative ambition and alternative fun-ding mechanisms to advertising revenues”, hesaid FremantleMedia would focus on threethings: product placement, micro payment andfighting piracy. Andy Burnham, Secretary ofState for Culture, Media and Sport, had alreadypointed out that product placement might notbe an option for the British government, as itcould undermine audience trust in program-mes. According to Cohen, the governmentshould rethink its position, as product place-ment is potentially very valuable and helpsbroadcasters to sell spot ads and enhanceaudience recall of the commercial message.Furthermore, it is likely that advertising will slipaway from the broadcast world into things like

Tony Cohen in discussion with Kara Swisher


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online search if advertisersaren’t given the chance tocombat the skipping of adson TV. “And lastly I believethat product placement andintegration are self regula-ting,” explains Cohen. “Ifyou place inappropriate pro-ducts, place them badly orplace them too often theaudience lets you know,powerfully, simply, finally.They just stop watching.” Inthe UK FremantleMedia hasa 500-strong research panelto test audience reactions.This panel was asked whatthey thought of product pla-cement on American Idol. Alarge majority said that pro-duct placement did notbother them at all. Cohen comments: “This isentirely consistent with Ofcom’s own researchinto this in 2005, which found that viewersobjected less to product placement than theydid to traditional spot advertising.”

Another way of new funding for television couldbe a micro pay per view. Today, on-demandoffers a premium experience – convenience,flexibility, control over time windows and inter-activity. In the future, on-demand viewing willbe included on the living room screen andbecome just another option. “We must lookafresh at the potential of what we might call‘micro pay per view’. Charging just a fewpence, say five pence, on demand, a TV pro-gramme for catch up or even first run couldreally both stimulate demand and significantlyhelp fill the gap left by dwindling ad revenues.”When asked, 46 per cent of theFremantleMedia audience panel said yes andhalf of them would pay at least five pence.

Lastly, persuading audiences to pay for valua-ble programming will only work if there is areliable way to stop piracy. At the moment thereare basically two things rights owners can do toprotect their properties: written notification tooffenders and legal action, which is very expen-sive, time-consuming and can be particularlyunpopular. According to Cohen, the most effec-tive way could be to cut off the offender’s inter-net access.

Tony Cohen concluded by saying: “Audiencesstill watch broadcast TV. There’s still opportuni-ty for creative produces to invest to build theirbusinesses. It is clear that we need new moneybut we can be creative about taking action inour industry. We need to regulate and developour industry to ensure television productionremains able to do what it is meant to do – toentertain.”

What does the audience think about product placement?


Sport connects peopleOn 18 March, in an event tying in to this year’sCom.mit Awards, Peter Kloeppel and NazanEckes spoke with players of the junior team of 1. FC Köln, and to former professional footballer Ümit Özat, about how sports can facilitate the integration of young immigrants.Germany - 20 March 2009

In January 2009,RTL Television announced itssecond Com.mit Award forIntegration. The media prizeis given out to grammar-school students who suc-cessfully deal with the topicsof immigration and integra-tion using the media of film.As part of this programme,Peter Kloeppel, Editor-in-chief of RTL Television andNazan Eckes, a Turkish-German TV presenter, metthe 1. FC Köln junior teamand ex-footballer Ümit Özatin Cologne.

Sport has a unique ability to connect peoplewas the unanimous conclusion reached by thejunior players, who come from places includingGermany, Turkey, Morocco and Egypt, on the1. FC Köln club grounds. Johannes, a Cologne-born player of Turkish parentage, reports thathis experiences on and off the football field varywidely: “In football, you tend to be much moreaccepted than in other careers, becauseeveryone on the team shares a common goal.Off the pitch, I do encounter the usual prejudi-ces sometimes.”

Ümit Özat, a former Turkish national teamplayer who was Captain of 1. FC Köln until heresigned last week for health reasons, and whowas recently appointed to the panel of judgesfor the Com.mit Award, concluded: “No lan-guage is needed, it doesn’t matter what natio-nality you are, you just speak the language ofsports.” He cheerfully adds: “1. FC Köln welco-med me – a Turkish player – with open armsfrom the beginning.”

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Nazan Eckes, Ümit Özat and Peter Kloeppel with the players of the junior team of 1. FC Köln

Peter Kloeppel , Ümit Özat and Nazan Eckes


Maximising the effects of an ad’s settingIP Deutschland’s new ‘Brand Environment Compass’ figures out the brand fit between products and programmes.Germany - 24 March 2009

Quantitative criteria such as reach, cost permille (CPM) and affinity are standard variablesin media planning. However, when decidingwhere and when to book commercials, qualita-tive criteria are also often an issue. FlorianRuckert, Head of Marketing at IP Deutschland,confirms: “There are several other parametersthat can be ‘tweaked’ to absolutely maximisethe potential effectiveness of an advert. In par-ticular, a high-impact spot can become evenmore effective if it is aired in the right setting.”

To this end, IP Deutschland now presents the‘Brand Environment Compass’ (BEC), the per-fect tool to complement conventional mediaplanning. It presents the psychological profile(image) of brands and TV programmes from theviewer’s standpoint, making it possible formedia planners to consider not only the target-group and thematic match of a brand, but alsothe interaction between its image and that of itssetting. The result is shown as a profile gra-dient. Various match indexes and rankings canalso be generated.

The BEC currently contains the analyses of 100brands from the automotive, fast-movingconsumer goods (FMCG), retail and financialsectors and 50 recurrent TV formats aired onRTL Television and Vox. The compass wascreated in close cooperation with the marketresearchers at Mediascore and Prof. Dr. GaryBente (University of Cologne). A second surveywave is already in preparation.

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Florian Ruckert, Head of Marketing at IP Deutschland


Germany’s new numberone social networkThe latest AGOF survey puts Wer-kennt-wen.deat the top of the ranking of social communitiesin Germany – with 5.71 million Unique Users, a 25.5 per cent increase since the previous survey, Wer-kennt-wen.de is one of the biggestwinners of the quarter.Germany - 20 March 2009

Wer-kennt-wen.de was first included in the sur-vey for the ‘AGOF Internet Facts 2008-II’; whenthe ‘AGOF Internet Facts 2008-IV’ were publi-shed on 19 March 2009, it was the top perfor-mer among Germany’s social networks. Wer-kennt-wen.de improved its ranking from num-ber 19 among all German websites in Q3/2008to number eight in the final quarter of the year,reflecting an increase of 1.15 million UniqueUsers. This marks the community’s debut as aTop Ten website in Germany.

The community became a wholly-owned subsi-diary of RTL Interactive in February 2009, andIP Deutschland began marketing the network in

June 2008. The platform for all age and interestgroups welcomed its one-millionth member atthe beginning of December 2007; now its mem-bership is close to 6 million.

For its ‘AGOF Internet Facts’, theArbeitsgemeinschaft Online Forschung(Association of Online Research) surveys thereach and structural data of all German onlinesites that contain advertising space. The‘Internet Facts’ shows reach and structuralinformation for several hundred online sites andtheir booking units, and provides key informa-tion about Internet use and e-commerce inGermany.

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The team behind Wer-kennt-wen.de

Fabian Jager and Patrick Ohler


“I love radio”France’s four largest private radio groupsannounced they were joining together to create the Bureau de la Radio, an associationwhose mission will be to promote radio to thegeneral public, the public authorities andvarious players in the advertising market.France - 23 March 2009

On the occasion of the creation of the Bureaude la Radio, the radio stations are launching amajor campaign called “J’aime la Radio” (I loveradio). About 100 personalities from all hori-zons, artists, sports figures and politicians, willtalk about their attachment to radio and theirmemories and emotions associated with thismedium. The campaign, which is led byJérémie Blanc, associate director of SunsetProductions, will be broadcast on the 12 mem-ber stations from 20 to 27 March 2009.

Jean-Paul Baudecroux, CEO of NRJ Group,Alexandre Bompard, CEO of Europe1, AxelDuroux, Chairman of the Board of the RTLRadio family in France and Alain Weill, CEO ofNextRadioTV, have asked Michel Cacouault toserve as president of the Radio Bureau, whosemember stations are BFM Radio, Chérie FM,Europe1, Fun Radio, Nostalgie, NRJ, RFM, Rire& Chansons, RMC, RTL, RTL 2 and VirginRadio.

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(from left to right): Jean-Paul Baudecroux, Alain Weill, Alexandre Bompard, Axel Duroux and Michel Cacouault


Bringing supply anddemand together23 March had been decreed “Employment Day”on RTL Radio France. With news and program-mes dedicated to the subject of employment,the radio station offered its listeners a day bothpositive and supportive.France - 23 March 2009

Two days after the publication of February’sunemployment figures, which are once againwithout doubt most troubling, RTL Radio haschosen to focus on what’s working today inFrance: the sectors that are hiring, the personalinitiatives that are paying off and the regionsthat are least affected by unemployment, whilebringing together those offering work and thoselooking for work in France.

Throughout the day, the news on RTL Radiohighlighted employment. Every news program-me featured reports on sectors that are short ofmanpower, creators of businesses, original ini-tiatives, guests, debates and listener participa-tion.

There was no shortage of programmes on thesubject. Julien Courbet helped listeners on hispublic service show Ca peut vous arriver. From9:30 to 11:30, he put people who are offeringjobs in touch with people who are looking forwork. Also on the show, a specialist in employ-ment rights and a lawyer gave advice to liste-ners and answer their questions about employ-ment rights. At 18:30, Nicolas Poincaré on RTLSoir welcomed Secretary of State forEmployment Laurent Wauquiez.

Thanks to this big solidarity day, RTL Radio col-lected 6,000 job offers. The initiative of RTLRadio was greeted by thousands of listenersfor whom this concrete action represented areal shot in the arm. Several hirings have alrea-dy been made and Marc, a company manager,who had been looking for an electrical engineerfor six months, declared in the 8 o’clock news,“an announcement aired by RTL gives me threeanswers in 24 hours whereas an announce-ment by the National Employment Agencyleads to zero applications in six months.”

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Julien Courbet


Loving moviesOn 7 April 2009 RTL Radio France is launching a collection of 30 films in associationwith Studio Canal. The films are available in three categories: great internationalfilms, hit comedy films and the best of French cinema.France - 25 March 2009

RTL is the radio station for all movie theatres aswell as a partner in some of the most success-ful films in recent years (La Môme, Bienvenuechez les Ch’tis, James Bond).

For a very attractive price (EUR 12.99), thisselection comes in collector’s boxes that inclu-de a 20-page booklet in which important infor-mation from RTL Radio present each film. RTLRadio’s editorial staff will be involved in thisambitious project by offering the collection ontwo occasions: when it is released on 7 Apriland during several shows accompanying theCannes Film Festival (L’info du petit matin,Laissez-vous tenter, Un Torrent de musique,On refait la semaine, Stop ou encore).

The site RTL.fr will not miss out on this occa-sion either. Besides being featured on the site’shome page on 7 April, the collection will alsohave a page devoted to it on the sitewww.lacollectiondvdrtl.com, featuring a pre-sentation, an ad for the collection, online radiospots dedicated to the collection, broadcast ofthe presentation video by StéphaneBoudsocqu (RTL Radio’s film journalist), quiz-zes and gifts.

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List of available titles:

The best of French cinema:L’Armée des Ombres César et Rosalie La Belle et la Bête Le Cercle Rouge La Grande Illusion Casque d’Or Le Chat Plein Soleil Les Choses de la Vie Les Valseuses Monsieur Klein

Great international films:Babel Total Recall Million Dollar Baby Ali Le Pianiste Basic Instinct Highlander Les 3 Jours du Condor Le Lauréat

Hit comedy films:La Grande Vadrouille Marche à l’Ombre Le Père Noël est une OrdureLe Magnifique L’Auberge Espagnole Bridget Jones, l’Age de Raison Love Actually Fauteuils d’Orchestre Prête-moi ta Main Les Bronzés


A new medium arrives Starting on 31 March, Radio Contact will bebacked up by a corresponding digital televisionchannel called Radio Contact Vision.Belgium - 20 March 2009

Eric Adelbrecht, General Manager of RadioContact, explains: “This involves simultaneous-ly broadcasting Radio Contact’s FM signal onthe digital television platforms. Of course, youcan already receive radio on these platforms,but all you actually see is a black screen andlogo. The new thing is that relevant informationwill now be displayed: images, text, interactivecontent.”

RTL Belgium’s approach is based on the factthat media in the digital age have changed.Media content now has multiple lives. It can beenriched with additional information or functio-nality. Digital technology means that content isreleased from the shackles of its originalmedium, which in turn means that the numberof contact points is rising. Freddy Tacheny,General Manager of RTL Belgium, cites anautumn 2008 survey carried out by Ipsos (aFrench market research firm) that emphasisesthat every day 18 per cent of the populationconsumes TV, press or radio in a form differentfrom its original medium. Convergence is now areality.

Right from its inception, Radio Contact hasalways been a pioneering radio station – onethat has not hesitated to shake up the statusquo. Today, it is keeping true to its reputation.

What that means is that each track it broad-casts will be accompanied on the digital chan-nel by the corresponding video clip, “a show-case for recording companies and artists invi-ted into the studio”, adds Eric Adelbrecht.Presentations by hosts and newsflashes willalso be displayed on-screen. During adverts,an advertiser’s logo can appear on the air orduring the broadcast of the relevant TV advert.In fact, IP – the advertising arm of RadioContact – will provide customised offerings forthis new service.

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Freddy Tacheny, General Manager of RTL Belgium


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“With Télévie, let’s givelife a chance”In its 21 years of existence, Télévie has becomean institution in the fight against cancer. Behindthis noble and emotionally charged cause wefind the RTL family in Belgium and Luxembourgas well as many volunteers who are joining forces to collect funds.Belgium - 23 March 2009

“The importance of Télévie, in the troubled anduncertain circumstances in which we find our-selves, is greater than ever. Télévie is concer-ned with what is essential to life: health.” It iswith these words that RTL Belgium’s CEOPhilippe Delusinne launched the 21st edition ofTélévie.

Unfailingly, since 1989, tens of thousands ofpeople, be they presenters, journalists, artists,researchers or anonymous individuals, have joi-ned forces to collect money for cancerresearch, particularly in leukaemia. Thanks tothe EUR 92,550,817 collected so far, no fewerthan 1,273 grants have been given to resear-chers at the Fonds national de la recherchéscientifique. All the money has gone towardbasic and clinical research, and it has shown tobe a success. Ninety per cent of children withleukaemia are now cured. “There is nothing bet-ter than offering a future to someone whosefuture remains uncertain because of cancer.This ultimate goal is what drives Télévie,” saysArsène Burny, president of the commission ofthe Télévie du Fonds national de la recherchescientifique.

The rallying of volunteers for this 21st edition is,once again, impressive. In fact, almost 700events have already been programmedthroughout Belgium’s French-speaking com-munity. RTL’s teams hope to pass the EUR 100million threshold, which would be one giantstep forward in conquering the disease. Thisobjective must be reached before 25 April, theclosing date of the Télévie 2009 campaign.

Télévie 2009


Being a superbrandThe Superbrands Organisation recently published the latest Croatian edition of theSuperbrands book, featuring RTL Televizija onthe cover.Croatia - 20 March 2009

The recently published book features Croatia’s 100 leading brands. The book provides insights intomany of the strongest local and international brands. Each company is featured with a case studyexplaining their achievements in English and Croatian. “The case studies reveal each brand’s longand difficult journey from ordinary brand to Superbrand,” says Stephen Dodgson, CEO of theSuperbrands Organisation.

“RTL Televizija is a brand known for its creativity, innovation and original approach and representsa symbol of quality. It has been recognized as such by its clients and its viewers,” reads thedescription of RTL Televizija in the latest edition of the Superbrands book.

The Superbrand status is granted by the Superbrands Organisation, an independent authority andarbiter on branding. The organization promotes the discipline of branding and pays tribute toexceptional brands through programmes in over 70 countries across five continents.

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The Superbrands book cover

The Superbrands book


Gerhard Zeiler presentsGolden LionAt a 60th birthday party for Richard Holloway,Gerhard Zeiler presented the British producerwith the Golden Lion, a venerable and cherishedRTL Award.Luxembourg - 24 March 2009

On Wednesday 18 March, the Who’s Who ofthe British TV community convened for a birth-day celebration for producer Richard Holloway,who heads the Entertainment division atTalkback Thames. Gerhard Zeiler, CEO of RTLGroup, gave the laudatory speech, and waslavish with his praise: “Richard is a permanentmember on the Dream Team of international TVexecutives,” he said, and elaborated: “Whatmakes him so successful is his experience, hiscreative sensitivity, his ability to handle talent,and, most of all, his leadership skills.” Zeileralso had a special surprise for the birthday boy:a Golden Lion, an award that has earned itsplace in TV history. Handing over the legendaryaward, Zeiler commended Holloway for trainingand developing “a huge amount of world-classexecutive producers.” In another congratulato-ry speech, a taped interview that was screenedat the party, producer Simon Cowell pronoun-ced his verdict: “Richard is the world’s bestexecutive producer of entertainment.”

Just a day earlier, Holloway had accepted thisyear’s ‘RTS Judges Award’ at the prestigious‘Royal Television Society Awards’. Each year,these awards are presented to TV professionalsin recognition of excellence across the entirerange of program-making and broadcastingskills.

A quick look at Richard Holloway’s CV showsthat this is eminently true of his work. As Headof Entertainment at TalkbackThames, he isbehind various vastly popular formats includingThe X Factor, Britain’s Got Talent, Pop Idol andthe British adaptation of the hit show Hole inthe Wall. “Yet despite the high profile nature ofhis programs and the many top artists he hasworked with, he never seeks the limelight forhimself,” writes Talkback Thames’ CEO

Lorraine Heggessey in hercongratulatory note: “Thisrecognition could not be moredeserved!” Tony Cohen, CEO ofFremantleMedia, also paystribute to Richard’s extraordinarycontribution to FremantleMedia.“Richard is our gold standard forthe quality of his entertainmentproductions. He produced the top threetalent shows in the UK this decade and that’san amazing achievement.”

The Golden Lion weighs 2.5 kg (5.5 lbs) inclu-ding the base and is 26 cm high. It wasdesigned and cast by the Luxembourgpainter/sculptor Auguste Tremon in 1958. TheRadio Luxemburg Lions were first presented on17 March 1959 and, following a merger withTelestar, became part of the German TVAwards in 1998.

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Richard Holloway and his wife (middle) with Tony Cohen (left) and Lorraine Heggessey (right)

Gerhard Zeiler and Richard Holloway

More about the Lion on

RTLGroup.com


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80 million videos watchedLaunched on 19 March 2008, M6 Replay has just celebrated its first anniversary, with 80 million videos watched in one year.France - 23 March 2009

New record for Espejo PúblicoInformative, topical, and to the point: three-and-a-half hour long Antena 3 morningmagazine achieves top ratings: a market share of 22.1 per cent.Spain - 20 March 2009

Positive scorecard for the newest portalsA glance at the figures in the recent ‘Internet Facts 2008-IV’ shows that the latestadditions to the IP Deutschland portfolio – Frauenzimmer.de and Kochbar.de – aredoing very well indeed.Germany - 23 March 2009

Passionate Homeowners On 26 March at 20:00, the Talkback Thames production I Own Britain’s Best Home returnsto Five for a new season.United Kingdom - 24 March 2009


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Welcome to Pékin ExpressIn April M6 is launching the 4th season of its great adventure game. The winning team will take home the prize of EUR 100,000. RTL Radio France will also cover the race.France - 25 March 2009

Nouvelle Star: a new record With an audience share of 29.7 per cent in the target group of viewers under 50, Nouvelle Star recorded its highest audience share this season. In this target Groupe M6 was also the most-watched channel that evening.France - 26 March 2009

One hour for Earth Groupe M6 is passing on the message about Earth Hour, a worldwide event that symbolises everyone’s commitment to climate peril, by broadcasting its promotional spot on several occasions. This Saturday, M6 is calling on France to turn off its lights,electrical appliances and monuments for one hour between 20:30 and 21:30.France - 26 March 2009

Uh-oh ... it’s Easter time at RTL RTL Television will be treating its audiences to great box-office highlights this Easter. Thecross-media Easter campaign has been designed to match this year’s cinematic Easterhighlight, Night at the Museum featuring Ben Stiller. Germany - 25 March 2009


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People

Peter Lubbers appointedProgramming DirectorThe Netherlands - 26 March 2009

RTL Nederland has appointed Peter Lubbers thenew Head of Programming at RTL 7, the group’smale oriented channel.

After earning a degree from the School ofJournalism in Utrecht, Lubbers initially worked forRTL Nieuws. This was followed by stints asProduction Manager at Endemol and Director atMedical Multi Media before he returned to RTLNederland in 2004 as senior programme coordina-tor in charge of formats including RTL Boulevard,Herrie Aan De Horizon, Derek Ogilvie, X Factor, HetZesde Zintuig and Uitstel van Executie.

Bert Habets, CEO of RTL Nederland, says: “Peteris a dynamic, creative personality. He has truly ear-ned his stripes in the television sector. Peter is veryexperienced in production and programming –which makes him the perfect choice for this posi-tion.”

Lubbers (42) is eager to take on his new tasks: “I’mready to roll up my sleeves and get to work. RTL 7is a channel with a strong profile. My job will be tofurther strengthen its profile and enhance the chan-nel’s position.”

Peter Lubbers

http://backstage.rtlgroup.frhttp://backstage.rtlgroup.comhttp://backstage.rtlgroup.de

PublisherRTL Group

45, Bd Pierre Frieden

L-1543 Luxembourg

Editor, Design, Production

RTL Group

Corporate Communications and Marketing

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