How to Measure Facebook ROI Using RJMetrics

Download How to Measure Facebook ROI Using RJMetrics

Post on 16-Aug-2015

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<ol><li> 1. #FacebookROI What youre going to learn The metrics you should be tracking to quickly make invest or kill decisions across your campaigns How to optimize marketing campaigns to get more of your best customers (the kind that are worth 18x more than the average customer) How to build the ultimate marketing ROI dashboard in RJMetrics 2 3 1 </li><li> 2. The Metrics You Should Be Tracking </li><li> 3. #FacebookROI Monitoring metrics </li><li> 4. #FacebookROI Questions you want to answer What campaigns are bringing in customers with the highest lifetime value? </li><li> 5. #FacebookROI Questions you want to answer How is Facebook as a whole performing compared to other channels? </li><li> 6. #FacebookROI Questions you want to answer What are my best and worst performing campaigns by ROI? </li><li> 7. #FacebookROI How to do this + </li><li> 8. Collecting the Data </li><li> 9. #FacebookROI Your three options 1 Spreadsheets </li><li> 10. #FacebookROI Your three options 1 2 Spreadsheets Build a solution </li><li> 11. #FacebookROI Your three options 1 2 3 Spreadsheets Build a solution Buy a platform </li><li> 12. #FacebookROI Spreadsheets Your three options 2 31 Build a solution Buy a platform </li><li> 13. #FacebookROI Build vs. buy </li><li> 14. Building the Ultimate Dashboard in RJMetrics </li><li> 15. Case Study </li><li> 16. #FacebookROI Ad spend Cost per order Revenue per click Average lifetime value </li><li> 17. #FacebookROI Two strategies 1. Daily optimization of campaigns 2. Remarketing to existing customers </li><li> 18. #FacebookROI Customer behavior Read the the Buyer Behavior Benchmark here: https://rjmetrics.com/resources </li><li> 19. #FacebookROI 40 % increase in marketing spend Result 80% revenue increase Read the full case study here: https://rjmetrics.com/customers/hmall-ma </li><li> 20. Thank you for joining us! photos courtesty of Shutterstock.com </li></ol>