vra 2013 pedagogical studies in visual literacy, vornholt

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Visualizing the Article An Exploratory Study of Undergraduates’ Educational Reactions to Images in Scholarly Articles Sarah Vornholt MLISc University of Hawai’i at Manoa Visual Resource Association 2013 Annual Conference – Pedagogical Studies in Visual Literacy

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Presented by Sarah Vornholt at the Annual Conference of the Visual Resources Association, April 3rd - April 6th, 2013, in Providence, Rhode Island. Session #13: Pedagogical Studies in Visual Literacy ORGANIZER/MODERATOR: Mark Pompelia, Rhode Island School of Design PRESENTERS: Diana Carns, University of Massachusetss Dartmouth "Constructing Meaning: Integrating Text, Images, and Critical Questioning" Ellen Petraits, Rhode Island School of Design "Visual Literacy for Visual Learners: Relating Research Skills to Haptic Skills" Kelly Smith, Lafayette College "Image Seeking and Use by Graduate History Students: Avenues to Incorporating Visual Literacy" Sarah Vornholt, University of Hawai'i at Manoa "Visualizing the Article: An Exploratory Study of Undergraduates' Educational Reactions to Images in Scholarly Articles" Following the popular Visual Literacy Case Studies session that premiered at the 2012 annual conference, this session follows that same purpose while expanding the definition of what it can mean while meeting in Providence, Rhode Island—the Creative Capital, a city that serves as a factory for and of non-traditional learners. As background: A term first coined in 1969, visual literacy, according to the Association of College and Research Libraries “Visual Literacy Competency Standards for Higher Education,” “is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media. Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture.”

TRANSCRIPT

Page 1: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

Visualizing the Article

An Exploratory Study of Undergraduates’ Educational

Reactions to Images in Scholarly Articles

Sarah VornholtMLISc

University of Hawai’i at Manoa

Visual Resource Association 2013 Annual Conference – Pedagogical Studies in Visual Literacy

Page 2: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

PROBLEM STATEMENT {why was this research done?}

Page 3: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

Research AimThe aim of this research is to explore undergraduate underclassmen’s interactions with scholarly communication and in what manner the inclusion of images impact these students’ educational interest.

Research Question: What impact will images in scholarly articles have on undergraduate underclassmen?

Page 4: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

METHODOLOGY {how the study was conducted}

Page 5: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

Art History: Artist John Sloan

Business: Conscious Capitalism

History: Homelessness of African-Americans

Sociology: Fatherhood in Popular Culture

ARTICLE TOPICS

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Page 7: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

The Challenges of Sustaining Virtue John Sloan: Hairdresser’s

Window

John Sloan: Clown Making Up

Homelessness

in the

Depression

Years

and New Deal

Fathers on the Small Screen

Page 8: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt
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Research Population• 34 underclass (freshman

and sophomore) undergraduate students from the University of Arizona campus in Tucson, Arizona

• Non-probability accidental sampling

University of Arizona Campus

Page 11: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

RESULTS & DISCUSSION{what the study discovered and how the data was interpreted}

Page 12: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

Participant DemographicsDemographic Data

• Average time per participant (1st segment) was 1:12.

• Quickest time 14 minutes• Birthdates range from

1992-1995• Mean year 1994

Generation Z

Learning Styles

Page 13: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

Image Statements

AURAL LEARNERS“This article [John Sloan: Clown Making Up] was memorable, because of the image it instilled in my head.”

VISUAL LEARNERS“Aside from the content, I loved the pictures… The pictures were my favorite about the style because I am a visual person.”

“[Homelessness in the Colonies, Least Interesting] Because [I] really am unfamiliar with the topic [I] had to paint my own image and try to connect what they were saying with what it might have looked like.”

VERBAL LEARNERS “I like to see pictures while I read, it helps me understand what the article is about.”

Page 14: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

Illusory Image

“It had pictures of families from a different point in history”

“It was a picture of what the character [sic] were doing”

“I think the book Goodnight [M]oon.”

From the article Fathers in Popular Picture Books:

Page 15: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

CONCLUSION{what this all means and issues discovered along the way}

Page 16: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

Final ThoughtsPractical Implications

• Decorative, passive images– In the true scholarly publishing

atmosphere, the images included would most likely act as evidence and be essential to the development of the argument.Conceptual

Possibilities• All learning styles are in one way or

another impacted by the inclusion of images in scholarly articles.

• Generations Z are the growing user population for academic resources.

Guess How Much I Love

You by Sam

McBratney, Ill. By Anita Jeram

Page 17: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

Suggestions for Further Research• An archival study to provide a comprehensive

introduction to the amount of images published in scholarly journals from a variety of disciplines

• Conducting exploratory interviews with university students

• The replication of experiments by Gibson & Zillmann (2000), Zillmann, Knobloch & Yu (2001), Knobloch et al. (2003), and/or Sargent (2007)

• Future studies can investigate the illusory image phenomenon

Page 18: VRA 2013 Pedagogical Studies in Visual Literacy, Vornholt

Thank You!

Contact Information:

Sarah Vornholt, MLIScUniversity of Hawai’i

[email protected]