wearedbp.com - facebook roi
DESCRIPTION
Facebook ROI MetricsTRANSCRIPT
ROI
We are Digital Business Partnerswww.wearedbp.com
We help brands, agencies andtechnology vendors to get better at what they do
Digital Marketing & TechnologyManagement Consultants
ROI
Opportunity to increase business performance
ROI
Success is based on strategy and data mapping
Accountability
Performance
Opportunity
Accountability
Performance
Opportunity
Understand breath, depth and
power of data available
Accountability
Performance
Opportunity
ROI
Accountability
Performance
Opportunity
ROI
Use metrics to maximize Facebook
marketing ROI
ROI
Choose the right metrics Crunch the data
Identify
ROI
Attract Talk Develop Manage
ROI
Develop a 360 Facebook Fan program
Increase performance visibility
Identify
ROI
Attract Talk Develop Manage
CLM CAM CRM CVM CCM
CAM
CLM
CRM
CVM
CCM
Customer Lead Management
Customer Acquisition Management
Customer Relationship Management
Customer Value Management
Customer Churn Management
ROI
Face
book
ROI
Face
book Increase data capture
Fan Data Email
Name
Phone
Face
book
SocialApp
LeadDatabase
LeadDatabase
Profiling
Segmentation
CRMDatabase
Lead Scoring
ProspectDatabase
Analysis
High Value
Medium Value
Low Value
Data Match
Data Enhancement
Facebook DataFacebook ROI
ROI
Face
book Increase Facebook
metric analysis
ROI
Face
book Mind
Behaviour
Revenue Facebook
Share
Relative Facebook
Share
Facebook Campaign Awareness
Facebook Top of Mind
FacebookProduct
knowledge
Facebook Purchase Intention
Facebook Willingness to Recommend
Facebook ROI
Facebook Sales Revenue as % digital sales
revenue
Brand Facebook share divided by
the largest competitor’s market share
% of total Facebook
population that is aware of your
campaign
First brand to consider
% of Facebook population with
knowledge of product
Probability of intention to
purchase
Facebook fansratings
Measure of digital competiveness
Assess comparative
Facebook strength
Consideration of who has heard of
the brand campaign
Saliency of brand
Extent of familiarity with product beyond
name recognition
Measures Facebook pre-
shopping disposition to
purchase
Strength of loyalty, potential
to impact on others
Mind
Buyers Repeat Volume Year on Year Growth
Cannibalization Rate Recency Retention Rate Facebook
customer profit
Facebook ROI
Facebook first-time customers
as % of the target Facebook
population
Repeat buyers X nr of products bought in each
purchase X nr of times they
purchase - period
% change from one year to the
next
% of new product sales taken from existing product
lines
Facebook length of time since a
Facebook fan last purchase
The ratio of customers
retained to the number at risk
The difference between the
revenues earned from and CRM
during a specified period of time
Over time sales – repeat purchasers
Measure of Facebook stability
Plan Facebook management and
budgeting
New products often reduce the sales of existing
products
Track changes in number of active
customers
Track changes in the ability of your
brand to retain customers
Identify which Facebook fans are
profitable and which are not
Behaviour
Customer Lifetime Value
Prospect Lifetime Value
Average Acquisition Cost
Average Retention Cost
Redemption Rates
Customer Workload
Percentage of sales with a
coupon
Facebook ROI
The present value of the future cash flows attributed to the customer
relationship
Response rate x sum initial margin
& the CLV of acquired customer
minus the prospecting cost
The ratio of acquisition
spending to the number of new
customers acquired
The ratio of retention
spending to the number of customers retained
Coupons redeemed divided
by coupons distributed
Hours required to service customers
and prospects
Sales via coupon, divided by total
sales
Predict future customer sales
Guide Facebook prospecting
decisions
Track the cost of acquiring a new
customer
Monitor retention spending
Estimate of “coupon” lift after adjusting for sales that would have made without
coupons
Assess the number of
customer support required to
service Facebook target audience
Brand dependency on promotional
sales
Behaviour
Interaction
Continuity
ControlTargeting
Towards relationships and transactions
Users
Buyers
InfluencersDeciders
Gatekeepers
Towards increased audience insights
Direct Marketing
Identifying Best
CustomersIdentifying
Best Prospects
Targeting Offers
Suggest Appropriate
Forms of Contact
Cross-Sell
Response Handling
Channel Support
Targeted Branding
ROI
Facebook Data ROI
Towards effective Facebook presence
Analysis and Planning
Campaign Monitoring Campaign Co-
ordination
Project Management
Facebook Data ROI
Towards effective Facebook management
Facebook ROI
Strive to obtain new customers via Facebook
Do more business with existing
customers via Facebook
Actively work hard to lose fewer
customers
Towards effective Facebook ROI
About Us
We're Digital Business Consultants
Marketing Technology Measurement
Digital
ROI
Data
Our Thinking
Future brands are about what they do, not what they say
Our Services
Accelerate Digital Transformation
Our Digital Services
